From the Sector

At this year’s Techtextil India, the Polymer Processing Solutions Division of the Swiss Oerlikon group will be presenting the trade audience with new applications, special processes and sustainable solutions focusing on the production of industrial textiles. Between September 9 and 12, the discussions at Jio World Convention Centre (JWCC), Mumbai, will be concentrating on airbags, seat belts, tire cord, geotextiles, filter nonwovens and their diverse applications.

More polyester for airbags
The yarns used in airbags are made predominantly from polyamide. As a result of increasingly diverse airbag applications and also the increasing size of the systems used, polyester is today used as well, depending on the application requirements and cost-benefit considerations. Against this background, the Oerlikon Barmag technol-ogies make an invaluable contribution. In addition to high productivity and low energy consumption, they particularly excel in terms of their stable production processes. Furthermore, they comply with every high quality standard for airbags, which – as in the case of virtually all other textile products used in vehicle construction – must provide the highest level of safety for vehicle occupants - without any loss of function in any climate and for the lifetime of the vehicle

Buckle up!
Seat belts have to withstand tensile forces in excess of three tons and simultaneously stretch in a controlled manner in emergencies in order to reduce the load in the event of impact. A seat belt comprises approximately 300 filament yarns, whose individual, high-tenacity yarn threads are spun from around 100 individual filaments. “With our unique, patented Single Filament Layer Technology, we offer a sophisticated and simultaneously gentle high-tenacity (HT) yarn process for manufacturing these lifesavers and other applications made from industrial yarn”, explains André Wissenberg, Head of Marketing.

Road reinforcement using geotextiles
Low stretch, ultra-high tenacity, high rigidity – industrial yarns offer outstanding properties for the demand-ing tasks carried out by geotextiles; for instance, as geogrids in the base course system under asphalt. Normally, geotextiles have extremely high yarn titers of up to 24,000 denier. Oerlikon Barmag system concepts simultaneously manufacture three filament yarns of 6,000 denier each. Due to the high spinning titers, fewer yarns can be plied together to the required geo-yarn titer in a more cost- and energy-efficient manner.

hycuTEC –  quantum leap for filter media
In the case of its hycuTEC hydro-charging solution, Oerlikon Neumag offers a new technology for charging nonwovens that increases filter efficiency to more than 99.99%. For meltblown producers, this means material savings of 30% with significantly superior filter performance. For end users, the consequence is noticeably improved comfort resulting from significantly reduced breathing resistance. With its considerably lower water and energy consumption, this new development is also a future-proof, sustainable technology.

BW Packaging, Barry-Wehmiller’s global team of packaging professionals, announces that Jeff Journey has joined the company as the Vice President of Aftermarket. In his new role, he will work with BW Packaging divisional aftermarket leaders and digital innovation teams to drive strategic plans that leverage technology, tools and business process optimization to create new value for customers.

Journey also will review BW Packaging’s existing portfolio of aftermarket products and services —including the rapid delivery of spare and replacement parts, customer and field service programs, and operator training (in-house and onsite) — and will determine how best to maximize these solutions.

Journey brings a wealth of expertise to his new position. Recently, he served as a key leader at Thermo Fisher Scientific’s Life Sciences group, spearheading strategy, innovation, marketing and sales for the $300M-plus global service and support business. Under his guidance, Thermo Fisher underwent a successful digital transformation of its service model, resulting in improved instrument uptime and service contract revenue.

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

Baldwin Technology Co. Inc. has launched a new set of resources for sheet-fed and web offset printers at PrintEnomics.com with the release of the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook.

Its PrintEnomic$ website offers curated resources that analyze trends and issues impacting not only sheet-fed and web offset printers but also narrow web and corrugated printers. Separate eBooks, videos, podcasts and instructional guides are available to help maximize printer profitability in all three specialized areas.

Baldwin is a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries.

More than 5,000 print industry professionals have already downloaded or viewed earlier-released eBooks centered on narrow web (“Untangling the Web”) and corrugated (“From Beast to Beauty”).

Through interviews with customers, industry insiders, in-house engineers – and reviews of the latest reporting – Baldwin explores four trends in the “Video Didn't Kill the Radio Star. And Digital Didn't Kill Print” eBook:

• The resurgence in book publishing
• Labor challenges
• Direct mail marketing as a cure for screen fatigue
• Sustainability

Finishing machinery specialist Monforts has secured a number of major orders from textile manufacturers in Central and South America recently, and was pleased to welcome a high number of visitors from the region to its stand at ITMA 2023 in Milan from June 8-14.

