From the Sector

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Special season topic: MAKE PEACE!
Building off the Good Life Goals (personal actions that everyone can take to help support the SDGs by the UN), The Ground focuses on one goal for each edition that touches people and brands at this moment in time. A goal that makes a positive contribution to the future, and is thus worth celebrating.

Due to the current conflicts in the world, this July’s goal is more clear than ever: PEACE! It will be reflected in a big charity auction of specially designed pieces of the exhibiting brands and partners.

1 ticket - 4 events
Taking place simultaneously as the trade show and conference formats SEEK, PREMIUM and FashionTech which will attract over 20,000 buyers, retailers, brands, professionals, influencers, and media to Berlin – The Ground will help to create lots of fashion buzz in the capital. The all-in-one ticket for trade visitors also guarantees access to The Ground.

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

The three winners of the Paint the Future global startup challenge are all set to accelerate their innovative solutions for the paints and coatings industry. Following an intense three-day bootcamp, these startups were selected by an international jury to continue working with AkzoNobel on sustainable business opportunities.
 
These are the three winners of the Paint the Future global startup challenge:

• SolCold (Israel) - Sustainable self-cooling coating based on anti-Stokes
• Aerones (Latvia) - Robotics for wind turbine maintenance
• SprayVision (Czech Republic) - Data-driven approach to optimal spray application of paint

“Through Paint the Future, we’re bringing innovation and sustainability together as a key driver of our business,” says Thierry Vanlancker, AkzoNobel CEO. “In our ecosystem, we collaborate with startups, suppliers, customers and academia around exciting solutions that will ensure a more sustainable future.”

Paint the Future startup challenges are designed to connect startups with industry knowledge and expertise to help accelerate their solutions in the paints and coatings industry. This Paint the Future global startup challenge launched May 18, 2021, attracting 245 submissions from 62 countries. Ten finalists were invited to Amsterdam to participate in the bootcamp program.
 
This is AkzoNobel’s second global startup challenge, following its industry-first predecessor in 2019. Regional startup challenges have since been held in Brazil (2020), China (2021), and most recently in India (2022).

• Long-awaited metal-free* and halogen-free* NYLOSAN® S NAVY and BLACK COLORS for Sportwear
• Iconic black and navy polyamides of major sportswear brands can finally be perfectly matched with safer dyestuffs
• Significant resource savings when dyeing with Archroma new signature CONSCIOUSLY DEEP system

Archroma, a global leader in specialty chemicals towards sustainable solutions, today announced the addition of two new metal-free* and halogen-free* acid dyes in its Nylosan® S range.

Dark shades represent approximately 80% of the outdoor and sportswear textile market, which is also under pressure to offer more sustainable articles. In this context, the new Nylosan® Navy S-3R and Black S-3N, especially developed by Archroma for polyamides and blends, meet four long-standing market demands for blacks and navies.

• First, the Nylosan® S range offers metal-free* alternatives to dyestuff generally used to dye polyamide and nylon and which usually contain metals. The new Nylosan® Navy S-3R and Black S-3N are taking the industry standard one step further by offering a halogen-free* option to those manufacturers, brands and retailers who are looking to offer the safest grade available.
• Second, the Nylosan® S range now comprises a wide gamut of colors, with these new dyes targeting the color matching and fastness specifications of the iconic blacks and navies of major sportswear brands. In order to support this color matching process, Archroma makes available the colorimetric dye primaries for the mills in order to (re)match the color standards.
• Third, the new navy and black dyes display the same color constancy as the dyes used in many leading color standards, which means the navy and black colors created with Nylosan® S range will be non-metameric to the color standard under multiple light sources, whether artificial or natural, indoor or outdoor.
• And fourth, the introduction of the new Nylosan® Black S-3N makes dyeing a metal-free* black on polyamide finally possible – something that was not available before.

Both dyes display the other usual features allowed of the Nylosan® S range, i.e., high fastness and buildup, and a wide shading gamut for industry-leading metal-free* acid dyes. They are REACH registered and bluesign® approved.

In addition, with the new Nylosan® Navy S-3R and Black S-3N at the core of its new CONSCIOUSLY DEEP system, Archroma is offering another very welcome benefit in the production of polyamide articles: resource saving. As most sportswear manufacturers and brands know, creating durable dark colors on nylon is a complex process that uses massive amounts of water and energy. Archroma therefore designed the new CONSCIOUSLY DEEP system to allow a highly efficient scour dyeing process reduced from 6 to 2 baths. This results into reducing the process time by up to 36%, water consumption by up to 64%, energy by up to 46%, and CO2 emissions by up to 41% compared to conventional benchmark process.

Avgol® America Inc., a North American leader in the manufacture of high-performance nonwoven fabric solutions, and YanJan USA LLC, the professional material supplier for disposable hygiene products, have announced a new partnership to deliver exclusive product offerings to the North American market.

