From the Sector

• The European Confederation for Flax and Hemp (CELC) has unveiled its new visual identity and name: Alliance for European Flax-Linen & Hemp.
• The European Flax-Linen and Hemp industries have announced they are organizing their development around a strengthened team with a clear mission: to expand the entire industry whilst making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.
• The Alliance for European Flax-Linen & Hemp will launch its new identity in the first semester of 2023 for all target groups including Natural Fiber Composite Applications.

CELC has announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.

The new name - Alliance for European Flax-Linen & Hemp – reflects a newly restructured European industry which brings together the entire value chain around a common goal: to make European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide for Fashion, Technical Textiles and Natural Fiber Composite Applications.

The new brand identity is accompanied by a new logo that connects the identity, values and strategic direction of the Alliance for European Flax-Linen & Hemp. In addition to visual changes, the Alliance has announced enhanced values and a clear strategic path to turn European Flax-Linen and Hemp into the preferred sustainable premium fibers worldwide.

The Alliance’s future development pathway will focus on three distinct strategic pillars.

• Enhancing its work in publishing structured, reliable economic data and information on a regular basis, in order to be able to continuously deploy a set of specific decision-making support tools.
• Transforming the Alliance for European Flax-Linen & Hemp into an innovative and sustainable international reference which continuously improves its environmental footprint through two essential elements: traceability and Life Cycle Analysis.
• Guaranteeing quality and better describing the quality of its fibers by using technological innovations to create a reference for describing long fibers. A description of European Flax® fibers through optical imaging will soon complement the organoleptic method.

“Europe is the top global producer of Flax fiber. In an international context of growth and reindustrialization, Flax, which accounts for just 0.4% of global textile fibers, is a globalized fiber with remarkable technical and environmental properties. At the same time, the European textile Hemp industry is organizing itself to boost growth. Today, the European Flax-Linen and Hemp ecosystem thus embodies an innovative and sustainable European textile dynamic that meets the needs of consumers and brands.” Bart Depourcq, President, Alliance for European Flax-Linen & Hemp.

The launch of the third edition of the Imagining Sustainable Fashion Award started on October 27, 2022. The Imagining Sustainable Fashion Award (ISFA) is the international competition born out of the collaboration between Connecting Cultures, the foundation that guides the Out of Fashion platform, and C.L.A.S.S., an international eco-hub that since 2007 has been advocating for a new generation of fashion in which the union of design, innovation, communication, and responsibility shapes a conscious and competitive business, capable of playing both an economic and social role.

The Imagining Sustainable Fashion Award invites stylists, photographers, designers, illustrators and artists to create visual imagery, a project that highlights awareness, respect for people and the planet that define the values of sustainable fashion in the fashion system.

Award submissions will be examined by an international jury composed of:

• Anna Detheridge, Founder and President, Connecting Cultures
• Giusy Bettoni, CEO and Founder, C.L.A.S.S.
• Rita Airaghi, Steering Advisor, Gianfranco Ferré Research Center
• Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana
• Jeanine Ballone Managing Director, Fashion 4 Development
• Evie Evangelou, Founder and President, Fashion 4 Development
• Sara Kozlowski, Vice President of Program Strategies, Education, and Sustainability Initiatives, Council of Fashion Designers of America
• Dio Kurazawa, Founding Partner, The Bear Scouts
• Renata Molho, journalist, former editor-in-chief of L'Uomo Vogue and former editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
• Stefania Ricci, Director, Museo Salvatore Ferragamo
• Jovana Vukoje, Senior New Brands Specialist, Camera Nazionale della Moda Italiana

The winning projects of past editions were Take a Walk on the Green Side by Emma Scalcon (2021 - Italy) and Fashion Affair by Vishal Tolambia (2022 - India), two very different works that highlighted how challenging sustainability issues are in the contemporary communication landscape.

The deadline for submissions is Wednesday, January 25, 2023.
The winner will be announced in March 2023 and will receive a cash prize of €3,000.00.

Adient, a supplier of seating systems for the automotive industry, has entered into a cooperation with Swedish steelmaker H2 Green Steel (H2GS) to reduce the carbon footprint in its value chain.
 
On 1st September Michel Berthelin, Executive Vice President Adient EMEA, and Henrik Henriksson, CEO of H2 Green Steel, have mutually signed an agreement to supply fossil-free steel with low carbon footprint from 2026 on and subsequently use it in Adient's metal products.

