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BAE: ‘Best of Bangladesh Europe’ in Amsterdam Photo: Bangladesh Apparel Exchange
06.09.2023

BAE: ‘Best of Bangladesh Europe’ in Amsterdam

On 5th September 2023, the Amsterdam: Best of Bangladesh Europe’ started in the venue of Wastergas in Amsterdam. The 2-day nation branding event was organized by Bangladesh Apparel Exchange (BAE), with support from the Embassy of Bangladesh, Ministry of Commerce, Export Promotion Bureau (EPB) of Bangladesh and in association with PDS.

Tipu Munshi, MP, Commerce Minister, Government of the People’s Republic of Bangladesh; Michiel Sweers, Vice Minister of Foreign Economic Relations, Kingdom of the Netherlands; Shahriar Alam, MP, State Minister for Foreign Affairs, Government of the People’s Republic of Bangladesh; Md Siddiqur Rahman,  Former president of BGMEA; M Riaz Hamidullah, Ambassador of Bangladesh to the Netherlands; Leslie Johnston, Chief Executive Officer, Laudes Foundation; Pallak Seth, Founder & Vice Chairman, PDS Limited; and Mostafiz Uddin, Founder & CEO, Bangladesh Apparel Exchange; attended the inaugural ceremony of the ‘Best of Bangladesh’.

On 5th September 2023, the Amsterdam: Best of Bangladesh Europe’ started in the venue of Wastergas in Amsterdam. The 2-day nation branding event was organized by Bangladesh Apparel Exchange (BAE), with support from the Embassy of Bangladesh, Ministry of Commerce, Export Promotion Bureau (EPB) of Bangladesh and in association with PDS.

Tipu Munshi, MP, Commerce Minister, Government of the People’s Republic of Bangladesh; Michiel Sweers, Vice Minister of Foreign Economic Relations, Kingdom of the Netherlands; Shahriar Alam, MP, State Minister for Foreign Affairs, Government of the People’s Republic of Bangladesh; Md Siddiqur Rahman,  Former president of BGMEA; M Riaz Hamidullah, Ambassador of Bangladesh to the Netherlands; Leslie Johnston, Chief Executive Officer, Laudes Foundation; Pallak Seth, Founder & Vice Chairman, PDS Limited; and Mostafiz Uddin, Founder & CEO, Bangladesh Apparel Exchange; attended the inaugural ceremony of the ‘Best of Bangladesh’.

Three MoU were signed in the inaugural for the development of the industries of Bangladesh.
The 1st MoU was signed between Bangladesh Apparel Exchange and Eindhoven International Project Office (EIPO). The 2nd MoU was signed between Bangladesh Apparel Exchange and Apparel Impact Institution. The 3rd MoU was signed between Bangladesh Apparel Exchange and Oxfam.
More than 35 companies from various fields, including apparel, textiles, agriculture, handicrafts, and other sectors, participated in the initiative.

The event held six interactive panel sessions on the topics "Bangladesh – Perspectives from an Emerging Economy", "Sustainable Sourcing Realities: Challenges, Achievements & Next Steps”, “Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh", "Bangladesh Agro-Food: A Next Opportunity for Collaboration", "Impact Investing - The Next Frontier", and “Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future".

A Bangladesh Innovation Runway was presented by Pacific Jeans at the event. The Bangladesh Innovation Runway showcased the ability of the country in producing high end, sustainable and innovative apparel products.

Source:

Bangladesh Apparel Exchange

First show of ‘Best of Bangladesh’ in Europe (c) Bangladesh Apparel Exchange
24.07.2023

First show of ‘Best of Bangladesh’ in Europe

‘Best of Bangladesh’ -- the first ever sole ‘Made in Bangladesh’ show in Europe -- aims to open the doors for Europe to experience what the Bangladeshi industries has to offer.

As Bangladesh celebrates five decades of strong ties with Europe, in order to further strengthen the ties and deepen collaborations with the partners across Europe, Bangladesh Apparel Exchange, supported by the Bangladesh Embassy in the Netherlands, is organizing the event in Amsterdam, Netherlands on September 4th and 5th, 2023.

The ‘Best of Bangladesh’ aims to serve as a dynamic platform to showcase the progress and potential across diverse sectors of Bangladesh economy, especially manufacturing.

A total of 40 Bangladeshi companies each of which is the country’s best from apparel, textile, leather, Agro, jute, handicrafts, pharmaceutical, light engineering, digital industry, FMCG and bicycle will showcase their sustainable and innovative products in the Best of Bangladesh.  

‘Best of Bangladesh’ -- the first ever sole ‘Made in Bangladesh’ show in Europe -- aims to open the doors for Europe to experience what the Bangladeshi industries has to offer.

As Bangladesh celebrates five decades of strong ties with Europe, in order to further strengthen the ties and deepen collaborations with the partners across Europe, Bangladesh Apparel Exchange, supported by the Bangladesh Embassy in the Netherlands, is organizing the event in Amsterdam, Netherlands on September 4th and 5th, 2023.

The ‘Best of Bangladesh’ aims to serve as a dynamic platform to showcase the progress and potential across diverse sectors of Bangladesh economy, especially manufacturing.

A total of 40 Bangladeshi companies each of which is the country’s best from apparel, textile, leather, Agro, jute, handicrafts, pharmaceutical, light engineering, digital industry, FMCG and bicycle will showcase their sustainable and innovative products in the Best of Bangladesh.  

Bangladesh economy ranks as the world’s 37th largest now and it’s rapidly-expanding. The ‘Best of Bangladesh’ is being organized to accelerate interests and burgeoning engagements between the entrepreneurs and private sector entities on both European and Bangladeshi sides. The event has been structured to serve as a platform to showcase the multifaceted progress made and potential across diverse sectors of Bangladesh’s economy.

There will be an inaugural and 7 interactive panel sessions at the Best of Bangladesh on the topics ‘Bangladesh – Perspectives From An Emerging Economy’, ‘Bangladesh - Your Sustainable Sourcing Destination’, ‘Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh’, ‘Bangladesh Agro-Food: A Next Opportunity for Collaboration’, ‘Impact Investing - The Next Frontier’, ‘Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future’, and ‘Digitization and Digital Economy in Bangladesh’.

Source:

Bangladesh Apparel Exchange

Photo: Pincroft
23.09.2022

Pincroft: New camouflage pattern for Dutch soldiers

Pincroft, UK’s largest textile dyer, printer and finisher, developed a new camouflage pattern for the Dutch Ministry of Defence as part of their Defensie Materieel Organisatie’s (DMO) ‘STRONG’ programme that aims to supply combat clothing and equipment to all military personnel part of the Royal Netherlands Navy, Army, Air Force and Marechaussee.

The new fabric and camouflage pattern boast the new Netherlands Fractal Pattern and will be used in at least 480,000 sets of uniforms for soldiers worldwide. The camouflage pattern is being manufactured in a green or woodland style for the Army, Air Force, Marechaussee and Marines, while the Navy receives a blue or marine style design. Pincroft followed the guidelines of the new Netherlands Fractal Pattern (NFP) to create an eight-colour camouflage design that provides high levels of disruption to give soldiers better concealment when needed.

Pincroft, UK’s largest textile dyer, printer and finisher, developed a new camouflage pattern for the Dutch Ministry of Defence as part of their Defensie Materieel Organisatie’s (DMO) ‘STRONG’ programme that aims to supply combat clothing and equipment to all military personnel part of the Royal Netherlands Navy, Army, Air Force and Marechaussee.

The new fabric and camouflage pattern boast the new Netherlands Fractal Pattern and will be used in at least 480,000 sets of uniforms for soldiers worldwide. The camouflage pattern is being manufactured in a green or woodland style for the Army, Air Force, Marechaussee and Marines, while the Navy receives a blue or marine style design. Pincroft followed the guidelines of the new Netherlands Fractal Pattern (NFP) to create an eight-colour camouflage design that provides high levels of disruption to give soldiers better concealment when needed.

The fabric was created by global workwear textile manufacturer, Carrington Textiles, specifically following the Dutch MoD’s requirements on comfort and protection. The result is a lightweight yet durable textile of 210gsm with a composition of 50% cotton, 50% high tenacity nylon and Ripstop for added strength.

