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With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR
SmartTex Shirt
27.10.2021

Research for cosmic missions: SmartTex provides data on vital functions

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

"We were already able to gain valuable insights into the interaction of the body, clothing and climate under microgravity conditions during the previous projects Spacetex (2014) and Spacetex2 (2018)," explains Hohenstein Senior Scientific Expert Dr. Jan Beringer. The insights provided at the time by the mission of ESA astronaut Dr. Alexander Gerst have now been directly incorporated into the development of the new SmartTex shirt at Hohenstein. "Matthias Maurer can wear his tailor-made shirt comfortably on his body during his everyday work on the International Space Station. For this, we used his body measurements as the basis for our cut development and the production of the shirt. We integrated the necessary sensors as well as data processing and communication modules into the shirt's cut in such a way that they interfere as little as possible and are always positioned in the right place, regardless of the wearing situation. This is the prerequisite for reliably measuring the relevant physiological data." The SmartTex shirt is intended to provide a continuous picture of the vital functions of astronauts. This will be particularly relevant for future long-term manned space missions to the Moon and Mars.

For example, during the BEAT experiment (Ballistocardiography for Extraterrestrial Applications and long-Term missions), Matthias Maurer will be the first astronaut to wear a T-shirt equipped with sensors that measure his ballistocardiographic data such as pulse and relative blood pressure. For this purpose, the sensors were calibrated in the :envihab research facility at the DLR Institute of Aerospace Medicine in Cologne. Details on the contraction rate and opening and closing times of the heart valves, which are normally only accessible via sonography or computer tomography, can also be read from the data material. The goal is to study the effects of the space environment on the human cardiovascular system. To be able to analyse these effects realistically, Matthias Maurer's ballistocardiographic data will be recorded before, during and after his stay on the ISS. For the future, a technology transfer of the SmartTex shirt for application in the field of fitness or even in telemedicine is conceivable.

Wireless Compose-2 (WICO2)
The project was planned and prepared by the German Aerospace Center (DLR) and its cooperation partners DSI Aerospace Technology, Hohenstein and the University of Bielefeld. The wireless communication network reads sensor data and can determine the position of people and objects in space by propagation times of radio pulses. It is also available as a platform for several experiments on the ISS. The determined data is temporarily stored within the network and read out at regular intervals by the astronauts. These data packets are then transferred to Earth via the ISS link and analysed by the research teams. It can generate its own energy from artificial light sources via solar cells.

 

 

ESA astronaut Dr. Matthias Maurer in summer 2021 during preliminary talks on the Cosmic Kiss mission in DLR's :envihab in Cologne. © DLR


Sensors measure physiological data during a test run on Earth. © DLR


With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR

Dr. Jan Beringer, Hohenstein Senior Scientific Expert. © Hohenstein

(c) Officina+39 / Menabò Group srl
14.10.2021

Officina+39 presents its latest technologies and collaborations

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.

Source:

Officina+39 / Menabò Group srl

From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability (c) DUARTE
Duarte - SS22 collection
13.10.2021

Duarte - SS22 collection

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

  • A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
  • A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
  • Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
  • The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

DyStar Releases 2020 – 2021 Integrated Sustainability Report (c)dystar
Sustainability Performance Report 2020-2021
13.10.2021

DyStar Releases 2020 – 2021 Integrated Sustainability Report

DyStar is pleased to announce the release of its eleventh annual Sustainability Performance Report. The report is written in accordance with the GRI Standards: Core option, while using the Integrated Reporting <IR> framework to communicate how DyStar drives value creation across multiple stakeholder groups in six capital categories, namely financial, manufactured, intellectual, natural, human capital and social capital.

In FY2020, COVID-19 has continued to present its challenges, such as the shortage of raw materials and rising freight costs. Gloomy global demand has also resulted in some raw and product material wastage in production plants worldwide, leading to increased non-hazardous waste output for FY2020. DyStar recognizes these global factors in play and will continue to make active efforts within the organization’s capability to reduce its environmental footprint in the years ahead.

DyStar is pleased to announce the release of its eleventh annual Sustainability Performance Report. The report is written in accordance with the GRI Standards: Core option, while using the Integrated Reporting <IR> framework to communicate how DyStar drives value creation across multiple stakeholder groups in six capital categories, namely financial, manufactured, intellectual, natural, human capital and social capital.

In FY2020, COVID-19 has continued to present its challenges, such as the shortage of raw materials and rising freight costs. Gloomy global demand has also resulted in some raw and product material wastage in production plants worldwide, leading to increased non-hazardous waste output for FY2020. DyStar recognizes these global factors in play and will continue to make active efforts within the organization’s capability to reduce its environmental footprint in the years ahead.

The Group has set its sight on achieving the 2025 sustainability target of reducing its production footprint by 30% from 2011 levels for every ton of production. “We will continue to innovate and develop a wide range of products and processes that improve environmental performance and reduce carbon footprint across our value chain”, said Mr Xu Yalin, Executive Board Director of DyStar Group.

Mr Eric Hopmann, CEO of DyStar Group added: “We are also developing various projects in anticipation of future demands from customers as well as adopting more environmentally friendly technologies and improve our workflows and processes. Some of our projects include traceability programs, adopting renewable energy technologies, and digitalizing our business processes.” Understanding the importance of collaborative efforts to drive sustainability across the value chain, DyStar seeks to continually support industrial innovations and develop strategic partnerships to work towards becoming a sustainable and trusted leader in the industry.

Source:

DyStar Press Info

RadiciGroup: Producing apparel from waste oil (c) RadiciGroup
30.09.2021

RadiciGroup: Producing apparel from waste oil

RadiciGroup demonstrates the feasibility of industrial-scale production of polyamides (nylon) starting from bio adipic acid obtained from renewable raw materials, including waste oil and by-products of the oil industry. Potential application sectors for the process and products are textile/fashion, automotive, design, electrical and electronics.

The research was conducted through the Ulysses project and experimentation was performed in collaboration with research centres and universities. Partial funding was received from the Region of Piedmont, within the scope of the “Call for Proposals IR2 (Industrialization of research results)”. The ambitious, innovative multiyear project was launched in March 2018 and stemmed from RadiciGroup's desire to increase the sustainability of its products, whilst delivering the same quality and performance as required by product standards. What is more, the Group wanted to meet the demand coming from its various strategic sectors, in line with the European targets for the development of low-emission businesses and a circular economy.

RadiciGroup demonstrates the feasibility of industrial-scale production of polyamides (nylon) starting from bio adipic acid obtained from renewable raw materials, including waste oil and by-products of the oil industry. Potential application sectors for the process and products are textile/fashion, automotive, design, electrical and electronics.

The research was conducted through the Ulysses project and experimentation was performed in collaboration with research centres and universities. Partial funding was received from the Region of Piedmont, within the scope of the “Call for Proposals IR2 (Industrialization of research results)”. The ambitious, innovative multiyear project was launched in March 2018 and stemmed from RadiciGroup's desire to increase the sustainability of its products, whilst delivering the same quality and performance as required by product standards. What is more, the Group wanted to meet the demand coming from its various strategic sectors, in line with the European targets for the development of low-emission businesses and a circular economy.

Source:

RadiciGroup

(c) Isko
06.09.2021

ISKO and MoRe Research: New possibilities for cellulose-based materials

As one of the driving forces helping to create a fully circular fashion industry, ISKO has partnered with Swedish research and development company MoRe Research, a part of RISE Research Institutes of Sweden, to investigate and develop new, sustainable technologies made from cellulosic-based materials, derived from waste textiles, for the company’s 25,000+ range of products. It is hoped that this research will also help make the production of cellulose-based materials more sustainable.

The work with MoRe Research feeds into ISKO’s Responsible Innovation™ strategy and will link with various sustainability projects the company is working on. For example, ISKO recently signed an agreement with HKRITA to license its Green Machine – a unique technology that fully separates and recycles cotton and polyester blends at scale.

