From the Sector

International technology Group ANDRITZ will be presenting its innovative nonwovens production and textile solutions at ANEX/SINCE 2021 in Shanghai, China, from July 22 to 24, 2021. The product portfolio covers state-of-the-art nonwovens and textile production technologies such as air-through bonding, needlepunch, spunlace, spunbond, wetlaid/Wetlace, converting, textile finishing, airlay, recycling, and bast fiber processing.

Among the largest end-use markets for nonwoven products are materials for durable uses. Interior linings for cars, materials for construction, geotextiles, synthetic leathers for clothing and furniture, carpeting, filtration and many other industries rely on the use of nonwovens produced using the needlepunch method.

ANDRITZ Nonwoven’s processes play a pioneering role in the production of biodegradable materials. For many years, ANDRITZ has offered different processes, like spunlace, Wetlace and Wetlace CP, all with one goal in mind: Elimination of plastic components while maintaining the high quality of the desired product properties. Such processes achieve high performance entirely with plastic-free raw materials. The added benefit of using a blend of fibers, like wood pulp, short-cut cellulosic fibers, viscose, cotton, hemp, bamboo or linen, without chemical additives results in a 100% sustainable fabric, thus meeting customers’ needs exactly as well as supporting the strong tendency to move away from plastics and synthetics.

The latest development in this field is the ANDRITZ neXline wetlace CP line. This process combines the benefits of two forming technologies (inline drylaid and wetlaid web forming process) with bonding by hydroentanglement. Natural fibers, like pulp or viscose, can be processed smoothly and generate a high-performance and cost-efficient wipe that is fully biodegradable and plastic-free.

“LA FORMA”, a fashion film led by talented students from Istituto Secoli supported by exceptional companies such as Bemberg™ by Asahi Kasei who confirms once more its commitment toward education and valuable long-lasting relationship with Istituto Secoli.

From June 30th until July 2nd 2021, Pitti Uomo  returns physical and Bemberg™ shows up with 6 menswear outfits belonging to the cutting-edge collections created by young talents of Istituto Secoli.

100% Bemberg™ fabrics, produced by Tessitura Grisotto, has been used in printed version for the creation of these 6 looks comprising of shirts, padded outerwear, and quilted parts. Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

Collaboration with fashion institute, such as Istituto Secoli, for Bemberg™ it is very important, especially in the name of the close and interconnected relationship between education and the world of Industry.  A support that is also important and continuous for Asahi Kasei as part of an intense commitment toward new generations.

• World of Wipes® International Conference Expected to Draw More than 400 Attendees July 12-15 in Atlanta

As business activity emerges with renewed enthusiasm post-pandemic, more than 400 attendees are expected to attend the World of Wipes® International Conference July 12-15 at the Atlanta Marriott Marquis with over 50 tabletop exhibits at the two evening receptions.

In a sign of the industry’s strong desire to return to business in-person, INDA is anticipating a full show for a dynamic interactive experience with wipes industry professionals at WOW 2021. With less than a month to go, over 350 wipes professionals have already registered and registration remains open.

“We are pleased to open our doors for WOW 2021 and have our wipes professionals gather once again for face-to-face business, educational program content and social interactions,” said Dave Rousse, INDA President. “INDA is looking forward to welcoming industry friends to re-engage and bringing attendees together to forge new relationships.”

The three-day conference will deliver the latest insights and material science developments in key areas for business growth in this vital market with themes focused on sustainability issues, the impact of COVID-19 on consumer wipes, regulatory trends, flushability and more.

WOW 2021 Highlights

July 12 – The learning gets started with the separate one-and-a-half-day WIPES Academy led by Chris Plotz, INDA Director of Education and Technical Affairs, providing critical training on research, development and manufacturing of wipes. WOW 2021 will officially kick off with an evening welcome reception in the Marriott’s Imperial Foyer.