Among new orders are those for three Montex stenters delivered to the AustralTex Group in Argentina and a further Montex range to denim manufacturer CIT in Brazil. Guatemala’s Global Textiles placed an order for its second Montex stenter, while Mexico’s Zentrix ordered its third and Avante, also in Mexico, has opted for its sixth.

Elsewhere, orders have also been placed for the delivery of three new Montex stenters to one of Pakistan’s major corporations, as well as a new Thermex dyeing range to nonwovens manaufacturer Orsa in Italy. Further orders – both for new machines and retrofit modules – are now anticipated following ITMA 2023, which attracted over 111,000 visitors to Milan.

“Visitor footfall at ITMA 2023 was well beyond the company’s expectations, and we were especially pleased at the constant number of visitors from South American companies, as well as from Asia and Europe,” said Monforts Marketing Manager Nicole Croonenbroek. “We were able to provide them with detailed information about our portfolio of machines and technologies digitally and fielded an unprecedented number of serious enquiries, many of which promise to turn into new business.”

Monforts Montex stenters for processes such as drying, stretching, heat-setting and coating, she added, are already the industry standard for the fabric finishing industry, providing a number of advantages in terms of production throughput and especially in energy efficiency and resource savings. Other key technologies in the Monforts portfolio include relaxation dryers, Thermex dyeing ranges and Monfortex compressive shrinking ranges.

Montex®Coat
“We were also very pleased with the interest in the Montex®Coat, the latest addition to our range of technologies, which we displayed in Milan,” Croonenbroek said.

The Montex®Coat can serve a very diverse number of markets and enables full PVC coatings, pigment dyeing or minimal application surface and low penetration treatments, as well as solvent coatings. Knife coating, roller coating or screen printing can also all be accommodated with this system. It provides the ultimate in flexibility and the ability to switch quickly from one fabric run to the next, without compromising on the economical use of energy or raw materials.

Many refinements have been made to the Montex®Coat in the past few years, resulting in higher coating accuracy and the resulting quality of the treated fabrics. A number of advanced new improvements were introduced in Milan, including automatic edge limiters for immediately adapting to new coating widths and a new and simplified hand-held control device. These save considerable time in setting up the machine and ensuring consistent production.

The Montex®Coat unit displayed in Milan was sold to Vietnamese company Thai Tuan during the show.

PrimaLoft Inc., a leader in advanced material technology, announced the reorganization of its European sales management team. Effective June 1st, Leonardo Loro has promoted to the position of Sales Leader, Europe. Additionally, the company welcomes Mario Vlietinck as the new Territory Manager for France, Benelux & Denmark.

To further streamline operations and maximize opportunities, PrimaLoft is also implementing a territory reorganization to better align existing sales talent with market opportunities. These moves will strengthen the company’s sales strategy in the region.

Leonardo Loro will lead the European sales team and report directly to Chris Humphris, SVP, Global Sales. "With over a decade of experience as the sales and marketing manager for the southern European market, including France, Italy, Spain, and Portugal, Leonardo has demonstrated exceptional skills in building customer relationships and identifying new business opportunities. His invaluable contributions to our sales efforts make him the ideal candidate to lead and elevate our business in Europe", said Humphris. In his new leadership role, Loro will continue to manage brands in Italy and Spain, as well as military sales efforts in Europe.

Mario Vlietinck joins the PrimaLoft team and will be responsible for managing and developing business relationships with PrimaLoft brand partners in France, Benelux & Denmark. Vlietinck brings a wealth of knowledge in sales and the outdoor industry, previously serving as the head of Apparel & Footwear for Katoen Natie, as well as working for brands such as Reebok, Merrell, and Vannese. "Mario’s background in product development, business development, and international sales positions him as a great asset to our company goals,” said Humphris. Vlietinck will report to Leonardo Loro.

Sales Territory Reorganization
Wim Neels, VP of business development for fashion and lifestyle, will be responsible for all Fashion & Lifestyle brands across Europe, with the exception of Italy & Spain, which remain the responsibility of Leonardo Loro.

Bartosz Lassak will expand his territory responsibility to include outdoor performance brands in the United Kingdom, in addition to Eastern Europe and Turkey. He will also handle any opportunities from North Africa, as well as any brands located outside of other European coverage.

