From the Sector

• INVISTA to showcase ‘Innovative Attitude’ at Intertextile Shanghai Apparel Fabrics
• Innovative INVISTA products, findings from a new textile industry IP protection survey, in-depth consumer insights and fashion trends will be revealed

INVISTA, one of the world’s largest integrated producers of polymers and fibres, will showcase the innovative attitudes enabling it to maintain a leading position in the textile industry at the upcoming Rendez-Vous 2017 at October’s Intertextile Shanghai Apparel Fabrics – the world’s most influential apparel event. INVISTA Rendez-Vous will showcase innovative INVISTA products, offer consumer insights and reveal the results of a textile industry IP protection survey.

INVISTA Rendez-Vous 2017 will be held at Intertextile Shanghai Apparel Fabrics 11 – 13 October at the National Exhibition and Convention Center in Shanghai, with INVISTA occupying two booths in hall 5.2 E49 and hall 7.2 E55. 

As a global authoritative trade show in textile industry, Intertextile Shanghai Apparel Fabrics has been a platform for INVISTA to communicate with players across the value chain for 23 years. This year’s event will be no exception. The rich and vivid content delivered at the show will focus on INVISTA’s Innovative Attitude to consumers, partners as well as the whole industry.

To build a healthy and sustainable marketing environment, INVISTA cooperated with a number of media organisations to conduct a survey on IP protection in the textile industry. The results will be revealed during a seminar entitled ‘Innovation and IP: An Avenue for Sustainable Textile Industry Development’, which will be held on 11 October, 2:45 – 3:45pm in the Textile Dialogue area in hall 5.2. Representatives from textile industry associations, legal firms and INVISTA will share the findings and offer insights during what will undoubtedly be one of the highlights of INVISTA Rendez-Vous 2017.

The main pavilion of the show will be located in the International Hall (hall 5.2), where three of INVISTA’s most innovative products will be on show. Visitors will experience the latest possibilities offered by LYCRA® MOVESTM BRA, LYCRA® MOVESTM LEGGINGS and LYCRA® MOVESTM HOSIERY.

LYCRA® MOVESTM BRA

According to consumer research conducted in 2016, bra products in China’s domestic market don’t match consumer demands in a host of critical areas, including support, comfort and aesthetic design. To address these concerns, streamline the industry and consolidate its leadership, INVISTA is launching LYCRA® lastingFIT technology for bra wings. In addition, INVISTA’s cutting-edge technology can contribute to meeting specific quality standards in bra wing fabrics, enabling Chinese consumers to experience higher levels of comfort and the appropriate support they expect from a bra in different occasions.

LYCRA® MOVESTM LEGGINGS

INVISTA’s longstanding commitment to legging fabrics will also be on display at Rendez-Vous. INVISTA’s LYCRA® MOVESTM LEGGINGS has already spawned LYCRA® SPORT Power-Comfort-Energy (PCE™) index-certified fabrics, which are now commercially available.

The revolutionary fabrics present excellent recovery performance for LYCRA® SPORT legging products. They also offer the industry an opportunity to develop a number of targeted segment markets – from compression and medium compress to light compression leggings.

LYCRA® MOVESTM HOSIERY

LYCRA® MOVESTM HOSIERY is all about fabric technology innovation. Due to excellent properties, such as anti-laddering, fit and durability as well as comfortable waistbands, INVISTA’s LYCRA® FUSIONTM technology has already been widely adopted in China’s hosiery sector.

A Packed Pavilion

At the LYCRA® MOVESTM Denim pavilion in the Beyond Denim hall (7.2), visitors won’t just see the innovative denim products offered by INVISTA; they will also learn about three themes highlighted through consumer insights – fit, shape and embracing heat & cold. There will also be a special session outlining the latest woven bottom trends, hosted by INVISTA experts.

Introduced commercially in 2010, LYCRA® dualFX® dual core yarn technology provides denim with super stretch and super recovery that fits all day and every day. It effectively prevents seam slippage and uneven fabric surfaces, keeping denim looking good, feeling comfortable and fitting, which in turn creates new denim fabric applications and fashion trends in the China market.

Last But Not Least

An interactive program, that includes visitors uploading pictures they take at the INVISTA booth to the official INVISTA WeChat account, will give every visitor a chance to win a special INVISTA gift. Visit INVISTA at hall 5.2 E49 and hall 7.2 E55 from 11 – 13 October at Intertextile Shanghai Apparel Fabrics 2017.

