From the Sector

• "We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our selected customers into the future of textile print on demand.”
• Responding to market needs for textile print on demand

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, continues to expand its market reach through Grup Transilvae partnership.

Founded in 1993 in Cluj, Grup Transilvae later expanded its reach nationally with a move to Bucharest. It has since developed into a complete solutions and services provider following partnerships with key industry manufacturers such as HP, MGI Digital Graphic Technology, Canon, Esko, Caldera, Efi, X-Rite - Pantone and Fotoba International etc. It has also more recently agree to support Matic, Highcon, Xlam, Sefa, Chemica and PlastGrommet. Now the company is increasingly focusing on the textile industry which is why it is partnering with Kornit.

CEO Bogdan Vasilescu explains: "We started with color management solutions, working on demand for Fogra with digitally printed DMI colors on textiles. We have also worked with Mimaki, Roland, Epson and Vutek on various projects including Eurotex Iasi, Zara and Rofobit in Bucharest. Eager to continue our growth spurt in the textile printing industry, we were looking for a trusted partner and Kornit was the obvious choice.”

"The collaboration with Kornit began officially in September and is a natural progression,” Vasilescu adds. “For a number of years, we have been considering ways to improve our offering by moving into textiles in the same way that we did for sign and display, home decor or packaging. We were just waiting for the right partner. We are always looking to collaborate with market leaders and we wanted to work with Kornit to tap into the potential of the print on demand textile market with an extensive textile printing portfolio.”

Grup Transilvae will represent all Kornit’s textile solutions, including Direct to Garment and Direct to Fabric, particularly for T-shirts, activewear, denim, fashion, beachwear, home textiles and fabrics.

Vasilescu continues: “We are looking forward to showing our existing customers how they can take advantage of the Covid 19 accelerated trends in digital print-on-demand and short-run print jobs. We will signpost how they can expand their application range, grow volumes and experience better ROI.”

Vasilescu concludes: “We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our valued customers into the future of textile print on demand.”

Omer Kulka, CMO at Kornit Digital states: “We are delighted to announce another great partnership with a distributor that is as passionate about our products and the textile printing industry as we are. Grup Transilvae has a long history of successfully entering new markets with leading manufacturers. We look forward to a long and happy partnership.”

• Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today announced that, for the first time, Dyneema® Composite Fabrics are used by Moncler in the Fall/Winter 2020 Grenoble collection, which fuses form and function into high performance skiwear.

Moncler Grenoble is born of a passion for research and implements cutting-edge technology to push the limits of its potential. The design team identified Dyneema® as an innovative fabric it could use to push the level of its performance to the next peak, incorporating the material into the new collection as a departure from the conventional use of cotton and polyester.

Sandro Mandrino, the Head of Design for Moncler Grenoble, was the first designer of the luxury fashion brand to incorporate Dyneema® into one of his creations through the Moncler Genius project. The Moncler Genius project advocates radical co-creation where multiple designers create their own signature collections in collaboration with the house. Together, these collections translate into one vision of the future and, as one of the nine designers, Mandrino’s interpretation of the future of fashion features Dyneema® Composite Fabric.

Using variations of the fabric in both white and black allowed Mandrino to bring his vision to life by merging skiwear, space suits and technology all in one. “ 3 Moncler Grenoble is first and foremost about performance,” states Mandrino, who integrated constructive solutions with fabric technology to develop a line that was meant to perform both on and off the ski slopes.

Dyneema®, the world’s strongest and lightest fiber, is 15 times stronger than steel yet light enough to float on water. The unmatched performance and protection of products made with Dyneema® have made it the material of choice in critical applications where failure is not an option for more than 30 years. In fabric form, Dyneema® is available in composites, denim, knits, wovens and hybrids for composite reinforcements. And because Dyneema® fabrics are made using Dyneema® fiber, they intrinsically provide high strength, low weight, waterproof and breathable properties – allowing designers to fuse the technical performance of ultra-light products with aesthetic design that doesn’t sacrifice strength or durability.

The Moncler team used the Grenoble collection as an opportunity to experiment and further understand the nature and behavior of Dyneema® fabrics, while simultaneously incorporating material performance with practical design. “Future collections will focus on expanding to new designs and fabric options in collaboration with DSM,” adds Mandrino.

