From the Sector

The Chief Creative Officer is the lead within the adidas design community and is responsible for shaping, defining, and shepherding the creative direction for the global brand and its three major labels – Performance , Originals, and Sportswear – to deliver a unified adidas brand experience. Willis will begin his contract beginning of April, reporting to Executive Board Member of Global Brands, Brian Grevy.

Willis is a creative visionary with a long-standing connection to adidas that dates back to 2005, most notably through his role in the concept and development of adidas by Stella McCartney in partnership with Stella McCartney He has remained integral to the growth and development of the partnership since its launch.

Beyond adidas by Stella McCartney, Willis has built a strong understanding of the company’s consumers, brand, labels, and categories through his work on a number of breakthrough projects, including a lead role in developing some of adidas’ most iconic material innovations.

Outside of his work with adidas he is revered for his tenure as Creative Director of British fashion heritage brand, Hunter, transforming what was a small single product business into a multi-category global fashion brand, and as co-founder of the trailblazing Wallpaper* Magazine. It is through this diverse experience that Willis brings not just creative expertise, but the ability to deliver across commercial, strategic, and leadership functions.

As Chief Creative Officer at adidas, Willis will provide global creative leadership, develop and nurture the brand’s creative culture, and empower teams across all design functions.

“Stepping into a permanent role at adidas and evolving our partnership is a great privilege and feels like an incredibly exciting and natural next step,” said Willis. “The power and influence of the brand on sport , sports culture, and beyond is immeasurable. I welcome the opportunity to help establish a new era of design and brand leadership at adidas and, together with the team, take adidas to even higher levels.”

“Alasdhair is a true icon of the industry and together we have produced some of adidas’ most innovative work, so to now have him lead our design community and set the future of our brand expression is a wonderful thing,” said Executive Board Member of Global Brands, Brian Grevy. “We are looking forward to seeing the influence of his unique creative vision, experience and expertise from developing and establishing some of the world’s most recognised brands.”

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

SOUL COMFORT
Off-the-grid essentials between relaxation and style
Sparked from the contemporary need to balance happiness and security, while enriched by an aesthetic and provocative approach, this line embodies all the value and potential of a sustainabilityoriented communication for each and every product, as pieces feature the relevant information on the zip tape and on the button application support. This line presents softer colours that encompass a wide range of styles, including floral, summer satin and semi-transparency, accompanied by innovative yarns and sustainable materials, such as hemp, linen, silk, certified organic cotton, recycled nylon and bio-based polyester. The line also features stainless steel products, including mono-material buttons and zipper chains or the use of aluminium chains that stand out for their particular lightness.

OUTDOOR EXPRESSION
To always stand out
Inspired by nature and outdoor activities, in this section the focus is on attire codes that become the means through which everyone can express and enhance their look in every context, even when immersed in the surrounding environment. Coloured stripes and rubberized soft touch materials are the two essential concepts, combined with bright and flashy colours. The Storm Evo zip, reversed coated nylon zips (among which the one with the reflector catches the eye), and the recycled nylon buttons are back.

WISE EXCLUSIVITY
Smart and sustainable luxury
Each creation in this line is studied down to the smallest detail, to achieve luxury products that increase their value over time thanks to their sustainable process and long life cycle, achieved through multiple possibilities for use in different ways and areas. We find here the use of diamond, recreated in the laboratory with more sustainable techniques, but also zips with elegant and refined lines, the use of stainless steel and PVD and finally, the use of precious galvanic finishes on buttons, but also on chains and pullers. This path shows the important role collaboration plays between the divisions of the Riri Group, making it possible to create something unique and valuable.

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

The Campaign
The campaign focuses on the guiding thematic color behind the collection. In the Western world, red is commonly associated with love , romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this color represents positivity. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens.

The Collection
No matter how you define it, love - most importantly love of one’s self - is at the core of IVY PARK ’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. In colors that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.  IVY PARK ’s latest collaboration with adidas is further complemented by performance fabrics and graphic prints, allowing ample designs to mix-and-match from work out to night out.

The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. Conceived around three pillars of foundation, active, and fashion, IVY PARK ’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.

Footwear consists of both on-the-court and off-duty models.  The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole.  Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).  The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).

• The Green Revolution: How Microfactories Can Change the Face of Fashion by Mark Sollman, Product Manager EMEA, Mimaki Europe

With the all-important COP26 Climate Change Conference having taken centre stage in November, there is no time like the present for the fashion world to rally together in stepping up sustainability efforts and getting carbon emissions under control. Globally, the fashion industry is now estimated to account for around 10 percent of greenhouse gas emissions and 20 percent of wastewater , making the pursuit of greener production methods more pertinent than ever before. Thankfully, we are seeing a new era of production enter the fashion arena, with the increasing emergence of technologically advanced, highly automated microfactories.

