From the Sector

The international eco hub C.L.A.S.S. brings its next generation Smart Shop’s offer to the 10th edition of the Future Fabrics Expo from the28th to the 29th of June 2022 in London.

Since 2018, C.L.A.S.S. has been offering the access of the top of its Material hub innovations to small and new generation of designers and brands through its Smart Shop, the online store of smart materials. C.L.A.S.S. intent at FFE is to share the unique values of its design driven, conscious, high-tech materials, in order to start synergies with an audience characterized by the interest in responsible innovations, the main expertise of CEO and founder Giusy Bettoni and her team.

C.L.A.S.S. offers smart solutions – from 1 meter to max 50 meters - for the contemporary wardrobe which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

Among the conscious, yet technological materials which will be presented at Fabrics for Future there are Bemberg™ by Asahi Kasei, Albini’s organic and scientifically traceable cotton, Re.VerSo™ recycled wools, NewLife™ recycled polyester and Maeba International’s Back in The Loop fabrics.

The Japanese textile manufacturer ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

Furthermore, all of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.

The main fibers are GRS certified recycled polyester and recycled polyamide, but the collection also features some blends, such as in Bemberg™, the high-tech yarn born from the transformation of cotton linters through a circular, transparent and traceable process with a precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability.
Even the dyeing and finishing phases have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces its selection for the new Euronext Tech Leaders stock market index. This brings Lectra into the community of European technology leaders identified by Euronext as innovative and high-growth companies.

The new Euronext Tech Leaders market index, launched on June 7, comprises 100 European technology companies listed on the Euronext markets, which meet various performance and growth criteria. With the launch of this initiative, Euronext aims to offer better visibility and new services to selected European technology leaders.

Lectra is one of the 41 French companies that are now members of Euronext Tech Leaders. The company, founded in 1973 on a close relationship with fashion industry players, has also for the last three decades worked globally with automotive equipment and furniture manufacturers. In its three strategic markets, Lectra sells connected equipment that optimizes the cutting processes of fabric, leather and other soft materials used by manufacturers, and markets software and services that streamline their production processes while enabling them to be more agile and make considerable material savings.

In fashion, through the use of market data – made accessible and exploitable by the Internet of Things, the cloud, artificial intelligence and big data – Lectra’s software solutions also enable a better understanding of consumers’ behavior. They therefore facilitate strategic decision-making for brands, manufacturers and distributors at the key steps in the value chain of design, production and distribution. In this industry, the impact of Lectra’s solutions on reducing material consumption is even greater because it takes effect as early as the garment design stage.

Technology and innovation are therefore at the heart of Lectra’s strategy, with the company aiming to become a key player in Industry 4.0 in its strategic markets by 2030.

• Finnish fashion and textile technology company Infinited Fiber Company plans to build its first commercial-scale Infinna™ fiber factory at Stora Enso’s Veitsiluoto industrial site in the city of Kemi in Finland’s northernmost region of Lapland. Infinited Fiber Company plans to convert a building currently housing a discontinued paper production line.
• The size of Infinited Fiber Company’s planned investment is around EUR 400 million.
• The planned factory is expected to create around 270 jobs at the Veitsiluoto industrial site.
• The factory is expected to operate at full capacity in 2025.

Fashion and textile technology company Infinited Fiber Company plans to build a commercial-scale factory to produce regenerated textile fiber for the world’s leading apparel companies at the site of renewable materials company Stora Enso’s closed Veitsiluoto paper mill in Kemi, a Finnish city on the northern shore of the Baltic Sea. The size of the investment is estimated at EUR 400 million, and it is expected to create around 270 jobs in the area. The annual fiber production capacity of the planned factory is expected to be 30,000 metric tons, which is equivalent to the fiber needed for about 100 million T-shirts.  

Infinited Fiber Company’s technology enables cotton-rich textile waste to be transformed into a versatile, high-quality regenerated textile fiber called Infinna™, which looks and feels like cotton. Major international fashion and apparel companies – including Zara’s parent company Inditex, PVH Europe, which is known for the Tommy Hilfiger brand, Patagonia, PANGAIA, H&M Group and BESTSELLER – have already committed to Infinna™ purchases through multi-year agreements as they look for materials that enable the industry to shift towards circularity. Infinited Fiber Company expects to export most of the output of its planned factory. This makes Kemi an ideal location as the city’s port serves as an efficient link to the rest of the world.

Infinited Fiber Company will convert a building housing a discontinued paper production line into an Infinna™ fiber factory. Both the factory engineering and project implementation as well as the related financing negotiations were commenced at the beginning of the year and are progressing well. Infinited Fiber Company has also agreed on the provision of energy and water related services with utility infrastructure company Nevel.

Once up and running, the factory is expected to provide direct employment for around 220 people, and for a further 50 through on-site support functions such as services, maintenance, and logistics. The additional indirect employment impact is estimated to be around 800 jobs. The construction and installation phase is expected to create jobs equaling around 120 person-years. The factory is anticipated to operate at full capacity in 2025.

TEXAID as a professional collector and sorter with roots in Switzerland contributes to this ecosystem to enable the textile-to-textile recycling.  The creation of Swiss Textile Recycling Ecosystem marks a key milestone in the upscaling of Worn Again Technologies’ recycling process technology with technology scale-up partner Sulzer Chemtech in Winterthur. It also supports its ambition to create a circular economy where non-reusable, hard-to-recycle textiles can be reintroduced into supply chains to become new fibers.

