From the Sector

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

AND COLLECTIVE - The future will be guided by common aims, shared responsibilities and collective involvement. Designers will have to collaborate with fabric and garment manufacturers. Entrepreneurs will have to check carefully productive quantities and decrease distances when choosing their suppliers. Manufacturers can start deciding when it’s time to get involved with specific auditing or certifications, though, always in constant dialogue with all partners in the value chain.

• This new version of Modaris speeds up the time to market for collections

Paris – Lectra launches Modaris® V8R2, the latest version of its patternmaking, grading and prototyping 2D/3D solution. This new version of Modaris, the most widely used modeling solution by leading brands in fashion and apparel, offers greater speed, efficiency and precision in product development. With its powerful 3D simulation and collaboration tools, patternmakers are developing patterns faster and speeding up their decision-making procedures. By reducing or eliminating physical prototyping, product development is less expensive and the time to market is as close as possible to trend detection.

To preserve and strengthen its position as a market leader of product development software, Lectra, with this upgrade of Modaris, is giving particular focus to 3D virtual prototyping. Patternmakers can now share with their partners, 360-degree videos, accessible on any device. Designers in response are able to visualize, comment, and approve the style and fit using the new 3D Style module.

New advances have made it possible to reduce the number of physical prototypes by up to 50%. Modaris V8R2 improves the quality of the solution’s 3D simulations and expands its library with new assets (fabrics, 3D top-stitching effects, realistic scenes, lighting studios, Pantone® and Natural Color System®©,…). The solution is now compatible with Vizoo, a high-quality scanner that brings forth a heightened realism to the appearance of fabric swatches, and with other 3D solutions such as Maya, 3DS Max, Iray to make the digital renderings of the prototypes more true-to-life and accurate.

One of the innovative developments of Modaris V8R2 is a special dart feature to help patternmakers add dimension to their garments with ease. Thanks to this new feature, modifying a dart requires half the usual time, resulting in a 50-90% increase in overall patternmaking speed.

Another highlight of this solution, and important nod to the globalized workforce of the fashion industry, is its ability to manage different units of measurement. With Modaris V8R2, Lectra has made it possible for patternmakers and external suppliers the guarantee of size compliance, regardless of the measurement systems used in the countries where production occurs.

Modaris V8R2 is already gaining traction among its pilot customers. Italian womenswear company GGZ was the first to endorse Modaris V8R2. “GGZ is a fast-fashion company and time and quality are of the essence for us. Modaris’s new dart feature helps us save up to 50% of pattern modification time. Additionally, 3D prototyping helps us ensure that pattern volumes and proportions correspond to our designers’ expectations early on, dramatically reducing our lead times,” attests Majla Gottardo, Patternmaker, GGZ.

“We are entering the information age, and we are catering to patternmakers who are dealing with consumers with different tastes, of all body shapes and sizes. Our patternmakers have hundreds of collections to deliver and no time to spare for errors. What we are aiming to do is making their everyday work environment easier for them, by providing the tools to streamline the development process and reduce the number of reworks to achieve the right fit the first-time,” states Céline Choussy, Chief Marketing & Communications Officer, Lectra. “All this is possible with Modaris V8R2.”

ROICA™ discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how ROICA™ is able to deliver and transform basic performant stretch in eco hi-tech valuable innovations interpreted in five, completely different, contemporary lifestyles!

Inspired by the need for style-conscious, sustainable garments that are versatile for every life situation, AEANCE was created as a brand that merges ready-to-wear with technical apparel. The brand`s values are timeless minimalism, substance and understated luxury. Less, but better. AEANCE is committed to creating garments with the least possible impact on the environment and has set up a supply chain focusing on eco-sustainability and ethical responsibility. The Women`s Light Padded Jacket of the look selected for ISPO is the result of a collaboration with the acclaimed industrial designer Konstantin Grcic.

Knowing the transformative power of fitness, DAQUÏNI® was founded in 2012 to help women bridge the gap between how they feel and how they think they look when they are working out. Each DAQUÏNI® item is made in the E.U. from highest quality Oeko-Tex® certified materials. The brand’s first choice in fabrics is SOFILETA (founded in 1911) with its luxurious technical fabrics with ROICA™ V550 premium stretch awarded with Cradle-to-Cradle Innovation Institute’s GOLD LEVEL material health certificate.

The New York based brand Erin Snow creates chemically safe, circularly designed, socially fair luxury performance apparel. The Teri pant is Erin Snow's most innovative and highly anticipated pant to date. Teri is made from the finest bluesign® approved Schoeller 4-way stretch fabric containing ROICA™ V550 premium stretch sustainable fiber. The pant is insulated with PrimaLoft® Gold Luxe and repels water and dirt without PFCs, thanks to Schoeller's ecorepel® Bio finishing while giving maximum freedom of movement.

The SCOTT Racing Team, the Italian Mtb Pro Rider Team born in 1988, selected the high performance for active clothing identifying Rosti, SITIP and ROICA™ as strategic partners to ensure unique and performant biking outfit composed by tights and jacket. Made with the special BEHOT fabric by SITIP, constructed with active performance materials belonging to the ROICA Feel Good™ family, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Long life stretch, superior shape retention and best breathability thanks to the Blizzard by SITIP fabric that ensures thermal comfort and easy care to the users. A valuable choice that perfectly matches the performances of an experienced team of specialists.

SITA hits the European panorama for the first time at ISPO with ROICA™ few days after the official launch in US and Saudi Arabia on January 31st. Its high-tech debut collection for Spring 2019 provides women with an all-new luxury concept of timeless foundational apparel made in New York balancing concealed performance features and style to meet womens’everyday dynamic lifestyle. The newly-created made in Italy SITATECH™ fabric includes permanent agents that neutralize odor, withstand machine wash, and exhibit superior quality. The intricately designed fabric takes on instant appeal with nanotechnology fibers and ROICA™ CF, a yarn with an active smart odor neutralizer property, then knitted in Italy by Maglificio Ripa.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity (more hazardous than alkylphenols) it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Archroma tested Denisol® Pure Indigo at Absolute Denim mill in Thailand. Archroma wanted to be sure that the new indigo dye would perform exactly the same as conventional indigo.

James Carnahan, Head of Sustainability at Archroma, comments: “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free* Denisol® Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in. As consumers are increasingly aware of, and concerned about, climate change and ecological threats, this is not only the right thing to do - it is also good for business.”

“Deep down inside most of us want the world to be a better place for our loved ones and for future generations,” insists Vichai Phromvanich, Board Member, Absolute Denim, “starting with how we live, what we eat, what we wear, still trying to be cool, fashionable, still trying to be environmentally conscious. Archroma’s aniline free indigo project is therefore something we as a new generation manufacturer have supported from the beginning, by opening our doors for tests in the project phase, and now by sending out our articles to many of our customers. For us, after all, a nice pair of jeans looks even nicer without aniline!”

* Below limits of detection

Die Schweizer Modemarke DIZAIND verwandelt ihre Ledertaschen-Kollektion „Capsule“ in ein virtuelles Designstudio, das Abfälle in der Modebranche vermeiden soll.

Zürich/Schweiz – DIZAIND, ein Schweizer Hersteller maßgefertigter Taschen mit Sitz in Zürich, ist entschlossen, die Modebranche zu innovieren. In diesem Monat brachte das Unternehmen seine Kollektion „Capsule“ auf den Markt – ein virtuelles Designstudio, das 3D-Technologie und traditionelle italienische Handwerkskunst kombiniert, um maßgeschneiderte Ledertaschen anzubieten.

„Durch den Kauf einer handgefertigten Tasche von DIZAIND erwirbt man nicht nur eine persönlich gefertigte, hochwertige italienische Ledertasche, sondern unterstützt auch die traditionelle Handwerkskunst anstatt die Akteure der Fast-Fashion-Branche“, sagte Santare Slavinskas, Mitbegründer und Creative Director von DIZAIND.

Aufgrund der sich schnell ändernden Trends trägt die Modebranche ebenfalls die Verantwortung für einen Teil der Ausbeutung von Mensch und Umwelt. DIZAIND bietet eine Möglichkeit, Abfälle zu reduzieren, indem das Unternehmen die Bestellungen seiner Kunden an erfahrene Handwerker in einem kleinen Atelier in Italien weiterleitet, die die maßgefertigten Taschen mit hochwertigsten Materialien anfertigen. DIZAIND verwendet nur die besten Vollnarben- und luxuriösesten italienischen Nappaledersorten. Durch die Schaffung zeitloser Mode, die sich persönlich anfühlt und an zukünftige Generationen weitergegeben werden kann, eliminiert die nachhaltige Modemarke Abfälle und verhindert den schnellen Austausch von Produkten aufgrund sich schnell ändernder Trends. Auf jede handgefertigte Tasche gibt es eine lebenslange Garantie.

Die Ledertaschen-Kollektion „Capsule“ von DIZAIND zeigt den Kunden, dass handgefertigte Taschen modern und farbenreich sein können. Das Modeunternehmen bietet für seine italienischen Ledersorten eine große Auswahl an Farben – mehr als 60 – sowie moderne Designs, die normalerweise nicht für handgefertigte Taschen angeboten werden. Kunden werden dazu inspiriert, bei der Gestaltung ihrer perfekten Ledertasche mutig zu sein.

„Es herrscht immer noch die Vorstellung, dass eine Ledertasche, die von Kunsthandwerkern hergestellt wird, altmodisch aussieht und aus dickem braunem Leder besteht oder eine andere langweilige Farbe besitzt“, sagte Santare. „Unsere zweite Capsule-Kollektion wurde eingeführt, um zu zeigen, wie falsch diese Wahrnehmung ist, und dass moderne und farbenfrohe Taschendesigns auf traditionelle Weise von Hand gefertigt werden können.“

DIZAIND fertigt die Taschen auf Anfrage. Kunden, die eine individuellere Option wünschen, können die 3D-Software des Unternehmens verwenden, um ihre Traumtasche auf einfache Weise online zu erstellen. Sie können aus sieben Grundmodellen wählen: Handtasche, Clutch, Tragetasche, Rucksack, Umhängetasche, Reise- und Sporttasche. Mit zahlreichen Individualisierungsmöglichkeiten wie individuellen Schultergurtlängen, schönen Lederquastendesigns und verschiedenen Reißverschlussoptionen zelebriert DIZAIND die Einzigartigkeit des Stils einer jeder Person. Darüber hinaus können Kunden ihre Artikel monogrammieren lassen. Die neue Ledertaschen-Kollektion „Capsule“ bietet den Kunden mehr als 1 Million Möglichkeiten, ihre Tasche anzupassen.

Die Zoom-Funktion und die 360-Grad-Ansicht von DIZAIND erfassen alle Details und Nuancen des personalisierten Accessoires. So können die Kunden eine genaue Vorstellung davon erhalten, wie die Tasche aussehen wird. Zudem können sie alle Funktionen der Tasche sehen. Wenn Sie sich von der Besonderheit von DIZAIND überzeugen wollen und erfahren möchten, wie das neue 3D-Designstudio der Capsule-Kollektion funktioniert, besuchen Sie: www.dizaindbags.com

To receive an award at PERFORMANCE DAYS is the ultimate industry recognition. In selecting the winners of the (ECO) PERFORMANCE AWARDS, the jury handles with total integrity with no outside influence and is absolutely free in making its decisions. This season there are so many outstanding innovations at the exhibition that two awards are announced!

WATER – OUR RESPONSIBILITY, the current FOCUS TOPIC for the next trade fair on November 28-29th, seems to have spurred the PERFORMANCE DAYS exhibitors to peak performances. The trade fair has highlighted innovations every season for the past ten years, but seldom have there been so many outstanding new developments. So many in fact, that two awards are to be presented: the ECO PERFORMANCE AWARD for best sustainable development, and the PERFORMANCE AWARD for a new functional highlight.  

And the winner of the ECO PERFORMANCE AWARD is:
The jury is highly enthusiastic about the nomination of the ECO PERFORMANCE AWARD winner and described the award-winning fabric as the best ecological solution currently available on the market. This extraordinary laminate from Jou Jou Fish combines various sustainable technologies. Article "JYRNP0002 307" consists of 100% recycled nylon and is designed with a micro-porous membrane (functional performance 15K/10K) that is produced without solvents. This saves a lot of water, plus the fabric is made from pre-dyed fibres (solution-dyeing) and the DWR coating is applied using a dry-finish treatment. The only thing that could improve it: as the polyamide is currently produced from postindustrial waste products, it would be nice to have option of using post-consumer polyamides in the future.

