From the Sector

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.

The Italian company presented its newest innovations and synergies, among the introduction of SMART O3, a new Ozone Booster improving the bleaching on indigo, and the educational experience Circular Explorations: Recipe for Change, in collaboration with Adriana Galijasevic’s Cocircular Lab at Denim Première Vision.

The Trustainable™ collection FW 23 presents the SMART 03
For Officina39, “Trustainable” is a term that expresses the company’s approach based on honesty, transparency and social responsibility: this attitude once again characterizes the technologies that have given shape to the Trustainable™ collection FW 23.

The latest technological addition to the line is represented by the new Ozone Booster SMART 03,
which assures more final bluish indigo shades, activating the reaction of Ozone on indigo without any strong oxidizing agent. Better results, less aggressive bleaching.

Less water, plus sustainability, empowered result
The new collection also marks the debut of Aqualess Fade, a technology that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which reduces resource consumption and environmental impact. This newest innovation completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use.

Officina39 and Adriana Galijasevic join forces
Circular Explorations: Recipe for Change is the collaborative and educational project developed by Officina39 and Adriana Galijasevic’s Cocircular Lab, showcasing the use of waste as a resource and prolonging the life of the garment through color. Several brands (C.P. Company, Tommy for Life/PVH Corp., Organic Basics, Asics, Lenzing and Camo) donated overstock garments as well as second-grade production or damaged, unsold pieces to be updated with newly developed applications made with Officina39’s Recycrom™, patented dyestuffs range made from textile waste.

ISKO’s partnership with PAOLO GNUTTI, featuring exclusive creations for the luxury segment, landed at Denim Première Vision in Berlin. Merging sustainable and innovative fashion with new premium aesthetics.

The collection, launched for the first time at Denim Première Vision, embodies ISKO’s most revolutionary technological innovations combined with the long-standing expertise of Paolo Gnutti, who explored aesthetics highly profiled to the unique needs of the luxury segment through 7 main moods:

1. Denim addicted, celebrating total denim looks, offering classic silhouettes mixed up with revised volumes and details;
2. Y2k, bringing back the 2000s typical style featuring exposed skin, low waist pants, micro tops, mini skirts, shrunken garments, butterfly decorations and embellishments;
3. Fanaticism, featuring bright, bold colors, intricate prints and logos combined with details that meet ample volume styles;
4. Bounder glam, all about glammed up leather effects inspired by bikers' unapologetic style and applied to oversize fits, cutouts and lace-ups styles;
5. Moto’roll, where the iconic 60s and 70s biker style is back with a modern twist and a vast range of treatments and fabrics, offering men and women true crowd-pleasers;
6. Gingham mania, an in-depth exploration of the gingham trend which finds expression through various dimensions and techniques that cater to any silhouette;
7. Rugged re-made, which celebrates workwear and historical garments creating a style that combines history with technologies, solutions and treatments to recreate that vintage look dear to the heart of lovers of denim heritage.

Officina39 will attend the Bangladesh Denim Expo in Dhaka on 10-11 May, a new edition after a two-year break, characterized by a focus on sustainability and the central theme "Beyond Business".

Officina39 has been committed for years to the reconversion of the sector’s technologies to an environmental point of view: this attitude is expressed in its latest Trustainable™ collection FW 23, based on the approach of honesty, transparency and social responsibility that drives the company. Officina39 will present Aqualess Fade, a technology just recently presented at Kingpins that recreates the bleaching effect of chlorine on fabrics, a waterless special compound for the discoloration of denim on indigo/black garments which is reducing resource consumption and environmental impact.

Aqualess Fade completes and integrates Aqualess Mission, a combination of technologies that allows garment laundry processes to reduce 75% of the water use. Until now, the process included three eco-friendly technologies: Novascraper Indigo, a laser finishing technique that adds a natural, vintage look to denim garments; OZ-ONE Powder, an advanced product to give garments a bleached yet eco-friendly treatment, for a worn and distressed look; and Aqualess Aged, a waterless compound to give denim abrasion effects. Specifically, this last revolutionizing product has recently marked an important achievement which adds to the company’s sustainable credentials: Officina39 received, for its Aqualess Aged, the DeniSafe® certification of enzyme product(s) by Novozymes for safe production and safe use through dry application.