As one of the driving forces helping to create a fully circular fashion industry, ISKO has partnered with Swedish research and development company MoRe Research, a part of RISE Research Institutes of Sweden, to investigate and develop new, sustainable technologies made from cellulosic-based materials, derived from waste textiles, for the company’s 25,000+ range of products. It is hoped that this research will also help make the production of cellulose-based materials more sustainable.

The work with MoRe Research feeds into ISKO’s Responsible Innovation™ strategy and will link with various sustainability projects the company is working on. For example, ISKO recently signed an agreement with HKRITA to license its Green Machine – a unique technology that fully separates and recycles cotton and polyester blends at scale.

ISKO will leverage MoRe Research!s expertise and resources to find ways of repurposing the clean and toxic-free cellulose powders that are created from the decomposed cotton, as well as the recycled polyester and reintegrate this back into fabric production. By using all of the outputs from the recycling of textiles back into textiles, the prospect of a closed-loop system becomes more feasible.

The investment in this new technology is the latest in ISKO’s ongoing drive for advancements in sustainability. As part of the company’s R-TWO™ program ISKO is also working to develop fabrics with a guaranteed minimum +50% GRS (Global Recycle Standard) recycled content blend. This will significantly reduce the carbon and water footprint of a fabric, as well as make it easy to trace a garment’s sustainable journey step-by-step from the beginning of the supply chain through to the end product.

Source:

menabo for Osko

(c) Officina+39
31.08.2021

Officina+39 presents Better Seasons collection at Munich Fabric Start

The Italian company Officina+39 will be at Bluezone’s KEYHOUSE area to present its latest sustainable achievements in the field of research and chemical application for the textile sector as well as The Circle Book 2, a special project with circularity as main focus.  
 
For the first time since Covid-19 pandemic hit the world, Munich Fabric Start returns to host some of the most renowned international players in the textile and fashion industry, showcasing their latest innovations. From August 31 to September 1, Officina+39 will step into the Bluezone’s KEYHOUSE area, the interactive hub featuring futuristic solutions with a high level of innovation for the textile supply chain, to present its Better Seasons collection as well as its most recent developments.
 

The Italian company Officina+39 will be at Bluezone’s KEYHOUSE area to present its latest sustainable achievements in the field of research and chemical application for the textile sector as well as The Circle Book 2, a special project with circularity as main focus.  
 
For the first time since Covid-19 pandemic hit the world, Munich Fabric Start returns to host some of the most renowned international players in the textile and fashion industry, showcasing their latest innovations. From August 31 to September 1, Officina+39 will step into the Bluezone’s KEYHOUSE area, the interactive hub featuring futuristic solutions with a high level of innovation for the textile supply chain, to present its Better Seasons collection as well as its most recent developments.
 
The new collection embodies the company’s pillars of Trustainable approach – innovation, sustainable practices, clean information, transparency and social responsibility –, delivering a selection of bold, colorful and conscious solutions for the textile industry. These explore better ways to produce and use less through cuttingedge technologies, specifically developed to reduce the use of energy and hazardous chemicals while increasing waste recycling and water conservation.

More information:
Officina+39 munich fabric start
Source:

Menabò Group srl for Officina+39

22.07.2021

ISKO joins the Ellen MacArthur Foundation’s Jeans Redesign project

ISKO, a global, leading premium denim ingredient brand, announced its participation in The Jeans Redesign – a project, established by the Ellen MacArthur Foundation’s Make Fashion Circular initiative, to encourage and guide the denim industry to transform the way jeans are made and move towards a circular economy for fashion.

ISKO meets the requirements for participation set by The Jeans Redesign guidelines and has made a commitment that 85% of its entire fabric production will consist of recycled material content made from pre-consumer and post-consumer recycled materials. This production will be independently verified by Textile Exchange audit bodies.

