From the Sector

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
• Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile  fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.

Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan.  Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.

niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits.  Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”

The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.

On Thursday, September 24, the Lenzing Group, a leading manufacturer of wood-based cellulose specialty fibers, and Hof University opened a new Nonwoven Development Center (VEZ). As a strategic partner, Lenzing has access to a state-of-the-art development line at the campus in Münchberg with immediate effect. This offers new opportunities for sustainable fiber and nonwoven innovations for a wide range of applications including hygiene, body care and medical.

In line with the sCore TEN corporate strategy, the Lenzing Group is focusing on sustainable innovations, which are agreed in an optimum manner to the needs of the value chain. „We offer our customers and partners a decisive competitive advantage: agility. The pilot plant in the VEZ allows the resource-efficient development of fiber and nonwoven innovations on a small scale”, Jürgen Eizinger, Vice President Business Unit Nonwovens at Lenzing, explains.

The VEZ was completed according to schedule in September 2020, after Lenzing and the University of Hof signed a cooperation agreement for its use in 2019. The timing is perfect. Developments at political level, such as the directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment, increase demand for responsibly manufactured nonwovens. The so-called Single-Use Plastics Directive aims at building awareness and greater transparency with regard to wet wipes and feminine hygiene products.

With its VEOCEL™ branded wood-based cellulose fibers, Lenzing has been laying the foundation for many years for sustainable nonwoven applications and will test and develop innovative ideas using the new possibilities offered by the VEZ. „We are noticing increasing interest in sustainable concepts from biodegradable cellulose fibers“, Jürgen Eizinger sums up the market development of the last months and adds: „We are aware that the fibers used have an enormous influence on the final product. For this reason our commitment goes beyond fiber production.“

With the spunlace pilot plant at the VEZ, Lenzing will support customers and partners more intensively in the development of new nonwoven applications and at the same time promote cooperation in the field of marketing. In the previous year, the company already established new certification standards for the VEOCEL™ brand. Since then certified manufacturers can only use the VEOCEL™ logo with blends of biodegradable cellulose fibers. With this measure, the VEOCEL™ brand allows consumers to make a more conscious product selection.

With its #ItsInOurHands environmental initiative, the VEOCEL™ brand also actively contributes to creating awareness. More detailed information can be obtained on itsinourhands.com.

• Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Archroma’s EarthColors® range came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.

The range is regularly featured by brands such as Kathmandu, G-Star and Ternua, who are willing to explore truly innovative and authentic color options for more eco-conscious casual wear collections.
Archroma’s EarthColors® is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources.

Archroma developed EarthColors® using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.
The collection is available online: www.esprit.eu/earthcolors.

Mr Atte Virtanen has been appointed Head of Business Development at the Fortum Bio2X bioeconomy programme as of 1 May 2020. Atte will play a key role in establishing Bio2X partnerships, helping partners to advance more sustainable businesses, as well as developing industrial biorefinery operations together with the programme team.

Before joining Fortum, Atte was working 10 years in the Netherlands for Trespa International B.V and in Italy for Arpa Industriale S.p.A. In both companies, he was leading R&D activities in the areas of cellulose materials and thermosetting resins. In addition, Atte gained experience from production environment during his time at Stora Enso’s Kotka mills, where he worked several years both in paper production and in a paper impregnating plant.

Over the years, Fortum Bio2X has built a team with a focus on research and development, including piloting different production technologies. The programme is now moving on to the next phase by developing competencies in operations and maintenance. As part of this phase, Atte will help to shift the attention to commercializing the biomass fractions.

The Bio2X programme is part of Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions. It aims to be the straw refiner with superior material efficiency and a leading supplier of responsible textile fibres. Bio2X focuses on an efficient use of the cellulose, hemicellulose and lignin fractions in order to replace fossil or otherwise detrimental raw materials in numerous end-use applications.

Das Modeunternehmen aus Metzingen HUGO BOSS launcht nach langjährigen Gesprächen mit PETA zur BOSS-Frühjahr-/Sommer-Kollektion 2020 weltweit den ersten komplett tierfreien Herrenanzug. Dieser wurde von PETA mit dem {PETA-Approved Vegan}-Logo ausgezeichnet. Die Tierrechtsorganisation begrüßt, dass das Unternehmen seinen Kunden diese tierfreundliche Alternative zu Wollanzügen bietet und hofft, dass andere Modehersteller diesem positiven Beispiel folgen.

Bei seinem neuen veganen Herrenanzug hat das BOSS-Designteam konsequent mit tierfreien Materialien gearbeitet. Der Anzug besteht aus zertifiziertem Bio-Leinen aus Europa. Er ist online und im stationären Handel in den Farben Light-Beige, Dunkelblau und Schwarz erhältlich.

Um Unternehmen und Verbrauchern bei der Orientierung zu veganer Mode zu helfen, hat PETA UK 2013 das {PETA-Approved Vegan}-Logo eingeführt. PETA berät Modemarken und Designer im Hinblick auf kritische tierische Stoffe und Materialalternativen. Bereits über 1000 Modemarken und Designer haben Produkte oder Kollektionen weltweit mit dem {PETA-Approved Vegan}-Logo zertifizieren lassen, darunter ESPRIT, Zalando, Topshop und ArmedAngels.

THE S/S 2021 SMART COLLECTION AND STRATEGY: “TEAMING UP IS THE RESPONSIBLE WAY FORWARD”
At Première Vision in Paris, February 11th – 13th Jersey manufacturer TINTEX presents its S/S 2021 collection and a new strategic approach to make the world a better place, a garment at a time in  Hall 5 Booth R50/S43, and Hall 3 Smart Creation Booth S7. “That’s why we decided to update our statement-motto in Naturally Advanced Evolution: a promise and an invitation to work together to develop further collections combining an environment-driven approach with cutting-edge technology.” Says Ricardo Silva, Head of Operations of TINTEX.

“Textile producers and fashion brands should develop their partnership in a much more collaborative way.” Say Says Ricardo Silva, Head of Operations of TINTEX. In a move towards his partners, the company has re-organised its products collection into 4 distinct categories and further evolved its production process in order to guarantee the highest quality and performance of its fabrics and, at the same time, to become more competitive and to allow its clients to orientate better and easily find the most suitable and practical solution. COLLECTION focuses on seasonal proposals while EXPRESSIONS includes a range for all-year-round collections.

THE SS 2021 COLLECTION is imbued with sustainability, innovation and a collaborative attitude. The new range comprises 24 new references built focusing on responsible materials – including recycled or recyclable (100% same raw material), tactile finishes and active performances with smart and cutting-edge technical background. “The main area we developed for the S/S 2021 collection was carefully selected starting from the inputs we had from our partners during some of the most successful collaborations in the past 2 years,” adds Ana Eusebio, designer.

And just to keep the conversation about sharing innovation at best, TINTEX is officially shading the light on its Coating Unit that, thanks to continuous investments, will be able to deliver Naturally Advance Solutions in terms of finishings, not just for TINTEX but also for woven producers that are aligned with the corporate commitment. Come to discover TINTEX portfolio of smartly developed coatings at its booth at Smart Creation, hall 3.

After becoming the first company in the world awarded both the rigorous EU Ecolabel and Nordic Swan Ecolabel, ISKO has recently reached another important milestone in its long-standing responsible journey: it has become the first Turkish denim manufacturer awarded with STeP by OEKO-TEX® modular certification system.

The certification results in a powerful tool to implement the company’s Responsible Innovation™ approach. This mindful and holistic vision tackles environmental and social responsibility to reach the goal of a 100% sustainable and ethical denim production, based on three main pillars – creativity, competence and citizenship.

“Responsibility and innovations go hand in hand, at ISKO,” explained Senior Sustainability and CSR Executive Ebru Ozkucuk Guler, “To be awarded with such a prestigious certification is proof that one has to look at the big picture: sustainable actions need to involve and take into account the entire value chain, in the long run, considering not only production steps but also the development of a healthy and safe work environment. It is the perfect ending to a very fulfilling year, we are eager to see what 2020 will bring.”

Schoeller, the global textile solutions manufacturer dedicated to sustainability and innovation for more than 150 years, introduces its new PROEARTH™ collection of biodegradable textiles. The new collection, comprised of bluesign® approved fabrics with biodegradable polyester, will debut as part of its Schoeller FTC (SFTC) line, a joint venture between Schoeller Textil AG and the Taiwanese Formosa Taffeta Co. Ltd., at Premiere Vision Paris, September 17-19, Hall 6, Stand 6J18.

As the founding developer of the bluesign® system, the first activewear and leisurewear manufacturer to receive Oeko-Tex Standard 100 certification, and one of the first companies to sign the UN’s Paris Agreement for climate change, Schoeller continues to be on the cutting edge of sustainable practices, bringing one of the first collections of biodegradable synthetic fabrics to the market. Its most recent development, PROEARTH was created to help offset the more than 16 million tons of textile waste produced in the US alone each year.

Jacket, pant and lining fabrics
The SFTC PROEARTH collection will launch with five, bluesign®-approved fabrics designed for lifestyle, fashion and outdoor categories. Made with virgin polyester that has been optimized for biodegradation and has tested to biodegrade at faster and better rates than competitive offerings, the initial PROEARTH articles available this fall include jacket, pant and lining material qualities with various colour options.

• Inspired by the health megatrend, the keynote theme for DOMOTEX puts wellbeing, naturalness and sustainability at the top of the agenda  
• Stronger focus on contract business
• Manufacturers invited to creatively frame their products as expressions of the keynote theme

Preparations are already ramping up for the 2020 edition of the world’s leading trade show for carpets and floor coverings DOMOTEX. The upcoming show, to be held from 10 to 13 January 2020, has ATMYSPHERE as its keynote theme, symbolizing its central focus on all those qualities of floors and floor coverings that contribute to wellbeing, naturalness and sustainability.
 
Examples of products from the floor coverings industry that possess these qualities include floors with acoustic properties or sound-insulation components; carpets that bind fine dust particles or have thermal insulation properties; resilient floor coverings that are hypo-allergenic; and natural-wood floorboards that improve the interior climate by capturing excess humidity and releasing it again when the air in the room is dry. Other qualities that enhance positive indoor atmospherics include softness and pleasantness to the touch, sustainability, and aesthetic details that help transform rooms into oases of personal wellbeing.
 
“This year, as indeed in previous years, the lead theme is inspired by a current megatrend,” explains Sonia Wedell-Castellano, Deutsche Messe’s Global Director DOMOTEX. “And that trend is society’s heightened focus on health. Health is synonymous with quality of life and living well – and therefore translates into high expectations of the spaces around us. Alongside this, considerations of sustainability and recycling – and hence natural materials – continue to play a major role in our society. In terms of floor coverings, these are considerations and themes that are currently very much to the fore with our exhibitors and their work, especially given the great importance of floors as elements of creative interior design. With the right materials and design, carpets and floor coverings can be important factors in personal wellbeing and in the design of homes and workplaces that promote it. That is why ATMYSPHERE is of such definitive importance for all our exhibitors and visitor target groups.”

The “Framing Trends” showcase at DOMOTEX 2020 is a unique opportunity for manufacturers, artists and students to stage interior designs inspired by the ATMYSPHERE keynote theme and hence position themselves as trend leaders in innovative products and solutions for today’s modern floors and their positive, lifeaffirming qualities. Applications for participation at the “Framing Trends” showcase  are now open. Interested exhibitors and flooring-industry companies are invited to submit their ideas for displays of indoor oases of wellbeing that are built from the floor up.