From the Sector

• High performing face stock paper delivers convincing results for multiple applications
• Sappi product portfolio of face stock papers ist being expanded with Parade Label SG from its Gratkorn site

Sappi, manufacturer of numerous packaging and speciality papers for a wide range of markets, is launching the Parade Label SG, a one-side coated face stock label paper that excels in terms of properties such as printability, opacity and stiffness, as well as with its many options for further processing.

• Semi-gloss face stock paper with high-quality performance characteristics
• Suitable for a wide range of applications, e.g. labels for food, non-food, HABA and VIP
• Available in 77, 78 and 80 gsm
• Manufactured in Gratkorn, one of the largest and ultra-modern paper mills in Europe

Sappi offers an extensive range of base papers for wet-glue and self-adhesive labels. With its new Parade Label SG, the company is now introducing a one-side coated, semi-gloss face stock label paper that is approved for direct contact with food and that complies with DIN EN 71 for toy safety. The range of applications includes labels for food, non-food, beverages and health and beauty aids (HABA), as well as for logistics and variable information printing (VIP) due to its excellent thermal transfer printability.

The fibre-based face stock solution guarantees high-quality results in printing and finishing, through the entire production and converting chain. It features high stiffness and resilience, so the label will not be damaged and will fit accurately even after labelling.

Sappi invests in customer proximity
To ensure 100 percent availability and fast delivery of its label papers, Sappi has proactively positioned itself for the future and set the course for reliable production and seamless supply chains – with its plants in Alfeld, Carmignano and Condino. The plant in Gratkorn, where Sappi has invested in new technical equipment, has now been added to the list. With modern production facilities, from paper machines to finishing technology, as well as extensive expertise in the production of coated papers, the site has everything in place to ensure top-class products. Available capacity is being expanded gradually to include the production of Parade Label papers alongside existing graphical grades.

Because of the central location of Sappi’s production site in Gratkorn, Parade Label SG can be supplied quickly throughout Europe and beyond. The short transportation distances save greenhouse emissions and protect the environment; shorter production cycles then enable good availability and fast supply. Parade Label SG is certified for direct food contact and available in grammages of 77, 78 and 80 g/m². Sappi can provide Parade Label SG with FSC or PEFC certificates on request.

Sappi will be presenting its new developments in the field of label papers, among others, at the upcoming LabelExpo Europe in Brussels in April 2022.

• AMSilk Partners with Mercedes-Benz to Present a Sustainable Bio-Based Product
• The use of a biotechnology-based and certified-vegan silk-like fabric marks a first in the automotive sector

AMSilk GmbH (“AMSilk”), a leader in supplying innovative high-performance bio-based silk materials, announced a partnership with Mercedes-Benz, for the development of novel, sustainable car door pulls, as part of the car manufacturer’s latest technology programme, the VISION EQXX.

The new concept car, VISION EQXX, features innovative interior materials, revealing a way forward for luxury design that conserves resources and is in balance with nature. Among the organic interior design features are new door pulls made from AMSilk’s Biosteel® fiber. This high-strength, certified-vegan, silk-like fabric is made using AMSilk’s proprietary biotechnology expertise. AMSilk is the world’s first industrial supplier of vegan silk biopolymers which are 100% biodegradable, recyclable, renewable and zero-waste.

Marking a first in the automotive sector, AMSilk’s Biosteel® provides a solution to the car industry whose need to replace petroleum-based content by natural, bio-based materials is increasingly growing.
This new project is the most efficient electric vehicle Mercedes-Benz has ever built and marks a new expression of efficiency and sustainability in interior design. The all-electric VISION EQXX was unveiled in a digital world premiere on the “Mercedes me” media online platform.

Ulrich Scherbel, Chief Executive Officer of AMSilk said: “We are extremely proud to partner with Mercedes-Benz on the technology programme VISION EQXX, providing sustainable interior design solutions from our best-in-class bio-based fibers. Amid a fresh wave of ambitious climate pledges, we are proud to be playing a leading role in providing solutions for a zero-waste future.”

• More than 30 leading pioneers of the chemical and material sector welcome the latest political papers from Brussels, Berlin and Düsseldorf

The political situation for renewable carbon from biomass, CO2 and recycling for the defossilisation of the chemical and materials industry has begun to shift fundamentally in Europe. For the first time, important policy papers from Brussels and Germany take into consideration that the term decarbonisation alone is not sufficient, and that there are important industrial sectors with a permanent and even growing carbon demand. Finally, the need for a sustainable coverage of this carbon demand and the realisation of sustainable carbon cycles have been identified on the political stage. They are elemental to the realisation of a sustainable chemical and derived materials industry.

The goal is to create sustainable carbon cycles. This requires comprehensive carbon management of renewable sources, which includes carbon from biomass, carbon from Carbon Capture and Utilisation (CCU) – the industrial use of CO2 as an integral part – as well as mechanical and chemical recycling. And only the use of all alternative carbon streams enables a true decoupling of the chemical and materials sector from additional fossil carbon from the ground. Only in this way can the chemical industry stay the backbone of modern society and transform into a sustainable sector that enables the achievement of global climate goals. The Renewable Carbon Initiative’s (RCI) major aim is to support the smart transition from fossil to renewable carbon: utilising carbon from biomass, CO2 and recycling instead of additional fossil carbon from the ground. This is crucial because 72% of the human-made greenhouse gas emissions are directly linked to additional fossil carbon. The RCI supports all renewable carbon sources available, but the political support is fragmented and differs between carbon from biomass, recycling or carbon capture and utilisation (CCU). Especially CCU has so far not been a strategic objective in the Green Deal and Fit-for-55.

This will change fundamentally with the European Commission's communication paper on “Sustainable Carbon Cycles” published on 15 December. The position in the paper represents an essential step forward that shows embedded carbon has reached the political mainstream – supported by recent opinions from members of the European parliament and also, apparently, by the upcoming IPCC assessment report 6. Now, CCU becomes a recognised and credible solution for sustainable carbon cycles and a potentially sustainable option for the chemical and  material industries. Also, in the political discussions in Brussels, the term “defossilation” is appearing more and more often, complementing or replacing the term decarbonisation in those areas where carbon is indispensable. MEP Maria da Graça Carvahlo is among a number of politicians in Brussels who perceive CCU as an important future industry, putting it on the political map and creating momentum for CCU. This includes the integration of CCU into the new Carbon Removal Regime and the Emission Trading System (ETS).

As the new policy documents are fully in line with the strategy of the RCI, the more than 30 member companies of the initiative are highly supportive of this new development and are ready to support policy-maker with data and detailed suggestions for active support and the realisation of sustainable carbon cycles and a sound carbon management. The recent political papers of relevance are highlighted in the following.

Brussels: Communication paper on “Sustainable Carbon Cycles”
On 15 December, the European Commission has published the communication paper “Sustainable Carbon Cycles” . For the first time, the importance of carbon in different industrial sectors is clearly stated. One of the key statements in the paper is the full recognition of CCU for the first time as a solution for the circular economy, which includes CCU-based fuels as well. The communication paper distinguishes between bio-based CO2, fossil CO2 and CO2 from direct air capture when addressing carbon removal and it also announces detailed monitoring of the different CO2 streams. Not only CCU, but also carbon from the bioeconomy is registered as an important pillar for the future. Here, the term carbon farming has been newly introduced, which refers to improved land management practices that result in an increase of carbon sequestration in living biomass, dead organic matter or soils by enhancing carbon capture or reducing the release of carbon. Even though the list of nature-based carbon storage technologies is non-exhaustive in our view, we strongly support the paper’s idea to deem sustainable land and forest management as a basis for the bioeconomy more important than solely considering land use as a carbon sink. Surprisingly, chemical recycling, which is also an alternative carbon source that substitutes additional fossil carbon from the ground (i.e. carbon from crude oil, natural gas or from coal), is completely absent from the communication paper.

Berlin: Coalition paper of the new German Government: “Dare more progress – alliance for freedom, justice and sustainability”
The whole of Europe is waiting to see how the new German government of Social Democrats, Greens and Liberals will shape the German climate policy. The new reform agenda focuses in particular on solar and wind energy as well as especially hydrogen. Solar energy is to be expanded to 200 GW by 2030 and two percent of the country's land is to be designated for onshore wind energy. A hydrogen grid infrastructure is to be created for green hydrogen, which will form the backbone of the energy system of the future – and is also needed for e-fuels and sustainable chemical industry, a clear commitment to CCU. There is a further focus on the topic of circular economy and recycling. A higher recycling quota and a product-specific minimum quota for the use of recyclates and secondary raw materials should be established at European level. In the coalition paper, there is also a clear commitment to chemical recycling to be found. A significant change for the industry is planned to occur in regards to the so-called “plastic tax” of 80 cents per kilogram of non-recycled plastic packaging. This tax has been implemented by the EU, but most countries are not passing on this tax to the manufacturers and distributors, or only to a limited extent. The new German government now plans to fully transfer this tax over to the industry.

Düsseldorf: Carbon can protect the climate – Carbon Management Strategy North Rhine-Westphalia (NRW)
Lastly, the RCI highly welcomes North Rhine-Westphalia (NRW, Germany) as the first region worldwide to adopt a comprehensive carbon management strategy, a foundation for the transformation from using additional fossil carbon from the ground to the utilisation of renewable carbon from biomass, CO2 and recycling. For all three alternative carbon streams, separate detailed strategies are being developed to achieve the defossilisation of the industry. This is all the more remarkable as North Rhine-Westphalia is the federal state with the strongest industry in Germany, in particular the chemical industry. And it is here, of all places, that a first master plan for the conversion of industry from fossil carbon to biomass, CO2 and recycling is implemented. If successful, NRW could become a global leader in sustainable carbon
management and the region could become a blueprint for many industrial regions.

On 27 November 2021, the Scientific Award for International Sustainable Aviation and Energy Society (SARES Award) was awarded to Professor Dr Thomas Gries from the Institut für Textiltechnik of RWTH Aachen University. The award ceremony took place during the closing ceremony of the International Symposium on Sustainable Aviation (ISSA) in a hybrid format online and simultaneously at Kasetsart University, Bangkok, Thailand.
 
With the award, the committee recognised the ongoing contribution of Pro-fessor Gries and the Institut für Textiltechnik to the digitisation and bio-transformation of the textile sector, as well as the Institute as a place of innovation for sustainable aviation.

Examples of this include the development of 3D braided ceramic matrix composite components for aircraft engines, which were researched together with partners in a Horizon 2020 project (EU project AllOxITD). The ongoing Chrysomallos research project as another example, funded under the national aeronautics research programme in Germany, aims to develop a completely new and sustainable high-performance insulator for aircraft cabins based on aerogels. These have a significantly lower weight than the glass fibre mats used up to now, while providing the same insulation performance, and solve the problem of the previously high manufacturing costs of aerogels. The aim of the project is to develop an insulation material with reduced density (reduction of more than 20 percent). To this end, a new type of insulation material based on aerogel is to be developed. The basis is an aerogel fleece (0.06 W/mK at 28 kg/m³), which has already been developed as part of a dissertation at the Institut für Textiltechnik of RWTH Aachen University (Mroszczok, J.: 2019).

The aviation industry is one of the fastest growing industries in the world. Due to this fact and its importance for society and the global economy, it needs to make special efforts towards sustainability. The ISSA, an international multi-disciplinary symposium, aims to address current issues in aviation such as improving aircraft fuel efficiency, promoting the use of biofuels, minimising environmental impact, mitigating greenhouse gas emissions and reducing engine and aircraft noise. ^

Through the award, SARES honours scientists and researchers whose work on sustainable aviation issues has made an important contribution at the international level. The selection is based on the scientific publications of the applicant or nominee, the h-index, i.e. the key figure for the worldwide perception of a scientist in professional circles, the project topics and the project results.

• RGE has formalised two new partnerships in Singapore to advance sustainable fashion.

The first is a three-year strategic partnership with the Textile & Fashion Federation (TaFF) to advocate sustainable industry practices within Singapore and the region, through programme implementation, research, and education. The second is a five-year research collaboration with Nanyang Technological University, Singapore (NTU Singapore) on innovation in textile recycling technology.

The partnership with TaFF on its fashion sustainability programme was officially launched today. Through industry talent development and capacity building, raising corporate and consumer awareness, and innovation promotion, TaFF seeks to galvanise the fashion ecosystem towards redefining sustainable fashion.

Wilson Teo, President of TaFF, said, “Our strategic partnership with RGE marks a step forward for TaFF to expand our sustainability ecosystem throughout the fashion value chain, from materials, manufacturing, brands and technology to solutions. We have set up a Steering Committee that spans across the value chain, as a model for the industry. Together with our collaborators, we will continue to equip enterprises in the journey of sustainability. We will also work with communities to build awareness in responsible consumption and recycling.”

RGE has committed to provide nearly S$3 million funding over three years to support TaFF’s fashion sustainability programme. In addition, RGE’s Vice Chairman Bey Soo Khiang joins the programme’s Steering Committee as its Vice Chairperson.

Tey Wei Lin, President of RGE, said, “As a Singapore-based company and the world’s largest viscose producer, our business is well-positioned to support the country’s desire to advance sustainable development and to create a green economy. Our collaboration with TaFF and NTU is an investment of financial and other resources to create meaningful impact, not just within Singapore but also in the region. As part of our US$200 million investment commitment into next-generation textile fibre innovation and technology, we seek to work with innovators, industry partners, research institutions and academia to scale up solutions that will deliver cleaner and more circular cellulosic textile fibre to the masses at affordable prices.”

The launch of TaFF’s fashion sustainability programme follows the roll-out of the Enterprise Sustainability Programme (ESP) by Enterprise Singapore on 1 October 2021, which supports enterprises in their sustainability initiatives and helps them capture new opportunities in the green economy.

“Industry partnerships are pertinent to uplift capabilities of enterprises. We are very encouraged by TaFF’s efforts to drive sustainability in the textile and fashion sector as trade associations and chambers play a key role in strengthening sector-specific capabilities,” said Alan Yeo, Director of Retail & Design at Enterprise Singapore. “Collaborations with corporate partners such as RGE will also help accelerate this process. This is a good start and we hope to eventually see more companies across all sectors start to integrate sustainability alongside their growth.”

The launch event was graced by Minister of State for Trade and Industry Low Yen Ling, TaFF’s patron and Senior Minister of State for National Development and Foreign Affairs Sim Ann, CEO of Enterprise Singapore Png Cheong Boon, as well senior representatives from TaFF and RGE.

The official launch of the research collaboration with NTU is expected to take place next year. A key desired outcome from the collaboration is to complement RGE’s pilot urban-fit textile recycling plant in Singapore.

• Focus now on digital fair platform

The PERFORMANCE DAYS team regrets having to cancel at short notice the physical edition of PERFORMANCE DAYS which was scheduled to take place on December 1-2, 2021 at the Messe München exhibition center. Right up until today, the event organizers of PERFORMANCE DAYS were in the final stages of preparations for the fair. The goal of being able to realize a fully booked fair with a portfolio like in pre-pandemic times seemed to be within reach. The political regulations agreed in Bavaria from November 19, 2021 and the heavily restricted constraints associated with an incidence of 1000 have far-reaching consequences for PERFORMANCE DAYS. As a result of the current sharp rise in the number of infections in Munich, the planned winter edition must now be cancelled as a precaution. The focus now is now completely on the digital fair on December 1 and 2, 2021.

The new measures are scheduled to come into effect in Munich from the middle of this week, which would lead to very short-term changes. The organizers of PERFORMANCE DAYS therefore see themselves in the responsibility to enable a minimum of planning security as well as a responsible handling of the given situation with this decision.

“Exceptional situations require exceptional decisions – making these all the more difficult. After experiencing a very successful and surprisingly well-attended fair with the Functional Fabric Fair by PERFORMANCE DAYS in Portland, Oregon last week, we have tried everything possible up to the last moment and firmly believed that we would finally set a further positive milestone with the physical edition of PERFORMANCE DAYS in Munich. We fulfilled all the requirements, updated our hygiene concept several times to comply with the dynamically changing measures and took all the necessary precautions for a safe event. Unfortunately, current developments do not allow us to host the trade fair event next week, since the undisputed top priority is the protection and health of our visitors. Now our focus turns to the full implementation of the Digital Fair on December 1 and 2, 2021”, explains Marco Weichert, CEO of PERFORMANCE DAYS

Focus on digital platform
The PERFORMANCE DAYS team is now investing all its efforts into implementing the Digital Fair on December 1 and 2, 2021. As part of THE LOOP, those interested have the opportunity as of now to view online the fabric innovations and news for the Winter Season 2023/24, this year’s Focus Topic “Sustainable Nylon” and the latest color trends. In the Marketplace, visitors will be able to view the numerous exhibitor products, including the PERFORMANCE FORUM’s curated sustainable fabric highlights. In order to present the fabrics to visitors as realistically as possible in terms of feel, design and structure in digital form, the PERFORMANCE FORUM has been equipped with new 3D-technology, including innovative tools such as 3D images, video animations and downloadable U3M files. Throughout the Digital Fair, exhibitors and fair visitors can look forward to extensive networking opportunities. For example, as part of the extensive digital supporting program on December 1, with various expert talks, discussion rounds and speakers via livestream, moderated by Charles Ross live from the studio. On December 2, the “sustain & innovate” conference on this year’s Focus Topic “The Sustainable Future of Nylon” will kick off with discussions and panels, moderated by Astrid Schlüchter, Editor-in-Chief of SAZsport and SPORTSFASHION by saz.  

A very special thank you goes out to the entire PERFORMANCE DAYS community with its exhibitors, visitors and partners for their active support, trust, loyalty and understanding in these still extraordinary times. The team looks forward to the Digital Fair on December 1 and 2, 2021 and further ahead to meeting you all personally on April 27 and 28, 2022 at the summer edition of PERFORMANCE DAYS live in Munich.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

EREMA is winner at this year´s Plastics Recycling Awards Europe. At the award ceremony as part of the Plastics Recycling Show Europe at 5th November in Amsterdam, EREMA was awarded for its recycling system INTAREMA® TVEplus® RegrindPro® + ReFresher in the category Recycling Machinery Innovation of the Year. Thanks to the combination of its recycling machine with the ReFresher technology that reduces odour downstream of the extrusion process, EREMA has enabled the PCR-HDPE produced with it to be used in proportions of up to 100 percent for the production of packaging for direct contact with food and beverages, as confirmed by the U.S. Food and Drug Administration (FDA).

The judges recongised this innovation as a step change in eliminating unwanted odour from waste plastics, allowing recyclate to replace virgin palstics in high end applications. This type of innovation is essential for meeting EU targets for recycled content of food contact plastics.
The market also confirms awarding this technology. By the end of 2021, EREMA customers will produce 450,000 tonnes of high-quality, odor-optimized regranulate per year, with it.

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

"We were already able to gain valuable insights into the interaction of the body, clothing and climate under microgravity conditions during the previous projects Spacetex (2014) and Spacetex2 (2018)," explains Hohenstein Senior Scientific Expert Dr. Jan Beringer. The insights provided at the time by the mission of ESA astronaut Dr. Alexander Gerst have now been directly incorporated into the development of the new SmartTex shirt at Hohenstein. "Matthias Maurer can wear his tailor-made shirt comfortably on his body during his everyday work on the International Space Station. For this, we used his body measurements as the basis for our cut development and the production of the shirt. We integrated the necessary sensors as well as data processing and communication modules into the shirt's cut in such a way that they interfere as little as possible and are always positioned in the right place, regardless of the wearing situation. This is the prerequisite for reliably measuring the relevant physiological data." The SmartTex shirt is intended to provide a continuous picture of the vital functions of astronauts. This will be particularly relevant for future long-term manned space missions to the Moon and Mars.

For example, during the BEAT experiment (Ballistocardiography for Extraterrestrial Applications and long-Term missions), Matthias Maurer will be the first astronaut to wear a T-shirt equipped with sensors that measure his ballistocardiographic data such as pulse and relative blood pressure. For this purpose, the sensors were calibrated in the :envihab research facility at the DLR Institute of Aerospace Medicine in Cologne. Details on the contraction rate and opening and closing times of the heart valves, which are normally only accessible via sonography or computer tomography, can also be read from the data material. The goal is to study the effects of the space environment on the human cardiovascular system. To be able to analyse these effects realistically, Matthias Maurer's ballistocardiographic data will be recorded before, during and after his stay on the ISS. For the future, a technology transfer of the SmartTex shirt for application in the field of fitness or even in telemedicine is conceivable.

Wireless Compose-2 (WICO2)
The project was planned and prepared by the German Aerospace Center (DLR) and its cooperation partners DSI Aerospace Technology, Hohenstein and the University of Bielefeld. The wireless communication network reads sensor data and can determine the position of people and objects in space by propagation times of radio pulses. It is also available as a platform for several experiments on the ISS. The determined data is temporarily stored within the network and read out at regular intervals by the astronauts. These data packets are then transferred to Earth via the ISS link and analysed by the research teams. It can generate its own energy from artificial light sources via solar cells.

ESA astronaut Dr. Matthias Maurer in summer 2021 during preliminary talks on the Cosmic Kiss mission in DLR's :envihab in Cologne. © DLR

Sensors measure physiological data during a test run on Earth. © DLR

With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR

Dr. Jan Beringer, Hohenstein Senior Scientific Expert. © Hohenstein

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

"The enormous resource consumption in the dyeing process is a global problem that must be addressed on a broad front. It is therefore inspiring to work with major brands with an organization that is sensitive to cutting-edge expertise and at the same time shows a willingness to work together to achieve common goals", says Andreas Andrén, CEO of We aRe SpinDye.