To cause a paradigm shift in the fashion industry and realize true circularity requires all members of the value chain to be on the same page and working towards the same goals. The Swiss Textile Recycling Ecosystem is a network comprising fabric and textile manufacturers, waste collectors and sorters, as well as retailers, brand owners and technology providers – all coordinated by Swiss Textiles. All these parties will cooperate to make their shared vision of a more sustainable fashion industry a reality, where used textiles can be recycled into new textiles.

TEXAID as a stakeholder in the Swiss Textile Recycling Ecosystem and as leading textile recycling company with over 40 years of experience will support the initiative through collecting, sorting, pre-processing and providing pre- and post-consumer feedstock to the Demonstration Plant. At its headquarters in Schattdorf (CH), TEXAID will investigate possibilities to automate the sorting and pre-processing of textile feedstock for recycling. Currently, TEXAID processes more than 80,000 tons of end-of-use textiles and footwear every year all over Europe and the US.

adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. With this in mind, adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Fronted by a raft of next generation trailblazers, including global award-winning actress Hoyeon, US gymnast sensation Nia Dennis, American football superstar Tua Tagavailoa, and Chinese national sprinting champion Xie Zhenye, the campaign reveals how choosing comfort in mind and body has given them confidence, more internal headspace, and the ability to embrace any challenges within their journey of progress.

Key looks include:

• Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racerback detail, crew neck cut, and side split hem for an added edge
• Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures
• Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie
• Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment

TEXAID with its Spanish subsidiary PERCENTIL enable Springfield to put its commitment to sustainability into action through implementing a circularity pilot project with the aim of giving a second life to second-hand garments. As part of the Tendam Group, who operates more than 2000 stores in 79 countries, Springfield partners with the TEXAID group, leading in the industry of collecting, sorting, reselling and recycling used garments, to launch the R[ECO]LLECT initiative.

Take-Back Program R[ECO]LLECT
With "the future is circular" as their call to action, the project is called R[ECO]LLECT and refers directly to the collection of all second-hand garments in good condition, to meet three clear sustainability objectives of Springfield: reduce the pressure on natural resources, reduce CO2 emissions and reduce the amount of textile waste.

R[ECO]LLECT was launched in May 2022 as a pilot project in 16 Springfield stores in Spain across different cities and provinces.

TEXAID’s Spanish subsidiary PERCENTIL is a strategic partner of Springfield in this step towards sustainability. The motto of PERCENTIL is that "there is nothing more sustainable than what you already have in your closet", and it is an intermediary between people who want to get rid of clothes and those who are looking to buy almost new clothes from brands recognized for their design and quality, but at a much lower price. In this way, textile overproduction is reduced, and the environmental impact is reduced. In addition, PERCENTIL receives the clothes, sorts them and takes care of giving them a second life.

adidas Originals and Wales Bonner return to present their Spring Summer 2022 collection. Continuing to explore and respond to the sportswear brand’s vast archive, for its fourth season the creative partnership focuses on styles from the 1970s and 80s. The offering draws on Wales Bonner’s research into the music and photography of Burkina Faso, West Africa, in these decades, and pays homage to creative energy and individuality of style.

The latest adidas Originals by Wales Bonner collaboration reimagines key looks through the lens of music and movement and blends textures, silhouettes and graphic prints. This season adidas Originals and Wales Bonner introduce athletic jacquard knitwear and a new Seventies-inspired take on the classic WB Track Top and Track Pants. The colour palette is bold and joyful, with a trio of colours appearing across the offering: primary red, sun yellow and pale pink.

The footwear offering similarly reimagines iconic adidas styles through Wales Bonner’s distinctive lens, emphasising soulful and elegant comfort. The collection presents two elevated riffs on the adidas Country silhouette and sees the return of the WB Samba sneaker, a highlight of the inaugural collection – in two bright color updates. 

adidas launches its SS22 Tennis Collection, a high-performance tennis apparel line featuring graphics inspired by Paris’ botanical gardens and green spaces, garments in the collection were made either in part with Parley Ocean Plastic or in part with recycled content.

Launching ahead of the most prominent clay court tournament of the summer, the SS22 Tennis Collection is being premiered on court by adidas next-gen athletes, Elena Rybakina and Felix Auger-Aliassime, alongside Maria Sakkari, Dominic Thiem and Stefanos Tsitsipas who all share a passion for championing sustainability and working together towards a better future for our planet.

From Insight to Action
The SS22 Tennis Collection is another step adidas is taking on its journey to help end plastic waste, and its athletes are sharing this commitment. For adidas athletes, what they wear on the court is not only performance attire but an expression of their personal style and beliefs.

Felix Auger-Aliassime, elite tennis player, commented: "I'm part of a generation of players who care about having an impact on and off the court. When I think about the future, it's not just about my future as a tennis player, but also about the future of the planet. . That's why I wear the new adidas SS22 collection made in part with Parley Ocean Plastic or in part with recycled materials – to send a message that we can all do our part by helping to end plastic waste.“

Fashion-foward Performance
The SS22 Tennis Collection is designed to be bold yet fully functional on court. Each garment features HEAT.RDY technology which is designed to keep players feeling cool, dry and confident as they take on their next challenge.

The Collection features two dresses, tank tops, long sleeve tees and a match skirt for female players. For male players, the collection consists of two tees, a sleeveless tee, a polo tee, a TECHFIT long sleeve top and two different types of shorts.

It is available in a number of different bold graphic prints, all inspired by the Serres d'Auteuil botanical garden. The prominent colors of the collection are black and white.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.