From the Sector

The “Cellulose Fibres Conference 2024” held in Cologne on 13-14 March demonstrated the innovative power of the cellulose fibre industry. Several projects and scale-ups for textiles, hygiene products, construction and packaging showed the growth and bright future of this industry, supported by the policy framework to reduce single-use plastic products, such as the Single Use Plastics Directive (SUPD) in Europe.

40 international speakers presented the latest market trends in their industry and illustrated the innovation potential of cellulose fibres. Leading experts introduced new technologies for the recycling of cellulose-rich raw materials and gave insights into circular economy practices in the fields of textiles, hygiene, construction and packaging. All presentations were followed by exciting panel discussions with active audience participation including numerous questions and comments from the audience in Cologne and online. Once again, the Cellulose Fibres Conference proved to be an excellent networking opportunity to the 214 participants and 23 exhibitors from 27 countries. The annual conference is a unique meeting point for the global cellulose fibre industry.  

For the fourth time, nova-Institute has awarded the “Cellulose Fibre Innovation of the Year” Award at the Cellulose Fibres Conference. The Innovation Award recognises applications and innovations that will lead the way in the industry’s transition to sustainable fibres. Close race between the nominees – “The Straw Flexi-Dress” by DITF & VRETENA (Germany), cellulose textile fibre from unbleached straw pulp, is the winning cellulose fibre innovation 2024, followed by HONEXT (Spain) with the “HONEXT® Board FR-B (B-s1, d0)” from fibre waste from the paper industry, while TreeToTextile (Sweden) with their “New Generation of Bio-based and Resource-efficient Fibre” won third place.

Prior to the event, the conference advisory board had nominated six remarkable innovations for the award. The nominees were neck and neck, when the winners were elected in a live vote by the audience on the first day of the conference.

First place
DITF & VRETENA (Germany): The Straw Flexi-Dress – Design Meets Sustainability
The Flexi-Dress design was inspired by the natural golden colour and silky touch of HighPerCell® (HPC) filaments based on unbleached straw pulp. These cellulose filaments are produced using environmentally friendly spinning technology in a closed-loop production process. The design decisions focused on the emotional connection and attachment to the HPC material to create a local and circular fashion product. The Flexi-Dress is designed as a versatile knitted garment – from work to street – that can be worn as a dress, but can also be split into two pieces – used separately as a top and a straight skirt. The top can also be worn with the V-neck front or back. The HPC textile knit structure was considered important for comfort and emotional properties.

Second place
Honext Material (Spain): HONEXT® Board FR-B (B-s1, d0) – Flame-retardant Board made From Upcycled Fibre Waste From the Paper Industry
HONEXT® FR-B board (B-s1, d0) is a flame-retardant board made from 100 % upcycled industrial waste fibres from the paper industry. Thanks to innovations in biotechnology, paper sludge is upcycled – the previously “worthless” residue from paper making – to create a fully recyclable material, all without the use of resins. This lightweight and easy-to-handle board boasts high mechanical performance and stability, along with low thermal conductivity, making it perfect for various applications in all interior environments where fire safety is a priority. The material is non-toxic, with no added VOCs, ensuring safety for both people and the planet. A sustainable and healthy material for the built environment, it achieves Cradle-to-Cradle Certified GOLD, and Material Health CertificateTM Gold Level version 4.0 with a carbon-negative footprint. Additionally, the product is verified in the Product Environmental Footprint.

Third Place
TreeToTextile (Sweden): A New Generation of Bio-based and Resource-efficient Fibre
TreeToTextile has developed a unique, sustainable and resource efficient fibre that doesn’t exist on the market today. It has a natural dry feel similar to cotton and a semi-dull sheen and high drape like viscose. It is based on cellulose and has the potential to complement or replace cotton, viscose and polyester as a single fibre or in blends, depending on the application.
TreeToTextile Technology™ has a low demand for chemicals, energy and water. According to a third party verified LCA, the TreeToTextile fibre has a climate impact of 0.6 kg CO2 eq/kilo fibre. The fibre is made from bio-based and traceable resources and is biodegradable.

The next conference will be held on 12-13 March 2025.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

The Munich Fabric Start Exhibitions GmbH announces the programme for the upcoming editions of MUNICH FABRIC START (24 to 26 January 2023) and BLUEZONE & KEYHOUSE (24 and 25 January 2023).
From 24 to 26 January 2023, visitors can expect a range of the latest trends, fabric, accessories and denim highlights from around 900 international exhibitors, an event programme with expert panels, keynotes and trend lectures, as well as numerous networking opportunities.

Economic Environment
Conflicts, inflation, recession, energy crisis, massive inequality, climate change - how companies can position themselves securely in a volatile market environment - this is deciphered by trend analyst David Shah in his key note "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors in the lecture series "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern.

Next to David Shah (View-Publications), the panel will include Siems Luckwaldt (CAPITAL and BUSINESS PUNK, RTL Germany), Shamin Vogel (WeAr Global Magazine), Ben Hanson (The Interline), Maria Cristina Pavarini (The SPIN OFF) and Carl Tillessen (DMI)

Digital Era
From digital colour apps, digital twins and virtual models to 3D simulation and virtual dressing rooms - the world of digital fashion will not only be discussed in numerous lectures in Munich, but also brought to life in the new Assyst Experience. Whether it's Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality or the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead": everyone will be looking at virtual fashion from a different angle and providing insights into the latest state of the art. In her trend presentation "The weird & wonderful world of fashion cores" at BLUEZONE, Angela Velasquez (Rivet) sheds light on how viral TikTok trends are reshaping denim merchandising.

Sustainable Future
Digitisation and sustainability - the third major theme of the event programme - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. Other topics in focus: Liv Simpliciano from Fashion Revolution gives an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, David Shah (View-Publications), Lien van der Schueren and Guy Buyle (CISUTAC & HEREWEAR), Mateusz Wielopolski (Circulix) and Mario Malzacher (Circular.Fashion) critically discuss whether the circular economy is really the solution for everything or just a placebo. Circular ecosystems are also presented by Franziska von Becker from Hachmeister & Partner.

The race of the new sustainable materials of the future will be opened by Kirsi Terho from Infinited Fiber, Kuben Edwards from Onezero8, Marianne Uddman from Trustrace and Simon Angel, Sustainable Innovations Curator of MUNICH FABRIC START in a panel discussion with Muchaneta ten Napel (Shape Innovate). New products for a sustainable future in the denim industry will be discussed at BLUEZONE.
Another highlight: In cooperation with the Transformers Foundation, an expert panel will also be held at BLUEZONE on both days of the trade show.

Trends Spring.Summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point. They will analyse what this means for fashion in their trend presentation on Wednesday. The Women's Fashion Trends SS 24 with the must haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility.

Japan International Apparel Machinery & Textile Industry Trade Show (JIAM) has wrapped up four successful days of business at INTEX OSAKA. From 30 November – 3 December 2022, a total of 10,452 visitors found their way to the fairground. 150 exhibitors from 11 different countries and regions welcomed visitors with an extensive and diverse selection of products. Buyers from Bangladesh, India, Sri Lanka, South Korea, and Pakistan constituted the top five visiting countries (excluding Japan), compensating for a drop in visitors from China this year due to COVID-19 travel restrictions.

Under the theme of "It all connects at JIAM – the forefront of technology and master craftsmanship", the 2022 edition showcased apparel manufacturing solutions catered to each and every need, combining skillsets and knowledge with modern technology. At the opening ceremony, Mr Shinsuke Uchinashi, Chairman of the Japan Sewing Machinery Manufacturers Association (JASMA), commented, "In the new normal, there is growing demand for new technological advancements, productivity improvements, and greater quality control. In addition to solving these pain points, this edition’s exhibitors are also showcasing various innovations in response to automation, IoT, and networking."

A wide variety of special seminars held in Hall 4 were well received. Highlights included a skills training seminar hosted by an emeritus professor and panel discussions by leading companies in the manufacturing industry. SDGs, examples of IoT in industrial sewing machines, and upcycling initiatives were also on the agenda, with visitors gathered around the presented items taking notes.
 
The Home Sewing Zone led by three machine manufactures and JASMA held daily workshops where visitors could learn about upcycling using scraps, and take a break at the café with "cup sleeves" of their own making. Ms Kazuko Mizuochi of JASMA said, "We had a great attendance from the very first day. We were able to familiarize participants with sewing machines and also promote upcycling activities."

The next edition will take place from 27 – 30 November 2024 at INTEX OSAKA.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

The annual highlight of the industry is the International Conference on Cellulose Fibres in Cologne, where the latest innovations were showcased: new cellulose fibre technologies for various feedstocks and a wide range of hygiene and textile products as well as alternatives to plastics and carbon fibre for lightweight constructions.

This year, for the first time, there were 230 participants from 27 countries. About 60 were able to attend on site – with strict Corona safety measures – while the others were able to attend online and participate in questions and discussions.

The conference gave deep insights into the promising future of cellulose fibres, which fit perfectly into the current trends of circular economy, recycling and sustainable carbon cycles.

An important focus at the conference was alternative sources of cellulose. The increasing demand for cellulose fibres cannot be met in the long run with wood and used textiles alone. At the conference, a variety of agricultural by-products and biogenic waste were presented in presentations and panel discussions, such as orange and banana peels, grain and hemp straw. Much of this is high-volume and has not been put to high-value use so far. Exciting opportunities for the future cellulose fibre industry.

Innovation Award
Live at the conference, host nova-Institute and award sponsor GIG Karasek GmbH granted the “Cellulose Fibre Innovation of the Year” award to one of six highly interesting products.

• First Winner: Carbon Fibres from Wood – German Institutes of Textile and Fiber Research Denkendorf (Germany)
• Second Winner: Fibers365, Truly Carbon-Negative Virgin Fibres from Straw - Fibers365 (Germany)
• Third Winner: Sustainable Menstruation Panties: Application-driven Fibre Functionalisation – Kelheim Fibres (Germany)

• 10–12 May 2022, Cologne, Germany (hybrid)
• The unique concept of presenting all renewable material solutions at one event hits the mark: bio-based, CO2-based and recycled are the only alternatives to fossil-based chemicals and materials

Ready-to-use fossil-free sustainable material solutions with a low carbon footprint are in fast-growing demand. Innovative brand owners are keeping an eye out for such solutions, in particular those that will soon reach the mainstream.

For the second time, nova-Institute presents numerous market highlights from bio- and CO2-based chemicals and materials as well as from chemical recycling: All material solutions based on renewable carbon. Together, there is sufficient potential to completely replace petrochemicals by 2050. To tackle climate change at its roots, all additional fossil carbon from the ground must be substituted with renewable alternatives. Over the course of three days, participants will get a comprehensive overview of the latest developments in the renewable material sector, with a focus on industry-ready solutions from a wide spectrum of sustainable raw materials and technologies.

In 2021, the new concept of the Renewable Materials Conference generated an outstanding response, which exceeded all expectations: 420 online participants witnessed a firework of innovations of non-fossil material. 60 speakers, 11 panel discussions, 500 public posts and 1,500 networking activities were proof of the lively exchange during the three conference days.

In 2022, nova-Institute plans to host the conference physically in the heart of Germany's fourth largest city, Cologne, just a few hours away from France, Belgium and the Netherlands. Expected are 400 participants on-site and many more online. On-site, the conference will be accompanied by a large exhibition where companies and institutes can showcase their recent developments. The supporting program, networking activities and many secluded spots at the location offers excellent opportunities to make new business contacts and refresh old ones.

The focus of the conference: All material solutions based on renewable carbon – avoiding the use of additional fossil carbon. The entire spectrum of renewable materials is covered: bio-based, CO2- based and recycled.

The program includes a diverse range of bio-based materials such as bio-based polymers, plastics and biocomposites (first and second generation, biowaste), CO2-based materials (from fossil and biogenic point sources, atmosphere) as well as mechanically and chemically recycled materials.

The PERFORMANCE DAYS summer edition took place as a Digital Fair Week from May 17 to 21, 2021. By extending the event to an entire week of the fair, the PERFORMANCE DAYS team, in cooperation with the Functional Fabric Fair by PERFORMANCE DAYS, was able to provide even more opportunities for intensive networking and interactive exchange for industry insiders to catch up on the latest innovations and participate in exciting expert talks, supplier workshops and panel discussions.

Informative, innovative and international: new sourcing platform THE LOOP
The Digital Fair Week was introduced for the first time at the summer edition as part of PERFORMANCE DAYS LOOPS. The sourcing platform was launched in the first half of 2021 together with US Partner Functional Fabric Fair by PERFORMANCE DAYS. With much success, as proven by the great enthusiasm shown by exhibitors, trade fair visitors and fabric manufacturers. The MARKETPLACE area, which showcased some 10.000 products and around 400 curated, sustainable fabrics and accessories from more than 170 international exhibitors, enjoyed particular popularity as part of the Digital Fair.

Another extremely popular and particularly well-attended attraction was the 3D FORUM, which tested hand-selected fabrics for their material properties as part of the digital fair week, to be visualized ultimately as a 3D scan.
Also for the spring/summer 2023 season, the jury presented two awards for outstanding fabrics – so in addition to the presentation of the PERFORMANCE AWARD, won by Trenchant Textiles, the ECO PERFORMANCE AWARD was presented to the winner, Utenos Trikotazas.

Professional, versatile and informative: Program with Expert Talks
A total of 17 live talks from 30+ speakers followed by a question-and-answer session, under the guidance of moderator and freelancer Astrid Schlüchter, formed the basis of the digital fair supporting program from May 17 to 19. All talks, webinars and panel discussions are available on demand via THE LOOP platform.

The PERFORMANCE DAYS Team has once again succeeded in providing the industry with an almost real trade fair experience despite being held digitally. Via the Digital Fair Platform, which was activated explicitly for the trade fair week, trade fair visitors can enter into interactive exchange, including matchmaking and networking activities.

The premiere of the Functional Textiles Shanghai by PERFORMANCE DAYS fair takes place in Shanghai in September 28-29 as well as in Portland in October 27-28, 2021, with the planned hybrid event in Munich scheduled for December 1 and 2, 2021.

JEC SUMMIT SPORTS & HEALTH – CONNECT, the new online event platform devoted to medical and sports equipment composites manufacturers, unveils some of the programs available online December 8 to 10.

Starting on December 8, professionals from all the composites value chain across the globe will be able to meet online, network, and build long-lasting relationships thanks to the JEC Summit Sport & Health. The event goal is to allow decision-makers to learn about the current challenges and opportunities of the sports and medical fields, this thanks to the three-day program integrating industry sessions, workshops, startups, and business meetings.

Each day, industry decision-makers using composites will come together to discuss the latest developments in composites in sports and medical fields through a set of keynotes and industry sessions. Each session will be followed by panel discussions over a variety of business-angled topics. Workshops from individual sponsors with clients will give an extensive overview of the current technological trends in the sports and medical fields and offer an outlook on developing production lines in these fields. A selection of the most exciting startups in these fields will pitch their innovations and glance at the industry's future. Finally, pre-arranged online business meetings will be set up to network with industry buyers and decision-makers from the entire composites' value-chain.

Each day of the summit will be composed of five major moments as-is:

• A keynote speech led by one or two high profile experts
• An industry session: a discussion between two experts in medical or sporting devices fields
• A Startup pitches session during which each startup will introduce its product or innovation,
• Workshops,
• And Business meetings

Please see attached document for more information and dates.

PREMIUM and SEEK, Europe’s most powerful fashion trade shows for contemporary fashion, plus the FASHIONTECH Berlin and FASHIONTECH Studio innovation events, will be held from Tuesday 30 June to Thursday 2 July 2020. 

The summer editions will take place at the familiar event locations: STATION Berlin (PREMIUM) and ARENA Berlin (SEEK). As per in January, FASHIONTECH’s popular live talks, panel discussions and masterclasses will be held in close proximity to the trade shows so that visitors can access them without having to travel far.