The high cotton content of the fabric creates a uniform that’s comfortable to wear due to its softness to the touch, and breathability, as well as providing moisture wicking properties, key elements for the tough conditions soldiers work in. The addition of high tenacity nylon to the fabric, provides added strength and durability, with the Ripstop properties of the fabric offering tear resistance.

Around 480,000 trousers and jackets will be delivered to officers from the Royal Netherlands Navy, Army, Air Force and Marechaussee, during a uniform roll out part of the Dutch MoD’s ‘STRONG’ programme that aims to equip the armed forces in the next 18 months with versatile uniforms and equipment that are adjustable according to the assignment. The pack also includes a raincoat, combat shirt and baseball cap.

Foto: Unplash
10.08.2022

High-tech center for cotton processing and fiber-to-fiber recycling being built in Africa

IFFAC (Impact Fund for African Creatives) has revealed plans which will revolutionise West African textile and garment production at one stroke. The fund is converting a partially disused textile mill in the region into a hi-tech centre for processing local cotton and recycling waste fabric, to produce both fabric for further processing and new clothes. The mill will be equipped with modern equipment, all sustainably powered by hydroelectricity from the nearby Volta Dam.

West Africa grows about 6% of the world’s cotton but only a tiny fraction of that crop is processed on the continent, the vast majority being shipped thousands of miles to Asia before being shipped back again as finished or part-finished fabrics. The mill project will end the continent’s reliance on such an unsustainable practice with all the obvious financial and environmental benefits.

IFFAC (Impact Fund for African Creatives) has revealed plans which will revolutionise West African textile and garment production at one stroke. The fund is converting a partially disused textile mill in the region into a hi-tech centre for processing local cotton and recycling waste fabric, to produce both fabric for further processing and new clothes. The mill will be equipped with modern equipment, all sustainably powered by hydroelectricity from the nearby Volta Dam.

West Africa grows about 6% of the world’s cotton but only a tiny fraction of that crop is processed on the continent, the vast majority being shipped thousands of miles to Asia before being shipped back again as finished or part-finished fabrics. The mill project will end the continent’s reliance on such an unsustainable practice with all the obvious financial and environmental benefits.

As well as producing fabric from sustainably grown virgin cotton, a joint venture with Shandong-based WOL Textiles Ltd., a privately owned plant that has long supplied the African market, the mill will be home to a state-of-the-art shredding and recycling facility, a joint venture between IFFAC and the Dutch Circularity B.V. CEO Han Hamers of Circularity B.V. in The Netherlands, has been involved in the production of 100% circular knit and woven articles.

The mill project is expected to create over a thousand jobs. The surrounding area already boasts a significant number of experienced textile workers ready to be retrained on the new equipment. While the majority of the products created will be sold within the region, all processes will confirm to new EU Supply Chain Law to allow for the possibility of export.  

Output is forecast at six million pieces of finished clothing and twenty-five million metres of spun and woven cloth per year. In total, thirty million US$ of investment will be made in the site with operations ready to begin next year (2023).

More information:
IFFAC Africa Recycling
Source:

Circularity Germany GmbH i.G.

10.08.2022

Launch of international in-store collection program at Mustang

Today’s system of «take – make – waste» needs to change. New textiles are produced used and discarded instead of putting them to a second use. The production of new textiles requires natural resources that are limited, and the current system has a significant negative impact on our planet. The transition to a circular system, where garments are kept in use for longer, is an opportunity to harness untapped potential around customer loyalty, economic growth, and ecological sustainability.

To move away from the linear system and enable products to be made out of post-consumer textile waste, TEXAID continues to expand its offering for in-store collection programs throughout Europe and the USA.

TEXAID is partnering with Mustang to offer an in-store collection program. At scale and paired with TEXAID, in-store collection of used clothing enables conservation of resources because it allows items to be directly sorted for their next and most environmentally friendly lifecycle. This service can now be found in over 70 Mustang stores across Germany, Austria, Belgium, Switzerland, Czech Republic, France, Hungary, the Netherlands, and Poland.

