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Long-lived lamellas for reinforcing buildings Image: Pixabay
08.01.2024

Long-lived lamellas for reinforcing buildings

Carbon fiber-reinforced polymer lamellas are an innovative method of reinforcing buildings. There are still many unanswered questions regarding their recycling, however. A research project by Empa's Mechanical Systems Engineering lab is now set to provide answers. Thanks to the support from a foundation, the project could now be launched.

The construction sector is responsible for around 60 percent of Switzerland's annual waste. The industry's efforts to recycle demolition materials are steadily increasing. Nevertheless, there are still end-of-life materials that, for the time being, cannot be reused as recycling would be too time-consuming and expensive. One of these are carbon fiber-reinforced polymer (CFRP) lamellas.

Carbon fiber-reinforced polymer lamellas are an innovative method of reinforcing buildings. There are still many unanswered questions regarding their recycling, however. A research project by Empa's Mechanical Systems Engineering lab is now set to provide answers. Thanks to the support from a foundation, the project could now be launched.

The construction sector is responsible for around 60 percent of Switzerland's annual waste. The industry's efforts to recycle demolition materials are steadily increasing. Nevertheless, there are still end-of-life materials that, for the time being, cannot be reused as recycling would be too time-consuming and expensive. One of these are carbon fiber-reinforced polymer (CFRP) lamellas.

Making buildings "live" longer
The reinforcing method developed by Urs Meier, former Empa Director at Dübendorf, has been used in infrastructure construction for 30 years. CFRP lamellas are attached with epoxy adhesive to bridges, parking garages, building walls and ceilings made of concrete or masonry. As a result, the structures can be used for 20 to 30 years longer. The method is increasingly being applied worldwide – mainly because it massively improves the earthquake resistance of masonry buildings.

"By significantly extending the lifespan of buildings and infrastructure, CFRP lamellas make an important contribution to increasing sustainability in the construction sector. However, we need to find a way how we can further use CFRP lamellas after the buildings are being demolished," explains Giovanni Terrasi, Head of the Mechanical Systems Engineering lab at Empa. To achieve this, he wants to develop a method for recycling CFRP lamellas. Convinced by this idea, a foundation supported it with a generous donation. The project officially launched in October.

Gentle separation
First, a mechanical process will be developed to detach the CFRP lamellas from the concrete without damaging them. Initial tests at Empa are encouraging: After the lamellas were separated from the concrete, they still had a strength of 95 percent – even if they had already been used for 30 years.

Then, the demolished CFRP lamellas shall be used to produce reinforcement for prefabricated components. Terrasi's goal: saving thousands of tons of CFRP lamellas from ending up in landfills after the demolition of old concrete structures and reuse them in low-CO2 concrete elements. After completion of the project, Giovanni Terrasi and his team – consisting of Zafeirios Triantafyllidis, Valentin Ott, Mateusz Wyrzykowski and Daniel Völki – want to produce railroad sleepers from recycled concrete, which will be reinforced and prestressed with demolition CFRP lamellas. This would give the "waste-to-be" material a second life in Swiss infrastructure construction.

Source:

Empa

Vesta Corporation presented first Sustainability Report (c) Vesta Corporation
05.01.2024

Vesta Corporation: First Sustainability Report

The Tuscan tannery Vesta Corporation has presented to its stakeholders a report outlining its current commitment and future objectives, with a view to innovating, safeguarding and fostering high-end leather material processing.

Ever since it was founded in 1966 in Ponte a Egola, the Tuscan hub for the production of leather for vegetable tanned soles, Vesta has been a supplier and partner of haute couture and sportswear brands, from lightweight calf and half-calf leather, to heavy leathers made with hind and rump hide, for leatherware and shoes.

The Tuscan tannery Vesta Corporation has presented to its stakeholders a report outlining its current commitment and future objectives, with a view to innovating, safeguarding and fostering high-end leather material processing.

Ever since it was founded in 1966 in Ponte a Egola, the Tuscan hub for the production of leather for vegetable tanned soles, Vesta has been a supplier and partner of haute couture and sportswear brands, from lightweight calf and half-calf leather, to heavy leathers made with hind and rump hide, for leatherware and shoes.

To draft this Report, reference was made to the “Global Reporting Initiative Sustainability Reporting Standards” established by the Global Reporting Initiative (GRI). The information in the balance sheet refers to the year 2022 (from 1 January to 31December 2022). Wherever possible, data for the previous year are included, to allow for a comparison of data over time and to assess the trend of Vesta activities. Sustainability is an objective-driven process. This means that comparing data allows for concretely measuring the company’s progress, as it pursues this accounting process year after year.

