From the Sector

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

According to a recent study by the School of Architecture, Victoria University of Wellington (New Zealand), “individuals spend more than 50% of their time at home in the bedroom”. Another research from the Fatigue Countermeasures Laboratory, NASA Ames Research Center (United States), concluded that “sleep is critical to health and daytime functioning. For individuals to achieve optimal sleep, they must have access to a sleep environment that allows them to achieve quality sleep.” These are strong indicators that we should treat sleep with the highest importance that it deserves.

The flagship products leading this positive change are the 100% biobased cosmetic technology HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech that reduces exposure to inanimate allergens through active probiotics. These biobased innovations are set to redefine the sleep experience and contribute to overall well-being.

HeiQ Skin Care is the most recent addition to HeiQ’s portfolio - a synbiotic textile finish promoting a balanced microbiome for glowing skin. Unlike conventional products, HeiQ Skin Care utilizes pre- and probiotics integrated into a biobased matrix, offering long-lasting cosmetic benefits. It is particularly suited for products that are in direct and long contact with skin, such as pillowcases, duvet covers or bed sheets, acting as a cosmetic care session during sleep.

HeiQ will present a host of innovative technologies to battle those enemies of sleep represented by heat, odor, and inanimate allergens, thereby addressing one of the most underrated elements that hinder a healthy life: a good night’s sleep.

HeiQ has developed technologies that promote better sleep quality for all:

• HeiQ Cool - one of the first textile technologies to deliver both instant contact cooling and continuous evaporative cooling for optimal well-being during sleep.
• HeiQ Mint - a plant-based deodorizer that controls odor development on textiles, providing fabrics with a long-lasting odor control capability that keeps textiles smelling fresh for longer.
• HeiQ Allergen* Tech - a 100% biobased, proprietary technology that reduces exposure to allergens such as house dust mite matter, and pet allergens with the help of active probiotics. The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.

These effective ingredients are already being applied to final products by HeiQ’s partners. Among them are Trendsetter/John Lewis pillows, duvets, and mattress protectors (with HeiQ Cool & HeiQ Allergen Tech), Trident Jiva Hypoallergenic bed linen (with HeiQ Allergen Tech), Belfama shower towels (with HeiQ Mint), and Lameirinho bed linen/bed sheets (with HeiQ Allergen Tech).

The above mentioned and HeiQ will showcase their new products at Heimtextil 2023 in Frankfurt, Germany, 10- 13 January 2023.