From the Sector

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Global Fashion Agenda (GFA) released the 2023 edition of The GFA Monitor — a report to guide fashion leaders towards a net-positive fashion industry. The second GFA Monitor has been updated to include the latest guidance and insights from over 25 industry organisations in one cohesive publication. For the first time, the report includes new data insights from the Fashion Industry Target Consultation - drawn from over 900 industry participants in 90 countries.

The GFA Monitor is an extensive resource that presents expert insights on the status of the industry, clear actions to take, and proven best practices. In a time of poly crisis when the implementation of sustainable practices is challenged, GFA is supporting the industry by consolidating an abundance of available solutions that can be applied today.  

The tool is grounded by the sustainability framework laid out in the Fashion CEO Agenda, featuring in-depth guidance according to the five sustainability priorities: Respectful and Secure Work Environments, Better Wage Systems, Circular Systems, Resource Stewardship, and Smart Materials Choices. Embracing additional expert knowledge from other industry organisations, each priority includes insights from GFA’s Impact Partners: Fair Labor Association, Social & Labor Convergence Program (SLCP), Ellen MacArthur Foundation, Apparel Impact Institute, and Textile Exchange, respectively.

The 2023 publication presents new findings from the Fashion Industry Target Consultation (FITC), launched by GFA and the United Nations Environment Programme (UNEP) in November 2022, which invited stakeholders from across the global value chain to share their thoughts on the performance indicators and milestones that the industry must strive to meet. The FITC indicates a very positive sentiment from participants, but action and positive impact from that action is yet to be measured. Overall, the data reveals that the majority of the 900 participants supported industry alignment on the 27 action areas proposed in the consultation and remarked that they are actively engaging with the industry to drive progress in the respective areas. The report further illuminates the level of industry ambitions per priority and the areas where more aligned action areas are needed.

Vietnam is the subject of increasing investment across an array of industries, with its textile sector going from strength to strength in a short space of time. To give key players from across the textile spectrum an opportunity to make their presence felt in this market, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Taking place at the Saigon Exhibition and Convention Center (SECC), the new fair will cover three main product sectors, namely apparel fabrics, yarns and fibres, and garments; home textiles; as well as technical textiles and nonwovens, textile processing, and printing technology.

In line with the industry’s anticipation, the country was identified as the ideal location for ASEAN’s new comprehensive textile platform for several key reasons. Vietnam’s pro-business policies, strategic geographical location, abundant labour force, and favourable trade agreements have contributed to its rise as a global textile manufacturing hub. Agreements such as the Regional Comprehensive Economic Partnership (RCEP); the Indo-Pacific Economic Framework for Prosperity (IPEF); and 15 free trade agreements (FTAs) covering over 60 countries and regions, will further enable participants from across the value chain to conduct cross-border business after connecting at next year’s show. In addition, several key travel initiatives that serve international players have been implemented, including the country’s APEC Business Travel Card programme^[1], availability of e-visas to all nationalities, and visa-free travel for select countries^[2].  

Exhibitors from multiple textile sub-sectors converge in February
In Vietnam’s home textile segment, rising urbanisation, emerging young consumers, and higher disposable incomes are interrelated factors driving growth^[3]. Globally, three of the top trends include recycling; utilising green fibres; and the increasing use of technical fabrics for enhanced comfort and health. At the fair, confirmed home textiles exhibitors include Hanyang Eco Tex, Hohmann GmbH, Phuong Nam Feather, and SIGMA, set to showcase their most up-to-date products, covering bedding, upholstery fabrics, curtain, and sun protection.
 
Utilised for automobiles, civil aviation, construction, health care, and more, Vietnam's exports of technical textiles reached USD 676.6 million for the first nine months of 2022, up 17.1% compared to the same period in 2021^[4]. This in turn bodes well for the country’s import prospects of quality machinery and equipment. Hoping to cater to domestic demand at VIATT 2024, international suppliers in this category include Julai, SIGMA, and Skwentex.

Meanwhile, apparel-related products make up the lion’s share of the country’s textile exports – according to Vietnam Textile & Apparel Association (VITAS), in 2022 these numbered USD 29.1 billion. From Ho Chi Minh to Hanoi, numerous international fashion brands have a manufacturing presence, including Adidas, H&M, Lacoste, Lululemon, Nike, The North Face, Uniqlo, and many more. At next year’s fair, exhibitors such as Avery Dennison, Lenzing, Stylem Takisada-Osaka, and Texwinca, will aim to draw the attention of apparel brands and a wide range of other domestic and international buyers.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain.