The improvement actions already implemented by Vesta involve corporate responsibility from an environmental, social and governance perspective. An example are the improved heating and processing plants (which entails the construction of a new tumbling department based on 4.0 technology). This guarantees significant energy, water and economic savings. Along with numerous corporate certifications, the company has passed the Raw Material Traceability test with a score of EXCELLENT, as well as the Carbon and Water footprint analysis.

As confirmation of its commitment to improving corporate performance levels, Vesta has been upgraded from BRONZE (2020) to GOLD in 2023, as assessed by the Leather Working Group (which measures leather manufacturers’ environmental performance for ecological production and for a systemic management of quality, environmental, safety and ethical factors).

Becoming energy-independent is a major step in the pipeline, involving the installation of a photovoltaic plant. This is complemented by the implementation of a project aimed at totally compensating its CO2 emissions for the year subject to accounting and certification. This neutrality will be achieved through the acquisition of credits deriving from projects certified by the United Nations. For example, with the construction of an important hydro-electric plant to which Vesta is contributing. With regard to production, corporate research is currently focused on developing solutions to reduce water and energy use. It is also implementing circular trends by adopting an increasing number of bio-based products, to guarantee the most sustainable end-of-life and waste management for its products.

Source:

Vesta Corporation

Sunrise Image by Mohamed Hassan, Pixabay

Happy Birthday 2024

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -

More information:
Textination FUTURE
Source:

Textination

28.12.2023

ITMA ASIA + CITME: A success for VDMA member companies

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

Dr. Uwe Rondé, CEO, Saurer Intelligent Technology AG explained: “Saurer is satisfied with both the number of visitors and the quality of the discussions. Our booth was full from morning to evening with customers focused on latest technologies within the three mega trends: recycling, automation and digitalisation. Although machine utilisation in the spinning mills is still well below average, people are already gathering information and thinking about what to invest in once the market recovers.”

Benjamin Reiners, owner of Reiners + Fürst stated: „This year’s ITMA ASIA + CITME has exceeded our expectations by far. Especially the first day - a Sunday - has brought many high-quality customers and exclusively decision makers to our booth. We estimate about 20% international customers mainly from Bangladesh, Egypt, India, Iran, Pakistan, Uzbekistan and Vietnam. All customers agreed that the market situation at the moment is difficult, capacity usage is between 50-75% in the ring spinning sector and improvement is expected not before the 2nd half of 2024. Nevertheless the general spirit is very positive.“

“This ITMA ASIA was a great success for Trützschler. We welcomed a large number of Chinese visitors to our booth, as well as a significant number of interested international visitors”, said Dr. Bettina Temath, Head of Global Marketing Trützschler Group SE.

Georg Stausberg, CEO of the polymer processing solutions division and chief sustainability officer of the Oerlikon Group stated: „We can look back on a successful show where we were able to meet many of our customers not only from China, but also from Pakistan, India and Indonesia, for example.”

“A very well-attended trade fair, with interesting discussions, great innovative topics, in line with the modern and rapidly developing China" noted Wolfgang Schöffl, head of product line weaving machines and member of the extended management, Lindauer Dornier.

The VDMA Textile Machinery Association and VDMA China were present at the fair, to support the members e.g. with regard to IPR. With the help of a VDMA expert and a contracted law firm, the member company Sahm submitted a complaint application for patent infringement disputes during the exhibition to the onsite IPR office. Both parties, Sahm, and the Chinese company, that used patented design without permission reached an agreement: The Chinese company had to stop displaying functions and designs involving patent infringement on site which meant the removal of some structural parts and the covering of key components protected by patent protection.

Dr. Harald Weber, managing director of VDMA Textile Machinery concluded: “Asia, and China in particular, represent the primary foreign markets for the VDMA member companies in the sector. The Chinese market is the main destination for their exports. Other major export destinations in Asia include India, Pakistan, Bangladesh and Uzbekistan. ITMA ASIA + CITME provides a unique platform to showcase technologies for customers directly in Asia. The VDMA member companies are looking forward to the coming edition of the fair from 14 to 18 October 2024 in Shanghai.”

The latest survey of VDMA members' subsidiaries in China gives reason to hope that the economic situation in the Chinese textile industry could also improve significantly in the second half of the year. In addition, European textile machinery manufacturers are urged to be present on the most important market and at the trade fair and to offer Asian customers most advanced technology for their demanding challenges.