Along with reducing unnecessary waste through on-demand production, microfactories have a smaller ecological footprint than traditional garment production and require no water use during the production process, making it not only a faster solution, but a greener one too.

Last year’s FESPA saw Mimaki team up with fashion designer Carolina Guzman to bring her designs to life in real time at the show, setting up its own working microfactory live on-site to take her designs from screen to garment within just a day. Guzman’s designs were created using Mimaki’s TS100-1600 Sublimation Printer, before being transferred to textile, digitally cut and finally pieced together. Devised with a string of ethical and environmental objectives threaded throughout, the microfactory also exclusively utilised eco-friendly Greentex fabric, and any remaining material was donated to Sheltersuit: a wind- and waterproof coat that can be transformed into a sleeping bag, which is provided free of charge to homeless people and refugees.

Through working with a number of strategic partners – including transfer printing expert, Klieverik; paper solutions specialist, Neenah Coldenhove; and digital cutting equipment provider, Summa – Mimaki was able to produce a collection of unique, high-quality garments live on the stand during the tradeshow, demonstrating to visitors from more than 100 countries some of the key reasons that microfactories seem set to change the future of fashion…

Unparalleled speed and versatility
Where traditionally, apparel manufacturing has centred on a production chain model of sourcing materials and producing garments in bulk, microfactories are now enabling on-demand, on-location production, making it possible to create everything from unique, one-off pieces and samples right through to entire product lines – all at unprecedented speeds. This means greater flexibility and customisation, enabling designers to modify or update designs and respond to market trends as they occur.

Simplified supply chains and minimised risk
The microfactory setup brings production in-house and on-demand, minimising the cost of not only storing stock, but also of shipping it and responsibly disposing of unsold items. Where recent geopolitical events have highlighted the fragility of global supply chains, microfactories offer a unique independence from these systems, empowering garment manufacturers to future-proof their businesses, become less reliant on external systems and suppliers, and reduce the risk of disruptions.

A boosted bottom line and a greener future
Facilitating savings in a whole line of resources, from physical storage and production space to time and energy, microfactories ultimately have the potential to significantly increase profitability for garment manufacturers, with the additional benefit of being easily scalable as production increases. Perhaps even more compelling, however, are the environmental considerations. Demonstrated on a small scale through Mimaki’s recent project, the environmental benefits inherent to microfactory production will have an even greater impact as it becomes more prolific and commonplace throughout the fashion world, with the potential to effect meaningful environmental change as adoption increases in the years to come.

Iluna Group and Maglificio Ripa announce a strategic collaboration, each maintaining its own identity and independence, based on the complementarity of the proposal and the convergence of intentions for a new and more functional way of partnership.

Iluna Group, a leader in the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey, both established in common sectors - from underwear to beachwear and sportswear - formally launched this collaboration during the MarediModa show in Cannes with a joint double stand where visitors could discover the latest collections of the two companies and also imagine new designs and solutions for sustainable fashion.

"We are living in a moment of strong change, from the wave of sustainability that is finally sweeping the fashion world to new market scenarios. And we are convinced that collaboration is the key to face these new challenges. In Maglificio Ripa we saw a complementary and unique partner with whom we can reach partners, customers and suppliers in a more complete way." comments Furio Annovazzi, CEO of Iluna Group. "Ours is not a union between companies but a new model of partnership, a sort of strategic symbiosis aimed at developing together new paths that can lead the both of us both to growth. Our collections, presented in the same context, can nurture the creativity of customers at a time when the stylistic contaminations are increasingly pronounced," adds Luca Bianco, CEO of Maglificio Ripa.
 
Furthermore, Iluna Group and Maglificio Ripa jointly created their new campaign with a photo shoot and video clip as well as jointly developed a trend scenario that allowed both companies to better embrace the evolving market by sharing information, perspectives and ideas.

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

Four formats - one large exhibition hall
The conceptual novelty is that the PREMIUM, SEEK, THE GROUND and FASHIONTECH events will - for the first time and once - take place all together in a spacious hall, which roughly corresponds to the entire area of Station Berlin, on a total area of approx. 20,000 square meters. The resulting simplified admission management serves the safety of everyone. In this way, visitors can quickly and comfortably experience all the inspiration and concentrated brand power at once.

In addition to the security aspect, the merger of the two flagship events PREMIUM and SEEK in one large exhibition hall will bring new features, above all, in terms of content and atmosphere. Apart from an unprecedentedly strong brand portfolio, completely new synergies and energies will arise, which will make the meeting in January a unique momentum in the history of the industry.