^[1] ‘Everything You Need to Know About Traveling to Vietnam with an APEC Business Travel Card’, April 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/apec-business-travel-card-vietnam.html/ (Retrieved: November 2023)
^[2] ‘Vietnam Introduces E-Visa for All Nationalities from August 15, 2023’, August 2023, Vietnam Briefing, https://www.vietnam-briefing.com/news/vietnam-introduces-e-visa-for-all-nationalities-from-august-15-2023.html/ (Retrieved: November 2023)
^[3] ‘Vietnam Home Textile Market Size & Share Analysis’, 2023, Mordor Intelligence, https://shorturl.at/wQVWZ (Retrieved: November 2023)
^[4] ‘Vietnam's technical fabric exports continue to be positive’, October 2022, Web Portal of Supporting Industry of Vietnam, https://shorturl.at/lmnvX (Retrieved: November 2023)

Eastman Naia™ Renew cellulosic fiber received Global Recycled Standard (GRS) certification on December 13. This certifies Naia™ Renew recycled content, chain of custody, social and environmental practices, and chemical restrictions.

Textile Exchange, a global non-profit for sustainable change in the fashion and textile industry, manages the GRS certification process. Certification is achieved through an audit from independent third-party certifying body SCS Global Services and applies to the full supply chain and addresses traceability, environmental principles, social requirements, chemical content and labeling.

"We’re honored to add GRS certification to our list of Naia™ certifications that support our sustainability goals,” said Claudia de Witte, sustainability leader for Eastman textiles. “Third-party certifications help us build our brand trustworthiness. It’s our goal to make sustainable textiles available to all, and we do that by building trust with our customers and collaborators. This certification adds even more credibility to our fibers and our sustainability story, which we’re proud to share.”

In June 2023, Textile Exchange made an important announcement regarding its Alternative Volume Reconciliation (VR2) policy, which broadened the range of chemical recycling technologies eligible for mass balance. Notably, this expansion now encompasses gasification, the technical description of Eastman’s molecular recycling technology known as carbon renewal technology. Eastman collaborated with Textile Exchange and other stakeholders to educate the industry about the value and contribution of its molecular recycling technology. This policy update is critical for Eastman because it allows the company’s innovative material-to-material recycling technology to be audited for GRS certification.

Molecular recycling technologies at Eastman break waste down into its molecular building blocks allowing the materials to be used in new materials that are indistinguishable from non-recycled materials. By expanding the GRS to include gasification, the global standard now allows for a broader approach to making sustainable textiles accessible to everyone.

In recent years, the textiles industry has shifted toward circular materials to help tackle one of the largest challenges facing the planet: waste pollution, especially textile waste. Eastman molecular recycling is complementary to mechanical recycling and is a solution for hard-to-recycle waste material, including textiles, which are impacted by factors like fiber blends, chemicals and additives.

Naia™ Renew is produced from 60% sustainably sourced wood pulp and 40% GRS-certified* waste materials that would otherwise be destined for landfills through Eastman's patented molecular recycling technology. The certification verifies the processes of chemical recycling, concentrating, extrusion, and spinning of the undyed yarns and fibers.

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

#1 Belief. This theme, which isn't very assertive and is rather introverted, expresses itself with elegance and discretion. The colour temperatures remain calm, in the background. The colour universe is oriented towards more "conservative", mineral shades, dominated by green and blue. The textures express matter and vibrations.  

#2 Immanence. While this proposal remains conservative and mystical, it is more visible than the previous one. It expresses a more talkative "bohemianchic" universe, asserting its point of view through a relatively cynical approach: "these are the new rules of our common life. You have to live with them". The colour range is expressive and warmer, but remains fairly classic. It is expressed more in knitwear or embroidery, materials with relief or a frosted appearance.

#3 Knowledge. This is all about affirming yourself. This theme, which also draws on classic sources of inspiration - nature, plants, flowers - sets out to transform them radically. The colours are strong, contrasting, in opposition, and are applied to materials that express the future, with crumpled, liquid or transparent textures.