Source:

VDMA e. V.
Textile Machinery

Better sleep environment Photo Heiq Materials AG
28.12.2023

Biobased HeiQ technologies for better sleep at Heimtextil 2024

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

According to a recent study by the School of Architecture, Victoria University of Wellington (New Zealand), “individuals spend more than 50% of their time at home in the bedroom”. Another research from the Fatigue Countermeasures Laboratory, NASA Ames Research Center (United States), concluded that “sleep is critical to health and daytime functioning. For individuals to achieve optimal sleep, they must have access to a sleep environment that allows them to achieve quality sleep.” These are strong indicators that we should treat sleep with the highest importance that it deserves.

The flagship products leading this positive change are the 100% biobased cosmetic technology HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech that reduces exposure to inanimate allergens through active probiotics. These biobased innovations are set to redefine the sleep experience and contribute to overall well-being.

HeiQ Skin Care is the most recent addition to HeiQ’s portfolio - a synbiotic textile finish promoting a balanced microbiome for glowing skin. Unlike conventional products, HeiQ Skin Care utilizes pre- and probiotics integrated into a biobased matrix, offering long-lasting cosmetic benefits. It is particularly suited for products that are in direct and long contact with skin, such as pillowcases, duvet covers or bed sheets, acting as a cosmetic care session during sleep.

Source:

Heiq Materials AG

20.12.2023

CARBIOS: €1.2M to further optimize its PET depolymerization process

CARBIOS, a pioneer in the development and industrialization of biological technologies to reinvent the life cycle of plastic and textiles, has received an initial payment of €1.2 million from the French Agency for Ecological Transition (ADEME) for the OPTI-ZYME research project, carried out in partnership with INRAE2, INSA3 and CNRS4 via the TWB5 joint service and TBI6 research units, a project co-funded by the French State as part of France 2030 operated by ADEME. With CARBIOS' aim to optimize and continuously improve its unique enzymatic PET depolymerization technology, the 4-year7 OPTI-ZYME project aims to investigate the scientific and technical levers for improving the competitiveness of the process, optimizing the necessary investments and reducing its environmental footprint.

CARBIOS, a pioneer in the development and industrialization of biological technologies to reinvent the life cycle of plastic and textiles, has received an initial payment of €1.2 million from the French Agency for Ecological Transition (ADEME) for the OPTI-ZYME research project, carried out in partnership with INRAE2, INSA3 and CNRS4 via the TWB5 joint service and TBI6 research units, a project co-funded by the French State as part of France 2030 operated by ADEME. With CARBIOS' aim to optimize and continuously improve its unique enzymatic PET depolymerization technology, the 4-year7 OPTI-ZYME project aims to investigate the scientific and technical levers for improving the competitiveness of the process, optimizing the necessary investments and reducing its environmental footprint.

This collaborative R&D program focuses on the technical and economic optimization of process stages, while preserving the quality of the monomers obtained. These optimizations, new developments and the exploration of innovative solutions should enhance the technology's flexibility with regards to incoming waste. Raw materials could come from different sources that are currently rarely or not recycled, notably food trays and textiles, or a mix of incoming materials. It also aims to limit input and water consumption, as well as regenerate or reduce co-products and ultimate residual waste. Finally, it seeks to support enzyme optimization to maximize the process’ economic profitability and competitiveness.

The project therefore aims to achieve an overall improvement in performance, combining efficiency, quality and environmental sustainability, to benefit the Longlaville plant which is currently under construction, and future licensed plants.

In May 2023, CARBIOS, the project leader and coordinator, announced that it had been awarded a total of €11.4M in funding by the French State as part of France 2030, operated by ADEME, including €8.2M directly for CARBIOS (€3.2M in grants and €5M in repayable advances) and €3.2M for its academic partners INRAE, INSA and CNRS (via the TWB mixed service and TBI research units). This funding, which is made up of grants and repayable advances, will be paid out in several instalments over the course of the project, including an initial instalment of 15%, equivalent to €1.2 million, received by CARBIOS on 5 December 2023. The first Monitoring Committee with ADEME for the first key stage of the project will be held in February 2024 to validate the granting of the second instalment of funding.

This project 2282D0513-A is funded by the French State as part of France 2030 operated by ADEME.

Source:

Carbios

Indorama
19.12.2023

Indorama Ventures again a member of the DJSI World and DJSI Emerging Markets

Indorama Ventures Public Company Limited has been selected for inclusion in the Dow Jones Sustainability World Index (DJSI World) for the fifth consecutive year and the Dow Jones Sustainability Emerging Markets Index (DJSI Emerging Markets) for the seventh year in a row.