ISKO, a global, leading premium denim ingredient brand, announced its participation in The Jeans Redesign – a project, established by the Ellen MacArthur Foundation’s Make Fashion Circular initiative, to encourage and guide the denim industry to transform the way jeans are made and move towards a circular economy for fashion.

ISKO meets the requirements for participation set by The Jeans Redesign guidelines and has made a commitment that 85% of its entire fabric production will consist of recycled material content made from pre-consumer and post-consumer recycled materials. This production will be independently verified by Textile Exchange audit bodies.

This achievement is made possible using ISKO’s R-TWO™ technology which is created through a patented and exclusive yarn spinning technique that retains the unique properties and benefits found in ISKO’s statement fabrics. ISKO’s R-TWO™ is the embodiment of its Responsible Innovation™ mindset and aligns with the principles of a circular economy espoused by the Ellen MacArthur Foundation – to ensure durability, material health, recyclability and traceability. R-TWO™ positions ISKO as a sustainability leader and enables it to exceed the project guidelines to create denim that is designed to be used more, made to be made again and made from safe and recycled or renewable inputs.

More information:
Isko
Source:

menabo for ISKO

21.07.2021

Green fashion community to meet at INNATEX

The 48th INNATEX is opening its doors at the Messecenter Rhein-Main in Hofheim-Wallau from 31 July to 2 August 2021. More than 200 labels are poised to appear at the international trade fair for sustainable textiles. Following a long string of industry gatherings being cancelled due to COVID-19, the summer trade fair is a first opportunity for the sector to get together. All visitors are required to register digitally  in advance of the fair.

The pandemic has presented an opportunity to launch new projects. They include a special zone created in collaboration with GIZ GmbH, the German society for international development, which will shine a light on African designers. 13 labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products.

The starting point for the special area is a virtual trade fair, commissioned by the Federal Ministry for Economic Cooperation and Development. GIZ GmbH has realised the joint project in cooperation with several partners; its physical extension can be visited at INNATEX.

The 48th INNATEX is opening its doors at the Messecenter Rhein-Main in Hofheim-Wallau from 31 July to 2 August 2021. More than 200 labels are poised to appear at the international trade fair for sustainable textiles. Following a long string of industry gatherings being cancelled due to COVID-19, the summer trade fair is a first opportunity for the sector to get together. All visitors are required to register digitally  in advance of the fair.

The pandemic has presented an opportunity to launch new projects. They include a special zone created in collaboration with GIZ GmbH, the German society for international development, which will shine a light on African designers. 13 labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products.

The starting point for the special area is a virtual trade fair, commissioned by the Federal Ministry for Economic Cooperation and Development. GIZ GmbH has realised the joint project in cooperation with several partners; its physical extension can be visited at INNATEX.

Exhibitors include well-known pioneers and young newcomers
The IVN (International Association of Natural Textile Industry), which sponsors INNATEX, is staging its own pop-up showroom. In doing so, the association is creating its own curated space, showcasing the diversity and special features of its members. The future objective is to expand this space with the organiser to create a growing Concept Area that introduces visitors to different ways of presenting green fashion.

Besides the IVN, the Global Organic Textile Standard, the Green Button and Fairtrade are among the other standardisation bodies represented at the fair. In addition, a special exhibition entitled “Fashion in the Hood” (Fashion im Kiez) and delivered by the young interest group “Frankfurt Fashion Movement”, helps visitors join the dots in the fashion industry. Among the labels exhibiting at the fair for the first time are Active Wear by Klitmøller Collective from Denmark, Organic Fashion by Bibico from the UK and Italian sneaker brand ACBC.

More information:
INNATEX
Source:

UBERMUT GbR für INNATEX

21.07.2021

Devan: Supporting elite sport with ‘cool comfort technology’ Moov&Cool.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

Devan Chemicals has been supporting high performance sport in the UK and Belgium with its ‘cool comfort technology’ Moov&Cool.

Worldwide, hot temperatures are a new reality that brings extra challenges for athletes. Thermoregulation technology is becoming more and more important in order for athletes to perform at their best on the pinnacle of sports.