July 13 – WOW attendees are greeted by INDA’s President, Dave Rousse. The compelling conference program gets underway with the following sessions:

• Wipes and the Growing Plastics Debate
• Government Affairs Update 
• The Confusing World of Regulations Impacting the Disinfecting and Sanitizing Wipes
• Presentations by the three finalists for the World of Wipes Innovation Award® – Kimberly-Clark Scott Sanitizing Wipes, Lenzing™ Lyocell Skin fibers and Shark

July 14 – Industry-leading experts will present on thought-provoking topics related to wipes trends, innovations, sustainable packaging and the impact of COVID-19 during this packed second day. Among the not-to-be-missed sessions are:

• Trends in the Wipes Market and Among Consumers
• Innovation in Wet Wipe Preservatives
• COVID-19 Impact on Wipes Consumption and Cleaning Habits
• Sustainable Packaging and Dispensing for Wipes 

July 15 – Sustainability will be a headliner for this third day as well as the presentation of INDA’s prestigious award for innovation.

• Nonwoven Substrates for More Sustainable Wipes
• Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities

In addition to the strong conference content, at least 50 companies will exhibit their products and services during two evenings of one-and-a-half-hour tabletop exhibitions with networking receptions.

WOW 2021 will conclude with the exciting announcement of the World of Wipes Innovation Award® by Dave Rousse.

In addition to the live component, a conference recording will be available on demand two weeks after the event. INDA maintains its commitment to adhering to all CDC protocols and guidelines for a safe event. For the full event details, visit the WOW website.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Asahi Kasei's ongoing commitment to strengthen the Bemberg™ fibre value chain from raw materials to final products textile industry and support local people, institutes, and the environment, has been recognized by the United Nations BCtA programme, who has renewed its membership for India. Starting from the company and including the material, Bemberg™ integrates new generations of values such as innovation and responsibility together with design. This important breakthrough showcases how the smart fibre is globally recognized for its innovation, responsibility and ability to deliver high-quality and sustainable ingredients at the same time committed to support the Sustainable Development Goals (SDGs).

Objectives of this initiative include:  

• By 2023, enhance skills of 1,671 employees in the Bemberg fiber industry and advance production efficiency of 55 small to medium scale de-linting, weaving and dyeing manufacturers, through employee training, capital investment and technical support.
• By 2023, develop capacity of 575 young people, especially women, who will lead the Indian textile industry, by providing vocational training opportunities and institutional support for the three schools.
• By 2023 cumulative amount of 40,000m3/day textile dyeing effluent will be treated and recycled back to their own textile dyeing process, which is equivalent to saving daily water access to natural water resources for approx. 25,000 households.

• Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published
• Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021
• Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

The Lenzing Group welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019¹. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Uniform labelling rules for some single-use plastic products
The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

Consumers want sustainable hygiene products
Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019² concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report³, about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

¹ Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment
² Representative Marketagent Online survey, n = 1,005 (14 - 69 years old, from Austria and Germany). https://itsinourhands.com/
³ Smithers Report “The Future of Global Nonwoven Wipes to 2023”, published in 2018, page 23, reference year 2018

We aRe Spin Dye (WRSD) AB (publ) (“WRSD”) has entered into a collaboration agreement with the Norwegian brand Stokke®. Stokke AS, a Norwegian manufacturer of children's furniture and accessories, is well known among parents of young children, since their mission is to manufacture products that strengthen the bond between parent and child.

Stokke is known for creating products that are designed to last a lifetime. High production standards, durable and robust materials, flexibility and adjustment options, together with timeless design, is a guarantee of long life for Stokke's products.

Andreas Andrén, CEO of We aRe SpinDye views the collaboration with Stokke as a very exciting agreement with great potential:
-"Of course, our resource-efficient dyeing method is at the center of this collaboration. I have three children myself and as a parent of small children I know how important it is to have sustainable products. We aRe SpinDye will now be extending the life of Stokke's products. As a result of our textile fiber being homogeneously colored, our fabrics' test values are at the top for what is called "colorfastness to light". Our fabrics are thus bleached considerably less than conventionally dyed fabrics."

