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LAMICOR-CL Laminator (c) Reifenhäuser
14.03.2022

Reifenhäuser Cast Sheet Coating presents new Ultrathin Coating process at ICE Europe

Reifenhäuser Cast Sheet Coating - specialists for cast film, sheet extrusion and extrusion coating lines - will showcase a new production process for cost-effective film/nonwoven composites with an exceptionally low grammage at ICE (International Converting Exhibition) Europe. The leading international trade show for paper, film, and foil conversion and processing will be held at Messe München (Munich trade fair center) from March 15-17, 2022.

Reifenhäuser Cast Sheet Coating - specialists for cast film, sheet extrusion and extrusion coating lines - will showcase a new production process for cost-effective film/nonwoven composites with an exceptionally low grammage at ICE (International Converting Exhibition) Europe. The leading international trade show for paper, film, and foil conversion and processing will be held at Messe München (Munich trade fair center) from March 15-17, 2022.

The Covid-19 pandemic and current supply shortages have exposed the dependence of companies on global supply chains. This situation is both a warning signal and an opportunity to boost and reorganize the local production of semi-finished products from the ground up. Reifenhäuser Cast Sheet Coating has now developed a trend-setting production process termed Ultrathin Coating, in particular for the sector of medical protective clothing. The process will permit customers to produce particularly lightweight film/nonwoven composites with greater cost efficiency and, as a result, more competitively. The patent-pending process has several advantages: It cuts film grammage by 66%; material consumption in the overall composite is reduced by 28%; and it slashes costs by up to 34% compared to conventional semi-finished products. Significant cost savings are achieved in various ways, for example, by replacing hotmelt adhesives, which reduces line maintenance to a great extent at the same time.

Mark Borutta, Sales & Marketing Specialist bei Reifenhäuser Cast Sheet Coating, erklärt: „Wir erleben derzeit einen nachhaltig wachsenden Mehrbedarf für medizinische Schutzbekleidung verbunden mit einer Rückholstrategie für lokale Produktionskapazitäten. Vor diesem Hintergrund erzielen Produzenten mit ‚Ultrathin Coating‘ einen schnellen Return on Invest und hohe Profitabilität – auch bei einer Produktion innerhalb Europas.“ Die Vlies-erfahrene Schwesterfirma Reifenhäuser Reicofil –führender Hersteller von Vliesstoffanlagen – hat die Entwicklung unterstützt.

Mark Borutta, Sales & Marketing specialist at Reifenhäuser Cast Sheet Coating, explains: "We are currently experiencing a sustained increase in demand for medical protective clothing combined with a return strategy for local production capacity. Against this backdrop, producers achieve a fast return on investment and high profitability with Ultrathin Coating - even when production is based in Europe." The sister company, Reifenhäuser Reicofil, an experienced and global leading manufacturer of nonwoven lines, provided their support to the development.

Even if manufacturers already produce medical protective clothing and prefer to handle the coating process internally in the future instead of importing the necessary composites, it is worthwhile to set up an in-house production facility. In either case, the investment in Ultrathin Coating usually pays for itself in less than 12 months. The lower material input also reduces the consumption of fossil raw materials and this in turn responds to the increased demand for more sustainable products.

More information:
Reifenhäuser high-tech coatings
Source:

Reifenhäuser

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

KARL MAYER: New perspectives through precise lace symmetry (c) KARL MAYER
Examples of Symm-Net designs
08.03.2022

KARL MAYER: New perspectives through precise lace symmetry

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

Lace offering maximum clarity and balance
Symm-Net lace is characterised by an extremely delicate design, offering absolute symmetry. This is thanks to the particular configuration of the MJ 92/1 B – the new multi-bar jacquard raschel machine features a split-design jacquard bar with separate threading, and can thus work using both equal and counter lapping. In addition, the newcomer has two ground guide bars at the back for counterlapped elastane. For Symm-Net’s ground structure, GB1 works a pillar notation whilst the jacquard bar works a counter-lapped inlay. The result is a net structure with absolutely symmetrical, clearly defined symmetry. To perfect the geometry, the two elastane bars with split threading – i.e. 1 in, 1 out – and counter-lapping patterning mirror the movement of the jacquard bar.

The lapping patterns thus look as follows:
• JB 91: 0 – 0 / 2 – 2 // and JB 92: 2 – 2 / 0 – 0 //
• GB 93: 0 – 0 / 1 – 1 // and GB 94: 1 – 1 / 0 – 0 //

The ground structure is not only more uniform, but also more stable than its counterparts manufactured with equal lapping. The advantages of Symm-Net are particularly visible when working finer mesh constructions. “When it comes to a delicate appearance, Leavers lace traditionally sets the standard; in particular, Endsor- Net is known for its delicate design. There is hardly any discernible difference with Symm-Net, which should open up new design perspectives, especially for the premium brands in Europe,” explains Jamie Heather, lace expert at KARL MAYER. Symm-Net offers a further advantage thanks to its simple pattern development. For example, the patterning process does not require any updates to the commonly used patterning software, SAPO and ProCad – only the machine database needs to be adapted.

High design flexibility
In addition to the Symm-Net variants, all existing patterns of the OJ 91/1 B, MJ 85/1 B and OJ 83/1 B can be implemented on the MJ 92/1 B in E 24 without restrictions; switching from the new counter lapping to the traditional JACQUARDTRONIC® LACE pattern is seamless. Jamie Heather is certain this flexibility will give customers a real competitive advantage.

All the prerequisites for a bestseller
The MJ 92/1 B has been successfully offered on the market since May 2021. The newcomer is available in gauge E 24, with a working width of 134". Despite its high design flexibility, it still offers first-class productivity. It can also reach speeds of up to 800 rpm when producing Symm-Net articles. To allow for diverse product design, 88 pattern guide bars and two elastane bars, arranged in 16 shogging lines, are available. Thanks to these features, the MJ 92/1 B mainly produces elastic galloon lace, but also all-over lace for stylish lingerie items.

Source:

KARL MAYER Verwaltungsgesellschaft mbH

 ROICA™ welcomes 2022 with a brand new wardrobe (c) ROICA™
Crop top and leggings by Edelvissa containing ROICA™ EF
08.03.2022

ROICA™ brand new wardrobe

  • Where performance and responsibility all together become the new norm
  • Discover ROICA™ groundbreaking innovations in the sports field, and the bold partnerships that made them possible

Today ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumer.

  • Where performance and responsibility all together become the new norm
  • Discover ROICA™ groundbreaking innovations in the sports field, and the bold partnerships that made them possible

Today ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for top-notch innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers.

It is of the utmost importance to share the current wardrobe stories developed and offered to contemporary consumer throughout our ROICA™ supply chain efforts. Starting from the various applications of ROICA™, from the fibre down to the outfits, passing from fabrics and manufacturing.

Activation
Performance sportswear styles for Gym, Athletics, Cycle wear, Athleisure as well as mindful Yoga and Exercisewear. Its main keywords are freedom, fit, performance and responsibility. Among the brands recurring to this application we can find:

- Edelvissa is an emerging all-Italian brand, born in the heart of Milan. The designer Elisabetta Bianco, who grew up under the wings of her grandfather and father, both expert knitters, decided to found a reality that would fully represent her vision of luxury homewear. Flanked by her partner and her brother, Elisabetta created a brand with a transparent soul, based on the quality of materials, complete product traceability and social and environmental sustainability. From the heart of Milan, Edelvissa aims to share the centuries-old textile culture and the high Italian craftsmanship tradition. In its first collection, a crop top with a beautiful embroidery of blooming flowers and a pair of comfortable, yet stylish leggings are both crafted from a Maglificio Ripa fabric developed with Q-NOVA® BY FULGAR recycled polyamide and ROICA™ EF* recycled stretch yarn, both GRS certified. Maglificio Ripa is a premium partner of ROICA™.

- Scott Racing Team: A partnership born in 2019 and celebrated at Ispo 2020, based on two premium partnerships: Rosti for the style and manufacturing, ROICA™’s partner Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF*, the certified recycled stretch ingredient produced by Asahi Kasei. A synergy that has given life to high-tech clothing, customized for this team able to face the climatic conditions and the performances necessary to face the activity in the summer season: light resistance as well as maximum comfort. In addition to the values of sustainability, high performance, breathability, comfort on the skin, shape  retention and resistance, ease of maintenance, style and ergonomics, there is now the commercial distribution of the uniform, which finally passes from the team to the end consumer who can purchase it exclusively on the Rosti e-shop.

(c) adidas AG
25.02.2022

adidas celebrates and supports Black women in Sport, Fashion and Innovation

  • This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences
  • New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators
  • Powered by its Impossible Is Nothing attitude, adidas is accelerating its mission to create real , lasting change for historically underserved communities

In a continuation of the brand’s Impossible Is Nothing attitude – and its biggest ever commitment to women – adidas is centering its Black History Month initiatives around celebrating, uplifting and supporting Black Women in sport, fashion and innovation.

  • This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences
  • New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators
  • Powered by its Impossible Is Nothing attitude, adidas is accelerating its mission to create real , lasting change for historically underserved communities

In a continuation of the brand’s Impossible Is Nothing attitude – and its biggest ever commitment to women – adidas is centering its Black History Month initiatives around celebrating, uplifting and supporting Black Women in sport, fashion and innovation.

Brought to life through athlete partners like Kahleah Copper, Erica Wheeler, Angel McCoughtry , Imani Dorsey, Kendra Harrison and Sarah Nurse , this year’s Black History Month platform focuses on the representation of Black voices by spotlighting the real-life experiences of Black athletes. Meanwhile, sustained community programming and actions will offer Black women creators with real-life opportunities for education, mentorship and growth.

Among many long-term community initiatives that create more opportunities for Black girls and women, adidas is deepening its commitment with the following programs launching this month and beyond:

  • Cultivate & B.L.O.O.M (Building Legacies Out Of Movements) an adidas Accelerator - adidas has created an accelerator program that aims to close the opportunity gap that exists for social entrepreneurs of color.  
  • S.E.E.D. (School for Experimental Education in Design) Program - S.E.E.D. is a two-year program at the adidas Brooklyn Creator Farm in partnership with Pensole Academy
  • adidas Community Platform - adidas Community is a digital network for education, creative collaboration , and growth opportunities that pairs community members with community mentors

Other ongoing programming and partnerships includes work with adidas Legacy, the Black Women’s Player’s Collective, U.S. Soccer Foundation, Beyoncé’s BeyGOOD foundation, Pharrell’s Black Ambition, United Negro College Fund scholarsships, Blavity.org Growth Fellowship, Appeitie for Change youth programming, Wood U in partnership with Pensole and the Iovine & Young Academy and Sound Labs  - an initiative to foster creative collaboration , innovation and proactively support music programs in public schools lacking in financial support.

Source:

adidas AG

(c) Manufy
25.02.2022

Sustainable fashion platform Manufy reaches first 1000 production requests

Manufy, a marketplace for sustainable fashion production has reached its thousandth production request. The platform connects conscious brands with sustainable manufacturers in hopes to create a cleaner future for the clothing industry.

The right conditions
The start-up, which launched in december of 2020, has seen a sharp increase in production requests the last couple of months. With trade shows being cancelled due to covid, lots of manufacturers and brands are looking for new ways to do business. Going digital was one of the logical steps. “We’ve seen many users that were used to more traditional ways of working join Manufy,” says co-founder Michiel Dicker. “Some of them didn’t have a website, so our platform helps them become visible online.”