Bangladesh Denim Expo is also ideal for presenting the results of The Circle Book 2, the second chapter of a collective project gathering ten high-profile players of the textile supply chain. Officina39’s Recycrom™ technology and the expertise of Meidea, Lenzing, Tejidos Rojo, Calik Denim, Ribbontex, Spring85, Dr. Bock Industries, Crafil and RGT have merged together on the development of CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials: a practical demonstration of how the fashion industry can improve considering social and environmental impacts and goals.

This collaborative and educational project showcases the use of waste as a resource and prolonging the life of the garment through color. It came to life thanks to key brands who donated items that were then transformed by Officina39’s Recycrom™ applications into a renewed head-to-toe look that was then displayed as an art installation.

What’s the Recipe for change? For Officina39 and Adriana Galijasevic’s Cocircular Lab, this question gives shape to the collaborative and educational project Circular Explorations, specially presented at Amsterdam Denim Days Festival on April 22-23.

Sharing ground values and a common view on the fashion of tomorrow, Officina39, Italian based Chemistry plus Creativity company for the textile sector, joined hands with Adriana Galijasevic’s Cocircular Lab and influential brands to celebrate the importance of an ongoing commitment towards circularity.

Several donated items – overstock, second-grade production or damaged, unsold pieces – were updated with newly developed applications made with Officina39’s Recycrom™, the one-of-a-kind, patented dyestuffs range made from textile waste. This Circular Explorations capsule is displayed at Denim Days Festival as an art installation, not only to dress people but also to get them acquainted with circularity because they are an important player in closing the loop.

The Recipe for change that emerges from this color research is based on important values and keywords:

• Consciousness – awareness of oneself and one's surroundings
• Courage – the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.
• Creativity – the power to imagine and produce new possibilities.
• Connection – a relationship in which a person or thing is linked or associated with something else, the act or state of connecting.
• Collaboration – the act of working together for a common goal.

Combined together, they produce CHANGE, which is a driving force for a better tomorrow.

This collaborative and innovative project that addresses circularity is also in direct support of United Nations Sustainable Development Goals, in particular number 12-Responsible Consumption and Production, number 9-Industry innovation & Infrastructure and number 17-Partnership for the Goals.

On 21 - 22 June 2022, the VIEW Premium Selection Autumn.Winter 23/24 welcomes the textile and fashion industry in Munich's MVG Museum.

The VIEW Premium Selection as a preview textile trade show stands for the latest developments, first colour and material trends and the presentation of a selected, high-quality product portfolio in a personal and professional atmosphere.

At the earliest possible date in the season, around 250 brand new collections for Autumn.Winter 23/24 will be presented at VIEW in the areas of FABRICS, ADDITIONALS, DESIGN STUDIOS as well as DENIM and SPORTSWEAR. The internationality of this year's exhibitors deserves mention since in addition to Germany, Italy and Turkey, they also come from France, England, Greece, Spain, Denmark, Hong Kong, China and Japan.

Bellandi, Dynamo, E. Miroglio, Lisa Spa, Manteco, Max Müller, Agentur Püttmann, Set and Tejidos Royo will be on site, along with numerous other manufacturers. The futuristic suppliers We Nordic, Knopf und Knopf, Le Studio Copenhagen, Thermore and Kipas are exhibiting at VIEW for the first time, making the show the basis of information and inspiration for the upcoming season.

The textile and fashion industry is also invited to the next MUNICH FABRIC START Autumn.Winter 23/24 from 30 August - 01 September 22 at the MOC Munich and to the BLUEZONE from 30 - 31 August 22 on the Zenith Areal. Valuable information, physical exchange and a spirit of innovation as well as a new SOURCING show-in-show concept await the global industry players in Munich.

