From the Sector

HeiQ AeoniQ Holding, a subsidiary of HeiQ Group, is appointing Julien Born as its CEO, leveraging his extensive executive leadership and profound textile industry expertise cultivated in prestigious organizations such as DuPont, KOCH Industries, and The LYCRA Company, where he served as CEO since 2021. Julien Born will champion the growth of the cellulosic filament fiber HeiQ AeoniQ™.

The HeiQ AeoniQ™ technology is poised for commercial production at the inaugural manufacturing facility in Portugal by the close of 2025. The just concluded €5M acquisition of land and buildings, within a 2-year project total investment of €80M, marks a pivotal milestone for the 15,000m2 facility in Maia, Porto. Situated strategically in Portugal's textile hub and a mere 20 minutes from a major commercial port, this facility is poised to catalyze the scale-up phase of the business, going from pilot manufacture to mass production when it wants to compete at full-scale on cost and performance with fossil fuel-based fibers.

HeiQ intends to consolidate the Group’s current and future activities in Portugal at the newly acquired site. This includes Shared Service Center functions as well as the Innovation Hub for the HeiQ Textile & Flooring business unit.

The recent addition of Julien Born to lead the charge follows the nomination of Robert van de Kerkhof to the HeiQ Board, a seasoned executive with extensive textile experience holding positions as CCO, CSO, Board member of Lenzing Plc, and Chairman of CIRFS, the European Man-Made Fibres Association. Robert will also serve as the Chairman of the HeiQ AeoniQ Holding Board.

HeiQ AeoniQ Holding, established as an independent subsidiary to attract new investors, value-chain partners, and brands, embarks on an ambitious multi-year scale-up strategy. This strategy involves integrating diverse sources of bio-derived feedstock and hyper-scaling cellulosic filament fiber production capacity over the next decade, targeting industries such as apparel, footwear, automotive, home textiles, and aeronautics.

• Record high: 12,338 (+19%) GOTS certified facilities in 79 countries in 2021  

Twenty years after its inception, the textile processing standard for organic fibres records new all-time high figures: 18 GOTS Approved Certification Bodies report a total of 12,338 certified facilities (+19%) in 79 countries (+11%).  

Among the countries with the largest increase in GOTS certified facilities in 2021 are Turkey (+61% to 1.799), Italy (+53% to 894), Germany (+19% to 817), Portugal (+35% to 608), France (+22% to 122), Denmark (+14% to 115), Switzerland (+15% to 61), Belgium (+55% to 59), Sweden (+34% to 51) and Vietnam (+264% to 51).

“What seemed utopian to many in 2002 has become a reality in the past 20 years. We have created an organic textile standard, certified by approved certification bodies, which is accepted in all major markets. GOTS is a standard that gives consumers the power to choose truly organic products sourced from sustainable supply chains.” says Claudia Kersten, Managing Director at GOTS. “Despite ongoing difficulties and uncertainty caused by the Covid-19 pandemic, decision-makers continue to pursue their sustainability goals and value GOTS as a tool to accomplish them”.

The results of the annual GOTS Survey among certified entities underline this. Out of 1.114 respondents (+39%), 63% indicated a permanent shift in their sustainability strategy with a focus on the environment and health of their workers and staff.

Growing interest from industry, the public, and the media drove website visits up an impressive 48%. Media exposure grew by 64% and GOTS social media followers across several platforms jumped by 57%.
“As much as we are pleased with the development so far, we don’t intend to rest on our laurels” adds Rahul Bhajekar, Managing Director at GOTS. “In March 2022 we begin revision for GOTS version 7.0 involving all stakeholders including associations, organisations, companies, and individuals to further advance the progressive, innovative, stringent yet practical standard of GOTS”.

• Elleti Group partners with Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception, for a more sustainable fashion.
• The enterprise based in Verona joins Wiser Wash’s international network and adopts the innovative patented process for the treatment of denim that has the market’s lowest environmental impact.

Tradition and innovation: this combination has always characterized Elleti Group, a historic company based in San Bonifacio and an important point of reference for the denim industry and beyond. Now it is also the exclusive partner of Wiser Wash for Europe and the Mediterranean area, with Portugal being the only exception. Specializing in laundry, dyeing and garment making services, the company is led by the steady hand and ambitious vision of Luigi Lovato, who was recently recognized by Rivet50 as one of 2020's fifty most influential people in the denim ecosystem. The partnership with Wiser Wash is a fitting continuation of Elleti Group's tireless pursuit of excellence, development of cutting-edge solutions and commitment to environmental sustainability, which has always projected the proud Made in Italy tradition towards the future.

With the introduction of Wiser Wash's technology, Elleti Group has significantly reduced the amount of resources used in traditional garment treatment. This patented washing method eliminates the use of pumice stone and all harmful chemicals, while drastically reducing water consumption throughout the process. In addition, the efficiency of the process lowers chemical and mechanical stress on fabric fibers as compared to traditional treatment, guaranteeing greater garment robustness and longevity.

This important milestone is the latest and more relevant result of a commitment that has been integral to Elleti Group's approach since its foundation. This was already present in the Earthkeepers collection – a line of low environmental impact treatments which marked the culmination of research and experimentation journey, aimed at developing an authentic look whilst looking out for the safeguard of the environment, its resources and its people. Record of the company's evolution is kept in the "Stadium", an impressive archive of Elleti Group collections. There displayed are some 15,000 garments, direct evidence of the stylistic and technological developments that have made Elleti Group an international benchmark for creativity and high quality.

"Nothing is more important to us than satisfying our clients' needs. We put all our expertise and experience at the service of their creative ideas," said Luigi Lovato, Founder and CEO of Elleti Group. "The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees."