From the Sector

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

Australia is one of the highest waste generators in the world, with over 7.6 million tonnes of food ending up in landfill each year, costing over $36.6 billion and producing 17.5 million tonnes of greenhouse gas.

Deakin’s partnership with Jet Technology through REACH will explore ways to transform industry-generated organic waste into new products like organic textiles and stock feed using a rapid composting system.

Jet Technology’s Environmental Recycling System (ERS) will build a circular economy by creating valuable products for a range of industry sectors.

Australia is continuing to generate more landfill each year. A new partnership between Deakin’s Recycling and Clean Energy Commercialisation Hub (REACH) and Japanese-based company Jet Technology aims to turn this around by repurposing organic waste and transforming it into new products.

Australia contributes more than 7.6 million tonnes of food to landfill annually, costing over $36.6 billion and producing 17.5 million tonnes of CO2.

Deakin University scientist Alfred Deakin Professor and Chair in Biotechnology Colin Barrow and his team from the Centre for Sustainable Bioproducts will work with Jet Technology to explore the possible reuses of organic waste using Jet Technology’s Environmental Recycling System (ERS). The project will focus on converting organic waste from the agriculture, dairy and fishery sectors by drastically shortening composting time so it can be used to make new products.

The four-year research project will be undertaken at the BioFactory at Deakin’s Waurn Ponds campus. It will initially focus on processing agricultural waste, converting apple pomace into a bioproduct for the textile industry. Apple pomace consists of the apple skin, pulp, seeds and stems left over from apple juice manufacturing. Its disposal in landfill can lead to greenhouse gas emissions and potential contamination of soil and groundwater.

If successful, it could lead to the establishment of a local multi-million-dollar bioeconomy where organisations such as councils, supermarkets and food and beverage businesses could cut costs while generating new revenue streams and job opportunities.

Deakin’s REACH initiative collaborates with progressive industry, government, and education partners to establish a multi-billion-dollar bioeconomy in Victoria and push the limits of technological innovation to deliver energy and recycling solutions that reduce landfill, fossil fuel emissions, and the devastating costs of global warming.

ITM Exhibitions will open its doors to host "ITM 2024 International Textile Machinery Exhibition" from June 4-8, 2024. Preparations are in full swing for the organization, where textile technology leaders will bring the latest products together with their visitors for the first time.

The ITM team focused on advertising and promotional activities in order to host thousands of visitors and sector investors from all over the world at the ITM 2024 Exhibition, which halls were almost full due to intense participation demands. In this context; 'ITM 2024 Video', which tells the story of the increasing success of ITM exhibitions over the years and which is eagerly awaited by the whole sector, has recently been published. The video, which was published in Turkish and English on social media accounts such as YouTube, LinkedIn, Instagram, Twitter and Facebook, was viewed by more than 30 thousand people in total and received great appreciation from the viewers.

“Discover the Future!” in the video prepared with the main theme “Discover innovations, technologies, the future...” and including clues about the ITM 2024 Exhibition, was revealed as follows:
The textile sector is among the souls of the economy with its production capacity, export volume, and contribution to employment. Many R&D centers around the world and in Turkey are breaking new ground by taking their work and innovations one step further every day. Textile technology leaders are developing technologies that consume less water and energy, are easy to use, are software and automation supported, keep up with trends and respect the environment while doing so. Industry stakeholders, especially textile manufacturers, are now curious about the answer to this question: 'What will be the future of the textile industry, which is digitalizing, complying with sustainability principles, and signing groundbreaking innovations? This question will be answered at ITM 2024, which will host the latest innovations, technologies, artificial intelligence-supported machines, software and design excellence devices in textile machinery.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

Die AZL Aachen GmbH, bekannter Innovationspartner für Industriekooperationen auf dem Gebiet der Leichtbautechnologieforschung, startet eines neuen Projekts mit dem Titel "Trends und Designfaktoren für Wasserstoffdruckbehälter". Das Projekt wird Fragestellungen der Industrie in Bezug auf die Wasserstoffspeicherung adressieren.

AZL Aachen GmbH, a recognized innovator in lightweight technologies research and industry collaboration, announces the initiation of a new project titled "Trends and Design Factors for Hydrogen Pressure Vessels". The project aims to address industry needs surrounding hydrogen storage.

Hydrogen has gained significant attention as a key technological solution for decarbonization, with high pressure storage and transportation emerging as vital components. Its applications extend from stationary storage solutions to mobile pressure vessels employed in sectors such as transportation and energy systems.

The AZL team, renowned for its high reputation in providing market and technology insights as well as developing component and production concepts in the format of Joint Partner Projects seeks for companies along the whole composite value chain interested in further developing their application know how in this economically highly relevant field.

The project will provide an in depth exploration of market insights, regulatory standards, and intellectual property landscapes. Beyond this, there is a dedicated focus on staying updated with state of the art and advancements in design, materials, and man ufacturing techniques.

An integral component of the project involves the creation of reference designs by AZL´s engineering team. The reference designs will encompass a variety of pressure vessel configurations and will consider a diverse range of materials and production concep ts.

With the scheduled project start in October 2023, and a project timeline of approximately nine months, AZL encourages companies active across the composite value chain to participate. Companies interested in participating or seeking further information should reach out directly to the AZL expert team.

MAS Holdings, a global apparel & textile manufacturing and tech conglomerate, headquartered in Sri Lanka, secures a stake in HeiQ AeoniQ™ as part of its Plan for Change initiative to support the development of next-generation cellulosic filament fibers to replace polyester and nylon.

HeiQ from Switzerland and MAS Holdings entered a partnership for MAS to secure a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group that will produce HeiQ AeoniQ™, a climate-positive cellulosic yarn.

With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ™ in their efforts to provide a sustainable alternative to polyester and nylon. The investment to be made by MAS Holdings is part of the group’s strategy to drive a positive environmental impact. The MAS Plan for Change aims to generate 50% of the company’s revenue through sustainable products by 2025, revolutionizing the textile industry with a focus on innovation, sustainable sourcing, and pioneering circularity at scale.

With the closing of this deal, HeiQ and MAS agreed to a 5-year Offtake Agreement for 3,000 tons of HeiQ AeoniQ™ yarn in 2025 and 5,000 tons per year from 2026 to 2029, valued by HeiQ in the aggregate to US$ 100 million. MAS will finalize this commitment within a stipulated time period after achieving milestone 1, and a mutual plan for commercialization. HeiQ and MAS firmly believe that rapid scaling is key to facilitating the fast adoption of sustainable, circular technologies such as HeiQ AeoniQ™.

The HeiQ AeoniQ™ pilot plant in Austria is manufacturing this revolutionary continuous cellulosic filament yarn since Q3 2022, with up to a 100 tons capacity to be upscaled up to 300 tons by the end of 2023.

The HeiQ AeoniQ™ production scale-up is planned to have its definitive boost by early 2026 with the construction of an entirely new gigafactory capable of a 30,000-ton output per year, in a 250M USD estimated investment.

Polyester and nylon, two oil-based fibers, virtually non-recyclable, account for about 70% of all the global textile production, they take between 350 to 1000 years to degrade in nature, are currently close loop recycled at less than 1%, and are at the origin of 35% of the microplastics that can be found in today's oceans. HeiQ AeoniQ™ was innovated and is being hyper-scaled up to change this course of action.

Leaders assembled at the renowned forum for sustainability in fashion to mobilise action and usher in a transformative phase for the industry.

Hosted in the Copenhagen Concert Hall, on 27-28 June, Global Fashion Summit convened over 1000 revered representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, under the patronage of HRH The Crown Princess of Denmark.

This year’s theme ‘Ambition to Action’, galvanised participants to transform ambitions into concrete actions that can drive the industry towards more sustainable practices, both socially and environmentally. Under this premise, the event presented content experiences focused on tangible and evidence-based impact, with over half of the programme dedicated to educational and action-oriented business case studies.

This edition included more speakers and content than ever before, with the dynamic and action-orientated sessions spanning across four different stages. The Summit also facilitated more than 10 strategic roundtable meetings that brought together executives and policy makers for productive dialogues on how to address pressing sustainability issues and act accordingly. The content integrated the five priorities of the Fashion CEO Agenda, alongside critical challenges and tangible opportunities relating to some of the key forces that are shaping the fashion industry today: data, policy and storytelling.