Indorama Ventures ranked in the 92nd percentile amongst 11 chemical companies eligible for listing out of 89 chemical companies invited, with a Corporate Sustainability Assessment (CSA) Score of 73 out of 100. The score reflects the company’s best-in-class performance in innovation management, covering product innovation, process innovation, and open innovation, which involves collaborative research and development with external organizations such as customers, suppliers, brand owners, and academic institutions. It also recognizes the company’s achievements in decarbonization, climate change resiliency and adaptation, plastic waste management and recycling, corporate social responsibility, and contribution to the Sustainable Development Goals (SDGs).

Indorama Ventures Public Company Limited has been selected for inclusion in the Dow Jones Sustainability World Index (DJSI World) for the fifth consecutive year and the Dow Jones Sustainability Emerging Markets Index (DJSI Emerging Markets) for the seventh year in a row.

Indorama Ventures ranked in the 92nd percentile amongst 11 chemical companies eligible for listing out of 89 chemical companies invited, with a Corporate Sustainability Assessment (CSA) Score of 73 out of 100. The score reflects the company’s best-in-class performance in innovation management, covering product innovation, process innovation, and open innovation, which involves collaborative research and development with external organizations such as customers, suppliers, brand owners, and academic institutions. It also recognizes the company’s achievements in decarbonization, climate change resiliency and adaptation, plastic waste management and recycling, corporate social responsibility, and contribution to the Sustainable Development Goals (SDGs).

Test kit for textile microfibre shedding Hohenstein
Test kit for textile microfibre shedding
19.12.2023

New test kit for textile microfibre shedding

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

“Until now, integrating fiber-shed testing into industry research and development activities has required a significant time and cost investment,” said Kyle Blakely, Senior Vice President of Innovation for Under Armour. “At Under Armour, we believe intervening early to mitigate shedding is critical, which is why our test method is designed to specifically address these time and cost barriers.”

19.12.2023

Euratex Manifesto: 15 requests for competitiveness and resilience

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Fashion for Good released "Sorting for Circularity India toolkit" (c) Fashion for Good
18.12.2023

Fashion for Good released "Sorting for Circularity India toolkit"

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

The project brought together various industry players including Fashion for Good partners adidas, Levi Strauss & Co., PVH Corp., Target, Arvind Limited, Birla Cellulose, and Welspun India, as well as Fashion for Good innovators Reverse Resources, PICVISA, and Matoha; H&M, Primark, and TESCO also joined as external partners. The project is supported through catalytic funding provided by Laudes Foundation and IDH, and knowledge support from Canopy and Circle Economy Foundation.

Drawing upon the invaluable insights gained throughout the project, Fashion for Good unveils a toolkit designed to harness the untapped potential of textile waste in India. Together, these resources provide valuable insights, assessments, and practical guidance to advance recycling in India's textile industry.

Source:

Fashion for Good

Hologenix: CELLIANT® as a printed coating (c) Hologenix
18.12.2023

Hologenix: CELLIANT® as a printed coating

Hologenix has announced that its flagship product CELLIANT® infrared (IR) technology, a natural blend of IR-generating bioceramic minerals, is now more widely available from the company as a printed coating, expanding the uses of the technology and increasing the number of prospective partners. The innovation has already been named a Selection in the Fibers & Insulations Category of the ISPO Textrends Awards just last month.

Traditionally, CELLIANT has been embedded directly into fibers and yarns. However, for its print applications, CELLIANT fine mineral powder can be easily added directly onto the surface of all different fabric types. The company is particularly energized about how this expands the array of sustainable offerings that CELLIANT can be incorporated into, and is looking forward to partnering with brands to print CELLIANT on their ecofriendly fabrics. CELLIANT Print may be a cost-effective alternative to in-yarn solutions and allows for a more efficient supply chain.

Hologenix has announced that its flagship product CELLIANT® infrared (IR) technology, a natural blend of IR-generating bioceramic minerals, is now more widely available from the company as a printed coating, expanding the uses of the technology and increasing the number of prospective partners. The innovation has already been named a Selection in the Fibers & Insulations Category of the ISPO Textrends Awards just last month.