“We are very excited to be working with the Moncler team to launch a collection of wonderful garments that allow people to explore the outdoors more safely and for longer periods of time,” states Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials. “We look forward to further supporting Moncler as they develop innovative, high-tech garments that are also sustainably sourced through the introduction of bio-based Dyneema® fabrics.”

In line with DSM’s commitment to protect people and the environment they live in, the world’s first-ever bio-based ultra-high molecular weight polyethylene fiber was introduced in May 2020. Bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. DSM and Moncler’s continued partnership will not only provide high performance, light weight garments for outdoor enthusiasts but also environmentally sustainable alternatives that contribute to a more circular economy.

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

Brands of excellence supported the young creatives for the creation of the collections, such as Bemberg™ by Asahi Kasei, which provided the printed fabrics - produced by Tessitura Grisotto - for the creation of some pieces of the collections, that were used in particular for shirts and padded outerwear and quilted parts.
 
Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of pre-consumer cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

The collaboration with these companies is continuous and in the name of the close and interconnected relationship between education and the world of work. A support that is also reconfirmed for Asahi Kasei, who for years has supported the Istituto Secoli with an intense commitment in the field of education to new generations.

In addition to Istituto Secoli, Bemberg™ invests in future generations of professionals in the textile and clothing sector also through BIELLA MASTER DELLE FIBRE NOBILI and Sanchi no Gakko (in Japanese “School of Textile & Yarn Production Site”) founded three years ago and supported for two years by Asahi Kasei through its “Bemberg Lab”.

Rester Oy, which is developing the plant in Paimio, recycles companies' end-of-life textiles, and Lounais-Suomen Jätehuolto Oy (LSJH), which will hire a production area at the same facility, processes households' end-of-life textiles. The plant will process 12,000 tonnes of end-of-life textiles every year, which represents about 10% of Finland’s textile waste.

The textile industry’s end-of-life textile problem is intolerable. Natural resources are increasingly used to manufacture products, but these materials are lost at the end of their life cycle. About 100 million kilograms of textile waste are generated annually in Finland alone. Reusing this material could reduce the textile industry’s carbon footprint and significantly reduce the use of natural resources.

Rester Oy and LSJH will drive the textile sector towards a circular economy and begin processing textile waste as an industrial raw material. The Nordic countries’ first industrial end-of-textile refinement plant will open in Paimio in 2021. The 3,000-square-metre plant is being developed by Rester Oy, which recycles companies' end-of-life textiles and industrial waste materials. LSJH, which processes households’ end-of-life textiles on its production line, will hire part of the plant.

Outi Luukko, Rester Oy’s board chair, says, “The processing plant will begin a new era of textile circular economy in Finland. As industry pioneers, we are launching a system change in Scandinavia. The transition of the textile industry from a linear model to a circular economy is essential, as virgin materials cannot sustain the current structure of the textile industry. And why should it, when there is so much recyclable material available?”

From the perspective of Rester Oy’s main owner, work clothing supplier Touchpoint, the circular economy plant not only represents resource efficiency, but is also necessary from the perspective of the entire life cycle of a responsible work clothing collection.

Luukko adds, “Finding a local solution to a global problem is a huge leap in the right direction and raises Finland's profile as a pioneer of circular economy."

The future plant will be able to process 12,000 tonnes of end-of-life textiles annually, which represents about 10% of Finland’s textile waste. Both production lines produce recycled fibre, which can be used for various industrial applications, including yarn and fabric, insulating materials for construction and shipping industries, acoustic panels, composites, non-woven and filter materials, and other technical textiles, such as geo-textiles.

LSJH is piloting a full-scale refinement plant

LSJH has launched a pilot production line for processing households' end-of-life textiles. Unfortunately, consumers' end-of-life textiles are heterogeneous, making them a challenging raw material for further processing. Before processing, the textiles are sorted by material into various fibre classes using optical identification technology developed by LSJH and its partners. This ensures the quality of the raw material and the resulting fibre products.

Jukka Heikkilä, managing director for Lounais-Suomen Jätehuolto, explains: “On the basis of the experiences gathered from the pilot project, Lounais-Suomen Jätehuolto is preparing a full-scale refinement plant in the Turku region. As soon as 2023, the plant will process Finnish households' end-of-life textiles. The project involves all waste treatment plants owned by Finnish municipalities.”

Paimio has ambitious goals for circular economy companies

Rester’s initiative aims to create a circular economy cluster in Paimio that combines the processing and reuse of end-of-life textile fibres. Paimion Kehitys Oy, which is owned by the City of Paimio and the local association of enterprises, supports the development of circular economy companies in Paimio.

Mika Ingi, managing director for Paimion Kehitys Oy, says, “We want to step out of our traditional municipal role and create significant added value for everyone taking part. That is why we are involved in the development of a new modern service model based on ecosystem thinking. We are piloting the textile cluster, followed in the coming years by clusters focusing on plastic, construction, and energy. The aim of our service is to support and help develop new profitable business by bringing circular economy companies and their potential customers to innovate together."

The foundation stone of the processing plant was laid today (18 August 2020). The processing plant will begin operations in February 2021.

• Specialised in dye-sublimation printing, the Italian company has conquered the heights of the high fashion sector with its top-quality printed fabrics.
• With its recent investment in a direct-to-fabric printing line, Digitak is preparing to expand its range of printed products, focusing on fabric differentiation.

Dye sublimation printing of high fashion designs is the beating heart of Digitak, an Italian company specialised in digital textile printing. Operating in the textile district of Lombardy, Italy, the company has established itself among the main suppliers in the world of high fashion and sportswear in just under 15 years.

Making production versatility one of the cornerstones of its philosophy, Digitak has continued to invest in technology, as well as research and development its product portfolio. This forward-thinking approach has enabled the company to guarantee innovative, personalised products with meticulous attention to detail, with the highest – almost obsessive – standards of quality and maximum design flexibility. Over the years, the extensive experience gained by the company’s management in the field of sublimation with traditional and digital techniques, combined with their investment decisions have allowed Digitak to enhance its production performance, gradually implementing higher quality standards and differentiating itself from the competition in the complex and competitive sector of high fashion. An important feat, which has not, however, dampened its enthusiasm and willingness to continue growing and exceeding its goals. The company’s latest investment in a direct-to-fabric digital printing line with pigment ink propels the company into a new and promising production dimension.

Sublimation printing specialists

Since Digitak’s establishment, Filippo Taccani, the founder and current owner of the company, had set himself a clear and ambitious objective: “I wanted to take up the challenge of operating digitally - printing fabrics using this innovative technology to create products on a par with those  I had achieved with traditional sublimation textile printing methods during my previous work experience.”

The purchase of a Mimaki JV4 plotter, one of the first to be installed in Italy, marked the beginning of Digitak’s adventure. “To start the business, I needed a printing system that could operate with dispersed inks to print on polyester and I found the JV4 to be the best option,” explains Taccani. “It was an excellent decision, because I used these plotters to build the company and its success.”

The first Mimaki plotter was in fact followed by a second and a third. When it bought the fifth, the company moved to an industrial unit in Tradate (Varese) – Digitak’s current site – which now houses around fifteen Mimaki JV33 plotters, in addition to three Mimaki TS500-1800 wide-format sublimation printers, and a Mimaki TS300P-1800 high-speed sublimation printer. This Mimaki powered production facility – which is one of the company’s core strengths – was recently expanded with the addition of a Mimaki TX300P-1800B belt-type hybrid printing system, together with a Mimaki TR300-1850C textile coater and a Mimaki Tiger-1800.

“Naturally, over the years, we have also tested printing systems from other suppliers, but we have always returned to Mimaki. With high fashion as our key market, we need to guarantee our customers the highest levels of quality and, to date, we have never found solutions that beat the quality of this Japanese brand’s technology.”

According to Taccani, the difference lies in the “calligraphy” of Mimaki’s machines, that is the line of the ink on the fabric: “Unlike its competitors, Mimaki has focused on the ‘waveforms’, i.e. the electronics associated with the print heads. This attention paid to the way the ink jet is managed from the print head has allowed Mimaki to achieve unparalleled levels of accuracy, an aspect that has given my company a clear competitive edge.”

Moreover, at Digitak, quality comes before quantity: “We prefer to dedicate an extra day to production to guarantee the customer a final product that fully meets requirements and expectations. Mimaki’s technology not only suits this business model bult on top quality, but it crucially enables it.”