Attendees heard from 137 speakers including HRH The Crown Princess of Denmark; Antoine Arnault, Image & Environment, LVMH Group; Jonathan Anderson, Creative Director & Founder, JW Anderson and Creative Director, Loewe; Virginijus Sinkevičius,  Commissioner for the Environment, Oceans and Fisheries, European Commission; Henriette Hallberg Thygesen, Chief Delivery Officer, Maersk; Aude Vergne, Chief Sustainability Officer, Chloé; Nicolaj Reffstrup, Founder, GANNI; Fanny Moizant, Co-Founder & President, Vestiaire Collective; Noel Kinder, Chief Sustainability Officer, Nike; Óscar García Maceiras, CEO, Inditex; Dr. Lewis Akenji, Managing Director, Hot or Cool Institute; Rachel Arthur, Advocacy Lead, Sustainable Fashion, United Nations Environment Programme; and many more.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 26 sustainable solution providers – equipping them with the concrete tools to quickly turn words into meaningful actions. More than 350 facilitated business meetings between fashion companies and sustainable solution providers took place during the Summit.

Global Fashion Summit: Boston Edition will take place on 27 September 2023, which will mark the second time the Summit has been hosted outside of Copenhagen in its 14-year history.

Bangladesh will stage the world’s first climate conference for the fashion industry this autumn, on 12 October. The Bangladesh Climate Action Forum will convene policy makers, garment manufacturers, fashion retailers and other industry stakeholders to look at solutions for decarbonising global textile supply chains.

The event will focus on technological and financial challenges around reducing emissions. Most of the world’s leading fashion brands have now set ambitious targets for reducing supply chain emissions. These targets relate to 2030 by which time many brands aim to reduce emissions by 50 per cent, and 2050 where most fashion brands aim to be carbon neutral.

The Bangladesh Climate Forum Action will examine causes of climate crisis, its urgency, impacts we have already seen, and what we can expect under both businesses as usual and rapid decarbonisation scenarios.

Also presenting at the event will be the Government of Bangladesh, which will address Bangladesh’s actions to mitigate the impacts of the climate crisis. Bangladesh is particularly vulnerable to climate change and is ranked the seventh extreme disaster risk-prone country in the world according to a report from the Global Climate Risk Index 2021. Tropical cyclones, tornadoes, floods, coastal and riverbank erosion, droughts and landslides are the major climate-induced hazards in Bangladesh.

The Bangladesh Climate Forum Action will also look at approaches towards decarbonization, including NetZero goals and timelines. Speakers will discuss globally recognised pathways for electricity/transportation/industry decarbonisation.

Renewable energy will also be under discussion. If fashion brands are to hit climate targets, it is imperative that supply chains switch to renewable energy and away from gas and fossil fuels. The event will look at challenges around the de-carbonisation of the electricity grid in Bangladesh, as well as the rate of transition toward renewable resources by garment factories, including solar power.

A key element of the event will be evaluation of practical solutions for Bangladesh’s RMG industry. It will profile specific solutions such as energy efficiency, machine upgrades, the electrification of thermal loads, direct power purchase agreements and biomass fed thermal systems. It will also discuss the challenges faced in the industry including business climate (and cycles), pricing, financing challenges, target setting and execution, policy opportunities, knowledge gaps and availability/scaling of solutions.

Financial challenges around decarbonisation of supply chains are significant, and it is far from clear who will pay for the technological upgrades required. While some investment support systems exist – such as lower interest financing – these are not always available, accessible or affordable for the majority of the RMG companies.

The event will explore financial options, changes to business/pricing models, opportunities for de-risking/underwriting investments, direct investment and other tools that need to emerge to address financial challenges and plug the funding gap. The event will also explore opportunities to decouple climate action from business cycles so that the 2030 targets can be met.

• The A+A Expert Talks head into their third round

On 20 June 2023 between 10.00 am and 11.30 am experts from the fields of sustainability, circular economy, environmental protection as well as corporate fashion and product management will be presenting lectures and discussing the topics of sustainability in supply chains, standardisation and quality seals as well as the associated challenges and solutions in cooperation with German Fashion. They will thereby provide a platform for the exchange of knowledge, experience and innovative approaches.

The focus on sustainability and the circular economy reflects the growing relevance of these topics in the world of work. More and more companies recognise the need to make their business practices more sustainable and optimise the use of resources.

This Expert Talk will be presented by Irina Olm, In-House Lawyer & Counsel of GermanFashion Modeverband Deutschland e.V. and Expert for Circular Economy and CSR, who will contribute her know-how on the European level.  

Benjamin Helfritz, Head of Quality in Digital and Green Transformation, DIN – German Institute for Standardisation, will introduce participants to the new standards for the Green Transition.  
The Digital Product Passport (DPP) is needed for both the green and digital transition. However, it will only achieve its full added value if interoperability is ensured between existing and emerging systems. The use of the DPP promotes more sustainability and digital progress.

Henk Vanhoutte, Secretary General, European Safety Federation (ESF) and Lucia Mendori, Regulatory Affairs Associate / Chair ESF Working Group Sustainability will present practical examples and concrete application factors for sustainable PPE as well as solutions for sustainable jobwear. They will provide an overview of survey results from their members regarding various sustainability aspects – pointing to how the industry is treating this important topic but also flagging up the limits to the sustainability of PPE.

Lena Bay Høyland, Product Director of the Swedish workwear manufacturer Fristads Kansas will share the sustainability strategy of her company which has committed to minimise its environmental impact by targets and effective measures. The progress made by Fristads Kansas was measured using concrete figures and audits. This is a use case highlighting the innovations and challenges associated with sustainable jobwear.

By organising the Expert Talks the leading international trade fair A+A jointly with its strategic partners from the German Federal Association for Occupational Safety and Health (Basi), Fraunhofer IPA, German Fashion (Modeverband Deutschland e.V.), DGUV (Germany Statutory Accident Insurance), BAuA (Federal Agency for Occupational Safety and Health), BMAS (Ministry of Labour and Social Affairs), IVPS Interessenverbund Persönliche Schutzausrüstung e.V. (PPE Stakeholder Association) as well as IFA (Institute for Occupational Safety) will provide its community with a networking and information platform.

B.I.G. Yarns unveils its new “SustainableYarns” platform, with Clerkenwell Design Week visitors the first to be invited to get on board and focus on what matters most for the design and manufacture of sustainable soft floorings.

The expert in polyamide (PA) 1 step 3 ply yarns offers a range of options for manufacturers to introduce sustainable yarns into carpet solutions and reach sustainability targets faster and more efficiently.

The Sustainable Yarns range creates opportunities to design with recycled content yarn (EqoCycle), to work with renewable resources (EqoBalance), and, following the launch of new polyamide 6 (PA6) EqoYarn at Clerkenwell Design Week, to also leverage the low-impact value chain.

New addition EqoYarn is a new low-impact PA6 carpet yarn based on the most recent innovations in polymer production, which enable yarn manufacturers to lower their carbon footprint by nearly 50% and give carpet manufacturers more options to reduce their impact.

For its EqoYarn Bulk Continuous Filament (BCF) production process, B.I.G. Yarns has selected the few best-in-class partners that have made major steps forward in terms of sustainability, and reduced their greenhouse gas emissions thanks to continuous investments in process efficiency, green energy, heat optimization and waste reduction. The result is EqoYarn with a carbon footprint of 4 kg CO2 eq/kg yarns, which is a CO2 reduction of up to 50% compared to conventional PA yarns.

EqoBalance PA6 yarns enable customers to reach an even higher CO2 reduction of up to 75%. Manufactured with polymers made from renewable resources such as organic waste from cooking oil instead of virgin or fossil feedstock, these yarns have a carbon footprint of 1.98 kg CO2 eq./ kg yarns. They help carpet manufacturers to create products with an extremely low carbon footprint.

EqoCycle PA6 yarns are fully recyclable and incorporate 75% recycled content originating from recycled and regenerated PA6 granules. With a carbon footprint of 4.64 kg CO2 eq./ kg yarns, they deliver the same high-quality performance of virgin PA6 yarn with the benefit of 37% CO2 reduction. EqoCycle yarns offer carpet manufacturers a sustainable alternative to help reduce the ecological footprint of their products and move towards a circular economy without jeopardizing the end-product quality.

In addition to the different CO2-reducing options, B.I.G. Yarns’ customers can access an unlimited colour range to elevate their designs. Its BCF technology for polyamide yarns, twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex, along with its colour studio, are available to support their creation of customised collections.