Today’s system of «take – make – waste» needs to change. New textiles are produced used and discarded instead of putting them to a second use. The production of new textiles requires natural resources that are limited, and the current system has a significant negative impact on our planet. The transition to a circular system, where garments are kept in use for longer, is an opportunity to harness untapped potential around customer loyalty, economic growth, and ecological sustainability.

To move away from the linear system and enable products to be made out of post-consumer textile waste, TEXAID continues to expand its offering for in-store collection programs throughout Europe and the USA.

TEXAID is partnering with Mustang to offer an in-store collection program. At scale and paired with TEXAID, in-store collection of used clothing enables conservation of resources because it allows items to be directly sorted for their next and most environmentally friendly lifecycle. This service can now be found in over 70 Mustang stores across Germany, Austria, Belgium, Switzerland, Czech Republic, France, Hungary, the Netherlands, and Poland.

More information:
Texaid Mustang circularity
Source:

TEXAID

TEXHIBITION Istanbul Fabric and Textil Accessories Fair
Texhibition 2022
30.03.2022

TEXHIBITION Istanbul Fabric and Textil Accessories Fair

  • March 16-18, 2022, Istanbul Expo Center
  • Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
  • More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
  • Intensive order activity in a professional trade fair atmosphere of over 1billion US$
  • The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

  • March 16-18, 2022, Istanbul Expo Center
  • Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
  • More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
  • Intensive order activity in a professional trade fair atmosphere of over 1billion US$
  • The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

İTHİB President Ahmet Öksüz: "Our exhibition platforms Texhibition Istanbul Fabric and Textile Accessories Fair and IFCO, Istanbul Fashion Connection, which was launched by our sister association IHKIB in February, play an important role in making Istanbul the fashion center of the Turkish textile and clothing industry. For the follow-up event to Texhibition in September this year, we expect the number of exhibitors and space to double."

The consistently positive feedback from the exhibitors underscores this expectation, as does the great interest shown by international visitors, including those from Denmark, Germany, France, Italy, the Netherlands and the UK.

The Turkish textile industry started with an export target of US$ 15 billion in 2022. The exhibition organizers assume that their platforms will contribute US$ 1 billion. Turkey is one of the most important procurement markets for the European textile industry and is becoming even more important in the course of the global supply chain problem and is now one of the top 3 most interesting procurement locations with its low prices, good quality products, reliable suppliers and short delivery times.

Exhibitors
On offer were high-quality and innovative fabrics from the weaving sector, including Kipaş Textiles, BTD Textile, Özdoku, Bossa and Yünsa; knitters like Gülle, Saka, Örkumod or İskur showed their current collections; yarn market leaders such as Korteks, Tepa and Gama were present, as were Şimşek Ege, EMR Zippers, Çağ-Tek and Öz-El Lastik for the accessories sector. A total of 166 exhibiting companies presented themselves in clearly structured segments in a professional trade fair atmosphere.

Frame program
In the Texhibition Forum, experts discussed the topics Sustainability, New Trends, Supply Chain and GMO-Free Cotton giving an outlook on the upcoming trends and developments in the Turkish textile industry. All events were heavily frequented by visitors.

Next Texhibition September 21-23, 2022

Lamme Textielbeheer supports "Dibella up" with tons of laundry. (c) Lamme Textile Management
Six tons of bed linen, towels and napkins on the way to a new "life". Owner Jan Lamme (left) and Assistant Operations Manager Frank David are collecting for more sustainability in the textile service.
09.12.2020

Lamme Textielbeheer supports "Dibella up" with tons of laundry.

  • "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

  • "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

Dibella has taken the closed-loop approach of the textile service as a model and has taken a step towards a completely closed cycle with the "Dibella up" project. The system includes unlimited reuse and recycling of the fibre raw materials bound in the textiles. To this end, the company's own textile qualities, which are selected from laundries, are taken back and passed on to selected upcycling projects. Polyester-cotton blended fabrics are processed there into high-quality bags. Pure natural fibre textiles as well as blended fabrics with at least 50 percent cotton are chemically converted into an important raw material for cellulose fibre production, while the remaining polyester is still being thermally recycled for technical reasons.