Operational and creative flexibility

Digitak currently prints around 2,000 linear metres of fabric per day. Its portfolio ranges from clothing and scarves, to beach and swimwear, with related personalised accessories, to sportswear, with technical properties such as breathability, comfort, resistance to external agents. The company have even added customised outdoor furniture to their offering of diverse and creative products.
The company’s machines operate continuously, 24/7. During the day, the machines are mainly used to develop and produce samples and colour proofs, while the actual production is carried out at night. “Thanks to our technology, we have developed an extraordinary operational flexibility. The fact that we have so many plotters allows us to work on multiple designs at the same time and to launch projects that are also very different from one another,” explains Taccani. “There are also some other crucial factors that have contributed, and continue to contribute, to increasing our production efficiency. The reliability of Mimaki’s solutions and the remote monitoring option offered is key. Once the standard start-up monitoring has been carried out and the machines are found to be printing correctly, we can let them work overnight without an operator. This is a great benefit for people who, like us, manage such a large and diverse fleet of machines.”

Digitak takes the same approach to customer service. Faced with an increasingly demanding market in terms of creativity, precision and completeness of service, the company wants to guarantee flexibility and customisation. “We decided to set up a department dedicated to the pre-press stage, in charge of preparing and checking the files supplied by customers. Seldom do our teams not need to do some editing of the files supplied, even if it’s only to make small changes that are essential for the print document to be as suitable as possible and to achieve the best final result.”

Technologies of the future

With a view to further enhancing production and customer service, Taccani has chosen to take on a new challenge, switching things up with some of the most recent investments.

While maintaining the focus on dye sublimation printing, Taccani has focused on technological diversification by installing a direct-to-fabric digital printing line. This consists of a Mimaki TX300P-1800B printing system with pigment inks and a TR300-1850C coater from Mimaki’s TR series. “The market continues to evolve and now requires even more flexibility regarding both processes and the fabrics supplied. This means that great opportunities exist for a print shop capable of simultaneously producing the same design – with minimal colour adjustment – on different fabrics, guaranteeing similar and accurate results. And this is precisely the path we are taking,” says Taccani. “Why have we opted for Mimaki again? Well, I had an opportunity to try out their new pigment inks and I immediately realised that they are a generation ahead of the other pigments available on the market. The cyan is very clean, the black is deep and there is a very interesting fullness of colour, suitable not only for furnishings, but also for other applications in the clothing sector.”

With its pigment inks, the new direct-to-fabric printing line allows Digitak to explore other related market segments. Thanks to the innovative automatic belt system, the TX300P-1800B guarantees good productivity and high-quality results. A standard of quality that is also boosted by the TR300-1850C fabric pre-treatment system: “This coater is essential for ensuring the best possible preparation of fabrics for printing. In fact, we are able to treat fabrics to make them suitable for the type of print they are intended for, sanitise them for specific applications and, in some cases, even dye them, with excellent quality.”

According to Taccani, another beneficial factor of direct-to-fabric pigment printing technology is the eco-sustainability of the process and its lower environmental impact. “We are proud to be able to offer our customers excellent printing results using little water and printing in ‘green mode’, with both the technologies we have available. I consider them winning technologies for the future, as both dye sublimation printing and direct-to-fabric printing with pigment inks use little water while mainly requiring the use of energy. Therefore, if you use renewable energy, then you’re done.”

Digitak’s other trump card is the Tiger-1800 installed in 2019. With this industrial printing system, the company aims to increase production volumes while maintaining its high-quality standards and further optimising costs. “We are excited to have these promising technologies available to us in-house. We are currently experimenting with these solutions, testing new opportunities and evaluating which paths to take to stay ahead of the game,” concludes Taccani.

Huntsman Textile Effects and Phong Phu International (PPJ) today announced a strategic partnership agreement that aims to promote PPJ’s growth in Vietnam as a manufacturer of  textiles and garments for brands and retailers all over the world.
Vietnam-based PPJ will leverage technical support from Huntsman Textile Effects to enhance its manufacturing processes across its denim/twill and knit mills, and develop new products that deliver sustainability along with advanced performance, protection and comfort.