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

• Flock in flounce or allover entirely made with recycled ingredients and equipped with endless printing possibilities, with 3D and multicolor effects that allow the inclusion in fashion, underwear and athleisure looks. All certified GRS (Global Recycled Standard).
• Continued investment in both the Green Label and Bioline, two collections totally dedicated to innovative and responsible aesthetics. Both include lace made with the responsible 6.6 polyamide yarn Amni Soul Eco® and the degradable stretch fiber ROICA™ V550, combined with natural vegetable dyes with OEKO TEX and GOTS certifications.
• The union of a chenille yarn blended with FSC-certified viscose and Renycle® yarn, a product obtained by recycling nylon 6, a high-value material with excellent strength, dyeing, softness and versatility, gives life to surprising new Textronic. The embossed designs with 3D effect create a cloud effect that, combined with Lurex, gives unexpected glows.
• GRS-certified tulles printed with GREENDROP technology, the new GOTS-certified digital pigment printing system, with lower energy consumption and low water waste, thanks to an internal closed-circuit process for water recycling.

• BLUEZONE & KEYHOUSE move forward to 3 - 4 May 2022

The team of the Munich Fabric Start Exhibitions GmbH has dedicated the last weeks to the finalisation of the upcoming BLUEZONE and MUNICH FABRIC START: the new measures for safe events have been implemented; the organisers are ready to welcome the industry In Munich in just a few weeks.

And the current status is impressive: more than 600 suppliers from 33 countries are registered for
MUNICH FABRIC START from which some 90 international denim mills are ready to show at BLUEZONE. In such extraordinary times, the enormous support from the industry is a milestone and anything but a matter of course.

At the same time, the ongoing dynamic situation, the ever-increasing demands on events and the enormous
planning uncertainty make the next necessary steps more difficult. With the rapidly increasing infection
rates of the Omicron variant across Europe and especially in some neighbouring countries that are
already in a new lockdown, the organisers do face very complex challenges in many respects.

After the extensive consideration of the overall situation with an extremely serious situation
in many places, the organisers feel obliged to cancel MUNICH FABRIC START Spring.Summer 23
from 25 - 27 January 2022.

With regards to BLUEZONE and KEYHOUSE, an alternative scenario will be realised:
both formats will skip the January show and move forward to 3 – 4 May 2022 as a dedicated
denim and innovation show on the Zenith grounds in Munich.

The decisive factors for this major decision are various realistic scenarios which need to be considered to occur within the coming weeks: a new lockdown in Germany with a possible event ban imposed at very short notice, further restrictions on events and additional travel restrictions.

• From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

• A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
• A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
• Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
• The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

• Parade Example for physical Trade Shows

A whole year without physical trade fairs, long months without personal exchange: last week the physical International Textile Trade Show MUNICH FABRIC START and the International Denim Trade Show BLUEZONE took place for the textile industry in Munich. The team at Munich Fabric Start Exhibitions GmbH is bringing a bit of normality back to the industry, but also to event management. Thanks to detailed, Covid-19 compliant fair formats, the organisers show that trade fairs are possible and can be successfully implemented with the appropriate measures.

More than 600 international suppliers presented their new collections and developments for Autumn.Winter 22/23 in around 1000 collections in the Fabrics, Additionals, Design Studios, Sourcing, ReSource and Sustainable Innovations areas at MUNICH FABRIC START as well as denim, sportswear and KEYHOUSE at BLUEZONE.

A winning fusion of BLUEZONE & KEYHOUSE well-attended events

Under the motto "BACK TO THE FUTURE", BLUEZONE offered a way back to the tactile experience of textiles and the reunion of the denim community. In addition to international denim weavers and manufacturers, visitors to the Zenith Hall also saw a qualitative selection of KEYHOUSE exhibitors who presented their futuristic innovations for the fashion industry.

Positive visitor & exhibitor echo despite Covid-19 measures

In keeping with the season's title "RISE", the visitors were greeted by inspiring, colourful trend forums with unique highlights for Autumn.Winter 22/23 collection development. In the halls, the industry was able to discover a trade show with the well-known and proven pre-pandemic quality with manufacturers and suppliers presenting in all 8 areas. Non-European suppliers were represented by agencies and offered well-attended show in show concepts.

The newly formed ReSOURCE x SUSTAINABLE INNOVATIONS Area also drew in the crowds. In a modern atmosphere, information was shared on sourcing sustainable textiles and additionals as well as innovative concepts. Another highlight was the launch of FABRIC.iD, the innovative process for the complete digitisation of fabrics to greater serve the industry's digital future.