Traditionally, CELLIANT has been embedded directly into fibers and yarns. However, for its print applications, CELLIANT fine mineral powder can be easily added directly onto the surface of all different fabric types. The company is particularly energized about how this expands the array of sustainable offerings that CELLIANT can be incorporated into, and is looking forward to partnering with brands to print CELLIANT on their ecofriendly fabrics. CELLIANT Print may be a cost-effective alternative to in-yarn solutions and allows for a more efficient supply chain.

fabrics or to a new fabric to create a variety of different product applications. For brands who are seeking a smaller pattern roller for apparel, orthopedic products or other close-to-skin projects, CELLIANT Print can accommodate this. There is also a larger pattern roller for bedding and larger-scale applications. As long as the print covers 80% of the fabric’s surface, the design possibilities for the print itself are virtually endless. CELLIANT Print has undergone mechanical testing for wash tests and can be confirmed to last the useful life of the product, for 50+ washes.

By applying CELLIANT Print directly onto the fabric, brand partners are able to use CELLIANT with a higher loading of bioceramic minerals than what would otherwise be possible with an in-yarn solution. This makes it ideal for recovery and performance purposes. In fact, an example of a CELLIANT Print application on kinesiology tape, KT Tape® PRO Oxygen™ was launched in April to great success.

Source:

Hologenix, LLC

Bangladesh Apparel Exchange (BAE) and Fashion for Good promote Textile Circularity in Bangladesh Photo: Bangladesh Apparel Exchange
18.12.2023

Bangladesh Apparel Exchange and Fashion for Good promote Textile Circularity in Bangladesh

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

Denim Asia Limited, Knit Asia Limited, Progress Apparels Limited, Ananta BD, Reverse Resources, and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) played pivotal roles in this initiative. Knit Asia Ltd, notably acclaimed for their commitment to sustainable practices, along with Denim Asia, associated with the sustainable brand Noize Jeans, showcased their commitment to sustainable manufacturing processes.
Progress Apparels Limited, a ready-made garment producer and part of PDS Limited demonstrated its advanced sustainable production facilities. Reverse Resources and the BGMEA hosted an intimate “Meet and Greet Networking Session”, to boost awareness about the technologies in the industry.

Mr. Mostafiz Uddin, Founder and CEO of Bangladesh Apparel Exchange, emphasized the significance of this event for the wider Bangladeshi textile industry, " Bangladesh has the biggest manufacturing sector in South Asia and this tour marks a critical step towards a circular fashion ecosystem, also how can the fashion industry become more sustainable in Bangladesh. It's not just an event; it's part of a larger movement to incorporate innovative recycling, Sustainable Fashion technologies and establish global partnerships for a sustainable fashion industry."

Featuring interactive sessions, factory visits, and knowledge sharing, this initiative offered a platform for fostering collaborations between manufacturers and technology innovators.

Bangladesh Apparel Exchange and Fashion for Good are optimistic about a future where Bangladesh leads in sustainable and circular apparel manufacturing.

Source:

Bangladesh Apparel Exchange

Photo: Archroma
15.12.2023

Archroma unveils SuperSystems+ at ChromaTexChem 2023

Archroma is bringing its most impactful planet-conscious innovations, including SuperSystems+, to ChromaTexChem 2023 in Mumbai from December 19-20.

Super Systems+ is a new set of end-to-end systems that combine processing solutions and intelligent effects for the entire textile processing workflow, from sizing to finishing. Developed for different end-use segments – from blue and colored denim to performance athletic wear, bottom weights, towels and sheeting – Super Systems+ aims to empower fashion and textile brands and mills to add value to their products while they deliver measurable environmental impact and enhance production efficiency.

Archroma is bringing its most impactful planet-conscious innovations, including SuperSystems+, to ChromaTexChem 2023 in Mumbai from December 19-20.

Super Systems+ is a new set of end-to-end systems that combine processing solutions and intelligent effects for the entire textile processing workflow, from sizing to finishing. Developed for different end-use segments – from blue and colored denim to performance athletic wear, bottom weights, towels and sheeting – Super Systems+ aims to empower fashion and textile brands and mills to add value to their products while they deliver measurable environmental impact and enhance production efficiency.

Super Systems+ leverages the industry’s broadest product portfolio and authentic evidence-based data to support informed decision making. It is supported by The SafeEdge by Archroma, an online portal that gives Archroma customers and brands real-time access to product-related regulatory and compliance certifications and information, as well as the Archroma ONE WAY Impact Calculator, a process simulation and calculation tool designed and used by our textile processing experts to provide our customers and partners with an accurate estimate of the process costs, resource utilization, effluent discharge quality, and CO2 emissions of the existing production process and of the newly evaluated system. These help them to select solutions that meet their performance requirements and deliver against significant sustainability targets.

Source:

Archroma

Naia™ Renew Eastman
14.12.2023

Naia™ Renew receives Global Recycled Standard certification

Eastman Naia™ Renew cellulosic fiber received Global Recycled Standard (GRS) certification on December 13. This certifies Naia™ Renew recycled content, chain of custody, social and environmental practices, and chemical restrictions.