Valerie Raths Goesel will oversee the management of all outdoor performance brands in the Germany, Austria, and Switzerland region.

Mats Jengard will remain the territory manager for Scandinavia (Norway, Sweden, Finland & Iceland), focusing outdoor performance brands.

A total of 20 European fashion and design schools took part in the 2nd “Fashioning Sustainability” competition organized by Freudenberg Performance Materials together with Macpi and Bemberg™ by Asahi Kasei, two co-branding partners in the textile industry.

Freudenberg invited talented young designers to create and submit their ideas for sustainable clothing. The initiative aims to show that sustainability is a key factor in the fashion industry.

Two of the most innovative outfits from each school were selected for the final round and presented to an international jury at the “Bagni Misteriosi” event location in Milan in May. Fashion design experts and opinion leaders as well as journalists were invited to select the most sustainable designs in the categories of “Technology” and “Design”.

The winners
First place in the “Technology” category went to Judith Marquant while the second to Jagoda Sokolowska, both students of the fashion school Esmod in Paris. Ilaria De Martino, from the fashion institute Modartech, Italy, and Xiaodan Liao from Polimoda, Italy, were awarded first and second place in the “Design” category. The first-place winners received €2,000, while the second places won €1,000.

All participants benefited from the platform to network with leading players in the garment industry and learn more about concrete steps for embracing sustainability. Creating true sustainability in the fashion industry means reducing the material flow of clothing, addressing both sustainable production and consumption.

Members of the Jury:
Cristiano Zanetti, Sales Director Italy, Freudenberg Performance Materials
Maurizio Cazzin, Male Modeller, Maison Giorgio Armani
Riccardo Bullio, Apparel Industrial Division Director, Dolce & Gabbana
Caterina Cuoghi, Industrial Director, Area NYC
Simone Bigi, Style and Product Office Manager FAY line, Gruppo TOD’S
Roberto Cibin, Model and Pattern Development Manager, Caruso
Bruno Landi, Sales Director, Vitale Barberis Canonico
Luisella Allegretti, Pattern Designer Boss MW Business Specialist, Hugo Boss
Eugenio Balordi, Product Manager, Maison Margiela
Ettore Pellegrini, Sales and Marketing Manager, Asahi Kasei Fibers Italia

NDA, the Association of the Nonwoven Fabrics Industry, announced four recipients for the Lifetime Service Award and Lifetime Technical Achievement Awards. Jan O’Regan, Seshadri Ramkumar, Jim Robinson, and Ed Thomas are being recognized for their key contributions to the growth of the nonwovens industry and INDA.

Jan O’Regan: INDA Lifetime Service Award
Jan O’Regan was the Director, Strategic Initiatives and Nonwovens Marketing, for Cotton Incorporated and retired in 2022. In this capacity, she uncovered new opportunities for cotton to bring value into the nonwovens industry. Her work included leading efforts in strategic planning, technical and market project management, and sharing new ideas and results with the global supply chain.
O’Regan spent over four decades in the nonwovens industry in various roles, including sales, marketing, strategic planning and business management. Market responsibilities included consumer and industrial markets on regional, national, and global teams. Over the most recent years, she applied these broad experiences to new markets for cotton in nontraditional applications.
Serving and volunteering with INDA for decades, O’Regan most recently chaired the World of Wipes® committee, which she efficiently organized to produce innovative conferences for the wipes industry.  She was a frequent speaker at INDA, INSIGHT, EDANA, and other events, and for nearly two decades was a go to source of information for cotton fibers in nonwovens and hygiene. O’Regan earned a BS in Textiles and Business, summa cum laude, from Penn State University and an MBA from New York University’s Stern School of Business.