And the winner of the PERFORMANCE AWARD is:
The PERFORMANCE AWARD recognizes another pioneering development. Never before has there been such a fine, yet still tear resistant, highly functional fabric. The winner is article "DPQ 1092 DWR" from Green Threads and with only 17g/m² an absolute lightweight. Particularly fine nylon yarns are used (7d and 4d); a 4d yarn has never before been used in functional fabrics. This plus the extremely good tear resistance clinched it for the jury. Another plus for the winner: this lightweight fabric can achieve with just 17 g comparable performance values to a 50g fabric; thereby, not only is the weight significantly reduced, but also the amount of raw materials and energy consumed in production. This is also a factor that protects the environment when the garment is disposed at the end of its useful life.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

• Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
• The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

In line with the powerful global trend towards smarter fashion solutions, Iluna Group launches its Embroidery Division. Specialists in lace since 1985, the new Embroidery Division offers a complete and innovative product match in line with the modern expectations of brands and retailers. Staying true to Iluna’s DNA, the introduction of embroidery and guipure are all produced with only recycled materials.
IIn addition to the launch of the Embroidery Division, this season novelties include:

1. Of major interest today, the launch of velvet lace entirely made of sustainable materials including ROICA™ Eco-Smart family.

2. Within the Black Label collection, the Ultralight series is enriched with new multicolor floral galloons: here Iluna changes the color of the thread not only in the background, but also in the design, the same article reinvents itself in a variety of great visual impact.

3. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. In addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring new stretch Galloon laces fully made with GRS certified recycled materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family.

4. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time.

5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

6. ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility.

7. The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

From 3-5 July BRIGHT welcomes big names, young talents and influential media from the skateboarding community, to share old tales and tell exciting new stories. From b2b2c: the whole skate universe is invited to explore the latest streetwear, hero brands, entertaining skate action and the energy of a big 3-day celebration – all for the love of skateboarding. Here‘s a round-up:

ADIDAS SKATEBOARDING X SKATEDELUXE
To celebrate the blending of culture and community, this summer adidas Skateboarding and Skatedeluxe are joining forces. At BRIGHT the collaboration will be celebrated on a specifically designed street course open to the public! The whole community is invited to experience the latest product release surrounded by special activities such as skate sessions at the skate course, art installations and brand experiences.

SUPPORT THE SKATE COMMUNITY WITH LONG LIVE SOUTHBANK
BRIGHT is more than happy to welcome LLSB with an incredible exhibition from Southbank‘s five decades of history, with pieces of art donated to the campaign by the likes of the Gonz, Ed Templeton, Pontus and many more expected.

LLSB is a community group set up to campaign for the world-famous Southbank Skate Spot in the centre of London, UK. Having saved the space from destruction in 2014, LLSB is now fundraising €900,000 to restore legendary sections of the space special to skateboarders around the world.

HANDS ON WITH NATIVE TEENAGE STUDIO
Contemporary culture cannot exist solely through the sharing go digital “lifestyles”: in collaboration with Berlin-based photographer Johannes Böttge‘s own project NATIVE TEENAGE and contributors from the art, music and photography scene, NATIVE TEENAGE STUDIO showcases an all-day workshop format (3-5 July) at BRIGHT’s b2c area. While it focuses on transforming a broad spectrum of visual stimulation, information and communication into physical space, it aims to bridge gaps in generations and groups, translating them into curiosities.

EMPOWERING WOMEN IN SKATEBOARDING
Meet Clara Knör & Laura Kaczmarek who will exhibit their latest work at BRIGHT!

DC X BRIGHT OPENING PARTY
DC Shoes proudly presents BRIGHT´s official Opening Party at Wilde Renate. Including highly entertaining skate action by global heads and local top dogs. Supported by notorious hip-hop DJs, a sizzling BBQ, cold beers and drinks, bright sunshine and – of course – the guests themselves, who are in town during Berlin Fashion Week – you and your friends are invited! 3 JULY | 5:30 PM | WILDE RENATE

RIDE HIGH WITH IRIEDAILY
The winner takes it all with a juicy cash reward, at the contest for the highest wallride brought to you by Berlin‘s own IRIEDAILY. Free booze and fun for free minds.

CPH OPEN VIBE
CPH Open is taking the show on the road – to Berlin! CPH-BER is going down this August, and to heat the city up a bit, CPH Open is spreading the vibes at BRIGHT – you’re invited!