Under the terms of the new partnership, Avgol will be offering apertured spunbond products made exclusively by YanJan USA using its specific know-how and capabilities. YanJan USA will obtain the base spunbond materials exclusively from Avgol, with the partners developing and manufacturing products tailored to each company’s skill set and to meet customer needs.

“This partnership enables both YanJan and Avgol to diversify our overall product ranges and to push effectively into new market opportunities,” said Jian Weng, President and General Manager of YanJan USA LLC.

“This is in an exciting partnership for our companies,” said Ronnie Batchler, VP Americas Region at Avgol. “The spunbond ‘precursor’ material will be specifically designed to meet customer specifications and deliver optimum perfomance. Aperturing of the spunbond will then give the nonwoven material additional unique attributes, such as improved physical performance and aesthetic appeal.

The Trevira CS brand was showcased on the German Pavilion at the BIG Show Oman, an international exhibition for building materials, construction equipment, and interior design, in Muscat, Oman. This year, BIG Show, which is part of Oman Design & Build Week, was held from March 14-16.

Trevira CS has been part of BIG Show for years, as it is an important meeting point for the exhibiting companies with interior designers, construction companies, and project managers. Important authorities from the Middle East as well as major hotel brands were present again this year. In the Middle East, important tenders for major projects are due this year. The main focus of the trade show will be on the hotel & catering and hospital & care sectors, for which Trevira CS fabrics are of great interest because they meet the safety requirements that are usually required by law.

Trevira CS presented its extended brand concept that offers customers even more flexibility and also addresses sustainability. Building on to the high brand quality and performance, the recently introduced brands Trevira CS flexand Trevira CS eco offer properties and functions tailored to specific requirements. Furthermore, the Trevira CS Bioactive brand compliments the range, combining flame retardancy with antimicrobial properties. Fabrics bearing this brand meet the requirements for preventive fire protection and increased cleanliness.This brand concept is very well received by Trevira's customers. Many new flame retardant fabric developments embracing one of the Trevira CS brands were on display at BIG Show.

International technology group ANDRITZ will be presenting its special-purpose machines for needlepunch production (including its portfolio for carbon applications) at JEC World 2022 in Paris, France, from May 3 to 5.

Experience and Know-How
ANDRITZ designs, develops, and engineers special-purpose machines for very specific and sensitive applications, like aerospace, railway, and military needs. Therefore, it can provide the market with customized machines offering perfect solutions, whether they are needed for prototypes or for industrial production.

Skilled Engineers
In increasingly demanding markets, the skilled ANDRITZ engineers and technicians help customers get the most out of their investments. The variety of cases they face every day enables them to optimize both output and quality depending on the fibers used, the challenge, and the customer’s final application.

Carbon Expertise
Experience with conductive fibers enables ANDRITZ to overcome challenges and provide access to new product developments. The company’s expertise lies in textile know-how as well as a deep understanding of related constraints. It includes carded/crosslapped processes for nonwovens made from recycled carbon fibers, which can be delivered in rolls or die-cut shapes.

Unconventional Needling for End-Uses
ANDRITZ addresses customers’ challenges by offering solutions and expertise in terms of straight and multi-axial needling, enabling the consolidation of fibers on flat or non-flat surfaces (such as rounded shapes) and even of layers up to 350 mm thick. New developments are made possible thanks to the outstanding ANDRITZ testing facility.

Support and Development
The ANDRITZ needlepunch technical center in Elbeuf, France, is open to visitors. Innovative strength and adaptability are the characteristics that make ANDRITZ the preferred partner in the search for genuine, efficient, and reliable solutions in the interests of productivity and premium, state-of-the-art consolidation. Secrecy being key in such sensitive development work, ANDRITZ naturally always guarantees the utmost confidentiality.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Sustainability has become a major trend in the global home textiles industry. It is more common nowadays to find natural and sustainable fibres in an extensive range of home furnishing products. From this angle, the Lenzing Group (Lenzing) will take led in a brand new pavilion at Intertextile Shanghai Home Textiles – Spring Edition. Lenzing is the world’s leading manufacturer of renewable specialty fibres, and will highlight the latest eco-friendly fibres that can meet the ever-rising sourcing demand. The fair is set to take place from 14 – 16 April 2022 at the National Exhibition and Convention Center (Shanghai).

As an upswing from the growing public awareness of environmental issues, consumers are now more willing to switch to sustainable products. According to a CottonWorks’ survey, 90% of the interviewed Chinese consumers want their home textiles to be environmentally friendly[1]. It also found that more consumers are paying attention to the fibre content that can deliver safe and sustainable home textiles.
Furthermore, the Chinese government’s ‘Outline Of the Development of the Textile Industry during the 14th Five Year Plan’, also encourages the acceleration of low cost, functional and sustainable renewable fibres in the local textile industry.

The Lenzing satellite pavilion: a one-stop platform for green home textile materials
To help home textile suppliers source a variety of eco-friendly materials efficiently, one of the fair’s long-time exhibitors is set to form a new pavilion at the upcoming Spring show. Lenzing, the Austrian brand widely known for its ecologically responsible production of specialty fibres made from renewable raw material wood, gathers seven of its local downstream supply chain manufacturers to showcase their renewable products.

Mr David Dai, Senior Commercial Director Textile China of Lenzing spoked about why they decided to organise a new pavilion at the show: “As we received positive feedback from our pavilion at Intertextile Shanghai Apparel Fabrics, our business partners from the home textile supply chain were hoping for a similar arrangement in this sector. We believe all the participating manufacturers can benefit from this pavilion by finding ways to better serve their clients and consumers.”

Brands in the Lenzing satellite pavilion will include:
•    Lenzing Group will introduce the first Carbon-zero TENCEL™ fibres which are CarbonNeutral™ certified products by Natural Capital Partner.
•    Botou Jinglun Textiles Co Ltd focuses on new fibre yarns. The company develops multi-component yarns for cotton, wool, silk and linen with combinations of MODAL, TENCEL™ fibres and various functional materials.
•    Fujian Yongtai County Huaerjin Textile Co Ltd provides high-quality, natural, renewable pure and blended yarns including TENCEL™ fibres, US cotton, Australian cotton, acrylic cotton, silk and other plant-based yarns.
•    Jiangsu Dasheng Group Co Ltd has one of the largest cellulosic fibre yarn spinning mills in China and focuses on producing top-quality home textiles.
•    Qingdao Textiles Group produces natural fibres, cellulose fibres, copper antimicrobial fibres and other nature-based materials for home and contract textiles.
•    Suzhou Zhenlun Spinning Co Ltd is an advanced enterprise specialising in regenerated cellulose yarns like ECO VERO, FSC Viscose, Circulose, Carbon Zero Yarn and more.
•    Ton Design Industrial Co Ltd produces medium and high-end bedding fabrics. The brand’s TENCEL™ Lyocell fibres and TENCEL™ fibres blend cotton series products are certified by Lenzing.
•    Wuxi Tianmu Extra Width Printing Dyeing Co Ltd mainly produces extra-wide, high-count and high-density down-proof fabrics and fabrics for bedding. The technique can handle different procedures for dealing with pure cotton, bamboo fibres, TENCEL™ fibres and other fibre fabrics.

In addition to the new pavilion, a number of other featured exhibitors will also showcase their sustainable products at the fair. This includes Cotton Council International (CCI) promoting US cotton fibres and cotton products, and Zhangjiagang Coolist Life Technology Co Ltd bringing their unique bedding products made from organic and environmental-friendly materials.

• Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

Lace offering maximum clarity and balance
Symm-Net lace is characterised by an extremely delicate design, offering absolute symmetry. This is thanks to the particular configuration of the MJ 92/1 B – the new multi-bar jacquard raschel machine features a split-design jacquard bar with separate threading, and can thus work using both equal and counter lapping. In addition, the newcomer has two ground guide bars at the back for counterlapped elastane. For Symm-Net’s ground structure, GB1 works a pillar notation whilst the jacquard bar works a counter-lapped inlay. The result is a net structure with absolutely symmetrical, clearly defined symmetry. To perfect the geometry, the two elastane bars with split threading – i.e. 1 in, 1 out – and counter-lapping patterning mirror the movement of the jacquard bar.

The lapping patterns thus look as follows:
• JB 91: 0 – 0 / 2 – 2 // and JB 92: 2 – 2 / 0 – 0 //
• GB 93: 0 – 0 / 1 – 1 // and GB 94: 1 – 1 / 0 – 0 //

The ground structure is not only more uniform, but also more stable than its counterparts manufactured with equal lapping. The advantages of Symm-Net are particularly visible when working finer mesh constructions. “When it comes to a delicate appearance, Leavers lace traditionally sets the standard; in particular, Endsor- Net is known for its delicate design. There is hardly any discernible difference with Symm-Net, which should open up new design perspectives, especially for the premium brands in Europe,” explains Jamie Heather, lace expert at KARL MAYER. Symm-Net offers a further advantage thanks to its simple pattern development. For example, the patterning process does not require any updates to the commonly used patterning software, SAPO and ProCad – only the machine database needs to be adapted.

High design flexibility
In addition to the Symm-Net variants, all existing patterns of the OJ 91/1 B, MJ 85/1 B and OJ 83/1 B can be implemented on the MJ 92/1 B in E 24 without restrictions; switching from the new counter lapping to the traditional JACQUARDTRONIC® LACE pattern is seamless. Jamie Heather is certain this flexibility will give customers a real competitive advantage.

All the prerequisites for a bestseller
The MJ 92/1 B has been successfully offered on the market since May 2021. The newcomer is available in gauge E 24, with a working width of 134". Despite its high design flexibility, it still offers first-class productivity. It can also reach speeds of up to 800 rpm when producing Symm-Net articles. To allow for diverse product design, 88 pattern guide bars and two elastane bars, arranged in 16 shogging lines, are available. Thanks to these features, the MJ 92/1 B mainly produces elastic galloon lace, but also all-over lace for stylish lingerie items.