Numerous brands have already signed-up and despite some decisions for smaller pop-up presentations, instead of large stands, the willingness to start again together and to want to send positive signals prevails! In addition to established players, many new brands also want to show their collections now.

THE GROUND - new generation, new platform
THE GROUND will give an outlook on what can be expected in summer with an exclusive press and influencer event. The Fashion Festival ‘for a young and purpose driven generation’ is an innovative platform for brands to get in direct contact with Gen Z with interactive installations, campaigns and storytelling.

At the preview event in January, 15 curated brands and key partners will present their value-based projects and products. In keynotes and panel talks, THE GROUND is dedicated to the topics most relevant to GEN Z: diversity, inclusion & sustainability.

FASHIONTECH - innovation, inspiration, content
FASHIONTECH is the content platform for fashion, technology and lifestyle. This is where decision-makers, industry insiders, communication experts and innovative minds meet to exchange experiences, discuss potential and developments, generate new leads and promote exchange between the various industries.

In addition to the core events, the Premium Group will also organize its popular evening events - due to the conditions, of course, to a slightly different extent than usual.

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

• Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion
• 9-11 November - Palais de Festivals, Boulevard de la Croisette, Cannes, France, Booth 28-29

Values, strategies, an imprinting for innovation and a well-defined vision and expertise in sustainable fashion. This mix is  the  wide  and  solid  common  denominator  giving  birth  to  the  collaboration  between  Iluna  Group,  leader  in  the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey.

Two mature companies projected towards new formats of proactive collaboration, both established in common industries  - from underwear to beachwear  and  sportswear  -  that  have  chosen  to  create  a  symbiosis  of intents and strategies, each maintaining its own identity and independence.

"We are living in a moment of strong change, from the wave of sustainability  that  is  finally  sweeping  the  fashion  world  to  new  market scenarios. And we are convinced that collaboration is the key to facing these new  challenges.  In  Maglificio  Ripa  we  saw  a  complementary  and  unique partner with whom we can reach customers, suppliers and other partners in a  more  complete  way."  comments  Furio  Annovazzi,  CEO  of  Iluna  Group. "Ours is not a union between companies, but a new model of partnership, a sort of strategic symbiosis aimed at developing together new paths that can make the both of us grow, while offering a more complete proposal to the market." adds Luca Bianco, CEO of Maglificio Ripa.

One of the first examples of this new format is the joint stand at MarediModa, a single space where visitors can discover the latest  collections  of  the  two  companies,  and  imagine  new  designs  and solutions for sustainable fashion.

Iluna Group and Maglificio Ripa also created the new campaign and photo shoot together, as well as developed a trend scenario that allowed both companies to better embrace the evolving market by sharing information, perspectives and ideas.

• CHIC Shanghai successfully completed under high safety and hygiene conditions
• The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
• Sustainability in great demand in all areas
• CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

Perfect presentation platform: the CHIC Matching area
The expanded matchmaking events at CHIC were also enthusiastically received.
In total, over 37 matchmaking events took place in the specially set up matching area consisting of several presentation platforms and private negotiation rooms at the fair. From company presentations by industry giants such as Shein, through trade fair tours to selected one-on-one discussions, CHIC brought exhibitors and visitors together in a targeted manner. More than 600 participants have been matched by this CHIC event. Among them visitors such as Shein, Walmart, Wang Yi Yan Xuan, Tiktok, BAILIAN GROUP, LIQUN etc, parts of the organizer's broad network.

Continuing growth: sustainable productions
Sustainability is one of the most important consumer trends in China. CHIC played the theme in all exhibition areas; from womenswear, kidswear and menswear to accessories, sustainable collections were represented in all segments.

Design talent and traditional styles
In the IMPULSES area, innovative designer brands showed inspiring trends, high-quality collections and fashion variety like Kmusso, MIJA or Yu Jian Tian with its new design collection made by natural materials such as mulberry silk and wool, presenting the unique traditional Chinese style.

CHIC Shanghai presented the entire range of the fashion business in a total of 12 exhibition segments. This year's acclaimed visual concept, created by lava beijing, has been awarded the Bronze Award of the Hiiibrand Awards 2021 in the Identity category.

Digital tools and physical events
In addition to the on-site trade fair offer, CHIC is expanding its reach through the consistent use of digital tools. The CHIC app combines all the functions needed for a successful trade fair participation, from the digital trade fair catalog and matchmaking to direct appointments and live chats for all participants who cannot be on site.

The next CHIC in Shanghai will take place in March 2022.

• From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

• A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
• A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
• Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
• The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.