Michel Berthelin explains the background to the cooperation: “As a company, we are committed to the Science Based Targets Initiative, a collaboration between leading global institutions to set a science-based climate target. We also support the Carbon Disclosure Project, which helps companies and cities to understand and disclose their environmental impacts. The decision to shift parts of the steel volume sourced for our production to a steel with low carbon footprint is part of our sustainability strategy. It is our goal to reduce emissions at our production sites that are caused directly by our own sources or indirectly by our energy suppliers by 75% by 2030. In parallel, we aim to reduce emissions along our supply chains by 35% over the same period. In doing so, Adient actively fosters the industry's transformation towards a more responsible use of natural resources.”

Steel from H2 Green Steel is produced with up to 95% less CO₂ emissions compared to conventional steel production. The company achieves this by replacing coal with green hydrogen in production and by the use of electricity from non-fossil sources. In this way, mainly water and heat are produced as waste products.

• Focus on Rethinking, Reusing and Recycling Nonwovens this September
• Industry Experts Present Material Science Innovations & Sustainability

More than 20 industry experts will present their views on how material science innovations can create a more sustainable future for the nonwovens industry at the Research, Innovation & Science for Engineered Fabrics (RISE®) Conference, Sept. 27-28 in Raleigh, at North Carolina State University, co-organized by INDA and The Nonwovens Institute at North Carolina State University.

Starting with responsible sourcing of nonwoven inputs to developing realistic end-of-life options and circularity opportunities, RISE will focus on rethinking, reusing and recycling nonwovens and engineered materials at the Talley Student Union in Raleigh.    

Participants will learn what’s coming next with sessions on the following six themes: Towards a More Circular Industry; Advancement in Sustainable Inputs; Development in Natural Fibers; Sustainable Inputs: Fibers and Biofibers; Waste Not, Want Not, Sustainable Inputs from Waste Products; and Economic Insights and Market Intelligence.

The 12th edition of RISE® will bring together thought leaders in product development, materials science, and new technologies to connect and convene for the industry’s premier nonwovens science and technology conference.

Expert speakers will address the latest trends and innovations around circularity – an important component of sustainability strategies that aims to return a product into the supply chain, instead of the landfill, after users are done consuming it.

RISE® session highlights include:

• The Global Plastic Crisis: Who Will Be the Winners/Losers in The Marketplace?
  Bryan Haynes, Ph.D., Senior Technical Director, Global Nonwovens, Kimberly-Clark Corporation
• Sustainable Fibers – Developments and the Future
  Jason Locklin, Ph.D., Director, University of Georgia, New Materials Institute and David Grewell, Ph.D., Center Director, Center for Bioplastics and Biocomposites
• Thinking Differently: In a Changing World What’s Next for NatureWorks and Polylactic Acid Polymers (PLA)
  Liz Johnson, Ph.D., Vice President of Technology, NatureWorks LLC
• PLA and PLA Blends: Practical Aspects of Extrusion
  Behnam Pourdeyhimi, Ph.D., William A. Klopman Distinguished Professor and Executive Director, The Nonwovens Institute, North Carolina State University
• Hemp is Strong – Are You?
  Olaf Isele, Strategic Product Development Director, Trace Femcare, Inc.
• Exploring Natural Fibers in Nonwovens
  Paul Latten, Director of Research and Development & New Business, Southeast Nonwovens, Inc.
• Potential Nonwoven Applications of Tree-Free Fibers Made from Microbial Cellulose –
  Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC
• Ultra Fine Fibers Made from Recycled Materials
  Takashi Owada, General Manager, Teijin Frontier (U.S.A.), Inc.

The event also will feature the presentation of the RISE® Innovation Award, a special opportunity to tour the Nonwovens Institute’s state-of-the-art facilities with advance registration required, and poster presentations by North Carolina State University graduate students.

Indorama Ventures Public Company Limited (IVL) named the winners of ‘RECO Young Designer Competition’, Thailand's largest upcycling fashion design event, parading haute couture garments containing at least 60% recycled materials.

Eleven finalists showcased 33 handmade sustainable outfits at the 9th edition of the fashion show at IVL’s headquarters in Bangkok, using recycled PET and polyester items to craft creative fashions. Under the concept of ‘REVIVE: Start from the Street,’ RECO supports young Thai designers while raising awareness of recycling. The designs use a range of recycled materials including recycled PET yarns, discarded fabric from factories, and even repurposed safety belts.