Working alongside the English Institute for Sport (EIS) and Sally Cowan Ltd, the technology is being applied to garments with the aim of improving the thermal comfort of elite athletes.

Moov&Cool consists of a multi-functional polymer technology that proposes to absorb heat during performance and improve the moisture management properties of the fabric. The treatment has been designed to simultaneously react to sweat build up and heat emission.

In Belgium, Devan has been involved in the Gold2Gold project carried out by Sport Vlaanderen. Gold2Gold is a unique collaboration between sports, government and the industry to prepare Belgian athletes to perform better in hot environments during world-level championships. Thermoregulating technology is increasingly becoming a key aspect of endurance performance for elite athletes. At that top level, small differences in body core temperature can make the difference between being on the podium or sometimes not even finishing the race.

Source:

Devan Chemicals NV / Marketing Solutions NV

Schwitzke Project inszeniert Tommy Hilfiger Flagship Store (c) Tommy Hilfiger
Tommy Hilfiger Store am Kurfürstendamm in Berlin
12.07.2021

Schwitzke Project inszeniert Tommy Hilfiger Flagship Store in Berlin

50er Jahre Kino-Charme trifft auf modernes Retail-Design: Dank der umfassenden Neugestaltung durch den Generalunternehmer Schwitzke Project präsentiert sich der Tommy Hilfiger Store am Berliner Kurfürstendamm ab sofort in neuer Optik. Angelehnt an die Historie der Räumlichkeiten, die einst dem Astor-Kino dienten, zieht sich der cineatische Look durch das zweistöckige denkmalgeschützte Gebäude von 1896. Bereits zum dritten Mal durfte der Düsseldorfer Ladenbau-Spezialist den Flagship Store auf der berühmsten Flaniermeile Berlins umgestalten.

50er Jahre Kino-Charme trifft auf modernes Retail-Design: Dank der umfassenden Neugestaltung durch den Generalunternehmer Schwitzke Project präsentiert sich der Tommy Hilfiger Store am Berliner Kurfürstendamm ab sofort in neuer Optik. Angelehnt an die Historie der Räumlichkeiten, die einst dem Astor-Kino dienten, zieht sich der cineatische Look durch das zweistöckige denkmalgeschützte Gebäude von 1896. Bereits zum dritten Mal durfte der Düsseldorfer Ladenbau-Spezialist den Flagship Store auf der berühmsten Flaniermeile Berlins umgestalten.

Um die Geschäftsräume um einen kleinen, integrierten Cafébereich zu erweitern, wurde von Schwitzke Project ein neues Fassadenelement eingebaut, das als direkter Zugang zum Café dient. Im Ober- und Untergeschoss des Stores wurde der ehemalige Boden durch Parkett mit Steinfries ersetzt und die Sanitäranlagen sowie der Umkleidebereich in ausdrucksstarkem Rot gehalten. Im gesamten Store dominiert das Farbspektrum der US-amerikanischen Modemarke: Rot, Weiß und Blau. Neben der Instandsetzung und Erneuerung der kompletten Elektroinstallationen, des Brandschutzes und der Klimaanlage, hat Schwitzke Project auch die Lagerflächen optimiert und neue Mitarbeiterräume errichtet. Highlight des Erdgeschosses ist ein Popcorntresen in 50er Jahre-Optik, der als Kasse dient. Durch die ehemalige großflächige Leinwand sowie einige Screens und Vorhänge, die an vergangene Theaterzeiten erinnern, wird die fast 70-jährige Kino-Vergangenheit des Hauses gewürdigt.

Source:

Schwitzke Project / PR + Presseagentur textschwester

05.07.2021

Infinited Fiber Company raises EUR 30 million from new Investors

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Source:

Infinited Fiber Company

17.06.2021

C.L.A.S.S. ICON AWARD 2021 goes to DUARTE

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Source:

C.L.A.S.S. / GB Network Marketing & Communication

31.05.2021

C.L.A.S.S: The journey of Bemberg™ by Asahi Kasei towards responsible fashion

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

Source:

C.L.A.S.S.

06.05.2021

SEEK, PREMIUM and FASHIONTECH cancelled – moved to January 2022

“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.” Anita Tillmann, Managing Partner of the PREMIUM GROUP

A lack of permissions, adjustments to official measures at short notice, travel restrictions within Europe and overseas, potential quarantine obligations, short-term work in many companies – overall, a volatile situation makes it impossible to press ahead with the necessary planning in a responsible, risk-free way, especially for the exhibitors and partners.

Because of this, the organizers are now forced to cancel SEEK, PREMIUM and FASHIONTECH events in July 2021 and move them to January 2022 instead. Safeguarding the health and safety of exhibitors, guests, partners and employees always takes top priority.

“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfil our obligations as event organiser and avoid unforeseeable risks for partners and clients.” Anita Tillmann, Managing Partner of the PREMIUM GROUP

A lack of permissions, adjustments to official measures at short notice, travel restrictions within Europe and overseas, potential quarantine obligations, short-term work in many companies – overall, a volatile situation makes it impossible to press ahead with the necessary planning in a responsible, risk-free way, especially for the exhibitors and partners.

Because of this, the organizers are now forced to cancel SEEK, PREMIUM and FASHIONTECH events in July 2021 and move them to January 2022 instead. Safeguarding the health and safety of exhibitors, guests, partners and employees always takes top priority.

SEEK and PREMIUM are live events and therefore spaces for engaging with others face-to-face. They are a vital meeting point for the whole industry that can only be augmented by our digital offerings. Under the current unpredictable conditions the usual levels of service cannot be guaranteed for clients and visitors.

July will see the start of Frankfurt Fashion Week (FFW) digital. Frankfurt Fashion Week Studio is the core element of the FFW opening season and encompasses the whole FFW ecosystem – with its key themes of Fashion Business, sustainability and digitisation – in the form of a digital portal.

FFW Studio is a progressively curated and staged platform that brings together all German fashion trade shows, conferences, fashion experiences and events under one roof for the first time. First as a digital venue, then as a hybrid one. For pioneers, brands, experiences, entertainment and networking.

“Over the past year we have felt a great sense of solidarity. The industry has given us enormous encouragement and the assurance that we are not only missed but needed. So we want to say thank you from the bottom of our hearts! We can't wait to get together in a few short months’ time to present concepts and projects, meet up face-to-face, and shape the future together. Now more than ever!” Anita Tillmann, Managing Partner of the PREMIUM GROUP   

More information:
SEEK, Fashion Week PREMIUM
Source:

PREMIUM GROUP

Emma Scalcon wins Imagining Sustainable Fashion Award (c)Emma Scalcon
Emma Scalcon project TAKE A WALK ON THE GREEN SIDE
21.04.2021

Emma Scalcon wins Imagining Sustainable Fashion Award

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

DENIMAZING: a new denim world (c) DENIMAZING
New Denim World
14.04.2021

DENIMAZING: a new denim world

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Source:


EFFE-BI SRL
PR MEDIA AGENCY

Archroma and Jeanologia launch ‘Pad-Ox G2 Cold’, a water-saving dyeing process (c) Jeanologia
Jeanologia G2 Dynamic machine.
16.03.2021

Archroma and Jeanologia launch ‘Pad-Ox G2 Cold’, a water-saving dyeing process

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, today announced the launch of ‘Pad-Ox G2 Cold’, a water-saving dyeing process at room temperature for casual looks.

Archroma initially introduced its eco-advanced Pad-Ox dyeing process for woven fabrics, and then used it as part of its ADVANCED DENIM concept. By combining the oxidation and fixation steps, it is possible to shorten the dyeing process and thus realize substantial resource savings in water, wastewater, cotton waste, and energy.