Six tons of laundry from the Netherlands

Lamme Textielbeheer was immediately enthusiastic about the "Dibella up" initiative. The committed company has been involved in various Dibella sustainability projects for many years and recognises the future-oriented character of the new project. "Our will to cooperate was immediately clear after Dibella's managing director Ralf Hellmann presented the upcycling project, because we see it as an important measure for the prudent use of resources," reports Jan Lamme, managing director of the company of the same name. "Within a very short period of time, we therefore jointly started to take back our discarded, no longer usable old textiles. In this way, we have already been able to return six tonnes of laundry for a new product cycle. This corresponds exactly to our idea of upcycling!". "Dibella provides stable, reusable cartons for shipping," says a delighted Frank David, Lamme's Assistant Operations Manager. "This makes collection much easier for us and we don't have to take any means of transport out of our laundry".

Prepared for the mega-trend of recycling management

Dibella would like to build on the initial joint success and further expand the initiative for a closed textile cycle in the industry. "The awareness of sustainability is high in the textile rental service. But the next mega-trend is already emerging. The future lies in closed-loop recycling. With "Dibella up", we are offering our customers the opportunity to get involved now and make resources usable in the long term. We are happy about every new cooperation partner who appreciates the value of textiles as much as we do".

Source:

Dibella b.v.

Evolution of fashion professions at heart of Lectra’s 8th education congress © Lectra
Industry experts and fashion schools discussing at Lectra's 8th education congress
13.12.2017

Lectra: Evolution of fashion professions at heart of Lectra’s 8th education congress

Lectra brings together partnership schools and industry experts to discuss how changing professions
in fashion are impacting training programs

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather,
technical textiles and composite materials, recently welcomed partners from the world of
education to the company’s Bordeaux-Cestas campus for its eighth education congress. The
event was dedicated to the mega trends shaping the fashion industry and impacting
professions from design to production.

Over fifty representatives from among the most important fashion schools in Germany, Canada, China,
USA, France, Hong Kong, Italy, The Netherlands, Poland, United Kingdom, Switzerland and Sweden, participated
in this biannual meeting between industry experts and teaching professionals.

Lectra brings together partnership schools and industry experts to discuss how changing professions
in fashion are impacting training programs

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather,
technical textiles and composite materials, recently welcomed partners from the world of
education to the company’s Bordeaux-Cestas campus for its eighth education congress. The
event was dedicated to the mega trends shaping the fashion industry and impacting
professions from design to production.

Over fifty representatives from among the most important fashion schools in Germany, Canada, China,
USA, France, Hong Kong, Italy, The Netherlands, Poland, United Kingdom, Switzerland and Sweden, participated
in this biannual meeting between industry experts and teaching professionals.

Fashion professions are evolving as companies make their first steps towards Industry 4.0, adopting 3D
and rationalizing the lifecycle management for their collections thanks to PLM. Lectra’s congress enabled
schools to discuss the developing role of designers and patternmakers, and the new elements to be
integrated into training programs.

Lectra illustrated future changes through presentations on design, patternmaking, 3D prototyping, and PLM.
“It is fundamental to bring innovation experts in the industry together with fashion schools, because
students will drive the evolution of this industry,” stated Pascal Denizart, Managing Director of the Centre
européen des textiles innovants (CETI).

Working with schools to design courses which meet the needs of fashion companies has always been at
the heart of Lectra’s education program. During the event, the company presented collaborative
experiences between partner schools and fashion brands, such as the competitions organised by Lectra
with Missoni, Balenciaga, and Armani in Italy, as well as Peacebird in China and JC Penney in the United
States.

In the United Kingdom, Lectra collaborated with COS (H&M group) and the Arts University Bournemouth
(AUB) for a competition centred on the design of a collection with zero waste.
“The process was totally digital, from design to the creation of a virtual prototype in 3D. Our students learnt
to optimize each stage of the process. By leveraging the use of Kaledo®, Modaris® and Diamino®, the
collaborative work between AUB, COS and Lectra is exactly the type of project that enormously motivates
our students. Live briefs developed with leading fashion brands and Lectra offer excellent opportunities
which directly inform industry currency and student employability,” explained Penny Norman, a lecturer at
AUB.

