From the Sector

Lectra announces the signature of an agreement to acquire the entire capital and voting rights of the Romanian company Gemini CAD Systems. A major global player in the fashion, automotive, and furniture markets, Lectra designs and produces industrial intelligence solutions – software, hardware, data and services – for brands, manufacturers and retailers.
The acquisition is in line with Lectra’s strategy of developing its presence in the fashion market, enriching its value proposition and fashion software portfolio.

Founded in 2004, Gemini CAD Systems (Gemini) has developed several innovative software solutions, essentially Computer Aided Design (CAD), for small and medium-sized fashion companies. Thanks to its network of partners, Gemini is present in over 60 countries.

The transaction concerns the acquisition of 60% of Gemini right now for 7.6 million euros. The acquisition of the remaining capital and voting rights will take place in two steps, in September 2024 and September 2026. The total consideration for the acquisition of 100% of Gemini’s capital will depend on Gemini’s revenue growth, and should be comprised of between 13 and 20 million euros.

• 10 % ihres Angebots ist ökologisch verantwortungsbewusst.
• Nachhaltige Baumwolle ist für Einzelhändler in den kommenden Jahren eine Priorität.
• Nachhaltige Kleidung kostet weniger als Standardkleidung.
• Mit Fashion on Demand gemäß den Verbraucherwünschen ein transparentes und nachhaltiges Angebot auf den Markt bringen.

Ismaning/Paris – Lectra, Technologie-Partner für Textil und Leder verarbeitende Unternehmen, hat basierend auf Analysen von Retviews, einem kürzlich erworbenen Startup,  bei führenden Fast Fashion-Brands eine Umfrage zu nachhaltiger Mode durchgeführt. Modeunternehmen haben sich entsprechend der neuen Gesundheitsschutzregeln angepasst und ihre Geschäfte wieder geöffnet.

Covid-19 hat bei zahlreichen Konsumenten den Wunsch geweckt, ein sinnvolleres Leben zu führen und sich verantwortlicher zu verhalten. Der Kunde wägt seine Kaufentscheidung neu ab und ist weniger angezogen von der Fiktion der Hyperauswahl durch Fast Fashion und sucht Einzigartigkeit, Inspiration und Kreativität. Für die Modeindustrie kann dies der Auslöser sein, um die Art und Weise zu ändern, wie sie ihre Produkte entwirft, produziert und vertreibt. Mit dem Kauf eines Produkts möchten Kunden von heute ihre Werte zum Ausdruck bringen und bekräftigen. Demzufolge müssen Modemarken ihr Angebot zukunftsorientiert verändern und einen ökologisch verantwortungsvolleren, authentischen und transparenten Ansatz verfolgen.

Bedarfsgerechte Supply-Chain für nachhaltige Produkte und weniger Überbestände

Die Fashionbranche kann Echtzeit-Verbraucherdaten verwenden, um die tatsächliche Nachfrage und die finale Produktion aufeinander abzustimmen: das richtige Produkt, zum benötigten Zeitpunkt, in der nachgefragten Menge, in der richtigen Qualität. Überbestände können mit Fashion on Demand minimiert werden in dem Material eingespart wird. Rabattschlachten und hohe Preisabschläge sind beendet. Mit Fashion on Demand für den Händler schnell auf Nachbestellungen und Nachschub reagieren, neue Marktchancen rund um Themen wie Made-to-Order (Kleinserien), Made-to-Customize, Made-to-Measure realisieren. Alles heute möglich.
                                
Nachhaltige Kollektionen sind weiterhin selten

Die Retviews-Umfrage zeigt, dass der Anteil nachhaltiger Mode in den Kollektionen der verschiedenen Einzelhändler sehr unterschiedlich ist. Ökofreundliche Kollektionen machen beispielsweise einen geringen Teil des Angebots von führenden Marken wie Zara und H&M aus, die beim G7-Gipfeltreffen in Biarritz den Fashion Pact mitunterzeichnet haben.

Die Join Life-Kollektion von Zara macht 14 % der Gesamtkollektion aus, während die #Wearthechange-Kollektion von C&A fast 30 % der Gesamtkollektion darstellt. Die Conscious-Kollektion bei H&M, die den von der Fashion Revolution geschaffenen Fashion Transparency Index anführt, entspricht weniger als 10 % der Gesamtkollektion.

Produktzusammensetzung in umweltfreundlichen Kollektionen

C&A, H&M und Inditex (Zara) gehören zu den vier größten Verbrauchern von organischer Baumwolle. Alle Marken, die analysiert wurden, präsentieren ihre Baumwolle als nachhaltig und sehen dies für 2020 und darüber hinaus als Priorität.

Es besteht nur ein geringer Unterschied zwischen den häufig im Massen- und im Premiummarkt verwendeten Stoffen. Das gleiche gilt für den Vergleich zwischen ökofreundlichen und Standardkollektionen. Baumwolle, synthetische Stoffe wie Polyester, Elastan und Viscose sind die am meisten angebotenen und verwendeten Stoffe.

Sind nachhaltige Stoffe teurer?

Laut den Umfrageergebnissen ist die Annahme, dass nachhaltige Kleidungsstücke teurer sind, falsch. Zara’s nachhaltige Join Life-Kollektion ist ein gutes Beispiel dafür. Ein Kleid aus der Standardkollektion kostet im Durchschnitt €39,90, während ein Kleid aus der Join Life-Kollektion nur €31,70 kostet.
 
„Nachhaltigkeit bringt uns zahlreiche neue Chancen. Für die Generation Z ist Nachhaltigkeit ein sehr wichtiges Thema und Einzelhändler haben zugehört und diese Bedenken in ihren Waren berücksichtigt. 90 % der Verbraucher sagen, dass sie sich der aktuellen Umweltsituation bewusst und bereit sind, ihr Verhalten zu ändern*, um den Klimawandel zu bekämpfen. Das zeigt deutlich die Bereitwilligkeit, in ökologische Produkte zu investieren. Angesichts dieses Wandels haben Brands eine soziale Verantwortung: Sie müssen ihre Kunden informieren, ihre Fortschritte in diesem Bereich transparent darstellen und einige Herausforderungen, vor denen sie stehen, teilen, um ihre Kunden aufzuklären. Derzeit gibt es keine internationalen Regularien für die Definition von Nachhaltigkeit bei Bekleidung. Das bedeutet, dass wir noch einen langen Weg vor uns haben, bis es für nachhaltige Fashion eine Standardisierung geben wird“, erklärt Quentin Richelle, Chief Marketing Officer, Retviews.

• Customer Story
• Technology takes uniform making to the next level
• To meet new challenges in the professional garment market and preserve over a century of savoir-faire, Balsan chose Lectra to modernize its production tools.

The challenge

A Groupe Marck company, Balsan designs and manufactures corporate and ceremonial clothing, tailored and customized uniforms, and personal protective equipment and clothing for the public and private sector which comply with international standards. The biggest challenge is to meet the new expectations of customers who seek increasing levels of customization with ever-shorter time-to-market deadlines.
The professional garment sector is subject to the same pressures as prêt-à-porter, and Balsan’s challenge was to produce customized clothing more quickly using intelligent manufacturing methods.

Results

Balsan was a pilot partner for the Fashion On Demand by Lectra solution. This alliance allowed Groupe Marck to take a new approach, involving not only the use of Fashion On Demand by Lectra’s connected cutter, but upstream software solutions as well, which are configured based on the company’s needs to best match its work methods while updating and accelerating the production process. “Using a measurement chart, Fashion On Demand by Lectra allowed us to generate well-adapted and customized patterns with which to produce our garments. The solution also provides extensive flexibility: we can send the model to the cutter, select the cutting orders and  even group them by fabric, and detect defects and launch re-cuts when necessary. This improves overall performance and delivers estimated productivity gains of 7%”. Stéphane Quiniou, Industrial and Quality Director, Groupe Marck

Lectra's response

Balsan was a pilot partner for the Fashion On Demand by Lectra solution. This alliance allowed Groupe Marck to take a new approach, involving not only the use of Fashion On Demand by Lectra’s connected cutter, but upstream software solutions as well, which are configured based on the company’s needs to best match its work methods while updating and accelerating the production process.

• This new version of Modaris speeds up the time to market for collections

Paris – Lectra launches Modaris® V8R2, the latest version of its patternmaking, grading and prototyping 2D/3D solution. This new version of Modaris, the most widely used modeling solution by leading brands in fashion and apparel, offers greater speed, efficiency and precision in product development. With its powerful 3D simulation and collaboration tools, patternmakers are developing patterns faster and speeding up their decision-making procedures. By reducing or eliminating physical prototyping, product development is less expensive and the time to market is as close as possible to trend detection.

To preserve and strengthen its position as a market leader of product development software, Lectra, with this upgrade of Modaris, is giving particular focus to 3D virtual prototyping. Patternmakers can now share with their partners, 360-degree videos, accessible on any device. Designers in response are able to visualize, comment, and approve the style and fit using the new 3D Style module.

New advances have made it possible to reduce the number of physical prototypes by up to 50%. Modaris V8R2 improves the quality of the solution’s 3D simulations and expands its library with new assets (fabrics, 3D top-stitching effects, realistic scenes, lighting studios, Pantone® and Natural Color System®©,…). The solution is now compatible with Vizoo, a high-quality scanner that brings forth a heightened realism to the appearance of fabric swatches, and with other 3D solutions such as Maya, 3DS Max, Iray to make the digital renderings of the prototypes more true-to-life and accurate.

One of the innovative developments of Modaris V8R2 is a special dart feature to help patternmakers add dimension to their garments with ease. Thanks to this new feature, modifying a dart requires half the usual time, resulting in a 50-90% increase in overall patternmaking speed.

Another highlight of this solution, and important nod to the globalized workforce of the fashion industry, is its ability to manage different units of measurement. With Modaris V8R2, Lectra has made it possible for patternmakers and external suppliers the guarantee of size compliance, regardless of the measurement systems used in the countries where production occurs.

Modaris V8R2 is already gaining traction among its pilot customers. Italian womenswear company GGZ was the first to endorse Modaris V8R2. “GGZ is a fast-fashion company and time and quality are of the essence for us. Modaris’s new dart feature helps us save up to 50% of pattern modification time. Additionally, 3D prototyping helps us ensure that pattern volumes and proportions correspond to our designers’ expectations early on, dramatically reducing our lead times,” attests Majla Gottardo, Patternmaker, GGZ.

“We are entering the information age, and we are catering to patternmakers who are dealing with consumers with different tastes, of all body shapes and sizes. Our patternmakers have hundreds of collections to deliver and no time to spare for errors. What we are aiming to do is making their everyday work environment easier for them, by providing the tools to streamline the development process and reduce the number of reworks to achieve the right fit the first-time,” states Céline Choussy, Chief Marketing & Communications Officer, Lectra. “All this is possible with Modaris V8R2.”

• Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

The digital revolution has prompted consumers to demand personalized products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

While on-demand production is an attractive business model that presents little financial risk, today, fashion companies are encountering huge barriers to entry for this market. Without the savoir-faire and appropriate technology, many companies have to rely on their standard supply-chain infrastructure that lacks the flexibility to create and produce these products. As a result, they have to develop independent workflows for each product, incurring additional production costs, prolonging lead times and even jeopardizing their existing production lines. By having longer delivery times, they face the risk of upsetting their loyal customers who have paid premium prices for their personalized products.

‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customization, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

Empowering customers through industrial intelligence 2/2

“Personalization, or rather, on-demand production, is going to be an industry-wide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement. Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution. With ‘Fashion On Demand by Lectra’ we’re doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results,” says Daniel Harari, Chairman and Chief Executive Officer, Lectra.

This disruptive offer gives fashion companies a 360°-view of the entire personalization process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.

• “Fashion Goes Digital” takes the Lead in Fashion Technology
• Customers get Industry 4.0-ready as Lectra unveiled latest product offerings and shared insights at annual fashion VIP event

Lectra, the technological partner for companies using fabrics and leather, put theory into practice at its recent fashion event by unveiling their latest 4.0 Cutting Room to more than 100 privileged industry professionals.

“Fashion Goes Digital” drew industry stakeholders and market experts from 20 countries, who gathered at Lectra’s International Advanced Technology Center (IATC) in Bordeaux-Cestas, France, to examine the real-life application of digitalization in fashion.

While the topic of digitalization served as a backdrop for the event, there was a recurring theme at the forefront: fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digitally savvy consumers.
Nick Chiarelli, Client Partner of Foresight Factory, shed light on new business opportunities for fashion, Nora Kühner, founder of Nora Kühner Fashion Design Consulting, used her designer perspective to decode the digital future of product development, and Fabrizio Fantini, founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.

“While speaking about the future challenges and trends in fashion and luxury, the trend now is to use analytics to drive the entire production process,” highlighted Stephen Taylor, Principal Director of Kurt Salmon.

Waruna Tennakoon, General Manager of Group Cutting, Brandix, and Ajith Perera General Manager of Mathliya Plant, MAS Kreeda, also shared their Lectra customer experience. Based in Sri Lanka, both companies have established themselves as the country’s largest apparel exporters, with Brandix specializing in producing intimate and activewear, and MAS Kreeda in sportswear.

“Thanks to the digital revolution, consumers are now more specific in their demands. This will cause a shift in mass manufacturing where there will be smaller-volume orders coming in at a faster rate. As a result, manufacturing models have to be more agile in the immediate future,” explained Ajith Perera, “I am happy to see that Lectra is already spearheading this change by providing us with the necessary technology to help us meet market demand.”

There was no better time to put digitalization into context than during “Fashion Goes Digital”.
VIP guests got a sneak preview of the brand new, fully automated cutting room solution for fashion and apparel. Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Jean-Yves Collet, CEO of Treize Roches Couture, a high-end French womenswear manufacturer, provided a testimonial on why his company chose to be one of the first to adopt this new solution. He explained how Lectra’s latest technology would help Treize Roches speed up their artisanal production process to bring products faster to market.

“When we discussed the possibility of a made-to-order production project, we could really foresee the benefits both in terms of quality and productivity. Industry 4.0 solutions do not yet exist in garment manufacturing. This is why we have decided to develop an Industry 4.0 cutting room. This will allow us, in the preparatory stages to automate the processes as much as possible and improve quality, productivity and training time.”

“We have unveiled our strategy last year where we have identified Industry 4.0 and digitalization as our key drivers. Our goal for this event is to show that we are, indeed, living and breathing Industry 4.0 and we do have what it takes to help our customers succeed in this era. Our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak,” concluded Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.

Lectra Connected Design und Lectra Connected Development vernetzen Daten, Prozesse und Mitarbeiter aus dem Design- und Entwicklungsbereich

Lectra, der Technologie-Partner für Textil und Leder verarbeitende Unternehmen, stellt zwei Lösungen für die bessere Zusammenarbeit von Designern und Produktentwicklern vor: Lectra Connected Design und Lectra Connected Development. Beide Lösungen ermöglichen Modeunternehmen, größere Kollektionen schneller zu verwalten und Produktionszyklen zu verkürzen.

Der moderne Verbraucher hat sich daran gewöhnt, personalisierte und zugleich kreative Mode per Mausklick direkt an die Haustür geliefert zu bekommen. Für Modeunternehmen sind die gestiegenen Anforderungen eine Herausforderung. In kürzester Zeit müssen Designteams neue Kollektionen entwerfen und Entwicklungsteams diese in fertige Produkte verwandeln – ohne Abstriche bei der Qualität. Der schnelle Informationsaustausch ist dabei ein wesentlicher Faktor.

Lectra Connected Design und Lectra Connected Development erfüllen die Anforderungen dieser Teams. Die Lösungen bilden auf einer digitalen Plattform eine vernetzte Arbeitsumgebung, in der die Daten aus den unterschiedlichen Phasen von Design und Entwicklung zusammengeführt und gespeichert werden. Das ermöglicht Benutzern, gemeinsam am gleichen Datenstamm zu arbeiten und beschleunigt die Arbeitsprozesse.

Lectra Connected Design erleichtert die Zusammenarbeit zwischen Textil-, Mode- und Grafikdesignern sowie Koloristen und deren Vorgesetzten. Über die Designsoftware Lectra Kaledo sowie die Adobe Creative Cloud greifen die Teammitglieder auf die Plattform zu, tauschen Ideen aus, arbeiten gemeinsam an Kollektionen und laden Inspirationen von unterwegs über mobile Apps hoch. Benutzer erhalten so den erforderlichen Überblick, um den gesamten Designprozess zu optimieren und unter großem Zeitdruck kreativ zu arbeiten.

Lectra Connected Development verbindet Modellmacher, Gradierer, technische Designteams und Schnittbildersteller mit Managern sowie Kosten- und Finanzspezialisten. Die Teammitglieder vernetzen sich über die 2D- und 3D-Modellierungssoftware Lectra Modaris sowie die Software Lectra Diamino zur Schnittbilderstellung miteinander. Dank der Auswahl an Standardbibliotheken und mobilen Apps erstellen die Teams technische Spezifikationen effizienter. Die Kommunikation in Echtzeit und die automatisierten Geschäftsprozesse ermöglichen es, Fehler zu vermeiden und die gewünschte Produktqualität und Passform zu liefern.

• Connect people, data and processes with Lectra’s latest solutions to power up design and development teams

Paris – Lectra, the technological partner for companies using fabrics and leather, introduces collaborative solutions specifically developed for design and product development teams, enabling fashion companies to affront tighter deadlines and handle wider product mixes with speed and serenity.

With the rise of e-commerce, digitally dependent consumers expect personalized, innovative fashion delivered to their doorstep at the click of a mouse.

Fashion companies are struggling to keep up with consumer demands and looking for new ways to speed up design and development without compromising quality. Design teams work faster than ever to deliver fresh, eye-catching collections. Product development teams rush to transform new designs into consumer-ready products. Given the accelerated pace of the fashion marketplace, information sharing has become vital for these teams.

Lectra has developed two new solutions to fulfill the specific needs of these teams, Lectra Connected Design and Lectra Connected Development. These solutions deliver collaborative environments that integrate business applications to aggregate, standardize and store data from all design and product development stages. These innovative solutions make every-day working life less stressful by allowing criteria-based searches, inciting users to capitalize on data links, and providing them with innovative tools and services to speed up their processes.

Lectra Connected Design facilitates collaboration between textile and fashion designers, colorists, graphic designers, technical designers and their managers by providing design teams with a connected environment. Team members can access the platform via their Lectra Kaledo® design software and Adobe® Creative Cloud, share inspiration and review collections together or upload inspirations via dedicated mobile apps. This solution gives users the visibility needed to streamline, automate and monitor the entire design process to ensure that they remain creative under severe time constraints.

In the same way, Lectra Connected Development connects patternmakers, graders, technical design teams, managers, cost and margin specialists, marker makers and sample teams through data. It allows team members to connect through Lectra Modaris® 2D and 3D patternmaking software and Lectra Diamino® Fashion marker-making software. Thanks to the wide range of standard libraries and mobile applications provided, teams will improve the efficiency of technical specifications creation. The automation of business processes and real-time communication allow product development teams to avoid errors and deliver the right product quality and fit.

“We recognize first and foremost that today’s fashion industry professionals need to feel well-equipped and at ease in order to perform well under tight deadlines,” explains Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra. “We are confident that by introducing a new and easy way of collaborating through sound data management, both offers will help design and product development teams work faster and more easily to build quality into the products they design and develop. That way, they can reach their fullest potential as key contributors to their companies’ success.”

• Lectra – ESCP Europe ‘Fashion & Technology’ Chair round-table event hears panelists emphasize the need for fashion companies to embrace Industry 4.0.

Paris, February 27, 2018 – Lectra, the technological partner for companies using fabrics and leather, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair explored the impact of Industry 4.0 on fashion’s value chain during a recent insightful round table discussion at ESCP Europe’s London campus.
For the participants Robert Diamond, Founder and CEO, Fernbrook Partners; Dan Hartley, Global Head of Digital Commerce, AllSaints; Laëtitia Hugé, Vice-President, Product Marketing, Lectra; Pierre Mercier, Senior Partner and Managing Director, Boston Consulting Group; and Evelthon Vassilou, CEO, Alison Hayes, there was consensus. Industry 4.0 represents unparalleled opportunities to take the fashion industry forward.

From brand to manufacturer, panelists from across the value chain emphasized the necessity for the industry to embrace the alliance between man and machines to leverage massive benefits, from quicker decision-making to cost-reduction.
Exploring the advantages of Industry 4.0 technology, Evelthon Vassilou commented: “Interpreting the data of what is, and isn’t, selling should help to speed up decisions. You can react very quickly across the entire supply chain, and either stop producing something unsuccessful or ramp up production if successful. Data and data analytics is not sufficient, to succeed this also requires a high degree of trust and integration between retailers and suppliers.”

“It’s about using technology to deliver continuous improvement in everyday business,” said Robert Diamond. “People are not good at making a large volume of repeatable decisions with many different data inputs”. Identifying where machines, and where people, bring value is an important part of embracing Industry 4.0. “If the business decision, or the outcome of the resolution tomorrow, is pretty much the same as what happened yesterday, then there is a chance for machine learning to help improve the situation.”
For Pierre Mercier, technology propelled by Industry 4.0 is disrupting former sources of competitive advantage, “forcing companies to rethink how they want to compete in their respective industries, and how to use data to compete differently. The common denominator in the fashion ecosystem is that everyone is facing the opportunity for a step change and need to figure out where to double down and accelerate their transformation.”

“Agility and flexibility are increasingly important for fashion players. Cutting-edge technology is supporting the fashion industry as it steps into the 4.0 era, ensuring businesses have the right solutions in their own ecosystems, to effectively harness the right data to make the right decisions,” stated Laëtitia Hugé.

At UK fashion brand AllSaints, valuable data harnessed from the net promoter score is paramount for their business. “We take customer feedback very seriously and we use it as a framework for our internal roadmap - from a tech and development point of view, through to design and fit, the customer is at the heart of everything we do,” stated Dan Hartley. In addition, he underlined that using technology across communications “will be huge going forward for AllSaints. From supply chain to store teams, we aim to use a cloud-based system that works within our own eco-system, complementing our agile model.”
The round table was moderated by the co-director of Lectra-ESCP Europe ‘Fashion and Technology’ Chair Valérie Moatti.