From the Sector

With its new Trend and Event Platform, the Premium Group presents a new concept for a progressive community. According to Premium Group classic trade fair formats are over - this summer it's all about (re)connection, real emotions and new perspectives. The emphasis lies on the most relevant trends and the power of networking, but in a more personalised and intimate way.

PREMIUM and SEEK are focusing on a more rigorous curation of promising brands and collections as well as various opportunities to connect. An extensive content programme of keynotes, round tables, live interviews, study presentations and panels on the most important trends will offer two diverse and time-efficient days. The areas of concentration encompass sustainability, technology, fashion, business, lifestyle, and beauty. The repertoire of topics include marketing themes such as LinkedIn and Tik Tok, new tech tools such as ChatGPT or Virtual Dressing as well as news from the metaverse. Sustainability topics such as denim, circularity, re-commerce, vintage and the new Green Deal laws will be discussed as well as cross-industry topics such as female empowerment, Gen Z and modern leadership.
     
PREMIUM marks the first event of the season for womenswear. New silhouettes, design trends, provocation and the current zeitgeist are brought to the forefront with a carefully curated selection of brands. The fashion scene and visitors can look forward to the best of denim, hyper-femininity, beauty, well-being, future Berlin icons and innovations from the tech and lifestyle sphere. New talents will also have the opportunity to pitch their labels to a professional audience. SEEK focuses on heritage, Y2K, modern sportswear, outdoor and sustainable brands, which will be shown in the CONSCIOUS CLUB. Other highlights will include talks and inspiring activations from the community.

"We listen, research and curate the most important trends for the industry. To do this, our team of experts travels across Europe and exchange ideas with representatives from the entire industry. The results of months of work can be discovered in two days," says Maren Wiebus, Creative Director of the Premium Group.

Today, attention is the most important currency for the fashion industry. This is also why, for the very first time ever, the Premium Group events will take place over only two days instead of three. At the same time, generally accepted norms and rules are questioned, taken apart, and put back together again. The organisers of Premium Group invite fashion professionals to discuss the rules and redefine them together.
 
The summer editions of PREMIUM and SEEK will take place on 11 and 12 July at the new old location Station-Berlin in the heart of Berlin.

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

New concept starting October 2023: Premiere for highlighted focus on footwear
As part of the upcoming PERFORMANCE DAYS, which will once again take place at the Messe München exhibition center on October 4-5, 2023, the event organizers will no longer focus explicitly on sustainable functional textiles and accessories, but will also focus on the footwear market.

To support the integration of the footwear market into the trade fair events in Munich, Portland, New York and Shanghai, the organizers have brought on board two industry specialists, Nina Conrad and Rucky Zambrano.

Nina Conrad has been active as a sustainability consultant in the textile and leather industry for many years, specializing in traceable and local supply chains. Her core business is the production of leather and leather goods derived from animals raised on certified organic farms. She is also a founding partner of the Sustainable Leather Foundation and co-founder of the Fibershed subsiduary DACH.

Rucky Zambrano is a industrial designer and expert. When he got to know Vibram in 1992, he shifted his career to footwear for reasons of passion. For 13 years now, Zambrana and Vibram have been a driving force in the footwear market and made the leap from performance to fashion, as witnessed with the Merrell Chameleon, the Prada Luna Rossa boat shoe sole or the latest Vibram FiveFingers models. He is currently responsible for footwear for the Finnish children’s outdoor brand Reima.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

• adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
• Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
• The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

On January 19th, BOGNER staged an exclusive fashion show and after-show party in the Hofbräuhaus in Munich, to present the Fall/Winter 2023 collections. The guests, including VIPs, customers, press and influencers, experienced the new styles for next winter up close and personal at the historically significant location for the brand.

The show in the Hofbräuhaus in Munich was a homage to Maria Bogner, style icon and wife of company founder Willy Bogner Sr., who presented her first collection in 1948, exactly 75 years ago, in a fashion show at the same location. It was she who combined fashion and function with a casual elegance and thus laying the foundation for BOGNER as an international luxury brand.

The BOGNER fall/winter 2023 collection titled "The Alpine Express" is inspired by the past glamour of train travel to exotic lands and exudes the "Loose Elegance” Bogner is known for around the world. The collections convey a sense of luxury, whether on or off the mountain.

The international fashion sourcing platform Source Fashion, taking place from 12th – 14th February at Olympia London, has announced a compelling line-up of country pavilions and over 150 audited, quality manufacturers from around the world including Peru, India, China, Pakistan, Italy, Spain, Greece, North Macedonia,  the UAE, Madagascar, Jordan, Uzbekistan, Turkey, the UK and many more who will join the inaugural show, which runs parallel to Pure London.

Bringing a textile pavilion to the UK for the first time, the Peru Pavilion will showcase six manufacturers specialising in high-quality alpaca wool from the raw material right through to garment production, as well as cotton and other natural mixtures.

The main Indian Pavilion at this year’s Source Fashion, in collaboration with the Wool and Woollens Export Promotion Council, will showcase 20 established garment and textile exporters specialising in wool, woollen and acrylic fibres. The exhibitors will be showing full garments including men’s, women’s and kidswear as well as a selection of fabrics and raw materials. These exhibitors are regular export partners to the UK retail industry and already work with some big retailers in white label production.

The China Pavilion will present a selection of high-quality Chinese manufacturers ranging from full garment manufacturing through to raw materials, fabrics, cashmere and components.