The event also shone the spotlight on China and its major role in the evolution of the fashion industry.
Li Min, Vice-Dean of the fashion and design faculty at Donghua university in Shanghai spoke of the event,
organized by Lectra, which brought together major Chinese companies, experts, and representatives from
the biggest schools in China.

“Exchanges on the impact of the Made in China 2025 plan on the fashion industry can better prepare
students for tomorrow’s professions, where digital and automation will occupy a far more central position
than today,” testified Li Min.

"The fashion industry is evolving so fast that sharing insights and best practices with experts and other
fashion schools has become vital to ensure we offer the best learning experience and technology tools to
our students", said Dr. Trevor J. Little, Professor of Textile and Apparel, Technology and Management in
the College of Textiles at NC State University.

“Lectra’s eighth education congress confirms the company’s commitment to our partner schools. We
shared our analysis of the market, the digitalization of the eco-system, and how Industry 4.0 principles can
be applied to the fashion industry. We also discussed mass customization and the role of PLM. While these
are key subjects for our customers, many schools are only now approaching them. We are preparing
tomorrow, today: Lectra is supporting our customers, and schools to play an essential role,” concludes
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

Source:

© Lectra

Diese Frühjahr-Sommer-Saison 2018 entführt uns die Kollektion von Graciela Huam auf den Gray Beach, den Strand von Lima.  ©GRACIELA HUAM
Graciela Huam Frühjahr-Sommer-Saison 2018
21.09.2017

GRACIELA HUAM SPRING SUMMER 2018 - Gray Beach

  • This Spring Summer Season 2018 Graciela Huam's second knit collection takes us to the Gray Beach…

Northern Europe is known for its short summer, the cool wind during the morning and evening and its unpredictable climate. Those countries are not warm even during the summer season.

Therefore, many people often travel to the south: Spain, Italy, Portugal or Asia longing for sun, sand and sea. And there is Lima, a coastal city with a good climate and a characteristic grey sky throughout the year, where the sun is hidden among the dense clouds, but despite this detail, its strong presence is still felt. If we move to Lima, we lie on the sand and cast our gaze to the sky as it teleports us to the cold northern European sky with the difference that our presence is on that warm gray beach.

Graciela Huam takes its heritage and inspiration from The Netherlands and Peru, those are the countries that influence and guide her work. The designer combines the vibrant Peruvian culture with the Dutch avant-garde design and her favorite colours are powered by the landscapes of both.

  • This Spring Summer Season 2018 Graciela Huam's second knit collection takes us to the Gray Beach…

Northern Europe is known for its short summer, the cool wind during the morning and evening and its unpredictable climate. Those countries are not warm even during the summer season.

Therefore, many people often travel to the south: Spain, Italy, Portugal or Asia longing for sun, sand and sea. And there is Lima, a coastal city with a good climate and a characteristic grey sky throughout the year, where the sun is hidden among the dense clouds, but despite this detail, its strong presence is still felt. If we move to Lima, we lie on the sand and cast our gaze to the sky as it teleports us to the cold northern European sky with the difference that our presence is on that warm gray beach.

Graciela Huam takes its heritage and inspiration from The Netherlands and Peru, those are the countries that influence and guide her work. The designer combines the vibrant Peruvian culture with the Dutch avant-garde design and her favorite colours are powered by the landscapes of both.

The products are designed in the Netherlands and created in the Andes of Peru, using only the most exclusive Peruvian materials such as the luxurious Alpaca and the famous Pima Cotton. All garments are made by passionate and skilled Peruvian craftspeople. This results in beautiful and high quality garments and a contemporary, prêt-à-porter style, creating versatile collections of knitwear.

Graciela Huam follows the principles of responsible and sustainable production, using traditional methods in order to achieve quality that is superior to industrially made products.

The brand is committed to partnering with local entrepreneur artisans and is working in association with a group certified with the principles of fair trade. Knitwear will always be a good investment and just like a work of art can create a truly iconic end result.

The choice of fabrics and production of Graciela Huam's knitted garments combined with this unique technique will reveal to you the high dedication and passion the designer feels for her work.