Janne Muri, project manager at Stokke for this collaboration, explains Stokke's view on sustainability.
"By taking care of our children, we also protect our planet. We strive for sustainable solutions in everything we do. High quality, sustainable materials and opportunities to adapt the products as the child grows, together with a timeless design, give our products a long lifespan that can last for generations. And with these core values in our group, it feels completely natural that we start a collaboration with We aRe SpinDye."

Progressive material innovations presented digitally: following the cancellation of this year’s fair due to the corona pandemic, Heimtextil is extending its range of digital services and launching a new online materials library entitled ‘Future Materials Library’. 24 future-oriented materials for interior applications can now be found at www.heimtextil.messefrankfurt.com/future.

The curators of the new materials library are London-based futures-research agency, FranklinTill. “We are transitioning to a materials revolution that will help restore the balance in our relationship to our planet. As part of the Heimtextil Trends 21/22, we present a new selection of materials for interior applications with exciting innovations from all over the world”, says Caroline Till of FranklinTill.

A mix of commercially viable products and developments in an early stage

Imaginative designers and environmentally-aware manufacturers: the Future Materials Library 2021 offers materials pioneers a platform and presents a first-class mix of economically proven and revolutionary developments. FranklinTill has organised the materials in four themes: REGENERATIVE CROPS, REMADE FIBRES, HARVESTING WASTE STREAMS and SUSTAINABLE COLOUR.

Resources are running low

Thus, the new Heimtextil materials library tackles one of the main problems of the modern age: the shortage of resources on earth. In particular, textile production creates huge and continuously growing quantities of waste. And, over past decades, the design business has developed a ‘take, make and discard’ model of consumption that is incredibly harmful for our planet. In the climate-emergency era, however, future-oriented designers are learning from nature and working together with it. They endeavour to make use of the power of highly efficient natural circular systems to create textiles and materials that are better for both humans and the planet.

Heimtextil Trends: a guide for the international sector

The ‘Future Materials Library’ is part of the Heimtextil Trends that, for almost three decades, have been offering orientation for the sector by revealing design tendencies for the coming season. Even in the crisis, the Heimtextil Trends remain a vital part of the overall concept of the fair and provide important content for all target groups involved within the worldwide sector. Accordingly, Heimtextil aims to spotlight style-defining design developments taking place within the larger context of lifestyle trends. At the same time, the Heimtextil trend experts scan the exhibitors’ product world and identify unequivocal trends in the sector. In this connection, particular attention is paid to sustainable aspects along the entire value chain – in both the new digital library and live during the fair next January. 

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

Alchemie Technology, a leader in waterless, digital on-demand, smart dyeing technology, has today announced its partnership with HeiQ, a leader in textile innovation, as it prepares the production rollout of its NOVARATM digital multifunction finishing solution to the global textile market in Q3 this year.

NOVARA can apply single-sided, or simultaneous two-sided, coating of multiple finishes to specific areas of textile. For example, combining anti-odour and water repellence in one material.

“For example, using NOVARA for single-sided finishing of HeiQ Viroblock required 52% less chemistry, 66% water reduction and 50% less energy, whilst achieving a 99.7% reduction in antimicrobial activity after 15 washes at 400celsius. With the huge demand for high-performance antibacterial, antiviral finishing for face masks, medical apparel, gym wear, home furnishing, mattresses, and textiles for high-risk, high traffic areas such as train, plane seats, and more, our combined technology is critical for increasing protection and reducing environmental impact of these products” says Dr Simon Kew, Managing Director, Alchemie Technology.

NOVARA also enables unique lifestyle product innovations at lower production cost for fashion, sportswear, technical clothing, and upholstery such as combining sustainable odour control, skin care additives, and fragrance finishing, without impacting breathability, hand feel or wicking. It is suitable for finishing all fabric types, from 50 - 1000 gsm, including polyester, cotton, nylon and polycotton.