Over the years the company has worked with its textile manufacturers and partners to improve the Pad-Ox process, in particular woven applications such as chinos and casual wear. To achieve maximum positive impact, Archroma is using its Diresul® range of low sulfide sulfur dyes and, more recently, its innovative plant-based range of EarthColors®. A wide selection of dyes from these two ranges have received the Cradle-to-Cradle Product Innovation Institute’s Platinum Level Material Health Certification.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, today announced the launch of ‘Pad-Ox G2 Cold’, a water-saving dyeing process at room temperature for casual looks.

Archroma initially introduced its eco-advanced Pad-Ox dyeing process for woven fabrics, and then used it as part of its ADVANCED DENIM concept. By combining the oxidation and fixation steps, it is possible to shorten the dyeing process and thus realize substantial resource savings in water, wastewater, cotton waste, and energy.

Over the years the company has worked with its textile manufacturers and partners to improve the Pad-Ox process, in particular woven applications such as chinos and casual wear. To achieve maximum positive impact, Archroma is using its Diresul® range of low sulfide sulfur dyes and, more recently, its innovative plant-based range of EarthColors®. A wide selection of dyes from these two ranges have received the Cradle-to-Cradle Product Innovation Institute’s Platinum Level Material Health Certification.

Meanwhile, Jeanologia has been working on the technology side, with laser and eco-finishing solutions for more than 25 years, accompanying the textile industry on their way to producing with zero discharge. In 2008, the company introduced its G2 Dynamic the first ozone treatment for continuous fabric that dramatically reduces the amount of water and chemicals used, while at the same time saving costs at the mill and eventually at the garment finishing facilities. This technology makes fabric more stable and consistent and prepares the fabric better for the use of other technologies like laser. This machinery can be used along with Pad-Ox technology to help cleaning fabric thus improve fastness results. While it allows process to work at room temperature.

Project focus on water saving
Archroma and Jeanologia therefore understandably decided to team up and combine their expertise in sustainable dyeing and finishing technologies. The objective of the project was to improve the Pad-Ox dyeing process even further, in particular in one area that still offered room for positive impact: temperature and fastnesses.

The new ‘Pad-Ox G2 Cold’ dyeing process works thanks to the insertion of very small machinery into the existing finishing range process, using cold processing and thus operating with much less water, carbon footprint and energy than traditional benchmark fabric finishing processes, whilst retaining the water and other resource savings offered by the Pad-Ox technology.

Maximum savings can be achieved by mills and garment manufacturers who wish to switch from a conventional dyeing process straight to ‘Pad -Ox G2 Cold’ to obtain high quality fabrics for comfortable and casual wear.

How to do more with less explored at Kingpins24 Flash (c) Monfords
Monforts has a leading position in the field of denim finishing with its well proven Thermex continuous dyeing systems, Montex stenter dryers and other lines for resource-efficient and economical processing.
09.03.2021

How to do more with less explored at Kingpins24 Flash

  • Major Monforts denim customers continue to pioneer new initiatives that are pushing the boundaries of sustainable production.

Recycling their cotton waste has become one way these companies can do more with less, and at the recent Kingpins24 Flash online event, Sedef Uncu Aki, director of Orta, headquartered in Istanbul, Turkey, announced a new partnership with leading recycling operation Gama Recycle.

Traceable
“Through this local partnership we will supply the waste from our spinning mills and return around 3,000 tons of premium quality cotton back to them,” she said. “We have established a truly controlled and traceable system and partnering with a domestic recycling centre is important because a lot the carbon emissions associated with recycling usually come from transportation.”

  • Major Monforts denim customers continue to pioneer new initiatives that are pushing the boundaries of sustainable production.

Recycling their cotton waste has become one way these companies can do more with less, and at the recent Kingpins24 Flash online event, Sedef Uncu Aki, director of Orta, headquartered in Istanbul, Turkey, announced a new partnership with leading recycling operation Gama Recycle.

Traceable
“Through this local partnership we will supply the waste from our spinning mills and return around 3,000 tons of premium quality cotton back to them,” she said. “We have established a truly controlled and traceable system and partnering with a domestic recycling centre is important because a lot the carbon emissions associated with recycling usually come from transportation.”