Textile Exchange, a global non-profit for sustainable change in the fashion and textile industry, manages the GRS certification process. Certification is achieved through an audit from independent third-party certifying body SCS Global Services and applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

"We’re honored to add GRS certification to our list of Naia™ certifications that support our sustainability goals,” said Claudia de Witte, sustainability leader for Eastman textiles. “Third-party certifications help us build our brand trustworthiness. It’s our goal to make sustainable textiles available to all, and we do that by building trust with our customers and collaborators. This certification adds even more credibility to our fibers and our sustainability story, which we’re proud to share.”

Eastman Naia™ Renew cellulosic fiber received Global Recycled Standard (GRS) certification on December 13. This certifies Naia™ Renew recycled content, chain of custody, social and environmental practices, and chemical restrictions.

Textile Exchange, a global non-profit for sustainable change in the fashion and textile industry, manages the GRS certification process. Certification is achieved through an audit from independent third-party certifying body SCS Global Services and applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

"We’re honored to add GRS certification to our list of Naia™ certifications that support our sustainability goals,” said Claudia de Witte, sustainability leader for Eastman textiles. “Third-party certifications help us build our brand trustworthiness. It’s our goal to make sustainable textiles available to all, and we do that by building trust with our customers and collaborators. This certification adds even more credibility to our fibers and our sustainability story, which we’re proud to share.”

In June 2023, Textile Exchange made an important announcement regarding its Alternative Volume Reconciliation (VR2) policy, which broadened the range of chemical recycling technologies eligible for mass balance. Notably, this expansion now encompasses gasification, the technical description of Eastman’s molecular recycling technology known as carbon renewal technology. Eastman collaborated with Textile Exchange and other stakeholders to educate the industry about the value and contribution of its molecular recycling technology. This policy update is critical for Eastman because it allows the company’s innovative material-to-material recycling technology to be audited for GRS certification.

Molecular recycling technologies at Eastman break waste down into its molecular building blocks allowing the materials to be used in new materials that are indistinguishable from non-recycled materials. By expanding the GRS to include gasification, the global standard now allows for a broader approach to making sustainable textiles accessible to everyone.

In recent years, the textiles industry has shifted toward circular materials to help tackle one of the largest challenges facing the planet: waste pollution, especially textile waste. Eastman molecular recycling is complementary to mechanical recycling and is a solution for hard-to-recycle waste material, including textiles, which are impacted by factors like fiber blends, chemicals and additives.

Naia™ Renew is produced from 60% sustainably sourced wood pulp and 40% GRS-certified* waste materials that would otherwise be destined for landfills through Eastman's patented molecular recycling technology. The certification verifies the processes of chemical recycling, concentrating, extrusion, and spinning of the undyed yarns and fibers.

Photo Formidable Media / Green Theme Technologies
14.12.2023

YKK and GTT Win ISPO Award

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

EMPEL® technology uses advanced green chemistry devoid of PFAS and a specialized manufacturing process that allows the chemistry to penetrate the yarn and encapsulate it with a water-repellent layer through molecular cross-linking. The molecular cross-linking creates an extremely durable layer that is highly resistant to abrasion and invisible to the eye.

More information:
ISPO Textrends Award zipper PFAS
Source:

Formidable Media / Green Theme Technologies

Carbios at two-year anniversary of France 2030 (c) Carbios
Emmanuel Ladent, Carbios CEO, on stage to present Carbios' industrial project advancements at the two-year anniversary of France 2030
13.12.2023

Carbios at two-year anniversary of France 2030

Carbios was one of eight beneficiaries selected to present the progress of its industrial project in the presence of the President of the French Republic on the occasion of the two-
year anniversary of the launch of the France 2030 investment plan. Carbios is receiving €42.5 million in public funding (€30 million from the State as part of France 2030 and €12.5 million from the Grand-Est Region) for the construction of the plant for the enzymatic depolymerization of PET. Carbios is an emblematic example of the France 2030 initiative to support innovative projects that contribute to reindustrialization through innovation in strategic sectors, such as recycling. This plant, located in Longlaville in the Grand-Est Region, will be Carbios' first industrial site. Construction has just begun.

Carbios was one of eight beneficiaries selected to present the progress of its industrial project in the presence of the President of the French Republic on the occasion of the two-
year anniversary of the launch of the France 2030 investment plan. Carbios is receiving €42.5 million in public funding (€30 million from the State as part of France 2030 and €12.5 million from the Grand-Est Region) for the construction of the plant for the enzymatic depolymerization of PET. Carbios is an emblematic example of the France 2030 initiative to support innovative projects that contribute to reindustrialization through innovation in strategic sectors, such as recycling. This plant, located in Longlaville in the Grand-Est Region, will be Carbios' first industrial site. Construction has just begun.

Carbios' technology enables PET circularity and provides an alternative raw material to virgin fossil-based monomers, allowing PET producers, waste management companies, public entities, and brands to have an efficient solution to meet regulatory requirements and fulfill their own sustainability commitments. The plant will have a processing capacity of 50,000 tons of post-consumer PET waste per year (equivalent to 2 billion colored PET bottles, 2.5 billion PET trays, or 300 million T-shirts) and will address waste with little or no value such as colored PET bottles, food trays, and textiles. The plant will create 150 direct and indirect jobs in the region. In October 2023, Carbios obtained the building permit in 10 months (the average duration in France is 17 months) and the site operating permit, allowing construction to begin. The plant is currently under construction in Longlaville in the Grand-Est Region.

Source:

Carbios

13.12.2023

Rieter: Changes in the Board of Directors

  • Bernhard Jucker will not stand for re-election as Chairman of the Board of Directors at the Annual General Meeting on April 17, 2024 due to reaching the age limit
  • Thomas Oetterli will be proposed as the new Chairman of the Board of Directors at the 2024 Annual General Meeting and will continue in his role as CEO of the Rieter Group
  • Roger Baillod will be named as Lead Independent Director
  • Jennifer Maag will be proposed for election as a new member of the Board of Directors

Bernhard Jucker will not stand for re-election as Chairman of the Board of Directors at the next Annual General Meeting on April 17, 2024, having reached the age limit. The Board of Directors would like to thank Bernhard Jucker for his outstanding and valuable commitment. During his term of office, he has successfully developed the company through acquisitions and optimization of the sites.

  • Bernhard Jucker will not stand for re-election as Chairman of the Board of Directors at the Annual General Meeting on April 17, 2024 due to reaching the age limit
  • Thomas Oetterli will be proposed as the new Chairman of the Board of Directors at the 2024 Annual General Meeting and will continue in his role as CEO of the Rieter Group
  • Roger Baillod will be named as Lead Independent Director
  • Jennifer Maag will be proposed for election as a new member of the Board of Directors

Bernhard Jucker will not stand for re-election as Chairman of the Board of Directors at the next Annual General Meeting on April 17, 2024, having reached the age limit. The Board of Directors would like to thank Bernhard Jucker for his outstanding and valuable commitment. During his term of office, he has successfully developed the company through acquisitions and optimization of the sites.

The Board of Directors of Rieter Holding AG proposes to the shareholders the election of Thomas Oetterli as the new Chairman of the Board. He will continue in his role as CEO of the Rieter Group. The dual mandate is an interim measure to ensure the sustainable implementation of the “Next Level” performance program. The Board of Directors is convinced that Thomas Oetterli has the qualifications and the ideal background experience as the future Chairman of Rieter Holding Ltd.

Roger Baillod, member of the Board of Directors since 2016 and Vice Chairman since 2022, will be named as Lead Independent Director. Together with the Board of Directors, Roger Baillod will use his many years of experience to continue to ensure good corporate governance.

Jennifer Maag will be proposed for election to the Board of Directors at the Annual General Meeting on April 17, 2024. Ms. Maag, native-born in the USA, has Swiss and German citizenship and holds a Bachelor’s degree in Economics from the University of California, Berkeley (USA). Ms. Maag is currently a member of the Board of Directors of Kardex Holding AG, Zurich, Weidmann Holding AG, Rapperswil, VT5 Acquisition Company AG, Pfäffikon (SZ) and Nova Property Fund Management AG, Pfäffikon (SZ). In 1999, Jennifer Maag founded Capital Concepts International AG, Zurich (Switzerland), a mergers and acquisitions consulting firm, where she remains as managing partner. From 1996 to 1999, she was a senior manager in the corporate finance department of KPMG AG in Zurich. She previously worked in auditing at Deloitte in Munich (Germany) and Zurich, during which time she completed her education as a Certified Public Accountant (CPA).

Source:

Rieter Management AG

13.12.2023

Artistic Milliners and Archroma: Eco-advanced sulfur black dyeing for denim

International denim manufacturer Artistic Milliners and Archroma are collaborating to rewrite the future of denim. Leveraging Archroma’s DIRESUL® EVOLUTION BLACK dyestuff, the partners are promoting more eco-advanced sulfur black dyeing for denim with a variety of washdown effects and reduced environmental impact.

DIRESUL® EVOLUTION BLACK delivers outstanding resource savings, using less water and energy and producing less CO2 during dye synthesis. Furthermore, it offers unique shade and washdown behavior compared to standard black dyes to consistently create eye-catching aesthetics, especially on dark black shades with no bronzing effect. It is also laser-friendly.

Artistic Milliners launched a capsule collection based on the new DIRESUL® EVOLUTION BLACK technology at Kingpins Amsterdam in October, named EVO BLACK, winning a positive response from global brands. It is now working closely with a research and innovation team from Archroma, its technology partner of many decades, to expand its use of the new black coloration system in combination with other colors and performance effects.

International denim manufacturer Artistic Milliners and Archroma are collaborating to rewrite the future of denim. Leveraging Archroma’s DIRESUL® EVOLUTION BLACK dyestuff, the partners are promoting more eco-advanced sulfur black dyeing for denim with a variety of washdown effects and reduced environmental impact.

DIRESUL® EVOLUTION BLACK delivers outstanding resource savings, using less water and energy and producing less CO2 during dye synthesis. Furthermore, it offers unique shade and washdown behavior compared to standard black dyes to consistently create eye-catching aesthetics, especially on dark black shades with no bronzing effect. It is also laser-friendly.

Artistic Milliners launched a capsule collection based on the new DIRESUL® EVOLUTION BLACK technology at Kingpins Amsterdam in October, named EVO BLACK, winning a positive response from global brands. It is now working closely with a research and innovation team from Archroma, its technology partner of many decades, to expand its use of the new black coloration system in combination with other colors and performance effects.

workshop schedule 2024 Association of the Nonwoven Fabrics Industry
12.12.2023

INDA, NWI announce 2024 Nonwovens Training Courses Schedule

INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute (NWI), have announced their 2024 workforce development program. The INDA/NWI portfolio of training content covers the full spectrum of the nonwovens value chain, ranging from raw materials to processes to products.

Jointly organized courses include a combination of classroom learning supported by hands-on activities in NWI’s world-class nonwoven production and testing labs on the Centennial Campus of North Carolina State University. Each course is designed to be accessible and valuable to those who are new to the nonwovens industry and/or come from a non-technical background, as well as seasoned nonwovens professionals.

2024 INDA/NWI Workshops Schedule:

INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute (NWI), have announced their 2024 workforce development program. The INDA/NWI portfolio of training content covers the full spectrum of the nonwovens value chain, ranging from raw materials to processes to products.

Jointly organized courses include a combination of classroom learning supported by hands-on activities in NWI’s world-class nonwoven production and testing labs on the Centennial Campus of North Carolina State University. Each course is designed to be accessible and valuable to those who are new to the nonwovens industry and/or come from a non-technical background, as well as seasoned nonwovens professionals.

2024 INDA/NWI Workshops Schedule:

  • Elementary Nonwovens
    January 23-24, 2024
  • Intermediate Nonwovens
    February 6-9, 2024
  • Meltblown Technology
    February 27-29, 2024
  • Spunbond Technology
    March 19-21, 2024
  • Intermediate Nonwovens
    April 30-May 3, 2024
  • Elementary Nonwovens
    May 7-8, 2024
  • Nonwoven Fabric Property Development and Characterization
    June 4-7, 2024
  • WIPES Academy
    June 17-18, 2024
  • Fiber and Filament Extrusion Fundamentals
    July 24-27, 2024
  • Nonwoven Product Development and Innovation
    August 13-16, 2024
  • Absorbent Hygiene Course
    August 27-29, 2024
  • Elementary Nonwovens
    September 10-11, 2024
  • Carded Nonwovens Technology
    October 3, 2024
  • Intermediate Nonwovens
    October 15-19, 2024

Short Course Value Packs

New this year, INDA and NWI are offering a Short Course Value Pack program, enabling companies to purchase a block of registrations, which can be used by any combination of employees to register for any combination of training courses, at a discounted rate. Value Packs are available in bundles of 5, 10, 15, and 20 registrations, with discounts ranging from 10 percent to 25 percent, depending on the size of the Value Pack.

More information:
INDA nonwovens workshop schedule
Source:

Association of the Nonwoven Fabrics Industry

adidas arrives on Roblox with digital products (c) adidas AG
11.12.2023

adidas arrives on Roblox with digital products

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

More information:
adidas adidas Originals digital
Source:

adidas AG