From the Sector

In a move to enhance the global competitiveness of the Turkish apparel industry, the Istanbul Apparel Exporters' Association (IHKIB) has entered into a collaborative agreement with the Worldwide Responsible Accredited Production (WRAP).

IHKIB, representing 80% of Türkiye's apparel exports, aims to facilitate and guide its members in navigating new markets and staying abreast of sectoral developments.
WRAP, a US-based non-profit organization, focuses on promoting safe, lawful, humane, and ethical working conditions within the textile and apparel industry.

Mr. Selcuk Mehmet Kaya, Chairman of the International Relations and Sustainability Committee of IHKIB, and Mr. Avedis Seferian, President and CEO of WRAP, officially inked a collaboration agreement on March 8, 2024, marking a significant step towards fostering business relations between Türkiye and the USA. The agreement focuses on a pilot project developed by IHKIB and WRAP, aiming to identify leading Turkish apparel companies exporting to the USA and encouraging these facilities to attain WRAP certification. In return, WRAP will provide in-person and virtual training at no charge to guide these facilities through the certification process. The project seeks to strengthen business ties between Türkiye and the USA, creating additional opportunities for mutual cooperation between the parties in both countries.

The REACH4texiles project just kicked off. Funded by the European Commission, it aims at exploring solutions for fair and effective market surveillance on textile products.

Every year, about 28 billion of garments circulate across Europe, 80% of which are imported from outside the EU and its jurisdiction.
 
Inevitably, such huge volumes pose enormous challenges for market surveillance authorities which are called to ensure that uncompliant dangerous products are kept away from the EU citizens.

The European Union has the world most comprehensive chemical legislation which is set to protect consumers, the environment and, theoretically, even the competitiveness  of the business.

Such EU chemical legislation evolves constantly, increasing scope and ambition. New restrictions impact authorities and sectors like the European textile value chain and generate new costs for all actors.

Evidence suggests that such advanced regulatory framework is not completed with an equally advanced or effective EU-wide control system capable of ensuring compliance, especially in the case of imported products.

The REACH4texiles project aims at exploring solutions for fair and effective market surveillance on textile products; it pools together the key actors to address three objectives:

• Keep non-compliant products away from the single market.
• Increase skills and knowledge.
• Support a Network addressing chemicals in textiles and applying the EU regulation 2019/1020

The 2 years project will share best practices, identify efficient approaches against non-compliant products, offer training and support for a more effective surveillance and for level playing field.

The project welcomes collaboration with concerned authorities across the EU Member States.

Details:

A well-functioning EU market surveillance system is an essential prerequisite to protect citizen, the environment and competitiveness of responsible business. When it comes to textiles, the broad range of products, the large set of REACH subjected chemicals used in textiles as well as industrial strategies like fast fashion make this a challenging task.

Challenges may include lack of resources, difficulties in identifying higher risk products, cost and management of chemical tests, lack of test methods and knowledge of best practices. These challenges are yet likely to increase with the upcoming REACH restrictions and the growth of e-commerce.

Because of this, products that do not comply with REACH regulations encounter today little or no barriers to enter the market. This creates not only a health risk for Europeans but also undermines the competitivity of responsible businesses that take all necessary measures to comply with these regulations.

Addressing the challenges requires more knowledge at market surveillance and stronger collaboration between these authorities, the textile and clothing industry and testing laboratories. More knowledge about the identification of risk baring textile products and REACH chemicals likely to be used in these products, suitable test methods and strategies such as fast screening on REACH chemicals, trustworthiness of labels, etc can increase the effectiveness of market surveillance considerably.

The REACH4Textiles first objective (keep non-compliant products away from the EU Market) will be pursued by increasing knowledge on market surveillance functioning by and working on a risk-based approach to identify products at higher risk.

The second objective supports a network to address the specificities of chemicals in textiles with market surveillance authorities and involving other relevant stakeholders. The third objective focuses on sharing knowledge with market surveillance actors on textile products and suitable test methodologies.

Supported by the European Commission DG Growth, the project team is coordinated by the Belgian test and research center Centexbel and include the European Textiles and Apparel industry confederation, EURATEX, the German national textile and fashion association Textile und Mode, t+m, the Italian association Tessile e Salute. Several other European industry associations and national authorities are welcomed to become involved through the project activities.   

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.