An increase was also noticed on the brand side of Manufy. With most new brands being digital natives that have a strong focus on sustainability, the platform helps them to get started.

Manufy, a marketplace for sustainable fashion production has reached its thousandth production request. The platform connects conscious brands with sustainable manufacturers in hopes to create a cleaner future for the clothing industry.

The right conditions
The start-up, which launched in december of 2020, has seen a sharp increase in production requests the last couple of months. With trade shows being cancelled due to covid, lots of manufacturers and brands are looking for new ways to do business. Going digital was one of the logical steps. “We’ve seen many users that were used to more traditional ways of working join Manufy,” says co-founder Michiel Dicker. “Some of them didn’t have a website, so our platform helps them become visible online.”

An increase was also noticed on the brand side of Manufy. With most new brands being digital natives that have a strong focus on sustainability, the platform helps them to get started.

One-stop-shop
The production requests being placed on the platform cover a wide range of garments. Hoodies and t-shirts are popular, but the Manufy team also sees lots of shoes, caps, bags, dresses, swimwear and lingerie requests coming in. “This sometimes leads us to having to find manufacturers specifically for the job, but it helps us to create a better user experience!” explains Dicker.

Manufy uses feedback from its users to keep improving the platform. Aside from finding new manufacturers to fill production requests the team has been working on a lot of new functionalities based on input from users. A new version of the platform will be released very soon. “With Manufy 2.0 it will become easier to organise your projects, place re-orders and have all your production details in one place. Manufy will be your one-stop-shop for all your sourcing needs!” says Dicker.

More information:
Manufy Sustainability digital
Source:

Manufy

(c) adidas
25.02.2022

adidas unveils its first product with Spinnova

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

adidas is committed to helping end plastic waste via a three-loop strategy that consists of using recycled materials, materials that can be remade into entirely new products, and, in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1. Its outdoor brand, adidas TERREX , is leading the innovation of technical materials with the aim of helping drive better product solutions for adventurers in nature while ensuring there is no compromise on style or performance .

By 2025, nine out of 10 adidas articles will carry a more sustainable technology, material, design, or method of manufacturing and adidas’ partnership with Spinnova is a major part of this journey.

(c) adidas AG
Roland Auschel, Executive Board member, responsible for Global Sales
22.02.2022

adidas Supervisory Board extends appointments of Roland Auschel and Brian Grevy

The Supervisory Board of adidas AG extended the appointment of Executive Board member Roland Auschel, responsible for Global Sales, by two years beyond 2022 until the end of 2024. Roland Auschel has been member of the Executive Board of adidas AG since 2013. At the same time, the Supervisory Board of adidas AG extended the appointment of Executive Board member Brian Grevy, responsible for Global Brands, by five years beyond 2022 until early 2028. Brian Grevy has been member of the Executive Board of adidas AG since 2020.

“On behalf of the Supervisory Board, I am very pleased to announce that we have extended the appointments of both Roland and Brian. Our long-term strategy ‘Own the Game’ has the consumer at its heart. Both Roland and Brian play key roles in bringing this consumer focus to life with their respective functions. We are convinced that they will continue the successful execution of our strategy together with the entire Executive Board”, stated Thomas Rabe, Chairman of the Supervisory Board of adidas AG.

The Supervisory Board of adidas AG extended the appointment of Executive Board member Roland Auschel, responsible for Global Sales, by two years beyond 2022 until the end of 2024. Roland Auschel has been member of the Executive Board of adidas AG since 2013. At the same time, the Supervisory Board of adidas AG extended the appointment of Executive Board member Brian Grevy, responsible for Global Brands, by five years beyond 2022 until early 2028. Brian Grevy has been member of the Executive Board of adidas AG since 2020.

“On behalf of the Supervisory Board, I am very pleased to announce that we have extended the appointments of both Roland and Brian. Our long-term strategy ‘Own the Game’ has the consumer at its heart. Both Roland and Brian play key roles in bringing this consumer focus to life with their respective functions. We are convinced that they will continue the successful execution of our strategy together with the entire Executive Board”, stated Thomas Rabe, Chairman of the Supervisory Board of adidas AG.