RECO awarded finalists and winners with 500,000 baht in prizes to support their careers. First prize of 125,000 baht was awarded to 23-year-old emerging furniture designer Prem Buachum for his ‘The Origin of Rebirth’ collection, using fabric recycled from post-consumer PET bottles. The first runner-up, Sathitkhun Boonmee, was awarded 75,000 baht for his ‘Remembering Your Favorite Teddy Bear’ collection, using old dolls made of polyester fibers. Second runners-up, Worameth Monthanom and Tanakorn Sritong, received 50,000 baht for their ‘Regeneration of Nature (into Spring)’ collection, using unused fabrics and discarded PET film. Napat Tansuwan, a finalist with his’ Don’t Judge’ collection, will go on to create designer merchandise for sponsor Buriram United Football Club using local weaving techniques from communities in Buriram province.

Mrs. Aradhana Lohia Sharma, Vice President at Indorama Ventures and RECO Young Designer Competition Chairperson, said, “Since 2011, RECO's ambition has been to uplift recycling and inspire people to realize the value of recyclable materials to produce great new products for daily life. We have witnessed many thoughtful initiatives on upcycling through the collections created by our talented young Thai designers. The designs this year showcase stunning wearability and innovation while using a large percentage of recycle materials. Public interest in recycling has been growing immensely, and we are grateful to strengthen the relationship with partners like Buriram United Football Club.”

“Indorama Ventures hopes this competition will be a driving force in nurturing sustainable fashion concepts and increasing the acceptance of recycled materials, especially post-consumer PET. We are proud to be a stepping-stone for our youth's design journey and our community’s sustainable future.”

• Annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers

• Digitalization and Sustainability Key to Resiliency for Italian Textile Machinery Sector

The objective critical issues faced by Italy as a whole throughout the course of 2021, primarily dictated by a pandemic that upset any and all pre-existing equilibriums, have not slowed or halted the Italian textile machinery sector.

Indeed, data presented during the annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers, held on 1 July proved decidedly positive, showing that in 2021 the sector recovered significantly compared to 2020, to the point of returning to pre-Covid levels.

Specifically, Italian textile machinery production amounted to 2.388 billion euros (+35% over 2020 and + 5% over 2019), with total exports amounting to 2.031 billion euros (+37% over 2020 and +9% over 2019).

However, these results do not cancel the obstacles that companies are still facing. Looking to the near future, expectations are for a rather uncertain outlook, as underscored by ACIMIT President Alessandro Zucchi: “2022 remains a year replete with unknown factors, starting with the Russian-Ukrainian conflict, along with the persistence of the pandemic, which seriously risk delaying expected growth consolidation for businesses in the sector. Difficulties in finding raw materials and components negatively affect the completion and fulfilment of orders processed as far back as 2021. To boot, rising energy costs and inflationary trends affecting numerous commodities are depressing overall business confidence. So the outlook for the sector is not so good.”
As such, the two cornerstones through which ACIMIT aims to support the Italian textile machinery sector are digitilization and sustainability.

4.0: The textile machinery sector looks to the future
The road to digital transformation has already led numerous manufacturers to completely rethink their production processes, rendering them more efficient and l ess expensive. The digital world is moving ahead at a decisive rate in the textile machinery sector, where the buzzwords are increasingly, for instance, the Internet of Things connecting to a company’s ecosystem, machine learning algorithms applied to production, predictive maintenance, and the integrated cloud management of various production departments. It is no coincidence that ACIMIT has focused decisively on its Digital Ready project, through which Italian textile machinery that adopt a common set of data are certified, with the aim of facilitating integration with the operating systems of client companies (ERP, MES, CRM, etc.).

A green soul
Combining production efficiency and respect for the environment: a challenge ACIMIT has made its own and which it promotes among its members through the Sustainable Technologies project. Launched by the association as early as 2011, the project highlights the commitment of Italian textile machinery manufacturers in the area of sustainability. At the heart of the project is the Green Label, a form of certification specifically for Italian textile machinery which highlights its energy and environmental performance. An all-Italian seal of approval developed in collaboration with RINA, an international certification body.
The assembly held on 1 July provided an opportunity to take stock of the Sustainable Technologies project, more specifically, with the presentation of the Rina Consulting survey on the Green Label’s evolution and impact in recent years.

The results have confirmed the initiative’s extreme validity. The technological advances implemented by the association’s machinery producers participating in the project have effectively translated into benefits in terms of environmental impact (reduction of CO₂ equivalent emissions for machinery), as well as economic advantages for machinery users.

With reference to the year 2021, a total of 204,598 tons of CO₂ emissions avoided on an annual basis have been quantified, thanks to the implementation of improvements on machinery. This is a truly significant reduction which, for the sake of comparison, corresponds to the carbon dioxide emissions generated by 36,864 automobiles travelling an average of 35,000 km a year. In terms of energy savings, the use of green labeled textile machinery has provided excellent performances in allowing for a reduction of up to 84% in consumption.