#4 Experience. This is the most committed theme in the field of subjective truths. "Trust only yourself. [...] Don't believe. Test [...] trust no one. Learn from your own experience". The colours are very bold: we wear them to attract attention. Acidic, sweet shades are king, as are materials that evoke urban or sporty codes: rips, shiny aspects, organic (second-skin type), but also lace and transparency.
 
All these worlds will be showcased in two Trend Forums: one at Texworld Paris for fabrics, the other at Apparel Sourcing Paris for finished products (a new feature in February 2024). Visitors will be able to discover looks inspired by the fabrics and products selected by the show's art directors. There will also be new areas with samples to illustrate each of these themes: Highlights Texworld, Highlight Apparel Sourcing, Highlights Elite and Highlights Denim.

During its first General Assembly, 18 European companies and organisations have formally joined ReHubs. They represent different segments of the circular textile value chain and share a common commitment to invest in textile recycling capacity in Europe. Additional partners are expected in the near future.

Current ReHubs partners are BASF, Boer Group, Coleo, Concordia Textiles, Decathlon, EURATEX, Gherzi Textil Organisation, Inditex, Indorama Ventures, Mango, PEPPER-i2, Purfi, Ratti, Recover, Refashion, Resortecs, Rester, RETEX.GREEN and TEXAID.

All partners will support ReHubs Executive Director, Chris Deloof, to kick start activities in the coming months. ReHubs partners will elaborate together on further steps and activities for the forthcoming work plan and the development of the European Textile Recycling Roadmap.

Chris Deloof commented: “I am delighted to see such a strong group of organisations teaming up with ReHubs. They are a great example of how to establish a new circular textile value chain in Europe. We need to focus now on rolling out ReHubs investment projects and further expanding our partners and investors network.”

Archroma is again partnering with ISPO Academy to inspire promising young design talents in a four-day Masterclass held alongside ISPO Munich 2023 to explore this year’s theme, “CIRCULARITY – Create | Adapt | Revive.”

ISPO Munich is a leading trade fair for the sports industry. It is expecting to welcome more than 50,000 visitors and over 2,000 exhibitors to the Trade Fair Center Messe München from 28-30 November.

Conceived as a bridge between education and industry, the ISPO Academy Masterclass gathers top students from design and fashion schools to collaborate on new sportswear concepts. The aim is to encourage multidisciplinary thinking and future-oriented approaches. The event includes support from industry innovators, including Archroma’s Color Management business, and culminates in a public presentation in which the Masterclass participants present the workshop results to the ISPO audience on November 29.

Sponsoring the Masterclass for the fifth time, Archroma will equip the teams with The Color Atlas by Archroma® to enable them to use a library of 5,760 colors for cotton and polyester fibers to develop their concepts in compliance with leading international eco-standards. The Color Atlas will help the students to both explore new perspectives at the design stage and prepare their presentations with colors that accurately communicate their vision.

Sustainable fashion and sportswear must be high on the political agenda:
Three University of Manchester academics who specialise in fashion and textiles have criticised the Government for failing to take action to boost sustainability in the UK fashion and sportswear industries.

In an article published by the University’s policy engagement unit Policy@Manchester to coincide with the 20th annual Recycle Week, Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon highlight that, of the one million tonnes of textiles disposed of every year in this country, 300,000 tonnes end up in landfill or incineration with figures suggesting 10 per cent of global CO2 emissions may come from the fashion industry.

And they warn that the damage inflicted by discarded sportswear is often overlooked, “despite an over-reliance on polyester garments, which are harmful to the environment as the fabric releases microfibres and takes hundreds of years to fully biodegrade.”

Pressdee, Benstead and Conlon stress the importance of establishing “sustainable behaviour throughout the supply chain” and praise the European Commission for proposing an “extended producer responsibility (EPR)” for textiles in the EU which “aims to create appropriate incentives to encourage producers to design products that have a reduced environmental impact at the end of their life.”

This contrasts with the UK where, they argue, “tackling sustainability in the fashion industry has lost its place on the political agenda.”

"We are calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”
Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon

The University of Manchester academics contend that there has been “disappointing lack of progress from the UK Government” following the House of Commons Environmental Audit Committee’s Fixing Fashion report in 2019.