The development of workwear and textile for the American, European and Japan markets  will be a key project for the two partners. They will use advanced Huntsman Textile Effects barrier solutions such as PHOBOL®, PHOBOTEX® and ZELAN™, along with other finishing effects.Huntsman Textile Effects will additionally support PPJ to promote its Sinnika Fabric collection, leveraging Huntsman’s advanced dyeing technology and finishing effects to deliver high-value market-focused solutions to brands and retailers.

The new agreement strengthens a  relationship that has already seen PPJ develop denim, knitwear and woven fabrics and garments using Huntsman Textile Effects technologies including AVITERA® SE dyes, NOVACRON® Atlantic dyes and High IQ® intelligent effects.
 

Featuring the innovative ISKO’s R-TWO™ program, the collection has a new take on sustainability: it relies on fabrics made of reused and recycled materials as well as an advanced design research for the development of a new, conscious style.

Sustainability through the use of highly responsible materials and the experimentation of fits: this is Reloved, the new collection developed by haikure in partnership with leading denim ingredient brand ISKO. Presented with an exclusive preview during Milan Fashion Week, it is an act of love for the planet, the environment and the people.

The project perfectly embodies all the values that made the longstanding partnership between the two brands possible – a responsible approach to innovation and the development of cutting-edge concepts.

Taking into account both materials and design, Reloved features the pioneering ISKO’s R-TWO™ program, which relies on a blend of reused cotton and recycled polyester.

During the processing of raw cotton into yarn, for every 100 kilos of cotton approximately 10% is lost. ISKO collects it and prevents it from becoming waste, adding it back into the spinning process obtaining cotton that is fully traced, documented and audited. This verification process has been invented by ISKO in partnership with its yarn supplier Sanko, offering full clarity into the traceability of reused cotton from field to fabric. It is also certified with the Content Claim Standard – or CCS – of the Textile Exchange.

Recycled polyester comes from clear plastic bottles or, alternatively, it can come from other certified waste: in either case the source material is collected, sorted, stripped of labels and caps, and cleaned to be ground into plastic pellets. These can then be re-spun into new fiber filaments.

Depending on the content percentages, for the recycled polyester ISKO can provide either the Recycled Claim Standard (RCS) or Global Recycled Standard (GRS) certifications, both of which track the recycled raw material through the supply chain from input to final product to verify its integrity.

Designed to tackle over-sourcing, the platform improves the environmental performance impact of yarn-to-fabric production. As ISKO’s latest responsible evolution, ISKO’s latest responsible evolution has resulted also in the perfect solution to enhance the responsible character of the Reloved collection.

The collection’s fresh and innovative take on style combines unisex concepts and oversized fits, is available in one shade of color featuring a variety of prints and is crafted with the planet and its inhabitants in mind. To provide full clarity and traceability from field to shelf, materials and processes are kept under the control of Made By, an independent agency that controls the social and environmental conditions of all elements of the production process.

“haikure and ISKO have always shared the same values and approach to innovation,” explained Elena Faleschini, ISKO Global Field Marketing Manager. “When we have the opportunity to work together, we know that the result is going to be astounding. Reloved is a testament to how fashion can be both innovative and responsible, without compromising on style.” A preview of Reloved was presented on Febuary 22nd, during a special happening that took place at Clan Upstairs (Vicolo Fiori 2, Milan), gathering friends, partners and denim lovers.

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

HUUB have collaborated with textile innovator Devan Chemicals to bring even more performance-enhancing technology to their triathlon and cycling racewear. The two companies have been working on a long-term project around 'Moov&Cool' which has resulted in improvements to athlete performance. The cool comfort coating has a positive impact on core body temperature as well as on heart rate, which could lead to a significant improvement in race-day performance and faster finish times.

Moov&Cool is HUUB's exclusive formulation for triathlon that will be applied to the brand's top-end racewear, starting with Anemoi+ to be launched following the iconic Ironman World Champs in Kona. David McNamee, the most successful British male Kona athlete, has been involved in the testing process of the original Anemoi Tri Suit from its conception. He will be racing the Ironman World Champs wearing the new Anemoi+ which not only offers improved aero benefits - it will also benefit his performance and comfort on race day thanks to the Moov&Cool coating.