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

17.02.2022

ROICA™ welcomes 2022 with a brand new wardrobe

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Source:

ROICA™ by Asahi Kasei / GB Network

17.02.2022

C.L.A.S.S. will be at Filo to highlight the role of yarns in responsible innovation

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

Soul Comfort by RIRI (c) Riri Group
09.02.2022

Riri Group presents its new collection SS 2023 at Première Vision Paris

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

SOUL COMFORT
Off-the-grid essentials between relaxation and style
Sparked from the contemporary need to balance happiness and security, while enriched by an aesthetic and provocative approach, this line embodies all the value and potential of a sustainabilityoriented communication for each and every product, as pieces feature the relevant information on the zip tape and on the button application support. This line presents softer colours that encompass a wide range of styles, including floral, summer satin and semi-transparency, accompanied by innovative yarns and sustainable materials, such as hemp, linen, silk, certified organic cotton, recycled nylon and bio-based polyester. The line also features stainless steel products, including mono-material buttons and zipper chains or the use of aluminium chains that stand out for their particular lightness.

OUTDOOR EXPRESSION
To always stand out
Inspired by nature and outdoor activities, in this section the focus is on attire codes that become the means through which everyone can express and enhance their look in every context, even when immersed in the surrounding environment. Coloured stripes and rubberized soft touch materials are the two essential concepts, combined with bright and flashy colours. The Storm Evo zip, reversed coated nylon zips (among which the one with the reflector catches the eye), and the recycled nylon buttons are back.

WISE EXCLUSIVITY
Smart and sustainable luxury
Each creation in this line is studied down to the smallest detail, to achieve luxury products that increase their value over time thanks to their sustainable process and long life cycle, achieved through multiple possibilities for use in different ways and areas. We find here the use of diamond, recreated in the laboratory with more sustainable techniques, but also zips with elegant and refined lines, the use of stainless steel and PVD and finally, the use of precious galvanic finishes on buttons, but also on chains and pullers. This path shows the important role collaboration plays between the divisions of the Riri Group, making it possible to create something unique and valuable.

Source:

Menabò Group srl

(c) yoona.ai
Daniel Manzke mit CEO Anna Franziska Michel
07.02.2022

Daniel Manzke ist neuer Co-Founder und CTO bei yoona.ai

Daniel Manzke ist Co-Founder und CTO beim Berliner B2B-SaaS Venture yoona.ai. Daniel verfügt über umfangreiche Erfahrungen im Produkt Management, Entwicklung von skalierbaren Plattformen und Aufbau von ganzen Organisationen aus verschiedenen Führungspositionen.

Vor seiner Tätigkeit bei The Female Company war er als CTO bei dem Startup Delivery Hero tätig, wo er die Restaurantplattform erfolgreich auf- und ausbaute.  Als Co-Founder und CTO bei yoona.ai wird es seine Aufgabe sein, das Produkt und die Technologie mit den Unternehmen zu verbinden und eine Architektur zu schaffen, die die weitere Entwicklung dieser bahnbrechenden Plattform unterstützt.

Daniel Manzke ist Co-Founder und CTO beim Berliner B2B-SaaS Venture yoona.ai. Daniel verfügt über umfangreiche Erfahrungen im Produkt Management, Entwicklung von skalierbaren Plattformen und Aufbau von ganzen Organisationen aus verschiedenen Führungspositionen.

Vor seiner Tätigkeit bei The Female Company war er als CTO bei dem Startup Delivery Hero tätig, wo er die Restaurantplattform erfolgreich auf- und ausbaute.  Als Co-Founder und CTO bei yoona.ai wird es seine Aufgabe sein, das Produkt und die Technologie mit den Unternehmen zu verbinden und eine Architektur zu schaffen, die die weitere Entwicklung dieser bahnbrechenden Plattform unterstützt.

yoona.ai bietet eine End-To-End-Lösung, die Unternehmen durch Daten basierte Designgestaltung hilft, bis zu 80% der Zeit in der Entwurfs- und Kollektionsentwicklungsphase zu sparen und näher am Trend und Kunden zu designen, entsprechend die Kosten zu senken und Wegwerfprodukte oder eine Überproduktion zu vermeiden. Neueste Technologien wie neuronale Netze, automatisierte 3D-Generierung- und Augmented Reality wurden in diese Design-Software integriert. Nutzer:innen können ihr Design erstellen, es in 3D-Bilder umwandeln und mit Augmented Reality projizieren. Eine Plattform von der Idee bis zur Produktion.

More information:
yoona.ai digitale Plattform Design
Source:

yoona.ai / Together.Partners

07.02.2022

Bemberg™ by Asahi Kasei is back at Première Vision

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

The Parisian exhibition completes the company’s celebrative two-chapter journey. The first half was presented during Pitti Uomo, where Bemberg™ showed archival suits crafted by the historic Sartoria Litrico and lined in Cupro. Behind them stood the new visual image of Bemberg™, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

(c) Iluna Group
04.02.2022

Iluna Group attends Première Vision with its "Smart Lace System"

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

  • Flock in flounce or allover entirely made with recycled ingredients and equipped with endless printing possibilities, with 3D and multicolor effects that allow the inclusion in fashion, underwear and athleisure looks. All certified GRS (Global Recycled Standard).
  • Continued investment in both the Green Label and Bioline, two collections totally dedicated to innovative and responsible aesthetics. Both include lace made with the responsible 6.6 polyamide yarn Amni Soul Eco® and the degradable stretch fiber ROICA™ V550, combined with natural vegetable dyes with OEKO TEX and GOTS certifications.
  • The union of a chenille yarn blended with FSC-certified viscose and Renycle® yarn, a product obtained by recycling nylon 6, a high-value material with excellent strength, dyeing, softness and versatility, gives life to surprising new Textronic. The embossed designs with 3D effect create a cloud effect that, combined with Lurex, gives unexpected glows.
  • GRS-certified tulles printed with GREENDROP technology, the new GOTS-certified digital pigment printing system, with lower energy consumption and low water waste, thanks to an internal closed-circuit process for water recycling.
Source:

Iluna Group / C.L.A.S.S.

01.02.2022

EURATEX: High energy costs undermine crucial transformation of the textile and clothing industry

The current energy crisis is impacting on the competitiveness of the European textile and clothing industry. Because there are limited alternatives to the use of gas in different parts of the production process, production costs increase sharply. EURATEX asks the European Commission and Member States to urgently support the industry to avoid company closures. At the same time, we need a long term vision to move towards climate neutrality, while keeping the T&C industry internationally competitive.

EURATEX presented ten key requirements to Kadri Simson, European Commissioner for Energy, to develop such a vision:

The current energy crisis is impacting on the competitiveness of the European textile and clothing industry. Because there are limited alternatives to the use of gas in different parts of the production process, production costs increase sharply. EURATEX asks the European Commission and Member States to urgently support the industry to avoid company closures. At the same time, we need a long term vision to move towards climate neutrality, while keeping the T&C industry internationally competitive.

EURATEX presented ten key requirements to Kadri Simson, European Commissioner for Energy, to develop such a vision:

  1. The apparel and textile industry needs a safe supply with sufficient green energy (electricity and gas) at internationally competitive prices.
  2. The transformation of industry requires access to very significant amounts of renewable energy at competitive costs. Additional investments in infrastructure will also be needed to guarantee access to new renewable energy supplies.
  3. Until a global (or at least G 20 level) carbon price or other means for a global level playing field in climate protection are implemented, competitive prices for green energy must be granted at European or national levels (e.g. CCfDs, reduction on levies, targeted subsidies).
  4. As the European textile and clothing sector faces global competition mainly form countries/regions with less stringent climate ambitions, it is of utmost importance that the European textile and clothing companies are prevented form direct and indirect carbon leakage.
  5. EU-policy should support solutions, e.g. through targeted subsidies (for hydrogen, energy grids, R&D, technology roadmap studies etc.).
  6. A dedicated approach for SMEs might be appropriate as SMEs do not have the skills/know-how to further improve their energy efficiency and/or becoming carbon neutral.
  7. CAPEX and OPEX support will be necessary for breakthrough technologies, like hydrogen.
  8. The Fit-for-55-Package must support the European Textile and Clothing industry in decarbonization and carbon neutrality. The EU must therefore advocate a global level playing field more than before. The primary goal must be to establish an internationally uniform, binding CO2 pricing, preferably in the form of a standard at G-7 / G-20 level.
  9. EU-policy must not hinder solutions, e.g. we need reasonable state aid rules (compensating the gap between national energy or climate levies and a globally competitive energy price should not be seen as a subsidy).
  10. The European Textile and Clothing industry has made use of economically viable potentials to continuously improve energy efficiency over many years and decades. The obligation to implement further measures must be taken considering investment cycles that are in line with practice. Attention must be paid to the proportionality of costs without weakening the competitive position in the EU internal market or with competitors outside the EU.

Please see the attached position paper for more information.

Source:

EURATEX

(c) Archroma
01.02.2022

Archroma launches a new vegan textile softener

Archroma announced the launch of EARTH SOFT, a new softening system for textile and fashion applications, based on Archroma's latest innovation, a vegan silicone softener, Siligen® EH1, with 35% plant-based active content.

Siligen® EH1 is the latest addition in the plant-based innovations developed by Archroma in recent years, such as EarthColors® dyes and Appretan® NTR binders, as alternatives offered to manufacturers and brands looking to reduce the use of fossil fuel based ingredients without compromising performance.

The range has been developed in line with the principles of “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”. More than 35% of the Siligen® EH1 softener's active content is based on plant-based, renewable raw materials. In addition, the product features ultralow cyclic siloxanes (D4, D5, D6) which are classified by the European Chemicals Agency as “Substances of Very High Concern” due to their very persistent and bioaccumulative properties.

Archroma announced the launch of EARTH SOFT, a new softening system for textile and fashion applications, based on Archroma's latest innovation, a vegan silicone softener, Siligen® EH1, with 35% plant-based active content.

Siligen® EH1 is the latest addition in the plant-based innovations developed by Archroma in recent years, such as EarthColors® dyes and Appretan® NTR binders, as alternatives offered to manufacturers and brands looking to reduce the use of fossil fuel based ingredients without compromising performance.

The range has been developed in line with the principles of “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”. More than 35% of the Siligen® EH1 softener's active content is based on plant-based, renewable raw materials. In addition, the product features ultralow cyclic siloxanes (D4, D5, D6) which are classified by the European Chemicals Agency as “Substances of Very High Concern” due to their very persistent and bioaccumulative properties.

Siligen® EH1 is ideally suited for shirts, underwear, sportswear, towels, bed sheets, etc. as it provides an excellent wearing comfort by supporting a good moisture transportation and delivering a smooth and soft touch.

The new softener, and the EARTH SOFT system which also includes a Hydroperm® wicking agent to boost hydrophilic properties on synthetic and blended fibers, can be applied on all natural and synthetic textile fibers.

Siligen® EH1 is suitable for both woven and knitted articles. It can be applied by padding process, as well as by exhaust process as it shows a very good shear stability and a low foaming profile. It can be used on white articles and those treated with optical brighteners, as it doesn’t cause thermomigration nor phenolic yellowing.

Paul Cowell, Head of Competence Centers for Brand & Performance Textile Specialties at Archroma, comments: “The new EARTH SOFT system based on Siligen® EH1 softener adds to our growing portfolio of innovations based on natural and renewable plant-based resources. This new breakthrough innovation by Archroma helps us and our partners in the textile and fashion industry to minimize our dependence on petroleum fossil fuel products.”

Source:

Archroma

(c) Iluna Group
31.01.2022

"Smart Lace System" of Iluna Group at Milano Unica

  • Based on high-tech finishing, responsible materials and certified partnerships
  • With multicolored flock, zero water printing, chenille and metallic effects, the company is at the forefront in establishing a responsible lace supply chain

Legend has it that a sailor brought his beloved a seaweed from distant seas as a gift. The woman, wanting to preserve its beauty, replicated the design and holes with needle and thread. And so lace was born. Since that moment, lace has lived within the walls of churches and castles, visited race tracks and catwalks, changing shape and color according to seasons and times.

Among the companies involved in writing a new chapter in the history of lace, Iluna Group definitely stands out. Founded in 1970 from an idea of its founder Luigi Annovazzi, over the years Iluna has responded to the challenges posed by the market in terms of technology and sustainability.

Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.

  • Based on high-tech finishing, responsible materials and certified partnerships
  • With multicolored flock, zero water printing, chenille and metallic effects, the company is at the forefront in establishing a responsible lace supply chain

Legend has it that a sailor brought his beloved a seaweed from distant seas as a gift. The woman, wanting to preserve its beauty, replicated the design and holes with needle and thread. And so lace was born. Since that moment, lace has lived within the walls of churches and castles, visited race tracks and catwalks, changing shape and color according to seasons and times.

Among the companies involved in writing a new chapter in the history of lace, Iluna Group definitely stands out. Founded in 1970 from an idea of its founder Luigi Annovazzi, over the years Iluna has responded to the challenges posed by the market in terms of technology and sustainability.

Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.

There are four main proposals presented by Iluna Group during Milano Unica:

  • Flock in flounce or allover entirely made with recycled ingredients and equipped with endless printing possibilities, with 3D and multicolor effects that allow the inclusion in fashion, underwear and athleisure looks. All certified GRS (Global Recycled Standard).
     
  • Continued investment in both the Green Label and Bioline, two collections totally dedicated to innovative and responsible aesthetics. Both include lace made with the responsible 6.6 polyamide yarn Amni Soul Eco® and the degradable stretch fiber ROICA™ V550, combined with natural vegetable dyes with OEKO TEX and GOTS certifications.
     
  • The union of a chenille yarn blended with FSC-certified viscose and Renycle® yarn, a product obtained by recycling nylon 6, a high-value material with excellent strength, dyeing, softness and versatility, gives life to surprising new Textronic. The embossed designs with 3D effect create a cloud effect that, combined with Lurex, gives unexpected glows.
     
  • GRS-certified tulles printed with GREENDROP technology, the new GOTS-certified digital pigment printing system, with lower energy consumption and low water waste, thanks to an internal closed-circuit process for water recycling.
Nikolaus Bader, Pixabay
31.01.2022

Premium Group returns to Berlin: New Concept premiers in July

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

Source:

PREMIUM Exhibitions GmbH

(c) adidas
28.01.2022

adidas and IVY PARK announce IVY HEART, a capsule collection

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

The Campaign
The campaign focuses on the guiding thematic color behind the collection. In the Western world, red is commonly associated with love , romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this color represents positivity. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens.

The Collection
No matter how you define it, love - most importantly love of one’s self - is at the core of IVY PARK ’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. In colors that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.  IVY PARK ’s latest collaboration with adidas is further complemented by performance fabrics and graphic prints, allowing ample designs to mix-and-match from work out to night out.

The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. Conceived around three pillars of foundation, active, and fashion, IVY PARK ’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.

Footwear consists of both on-the-court and off-duty models.  The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole.  Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).  The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).

More information:
adidas clothing footwear Sportswear
Source:

adidas