They continue: “This report included a call for the use of EPR as well as other important recommendations such as a ban on incinerating or landfilling unsold stock that can be reused or recycled and a tax system that shifts the balance of incentives in favour of reuse, repair and recycling to support responsible companies. We urge the Government to think again and drive forward the Committee’s recommendations in order to put sustainable fashion back on the political agenda.”

Pressdee, Benstead and Conlon also criticise Ministers for abolishing the standalone GCSE in textiles which provided many young people with the ability to mend clothing such as football kits instead of throwing them away.

They write: “We are therefore calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”

The University of Manchester has launched a new project dedicated to tackling the impact of textile waste in the football industry through the provision of workshops tasked with transforming surplus football shirts into unique reusable tote bags, whilst educating local communities on the environmental impacts of textile waste and how to extend the life of garments. The initiative aims to provide a fun, responsible way to keep kits in circulation while shining a light on the problem.

PREMIUM Berlin will not take place in January 2024. The critical developments in the industry, and the changed global economic situation are presenting big trade fair formats with a new dimension of challenges.
 
PREMIUM, which started as an underdog in 2003 and established an entire segment in the industry, has developed into an icon. The original concepts and approaches have shaped the fashion world. However, as is so often the case in the fast-moving fashion industry, even outstanding success stories come to an end. The management team led by Anita Tillmann and Jörg Arntz recognised this change and paved the way for SEEK, which was launched in 2009.
 
The entire industry has changed significantly in recent years and is still undergoing a transformation. It has become clear that large trade fairs are no longer in keeping with the times. Instead, boutique trade fairs and specialised events are trending. Events like SEEK enable a closer connection between exhibitors, visitors and the community, which is of great economic and social importance in today's world.

SEEK, which has focussed on its core segment in recent years and serves the streetwear segment, will continue its mission with its loyal network. The platform has not only established itself for forward-thinking brands, but is also the proud organiser of the "Conscious Club", the largest hub on the topic of sustainability in the industry. Here, visitors and exhibitors will not only find the most important trends and ideas in the field of sustainability, but also the most exciting new collections from the pioneers who are responsible for the positive changes.
 
With a clear focus on product quality, community building and strong values such as honesty, creativity, and resilience, SEEK is able to meet the needs of its target audience. So far, the feedback from the committed brands has been consistently positive. The SEEK team is pleased to be able to continue to rely on this commitment and build on it. Around 200 brands are expected again in January.
Berlin will continue to be a place where new trends are set, creative collaborations are formed, and business is done.
 
Although the decision to close PREMIUM is the end of an era, it does not mean the end for the fashion world, but rather opens new doors and enables new opportunities. SEEK is ready to shape this change with like-minded partners and continue to make a significant contribution to the development of the industry.

• Lenzing and Södra – a long-standing partnership for systemic change
• International Textile Manufacturers Federation (ITMF) honored the two companies in the "International Cooperation" category
• EU co-funded recycling project for textiles on an industrial scale

The Lenzing Group, the world’s leading supplier of specialty fibers for the textile and nonwovens industries, and the Swedish pulp producer Södra have received the ITMF Award 2023 in the category “International Cooperation” for their joint achievements in textile recycling and circular economy. The award was presented at the ITMF Annual Conference in Keqiao, China, on November 06, 2023.

The ITMF Award 2023 is given by the International Textile Manufacturers Federation (ITMF) to recognize outstanding achievements and merits in the textile sector in two categories: ”Sustainability & Innovation“ and ”International Cooperation“. Since 2021, the two pioneers have been joining forces in textile recycling, making a decisive contribution to promoting the circular economy in the fashion industry. As part of the cooperation, the companies intend to share their knowledge with each other and jointly develop processes to enable the wider use of cellulose-based used textiles on a commercial scale.

The OnceMore® pulp from Södra, which was jointly developed further by Södra and Lenzing, is subsequently used, among other things, as a raw material for the production of Lenzing fibers with REFIBRA™ technology. The OnceMore® process makes it possible to process and recycle a blend of cotton and polyester.

ITMF paid particular tribute to the joint LIFE TREATS project (Textile Recycling in Europe AT Scale)¹,which was supported by an EU grant of EUR 10m under the LIFE 2022² program and aims to build a large-scale plant at Södra's Mörrum site in Sweden.

For more information on the ITMF Awards 2023, visit the ITMF website.

¹ Project 101113614 — LIFE22-ENV-SE-TREATS
² https://cinea.ec.europa.eu/programmes/life_en