Seshadri Ramkumar: INDA Lifetime Technical Achievement Award
Seshadri Ramkumar has over twenty-five years of experience within the technical nonwovens space, conducting industry leading research and educating nonwovens professionals at Texas Tech University (TTU).  At TTU, he established the Nonwovens Laboratory. Many of Ramkumar’s students have gone on to become technical leaders within their organizations and the nonwovens industry.
Ramkumar has numerous patent and invention disclosures, including Fibertect® toxic chemical decontamination wipes which have been recognized by the American Chemical Society as a notable success of federally supported innovation, endorsed by Lawrence Livermore National Laboratory, and adopted by multiple branches of the military.
In addition to many peer-reviewed publications, articles, and columns collectively over 500, including one on nanofibers that has been cited over 2,100 times, Ramkumar has contributed his expertise on the editorial boards of multiple fiber, nonwoven, and textile journals. Ramkumar has also organized conferences for nonwovens and textiles and actively promoted INDA and its technical training offerings for over 20 years.
He is a longtime member of the INDA Technical Advisory Board, been recognized by TAPPI, Society of Dyers and Colorists (UK), the Textile Institute (UK), and the Textile Association (INDIA), and received numerous awards from TTU.
Ramkumar holds a Bachelors of Technology (Textiles), Graduated with Distinction, and a Masters of Technology (Textiles), University First Rank in the Discipline, Anna University, and a Ph.D. (Textile Materials) from the University of Leeds, UK.

Jim Robinson: INDA Lifetime Technical Achievement Award
Jim Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. He led technical teams that focused on the application of superabsorbent polymers (SAP) in hygiene products. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing. While with BASF, Robinson led efforts with multiple external companies to provide co-supplier solutions to hygiene converters.
Robinson’s extensive understanding of test methods and test method development led to his coordinating the establishment of fitness for use standards of adult incontinent products with the National Association for Continence and involvement in development and review of absorbent product test methods with INDA/EDANA. He is also an active contributor to INDA’s Technical Advisory Board and Hygienix organizing committee and was a contributing developer in establishing the INDA Absorbent Hygiene Training Course. Robinson has provided numerous presentations at INSIGHT, Hygienix, and RISE on performance and interactions of absorbent system components.
Recently, Robinson has been consulting and contributing to the success of multiple start-ups including those having been nominated for INDA product awards. Robinson has a BS in Chemistry from Hampden-Sydney College and an MS in Chemistry from Duke University.

Ed Thomas: INDA Lifetime Technical Achievement Award
Ed Thomas retired after 39 years, with 32 years in the nonwovens industry, and has remained active teaching the Intermediate Nonwovens Training Course for INDA and The Nonwovens Institute at North Carolina State University, as well as providing consulting services to the industry.
Thomas’ experience includes Process Engineering Manager and Plant Management, DuPont; Technical Director, Reemay; VP of Research and Operations, VP of Operations and Technology, and Global VP of Research and Development for Fiberweb/BBA Nonwovens; and Head of Research and Product Development, First Quality Nonwovens.
Thomas holds 10 U.S. nonwoven patents and he and his teams have been awarded more than 250 patents for numerous and diverse innovations that have played significant roles in the success of the nonwovens industry. These include applications for the global hygiene market, industrial nonwovens, and filtration media.
During his career, Thomas has presented several keynote addresses and papers to industry conferences, participated in North Carolina State University’s Nonwovens Cooperative Research Center (NCRC) prior to it becoming The Nonwovens Institute (NWI), INDA’s Technical Advisory Board, INDA’s Sustainability Committee, and was Vice Chair of NWI’s Industrial Advisory Board prior to retirement and remains an Emeritus member.
Thomas received his mechanical engineering degree from SUNY Buffalo.

At ITMA 2023 in Milan from June 8-14, Fong’s Europe will introduce its latest THEN Synergy Airflow and THEN Airjetwin machines, which exploit the principle to provide high-quality, efficient and eco-friendly dyeing processes for a variety of fabrics.

“THEN introduced its first machines with Airflow technology in 1980 and since then we have had wide experience of pretreating and dyeing with Airflow transport systems on all kind of fabrics,” says Fong’s Europe Director of Sales and Marketing Richard Fander. “Our team of engineers has collected data on dyeing processes, results and consumption figures for years and constantly makes use of this accumulated know-how to optimise the processes of our customers.

“The THEN team understands Airflow dyeing processes and technology based on it guarantees the lowest liquor ratio on round shape machines. The transport of fabric by air reduces the liquor ratio compared to every kind of hydraulically driven transport system.”

He adds that while not every fabric can be dyed and treated on Airflow machines with the same handle and appearance as on hydraulic round shape or long shape machines, where it is applicable, it can lead to significant savings of up to 35% in water, 50% in salt, 20% in dyestuffs and 30% in process time.

The THEN Airflow dyeing machines have several features, including several parallel functions for reducing process time. The VPR system shortens the rinsing time and water usage and the robust and homogeneous spraying device in the nozzle ensures a uniform dyeing in the shortest process time. The very short liquor ratio also reduces the use of salt and chemicals.

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.