A round table discussion on the Green Label’s primary purpose
The environmental and economic impact generated in production processes for Italian textile machinery through the use of Green Label technologies was the focus of the round table which concluded the ACIMIT assembly.

Moderated by Aurora Magni (professor of the Industrial Systems Sustainability course at the LIUC School of Engineering), the debate involved Gianluca Brenna (Lipomo Printing House administrator and Vice President of the Italian Fashion System for Welfare), Pietro Pin (Benetton Group consultant and President of UNI for the textile-clothing area), Giorgio Ravasio (Italy Country Manager for Vivienne Westwood), as well as ACIMIT President Alessandro Zucchi.

Called on to compare common factors in their experiences relating to environmental transition processes for their respective companies, the participants were unanimous: the future of Italian textile machinery can no longer ignore advanced technology developments capable of offering sustainable solutions with a low environmental impact while also reducing production costs. This philosophy has by now been consolidated, and has proven to lead directly to a circular economy outlook.

The upcoming ITMA 2023 exhibition
Lastly, a word on ITMA 2023, the most important international exhibition for textile machinery, to be held in Italy from 8 to 14 June 2023 at Fiera-Milano Rho. Marking the 19th edition of ITMA, this trade fair is an essential event for the entire industry worldwide, providing a global showcase for numerous innovative operational solutions on display. A marketplace that offers participants extraordinary business opportunities. The participation of Italian companies is managed by ACIMIT.

Suominen strengthens its capabilities in sustainable products by enhancing and upgrading one of its production lines in Nakkila, Finland. The investment is made in line with Suominen’s strategy and supports company’s vision to be a frontrunner in sustainability.

“As we foresaw in our strategy the market demand in Europe has changed remarkably towards more sustainable products. With this investment we respond to the increased demand for environmentally friendly products and also enhance our operational performance in terms of safety, quality and productivity,” says Petri Helsky, President and CEO of Suominen.

The total value of the investment is approximately EUR 6 million and the investment project will be completed in the second half of 2023.

With the wipes sector adapting to demands for products that protect consumers from COVID-related risks, industry experts will present the latest insights for moving forward post-pandemic at the World of Wipes® (WOW) International Conference.   

The shift from “clean” to “safe” in the world of wipes will be among the key topics thought-leading speakers will address at the in-person event, June 27-30, at the Marriott Marquis in Chicago.

The information-packed program will tackle timely topics to support decision making on the following key themes: Circular and Sustainable Wipes, Supply Chain Challenges in Wipes, Nonwoven Substrates for More Sustainable Wipes, Trends in the Wipes Market and Among Consumers, Disinfection Concerns and New Technologies, Sustainable Wipe Packaging Trends and Developments in Flushability Issues.

World of Wipes Session Highlights

• Lifestyle Shifts and the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth – Liying Quian, Research Analyst, Euromonitor International will explore personal and beauty care trends based on consumer surveys that could shape wipes’ long-term performance
• The Supply Chain – Import Pressures Versus Domestic Manufacturing – Jacob Smith, Director, Supply Chain and Customer Care, Health, Hygiene, and Specialties Division, North America, Berry Global will share his expertise and experience on how COVID-19 has impacted domestic production and international sourcing of wipes
• Packaging Sustainability:  A Global Perspective – David Clark, Vice President of Sustainability, Amcor will look at how consumer brands, retailers and others are responding to consumer demand for more sustainable packaging and discuss progress and risks in the U.S. and other countries
• How Sustainable are You Willing to Be? New Technology to Support Use of Recycled Fiber Sources – Richard Knowlson, Principal, RPK Consulting will tackle the question of how new manufacturing technology can help produce more sustainable nonwoven substrates in today’s price-sensitive environment
• Dead Turtle Logos – What We Know So Far in the EU – Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC will share the latest learnings on the European Union’s Single Use Plastic Directive and the impact of the plastic-free packaging logos on consumer attitudes
• Challenges and Pitfalls of Scaling Up a Waste Cleaning Wipes Collection and Recycle System – Sergio Barbarino, Research Fellow, Fabric and Home Care Open Innovation, Procter & Gamble Distribution Company Europe will look at cleaning wipes’ potential to be recycled and become a convenient pioneering experimental platform
• Case Study: Surface Disinfection Incompatibility with Medical Devices Creates Potential Patient Risks – Caroline Etland, Ph.D., RN. CNS, ACHPN, Associate Professor, Hahn School of Nursing, BINR, University of San Diego will share real examples of the issues healthcare facilities face with surface disinfection incompatibility that make cleaning and disinfection a major challenge

In addition to the conference program, WOW 2022 also features two nights of tabletop displays and receptions; the presentation of the World of Wipes Innovation Award® and the INDA Lifetime Technical Achievement Award; and 11 hours of face-to-face engagement during a welcome reception, first-time attendee mentorship program, and breakfast connections. The event kicks off with the WIPES Academy, a 1.5-day value-added training opportunity on June 27-28.