• Debut BCI Pavilion joined by Sateri and Birla Planet Pavilions to showcase eco-friendly products
• Six special display zones cater to latest industry trends

Green products continue to be sought after more and more by consumers nowadays, and textiles are no exception. In order to promote sustainable development throughout the industry, a number of yarn and fibre manufacturers have endeavoured to introduce green products into the early stages of textile production, and Yarn Expo, as the leading yarn and fibre business platform in Asia, serves as an ideal stage for these suppliers to gain exposure to buyers looking for such products.

Debut BCI Pavilion joined by Sateri and Birla Planet Pavilions to showcase eco-friendly products

Amongst a record number of exhibitors at this October’s Yarn Expo Autumn, the debut BCI Pavilion as well as the Sateri Pavilion and Birla Planet Pavilion that include eco-friendly products are certainly amongst the highlights this year. Better Cotton Initiative (BCI) is a global organisation with more than 1,000 members including spinners, weavers and garment manufacturers throughout the entire cotton sector. It aims to promote sustainable cotton production, benefiting workers, customers and the environment as a whole. They will form the BCI Pavilion in Yarn Expo for the first time, with five spinners showcasing their cotton yarn manufactured with eco-friendly cotton.

Sateri is a well-known brand in China which specialises in viscose rayon. This natural and high-quality fibre is made from trees grown on renewable plantations. They are the largest producer of viscose fibre in China with three mills and an annual capacity of 550,000 tons, and also have Oeko-Tex certification. This October, nine other domestic exhibitors will form the Sateri Pavilion to demonstrate their comfortable textiles and skin-friendly hygiene products made from viscose fibre.

With over 50 years of experience in manufacturing cellulosic fibres, Birla Group strives to provide greener, purer and safer products to its customers. The Group has operated in China for three years now, and values Yarn Expo’s effectiveness in helping them to promote their brand and attract a wide range of buyers. “We managed to get connected with a number of downstream buyers at the fair. We have introduced our company and products to them that there is great chance for future cooperation.” said Mr Peter Dong, Senior Manager of Aditya Birla Group.   Coming back this year, the Birla Planet Pavilion will feature three of their highlighted fibres – Birla Viscose, Birla Modal and Birla Spunshades at the fair.

Six special display zones cater to latest industry trends

The textile industry in China is undergoing a structural change with keen competition, so domestic suppliers have to develop innovative and quality products to satisfy the ever-changing markets. To match the specific needs of various buyers, Yarn Expo has established six distinct display zones gathering the leading domestic companies, namely Colourful Chemical Zone, Natural Cotton Yarn Zone, Fancy Yarn Zone, Quality Wool Zone, Green Linen Zone and e-Commerce Zone.

Not only are a number of chemical fibre products with innovative, eco-friendly and health & comfort properties on offer from exhibitors, but visitors can also gain insights into product trends in these areas from the 2017/18 China Fibre Trend Area and Innovative Textile Material Forum, both of which feature in the Colourful Chemical Zone. The Natural Cotton Yarn Zone is another highlight of the three-day show, where exhibitors will showcase their natural cotton yarn and a range of functional products. Around 50 suppliers will also showcase their latest collections in the expanded Fancy Yarn Zone.
In response to the strong demand for fibre and yarn products in China and the Asian region, the coming autumn edition of Yarn Expo will double its exhibition space, and will accommodate around 500 global yarn suppliers from 13 countries and regions. Together with Yarn Expo Autumn 2017, three other textile trade fairs are held concurrently from 11 – 13 October in the same venue: Intertextile Shanghai Apparel Fabrics – Autumn Edition, PH Value and the China International Fashion Fair (CHIC).

Yarn Expo Autumn is organised by Messe Frankfurt (HK) Ltd; The Sub-Council of Textile Industry, CCPIT; China Cotton Textile Association; China Wool Textile Association; China Chemical Fiber Association; China Bast & Leaf Fibres Textiles Association; and China Textile Information Centre.

Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. Combining Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people,” states MintModa founder and creative director Sharon Graubard. “The emotional draw of color, hardwired into humans, becomes an ever-more powerful marketing tool.”
“The Color Atlas by Archroma represents a true labor of love,” said Chris Hipps, Global Director, Archroma Color Management. “The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of color curation dovetails with our passionate drive and relentless commitment towards excellence.”