Other producers and manufacturers attending Source Fashion from across Europe and the UK include:

• Mivania - an Italian knitwear manufacturer producing garments in 100% cashmere and cashmere blends.
• SATCoL (Salvation Army Trading Company) - a charity-owned textiles collector in the UK, actively working with retailers to reduce their carbon footprints.
• Kusilas - a Spanish company monitoring all the stages of the production process.
• Prime Casual - based in Leicester, UK, they specialise in the design and manufacture of ladies clothing from fast fashion, wholesale to bespoke tailoring.
• Athos Pallas - a fashion and textile agency located in Thessaloniki, Greece.

Hologenix®, creators of CELLIANT®, is pleased to announce CELLIANT® with REPREVE® – introduced with global textile solutions provider UNIFI®, makers of REPREVE® – has been awarded a Selection in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2024/25.

Twice a year, ISPO recognizes innovative fibers, fabrics and components that are used to manufacture sports apparel. Both companies are excited that CELLIANT® with REPREVE®, whereby CELLIANT infrared (IR) technology is embedded into REPREVE, a brand of recycled fiber, has achieved the honor. CELLIANT® with REPREVE® is a performance fiber made from recycled materials that have been enhanced with IR technology to provide wellness benefits to the consumer.

CELLIANT is a natural blend of IR-generating bioceramic minerals, which, when embedded into textiles, allows them to convert body heat into infrared energy, returning it to the body and temporarily increasing local circulation and cellular oxygenation. This aids significantly in muscle recovery, increases endurance, and improves overall performance in healthy individuals, among other benefits.

REPREVE recycled performance fiber consists of high-quality fibers made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. It is also certified and traceable with UNIFI’s U TRUST® verification and FiberPrint™ technology, which provide assurance that the product comes from recycled materials. Compared to virgin fiber, REPREVE helps to offset the use of petroleum, conserving water and energy and emitting fewer greenhouse gasses.

This award marks the third year in a row that Hologenix has had its CELLIANT technology recognized in the Fall/Winter Textrends Awards. CELLIANT in pure white was a Top Ten Winner in last year’s awards. The prior year, CELLIANT Viscose was a Selection Winner as well.

The grand finale of the anniversary year: 90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.

Together with the Kitzbühel tourism region, invited guests, consisting of influencers, loyal customers, and local heroes were able to experience Kitzbühel and the surrounding area up close on Thursday, December 8th and Friday, December 9th. Activities such as Skidoo and horse carriage rides, the Advent market, haute cuisine and a visit to probably the oldest ski hut in the world Sonnbühel brought the guests closer to the exclusive tourist region – all under the motto „Frozen Riviera“, BOGNER‘s unique anniversary capsule collection.

After the exciting day‘s activities, an exclusive event in the newly renovated BOGNER store in Kitzbühel marked the end on Friday afternoon. Matching the first snowfall of the season, the latest BOGNER styles were discovered in a cozy atmosphere with special drink creations.

The philosophy guiding Officina39's innovation and development ranges fluidly between exploration of color, denim heritage and artistic expression, but has sustainability and the search for environmentally friendly chemical solutions for the fashion industry as its cornerstones. This is the core vision that accompanied the Italian company, when presenting its latest technologies and collaborations at Denimsandjeans in Tokyo from November 1-2.

Denim & Art
Juan Manuel Gomez, Officina39 Creative Leader, represents the company’s multidisciplinary approach and combines artistic expression with a thorough technical experience. His explorations were drawn on the Denim Art Wall at the fair. Furthermore, in the interactive seminar “Art & Denim As A Process Of Repetition” he explained that there is a constant act of repetition as automatic drawing or pictorial act in the processes of the textile industry.

The SS24 collection
The Multicolor Denim Dreaming collection is a combination of several Officina39’s sustainable key technologies:

• Nebudye D: a wide range of fresh colors to obtain a unique dyeing effect in nebulization/fog system machinery and can be discharged in a creative way with Oz-One Powder, an advanced product to give garments a bleached yet eco-friendly treatment, and Remover IND/J-N, Officina39’s solution to replace the use of Potassium Permanganate (PP) on denim and obtain a worn and distressed vintage look.
• Novantic series: a combination of selected dyestuffs with a special mordanting agent suitable to obtain surface dyeing to provide vintage or old look effects.
• Recycrom™: a patented dyestuffs range obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing applications. Its sustainable and revolutionary powders assure a whole universe of denim effects: from classic authentic vintage to acid wash look (Eco Marble), from printed effect (Indigo Replica) to worn and distressed vintage look (Recycrom™ Dirty).
• Just One Step Process: an innovation that saves time, energy, space and of course water, by combining several phases of the Aqualess Mission at the same time: a raw garment enters the machine and a garment with a basic vintage effect comes out ready to be dried, already treated, bleached and softened.
• Remover Activator: a technology that in combination with PP replacement products creates in one step general bleaching, localized corrosion and highlights effects on jeans.

The fashion industry currently produces 20% of global wastewater and 10% of global carbon emissions. Improvements can be made for example localizing fashion, using more on-demand digital printing (it can save up to 4kg of CO₂ per item) and digital textile printers (they reduce water use by up to 90% and energy use by up to 30%). Increasing the use of sustainable materials is vital and extending the lifecycle of use would make a serious difference.

Together with designers, producers, retailers, and customers, Paolo Crespi, Sales & Marketing Director Printing Technologies at Epson, will discuss how each stage of the fashion production can be made more sustainable, and how circularity and longevity can be build into the lifecycle of fashion.

The panel will take place on Tuesday, 11 October 2022 at 09:30-11:00 am CET.

Click here for more information.