The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.
 
Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-Centred Designs (HCD) with the aim of transforming "human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry."
 
In his communication project, the "Fashion Affair" video proposes a speculative view of fashion dating - derived from dating apps - a tool to effectively evaluate brands and their products, in the form of augmented reality. The consumer is not only informed in real time about the brand and supply chain, but the app also becomes a platform for matching products based on individual sustainability goals and commitments. "Fashion Affair" also won the special social media contest open to the public among the finalists selected by the jury for being the most voted project by Instagram followers on C.L.A.S.S.' profile.
 
Vishal ranked first among the finalists selected by the international jury composed of:
- Anna Detheridge, Founder and President, Connecting Cultures
- Giusy Bettoni, CEO and Founder, C.L.A.S.S.
- Rita Airaghi, Director, Gianfranco Ferré Research Center            
- Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Jeanine Ballone, Managing Director, Fashion 4 Development
- Evie Evangelou, Founder and President, Fashion 4 Development
- Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
- Dio Kurazawa, Founding Partner, The Bear Scouts
- Renata Molho, journalist and fashion writer, former editor-in-chief of L'Uomo Vogue and editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
- Stefania Ricci, Director, Salvatore Ferragamo Museum.

Today, March 30, the European Commission released its long-awaited Strategy for Sustainable Textile, with the ambition to move the sector towards the path of sustainability. EURATEX welcomes the EU ambitions to act on sustainable textiles and investments, in order to change how textiles are made, chosen and recovered, but calls for a smart and realistic implementation. Many European companies have already chosen this path, therefore the strategy should support them in this process, especially considering today’s energy crisis.

The strategy recognises the strategic importance of textiles, which are not only used as apparel or furniture, but applied in cars, medical equipment, agriculture, etc. It acknowledges the European Industry pro-active initiatives to tackle microplastics, to solve challenges of market surveillance and the skills needs. More cooperation is needed for re-use and recycling of textiles and to set up an EU market for secondary raw materials. On this last point, EURATEX ReHubs initiative is developing proposals to size EPR potential, to transform waste into value, and create a new capacity and jobs.

The proposed “transition pathways”, which will translate the strategy into action, will be critical in this respect: how will these sustainability targets be reached, what will the cost for SMEs be, how can companies be supported in that green transition, what about the impact on global competitiveness? These are essential questions to be addressed in the coming months.
The Textile strategy is part of much broader package, including as many as 16 new legislative actions and other policies which will directly impact on textile value chain. In particular the Sustainable Product Initiative Regulation released on March, 30 includes game-changing provisions on Digital Product Passport, Eco-Design, SMEs and Green Public Procurement.  The Regulation has an overwhelming ambition and, to be realistic, it would require a new way of joint working between institutions and business, and which builds on lessons learned on data flow across value chains, interoperability, conformity assessment and effective measures to support SMEs.

If wrongly implemented, such an unprecedented wave may cause a complete collapse of the European textile value chain under the burden of restrictions, requirements, costs and unlevel playing field. On the contrary, the changes ahead can boom the entire textile ecosystem and create a model of successful green and digital transition in manufacturing, which starts in Europe and expands globally.

Already in 2019, EURATEX asked policy makers to work together and remove barriers to circular economy, solve the market surveillance paradox in which laws are made but not checked, and to help create scale economies to make sustainable textiles affordable, hence the norm.

For example, there are 28 billion products circulating per year in EU, which is an impressive task for market surveillance authorities including customs. EURATEX has been stressing non-sufficient market surveillance and it is actively working on solutions for a fair and effective market surveillance of textile products through Reach4Textiles. EURATEX very much welcomes that the European Commission recognizes our work and the need for market surveillance by establishing more harmonised efforts in the EU.

EURATEX also welcomes the establishment of the Digital Product Passport. It has a high potential to improve every step in the textile value chain, from design and manufacturing to recycling and purchasing. At the same time, EURATEX calls the co-legislators to take into account the role of SME’s in this transition and to put forward pragmatic initiatives, supporting SME’s across the EU in a systematic approach.

Alberto Paccanelli, EURATEX President, concludes: EURATEX calls for true cooperation with all policy makers and other stakeholders across the value chains to advise, pressure-test and use this opportunity for a successful transition. Our ambition must be to reconcile sustainability, resilience and competitiveness; we know it can be done”.