Orta’s ZeroMax range meanwhile uses no cotton at all, being based on Lenzing’s Tencel cellulosic fibre, while the company’s involvement in denim production for a recent launch by Levi Strauss, of jeans made with organic cotton and Circulose – a breakthrough material developed by re:newcell of Sweden and partners – was hailed as a further step forward.

To make Circulose, re:newcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process akin to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach and after any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose. This sheet is then made into viscose fibre which is combined with cotton and woven into new fabrics.

Circular Park
Omer Ahmed, CEO of Artistic Milliners also announced plans for his company’s new 70,000 square-foot Circular Park in Karachi, Pakistan, at Kingpins24 Flash.

Once complete, this will add three million square metres of additional denim capacity a month to the company’s production and take its total recycled output to a monthly five million metres.
Ahmed observed that there is currently a lack of sustainable fibres that are readily available to use for denim production at scale.

“Organic cotton is too expensive, and in my opinion always will be,” he said. “Cottonised hemp is also not cheap and it’s hard to mix with cotton, while the new regenerated cellulose fibres that are now emerging are promising, but currently in short supply. Recycled polyester is meanwhile still based on petroleum resources which we want to move away from. As a consequence, there are only a few other options for us as a manufacturer and this new project will help us minimise our own waste while significantly lowering our carbon footprint.”

Other Monforts denim customers to introduce cotton fibre recycling operations at their plants recently include AGI Denim, Bossa and Soorty.

Vertical savings
Refresh is the name of the latest collection from AGI Denim – reflecting the company’s significant reduction in water consumption.

The company has just opened new fibre spinning and denim mills at its complex in Karachi, Pakistan.

“Over the years we’ve gone through a series of backward integration steps to become fully vertical,” said AGI Denim executive director Ahmed Javed, at Kingpins24 Flash. “In our latest expansion, we revisited every step of the production processes in order to make resource savings.”

Innovations have included the installation of proprietary robotics for garment finishing, but the most attention has been paid to water savings.

“Pakistan is one of the largest cotton-producing companies in the world and we’re fortunate that the type of cotton that is grown here is well suited to denim production and also helps us lower our carbon footprint, with everything done in close proximity,” Javed said. “In the lifecycle of a pair of denim jeans, however, cotton fibre production contributes 68% of water consumption. While we cannot control how much water cotton needs for it to grow, we can rethink the way we use it in our factory.”

Refresh-branded denims are washed from 100% recycled water as a result of the company’s new wastewater treatment plant, which puts production wastewater through a series of steps beginning with equalisation, followed by aeration and concluding with sedimentation. The water travels through filtration and ultrafiltration systems before being subjected to an activated carbon system and finally a reverse osmosis system to reduce any dissolved salts.

AGI now recycles 4.4 million gallons of water each month – enough to wash a million pairs of jeans.

Sustainable
Monforts has a leading position in the field of denim finishing with its well proven Thermex continuous dyeing systems, Montex stenter dryers and other lines for resource-efficient and economical processing.

“Our denim partners are constantly setting themselves new goals in respect of sustainable production – and more importantly, achieving them,” says Hans Wroblowski, Monforts Head of Denim. “We work closely with them with the aim of constantly optimising processing parameters and achieving further savings in energy, water and raw materials throughout the dyeing and finishing stages of production.”

The latest Monforts innovation for denim is the CYD yarn dyeing system. This technology is based on the effective and established dyeing process for denim fabrics that is now being applied for yarn dyeing. The CYD system integrates new functions and processes into the weaving preparation processes to increase quality, flexibility, economic viability and productivity. A full CYD line is now available for trials at the company’s Advanced Technology Centre in Mönchengladbach, Germany.”

CALL TO ACTION of C.L.A.S.S. ICON 2021 (c) C.L.A.S.S.
C.L.A.S.S. Manifesto
12.02.2021

CALL TO ACTION of C.L.A.S.S. ICON 2021

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

  • C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
  • What does it mean to be a “game changer” in green fashion?
  • What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication