From the Sector

Hologenix® is an honoree on the second annual Power Partner Awards list by Inc. Business Media. Inc.’s 2023 Power Partner Awards feature B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. There were 389 companies in all who achieved top marks from clients for being instrumental in their success and made the final list. Hologenix was recognized in the Health & Wellness category, which focuses on companies that provide health and wellness products or services. In order to achieve this status, customers provided written testimonials detailing their experience in working with Hologenix as a partner.

“Our business is set up to succeed when our partners succeed, so we are grateful that our partners have affirmed the superior level of support we aim to provide,” said Seth Casden, Hologenix CEO and Co-Founder. “CELLIANT offers something unique to world-class brands looking to deliver health and wellness benefits. Our proprietary technology offers a key textile differentiator for their products, from apparel, bedding and furnishings to medical-use fabrics, bandages and wraps, transportation seating and even saunas.”

Five players in the textile service industry announce the establishment of Cibutex (Circular Business Textiles). This new cooperative is dedicated to the recycling and recovery of fibres from discarded textiles. Cibutex wants to contribute to a circular textile chain through cooperation in the whole sector.

The textile service has been implementing key Circular Economy solutions for some time: rental, care, repair and reuse of textiles for professional use. "As an industry, we are in a position to delve even deeper into the world of the circular economy. Every linen rental company has many of the same products, which go through the same process every time: the textiles are washed, sorted and collected again after the period of use. After many washes, the textiles are rejected. With this rejected textile, we see a unique opportunity to finally put the idea of a closed textile chain into practice. The used textiles that have reached the end of their useful life can be recycled on an industrial scale and the fibre raw materials can be recovered to make new textiles. We want to exploit this potential to the full by founding Cibutex, a cooperative for all textile service providers in Europe," says Cibutex director Jan Lamme, explaining the background of the unique project.

Cross-competitive goal
The founders of Cibutex are four well-known, competing textile service companies and one supply partner: Blycolin Textile Services (Zaltbommel, NL), Dibella (Aalten), Edelweiss Groep (The Hague), Lamme Textile Management (Amsterdam, NL) and Nedlin (Elsloo, NL). The companies have deliberately joined forces in order to implement sustainability in textiles and clothing by means of closed material cycles throughout the sector.

"Important resources are hidden in our B2B used textiles. We want to recover these in cooperation with relevant recycling companies and thus promote textile recycling as demanded by the EU Commission. We have come together to achieve sufficient critical mass to determine the final recycling of our discarded laundry, with the goal of moving from textiles to textiles," says co-founder Luuk de Win (Nedlin).

Sustainable eco-balance
"By recycling the raw materials of our used textiles, we contribute to reducing the social, environmental and climate impacts of the textile industry related to cultivation and production, and this leads to a long-term improvement of the ecological footprint of our industry," adds co-founder Marc van Boekholt (Blycolin).

Increasing value
To make the final transformation step of the circular economic model "textile service" a success, any European textile service company can become a member of Cibutex. The cooperative takes care of the collection, transport to the recycling partners and remuneration for the old textiles, which are now limited to bed linen, table linen and bath linen. In the future, however, the group wants to develop solutions for other textiles as well. For example, the recycling of workwear is also on the agenda. The founders of Cibutex agree that this too is a treasure trove of resources that must be addressed.

EU-ALLIANCE aims to support SMEs internationalisation in the fields of technical textile, connectivity and advanced materials to address dual use markets in four targeted countries: The United States, Canada, Japan and Indonesia. The EU-ALLIANCE project is funded by the European Union's COSME programme. It brings together 6 key clusters representing nearly 900 companies: Techtera (France); Systematic (France); PO.IN.TEX - Textile innovation cluster (Italy); NTT - Next Technology Tecnotessile (Italy); NIDV - Industries for Defence and Security (Netherlands); SIIT - Intelligent System Integrated Technologies (Italy).

On November 25, the partners hosted a webinar to present the project and the opportunities it will generate. This webinar was also an opportunity to position the participants to benefit from the services generated by the project (market research, commercial missions, B2B meetings, etc.), communicate your needs and thus join the selection of companies that will be able to benefit from European support for these actions. Beyond this internationalisation objective, the project also aims to encourage intra-European collaboration and synergies between the various members of the partner clusters.

• The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Kornit Digitala announced Valencia, Spain-based Rafa’s Textiles has acquired a third Kornit Avalanche HD6 system for single-step, on-demand direct-to-garment (DTG) digital production, spurred by business growth resulting from increased e-commerce engagement in the past year.

Rafa’s Textiles personalizes t-shirts and all kinds of clothing with screen printing, direct (digital) printing, silkscreen transfer, sublimation, and embroidery, serving European-based B2B clients who sell via web stores, both integrated with Amazon and independently. There are no colour limitations, and handfeel and durability are retail-quality. On a typical day, they will handle 200-300 print-on-demand orders, though those numbers spike with key holidays; this past Christmas, for example, saw a peak of 1,300 orders in a single day. Regardless of volume, with digital production capabilities in house, these orders are printed individually within 24 hours and shipped directly to all customers.

For Rafa’s Textiles, implementing Kornit’s digital production technology was simply the best means to meeting the challenges and capitalizing on new opportunities of the e-commerce age. Sergio attributes his business’s success despite recent market disruptions to their focus on e-commerce, which aligns with buyers’ increased preference for web-based purchasing.

Jeanny Wang und Thomas Lorenz wollen mit ihrer Online-B2B-Plattform Veee.com das Modebusiness dazu inspirieren, neue Wege zu gehen. Das Onlineportal soll Modemarken die Möglichkeit bieten, ähnlich bildgetrieben wie bei der Bildplattform Instagram, sich rund um die Uhr potenziellen Handelspartnern vorzustellen. Interessierte Händler können direkt über die Plattform mit Marken aus der ganzen Welt Kontakt aufnehmen. FashionUnited wollte von den Unternehmern wissen: Macht das nun Modemessen obsolet?

Eine heikle Frage, insbesondere in Anbetracht der Tatsache, dass Thomas Lorenz zehn Jahre lang bei der Berliner Premium Group gearbeitet hat und dort unter anderem Einkäuferprogramme der Messe anführte. Keineswegs, findet er. Eher sei es als ein ergänzendes Angebot zu sehen, an dem auch Messen, wie die Premium Group selbst, interessiert seien. „Die Premium Group ist einer der Investoren der neuen Plattform“, sagt Lorenz. Andere Investoren möchte er nicht nennen.

„Wir sind ein Investor und strategischer Partner“, bestätigt Anita Tillmann, Premium-Gründerin und geschäftsführende Gesellschafterin gegenüber WWD. „Veee.com ist ein Baustein, um den digitalen Wandel der Branche weiter zu beschleunigen, der weit über unsere physische Messe hinausgeht.“ So kommt es auch, dass Veee.com bereits „mit den Ausstellern der Premium Group an den Start ging“, wie Lorenz sagt, und dann begann, „weitere Brands zu onboarden.“ Zu betonen, dass Veee dennoch unabhängig von der Premium Group ist und agiert, ist ihm ein Anliegen. „Wir sind ein eigenständiges Unternehmen“, sagt er.

Für die Umsetzung des Projekts hat sich Thomas Lorenz Unterstützung aus dem Tech-Sektor geholt. Jeanny Wang bringt 15 Jahre Erfahrung im Tech-Bereich mit und arbeitete zuvor unter anderem für Samsung SSIC im Silicon Valley. „Wir haben uns den Markt angeschaut und nach Lücken gesucht. Wir haben uns gefragt: Was sind die Needs der Industrie?“, erklärt sie.

India is a very important market for the German textile machinery industry, with an export of more than €255 million (+ 8 %) in 2017. Many German machinery builders have longstanding relations with Indian customers and quite a number of them also provide production plants and training centres in India. Not surprisingly, about 370 decision-makers and experts from the textile and nonwoven related industry attended the VDMA conference and B2B event called “German Technology meets Indian Textiles and Nonwovens” in Mumbai on 15-16 May 2018 (www.germantech-indiantextile.de).

According to a survey, both the event and German textile machinery engineering received the highest marks among the visitors. About 57 % of the visitors stated very good and 38 % good experience with machines and components from German suppliers. The performance and service promise as well as the high-quality standards have made German machine suppliers as most reliable partners in India and other countries. This positive result has by far not been reached by any other manufacturing nation from Europe or Asia. Asked for future processes, investments in technical textiles and/or nonwoven production seem to be the most favorite sectors in India. Around 74 % of the visitors plan to expand their production capacities with new machines and components whereas 26 % intend to replace old machinery by new machines and components. High productivity, after-sales service, end-product quality, low operating and acquisition costs are the decisive machine procurement criteria in this order. The investments plans are based on a positive business and investment outlook in India. 45 % of the visitors surveyed plan to invest more than 10 % within the next 12 months and 30 % up to 10 %. 25 % of the visitors expect a sales increase by more than 10 % for the next 12 months and 60 % anticipate a sales growth of up to 10%.

Considering this positive business climate and the high interest from the Indian industry, the 32 well-known VDMA members participated in the conference have good chances to offer the right technologies and to place new orders. The presented technology topics along the entire textile value chain will help the Indian industry to fulfill their expansion plans and to meet the challenges such as rising salary costs and shortage of labor in industrial regions. The major cutting-edge topics of the conference program were as follows:

•    Higher profits throughout the entire textile value chain
•    Energy, material, water and dyestuff savings for an environmentally friendly production
•    New applications such as technical textiles, nonwovens (e. g. hygiene products) or home textiles (e. g. terry towels)
•    Automation, industry 4.0, digital communication and smart factory solutions
•    Quality improvements e. g. with measurement and control systems
•    Lower investment costs in spinning preparation with integrated draw frames
•    New technologies to combine spinning and knitting
•    Smart textiles and added value products e. g. with embroidery machines

Whereas the event on 15-16 May 2018 focused on customers, a training session at the prestigious Veermata Jijabai Technological Institute VJTI in Mumbai on 17 May 2018 was addressed to future engineers. More than 220 textile manufacturing and mechanical engineering students followed the technical presentations. The VDMA's contribution to improve the education of future customers and partners was very much appreciated.