From the Sector

Fully booked schedules, focused conversations and an in-dustry clearly embracing face-to-face exchange once again: the latest edition of SUPREME WOMEN&MEN Düsseldorf, held from 24 to 27 July 2026, demonstrated the importance of focused order platforms, particularly in a challenging market environment. 

International collections, established agencies and new exhibitors came together at KWS 117–119, connecting with buyers and retail partners from across the DACH region. Yet the four days were about more than placing orders for the upcoming season. They were about new ideas, shared plans and, above all, the question of how brands and retailers can successfully shape the market going forward. 

Fashion had a strong presence throughout the city, extending well beyond the showrooms. From 22 to 29 July, the Düsseldorf Fashion Days brought together the city’s order business, showrooms and wider fashion activities, while the DFD Festival at Corneliusplatz brought fashion directly to Königsallee with runway shows and a programme designed to engage the city and its visitors. SUPREME WOMEN&MEN was part of this collective momentum, contributing its own distinct strengths: a curated setting, an efficient environment and close connections be-tween brands, agencies and retailers.