From the Sector

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

The exhibition displays approximately 120 ball gowns representing both historical and contemporary designs, which feature luxurious materials alongside surprisingly recognizable ones. In addition to the gowns, the exhibition showcases approximately 50 accessories created especially for the exhibition by Israel’s leading designers, including a display of glass Cinderella slippers printed in 3D, and a collection of hats inspired by desserts.

Participating designers:
Shadi Abed, Chen Adar, Shlomi Anteby, Rivi Avivi, Shahar Avnet, Idit Barak, Victor Vivi Bellaish, Berta, BOOBA MACHO by Karin Vasiluk, Hila Cohen, Luci David, Tatiana Davidov (Studio Tiamanta), Gadi Elimelech, Lia Fattal, Aviram Fima, Aharon Genish, Nimrod Gilo, Lee Grebenau, Brurya, Haritan, Nofar Hatuka, Lihi Hod, Iota Studio, Adi Karni, Ohad Krief, Galia Lahav, Ronen Levin, Rotem Levitan - Retema, Noam Levy, Alon Livne, Shady Francis Majlaton, Chana Marelus, Tal Medina, Moni Mednik, Yaron Minkowsky, Evyatar Myor, Maya Naé, Eliran Nargassi, Nataf Hirshberg and Yanky Golian, Dylan Parienty, Yaniv Persy, Ruth Philosoph, Assaf Reeb, , Katya Romantsov, Eden Saadon, Alon Shabo, Shai Shalom, Orwa Shareef, Sharon Tal, Maskit ,Rotem Shaul, Gal Shenfeld, Nadir Shoshany, Liora Taragan, Ariel Toledano, Michal Yersanesh Mangisto, Maor Zabar, Mira Zwillinger Studio

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Circular fashion and textile technology group Infinited Fiber Company has secured investments totaling 30 million euros in its latest financing round completed on June 30. The round also brought Infinited Fiber Company new investors, including sportswear company adidas, Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion, and investment company Security Trading Oy. Among the existing investors contributing to this round of financing were fashion retailer H&M Group, who was the lead investor, investment company Nidoco AB, and Sateri, the world’s largest viscose producer and a member of the RGE group of companies.

This securement of new funding follows Infinited Fiber Company’s April announcement of plans to build a flagship factory in Finland in response to the strong growth in demand from global fashion and textile brands for its regenerated textile fiber Infinna™. The factory, which will use household textile waste as raw material, is expected to be operational in 2024 and to have an annual production capacity of 30,000 metric tons. The new funding enables Infinited Fiber Company to carry out the work needed to prepare for the flagship factory investment and to increase production at its pilot facilities in the years leading to 2024.

“We are really happy to welcome our new investors and grateful for the continued support from our older investors,” said Infinited Fiber Company co-founder and CEO Petri Alava. “These new investments enable us to proceed at full speed with the pre-engineering, environmental permits, and the recruitment of the skilled professionals needed to take our flagship project forward. We can now also boost production at our pilot facilities so that we can better serve our existing customers and grow our customer-base in preparation for both our flagship factory and for the future licensees of our technology.”

H&M Group is one of Infinited Fiber Company’s earliest investors. They first invested in Infinited Fiber Company in 2019.

H&M Group has also signed a multiyear sales deal with Infinited Fiber Company to secure its access to agreed amounts of Infinna from the planned flagship factory.

New investor BESTSELLER has struck a similar sales deal with Infinited Fiber Company.

In addition to strong interest by global fashion leaders, the technology has significant promise for major textile fiber producers. Allen Zhang, President of Sateri, said: “Sateri is excited to continue to invest in and collaborate with Infinited Fiber Company as part of our long-term commitment towards closed-loop, circular and climate-positive cellulosic fibers. This financing round marks a major milestone for our collaboration in scaling up next-generation fiber solutions.”

Infinited Fiber Company’s flagship plant preparations are also proceeding on other fronts. Several Nordic and international investment banks have given Infinited Fiber Company proposals on the financing options for the investment.

Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna, a unique, premium-quality regenerated textile fiber with the natural, soft look and feel of cotton. Infinna is biodegradable and contains no microplastics, and at the end of their life, garments made with it can be recycled in the same process together with other textile waste.

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources.

“LA FORMA”, a fashion film led by talented students from Istituto Secoli supported by exceptional companies such as Bemberg™ by Asahi Kasei who confirms once more its commitment toward education and valuable long-lasting relationship with Istituto Secoli.

From June 30th until July 2nd 2021, Pitti Uomo  returns physical and Bemberg™ shows up with 6 menswear outfits belonging to the cutting-edge collections created by young talents of Istituto Secoli.

100% Bemberg™ fabrics, produced by Tessitura Grisotto, has been used in printed version for the creation of these 6 looks comprising of shirts, padded outerwear, and quilted parts. Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

Collaboration with fashion institute, such as Istituto Secoli, for Bemberg™ it is very important, especially in the name of the close and interconnected relationship between education and the world of Industry.  A support that is also important and continuous for Asahi Kasei as part of an intense commitment toward new generations.

The world’s leading denim ingredient brand is proud to announce it has contributed its considerable denim expertise to prestigious fashion school, Institut Français de la Mode’s (IFM) new online course, Fashion Sustainability: Shaping Fashion’s Future.

Developed as part of a partnership with IFM and Kering luxury group and led by Andrée-Anne Lemieux, Sustainability Professor and Head of the IFM-Kering Sustainability Chair, the 10-week course will examine the importance of sustainability in fashion and invites students and experienced fashion professionals to learn how they can play a role in shaping a sustainable future for fashion.

Launched on 17 May, the course covers the history and values of sustainable development and how this relates to the fashion industry, as well as teaches the practicalities of creating and executing a CSR and sustainability strategy. As part of the course, ISKO has created a video presentation which gives an insight into its Responsible Innovation™ strategy and how it approaches its role as a leader in sustainability for denim production. Led by ISKO’s Global Field Marketing Manager, Elena Faleschini, the presentation explores how innovation along with the cooperation and participation of everyone in the denim industry can help make the production of denim more responsible.

“The Fashion Sustainability course gives students and industry professionals the knowledge and tools to become the change makers we need in the industry. We are honored to contribute to the course and be able to share our vast experience working to build a more sustainability industry for the future,” says Faleschini.

The second C.L.A.S.S. ICON AWARD expands its vision embracing fashion streetwear with an attitude and bets on DUARTE, an emerging label committed to sustainability that shows a new way of being cool, yet responsible. “The C.L.A.S.S. ICON AWARD is much more than prize, it’s an open workshop with influential professionals that will support DUARTE in reaching the next level and being able to share my vision for responsible fashion”, comments Ana Duarte.

The designer (b.1991) launched her label DUARTE in 2016 just after graduation. Since then, the fresh, colourful and power-propelling brand has conquered both catwalks and cities’ streets with a responsible message. “Sustainability means durability, fair work practices, recycled materials and zero-waste,” is Ana’s mantra. Indeed, the collection is the result of a virtuous balance between production and locally-sourced, recyclable high-quality materials harnessed from factories’ deadstock. DUARTE also means circularity, the garments can be re-used and upcycled to create new collections.

The C.L.A.S.S. ICON AWARD is a project led by C.L.A.S.S. with the special support of IDEE BRAND PLATFORM which assists fashion brands in commercial activity, WHITE Milano, international fair supporting the new generations and independent brands with special projects since its inception and responsible shopping platform Renoon. Together they will all support DUARTE for a full year at 360°, from consultancy to communication.

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

Ursula von der Leyen hält die Eröffnungsrede der Konferenz "The New European Bauhaus – Werkstatt der Zukunft“. Inspiriert durch die Initiative "The New European Bauhaus" der EU-Kommissionspräsidentin, die sie erstmals in ihrer "State of the Union"-Rede im September 2020 darlegte, veranstaltet der Fashion Council Germany in Kooperation mit der Frankfurt Fashion Week, am 6. Juli 2021 die Konferenz als Werkstatt der Zukunft. Gemeinsam mit bekannten Stimmen aus den Bereichen Mode, Design, Kunst, Kultur, Bildung, Digitalisierung und Technologie werden neue Lösungen gesucht, um die Modeindustrie nachhaltig, inklusiv und damit wieder begehrenswerter zu machen.

Mit einem Manifest für einen systemischen Wandel der Fashion Industrie werden die Themen Nachhaltigkeit, Inklusion, Design, Handwerk, Produktion, Technologie und Digitalisierung im Fokus stehen. Die Auftaktveranstaltung der Konferenz-Reihe wird digital mit vorausgehender Registrierung für alle frei zugänglich sein und zusätzlich im FFW STUDIO der Frankfurt Fashion Week eingebunden. Das FFW STUDIO ist eine professionell kuratierte Plattform, die auf www.frankfurt.fashion eine ganzheitliche User Experience schafft und das gesamte Ecosystem der Frankfurt Fashion Week mit den Leitmotiven Sustainability und Digitisation abbildet.

Die „New European Bauhaus“-Bewegung setzt sich nach dem historischen Vorbild zum Ziel, eine interdisziplinäre und co-kreative Zusammenarbeit zu fördern und somit Ideen und Projekte für ein nachhaltiges Europa im Sinne des Green Deals hervorzubringen. Die zukunftsweisenden Projekte werden dabei zur Schnittstelle von Kunst, Kultur, sozialer Inklusion, Wissenschaft, Digitalisierung und Technologie. Die Interviews, Panels, Diskussionen und Werkstatt-Talks werden durch Live-Gespräche in Kombination mit aufgezeichneten Videobeiträgen gestaltet. Die Liste der Sprecher und Sprecherinnen sowie die dazugehörigen Themen werden im Juni zusammen mit dem Start der offiziellen Registrierung bekannt gegeben.

Akteure und Akteurinnen der Modeindustrie sowie branchen-übergreifend Interessierte sind herzlich eingeladen, an der Konferenz teilzunehmen. Eine Pre-Registrierung kann schon jetzt über die Website neweuropeanbauhaus.fashion vorgenommen werden. Nach der Pre-Registrierung werden die Interessierten informiert, sobald die Registrierungsphase offiziell startet.

• Frankfurt Fashion Week lanciert digitales FFW Studio
• Keine physische Veranstaltung im Sommer 2021

Dafür haben die initiierenden, die Messe Frankfurt und die Premium Group, das FFW STUDIO entwickelt. Die Tradeshows Premium, Seek, Neonyt und The Ground sowie die Runwaypräsentationen werden aufgrund der andauernden pandemischen Situation auf 19. bis 21. Januar 2022 verschoben.

Ausschließlich digital – die andauernd volatile Covid-19 Situation in Deutschland und die bundesweite Beschlusslage seitens der Bundesregierung gebieten den Initiierenden der Frankfurt Fashion Week, sich für die erste Frankfurt Fashion Week vom 5. bis 9. Juli 2021 auf größtenteils digitale Formate zu konzentrieren. Als zentraler, digitaler Raum dafür wird das FFW STUDIO lanciert. Die Messen Premium, Seek, Neonyt und The Ground sowie die Runwaypräsentationen werden für den Sommer 2021 abgesagt und dann erstmals im Januar 2022 in der Mainmetropole ausgerichtet.

Neben den pandemischen Rahmenbedingungen ist vor allem die partnerschaftliche Verantwortung gegenüber allen Stakeholder*innen ausschlaggebender Punkt für diese Entscheidung – schließlich würde ein unverändertes Festhalten an den bisherigen Planungen das finanzielle Risiko für eine physische Durchführung der Frankfurt Fashion Week auf die Schultern der Austeller*innen, Besucher*innen und Partner*innen verlagern. Die Prognosen hinsichtlich des Impffortschritts stimmen aktuell grundsätzlich positiv. Dennoch müssen Tradeshows und Präsentationen, die auf der physischen Präsenz eines internationalen Besucher*innen- und Aussteller*innenportfolios aufbauen, den zum jetzigen Zeitpunkt maßgeblichen Entscheidungsfaktoren Rechnung tragen. Zu diesen zählen insbesondere sowohl externe Kriterien, wie andauernde Einschränkungen im Reiseverkehr sowie umfangreiche Quarantänebestimmungen als auch unternehmensinterne Aspekte wie Reiserestriktionen oder auch Kurzarbeitsregelungen, die Stakeholder*innen eine Zusage der physischen Teilnahme an der Frankfurt Fashion Week Anfang Juli 2021 momentan unmöglich machen.

Digital Impulse für die Transformation der Fashionbranche setzen
„Jetzt heißt es, nach vorne blicken. Wir sind angetreten, um die Frankfurt Fashion Week mit ihrem Ecosystem zum Taktgeber der Mode- und Textilbranche zu machen und relevante Zukunftsthemen auf der Agenda der Industrie zu setzen. An diesem Anspruch halten wir fest. Beispielsweise der neue Frankfurt Fashion SDG Summit presented by der Conscious Fashion Campaign in Zusammenarbeit mit dem United Nations Office for Partnerships und die durch die "New European Bauhaus"-Initiative der Europäischen Union inspirierte Konferenz „The New European Bauhaus – Werkstatt der Zukunft“, organisiert vom Fashion Council Germany in Kooperation mit der Frankfurt Fashion Week, versprechen einen hochkarätigen digitalen Aufschlag. Unserer Intention, in Frankfurt eine Fashion Week gänzlich neu zu interpretieren und einen international Impact entwickelnden Impuls zu setzen, wie die Zukunft der Modeindustrie transformativ zu gestalten ist, werden wir somit auch unter diesen herausfordernden Umständen gerecht!“, sagt Detlef Braun, Geschäftsführer der Messe Frankfurt.

„Es bricht mir das Herz, zum dritten Mal in Folge unsere Tradeshows, Konferenzen und Events, ebenso die geplanten Kollektionspräsentationen und Showen abzusagen. Machen wir uns nichts vor, für die Fashionbranche ist das dramatisch. Uns bleibt nichts anderes übrig, als den Tatsachen ins Auge zu sehen, die Konsequenzen zu ziehen und die physischen Elemente einer Frankfurt Fashion Week – auf die wir uns alle so sehr freuen – für den Januar 2022 zu planen. Für den Juli werden wir nun alle Kräfte bündeln, um auch ohne persönliches Get-together unserer Verantwortung der Branche gegenüber digital gerecht zu werden: Im FFW STUDIO werden wir Inspiration bieten, vor allem aber die Themen zu Sustainability und Digitisation vorstellen und auf höchstem Niveau in entsprechenden Formaten diskutieren. Es geht darum, eine Art Pre-Season unserer Vision einer neuen Frankfurt Fashion Week, trotz Corona, Realität werden lassen“, sagt Anita Tillmann, Managing Director der Premium Group. "Jetzt erst recht!"

Das FFW STUDIO entsteht auf der Website www.frankfurt.fashion und wird der zentrale Anlaufpunkt für alle Textil- und Modeprofis, Fashion People und Interessierte. In einem professionell kuratierten Live-Stream wird während der Frankfurt Fashion Week eine ganzheitliche User Experience entstehen, die mit den vier Kanälen Trade Show, Conference, Experience sowie Arts & Entertainment die vier Säulen des Frankfurt Fashion Week Ökosystems abbildet und dabei stets die Leitmotive Sustainability und Digitisation in Szene setzt. Die Inhalte werden im Anschluss an die Liveübertragung in Form einer Video-on-Demand-Serie allen Stakeholdern für die Interimssaison zur Verfügung stehen. So entsteht eine konzentrierte und hochqualitative Essenz der zukunftsorientierten Themenfelder der Frankfurt Fashion Week.
Das Programm ist State-of-the-Art und wird gemeinsam mit Partner*innen aus Politik, Handel, Industrie und Medien entwickelt: In exklusiven Future Talks internationaler Leitmedien werden zukunftsrelevante Fragestellungen mit führenden Entscheidungsträger*innen der Branche diskutiert. Weitere Programmhighlights sind Deep Dives und Einblicke in die beiden Leit-Konferenzen der neuen Frankfurt Fashion Week, der Frankfurt Fashion SDG Summit sowie die Konferenz „The New European Bauhaus – Werkstatt der Zukunft“, die beide erstmals im Rahmen der Frankfurt Fashion Week ausgerichtet werden. Die Programmdetails werden zeitnah bekanntgegeben.

How to recognize truly sustainable fashion? How can responsible recycling of garments and fabrics - as well as new formulas for circular economy - make a difference in fighting the climate emergency? These are just some of the topics addressed during THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM, the open-ended program of virtual meetings with some of the most influential fashion and sustainability experts organized by the Museo del Tessuto di Prato in collaboration with C.L.A.S.S. ecohub.

The museum and the international platform that creates awareness and supports professionals who believe in fashion and sustainable textiles have joined forces to talk not only to fashion enthusiasts but to everyone, and explore a hot and often underestimated topic that involves everyday life. The series of meetings deepens and complements the new section entirely dedicated to circular textiles in the museum's Textile Library.

Like a real symposium, THE TEXTILE LIBRARY CIRCULAR SYMPOSIUM is a conversation arena involving 10 game changers who have been able to innovate not only with high-tech and responsible products and materials but also with new formulas, business models and production systems that respect the planet and people. Among the speakers of the cycle, visionary innovators who generate change at all levels: from the entire production system and beyond to retailers, leading international brands, research companies and communication experts, all the way to the final consumer.

The first appointment is Wednesday, May 13 at 5 pm CEST with the talk THE SUSTAINABLE PERSPECTIVE. True sustainable fashion is a choral and capillary system in which every actor plays a fundamental role. During the meeting, professionals from different fields, from cultural institutions to industrial production, from marketing to retail, will share their perspective on sustainability.

Recycling is the key word in THE SECOND CHANCE, the second meeting scheduled for June 10 h. 5 p.m CEST.

On September 29, also at 5 p.m. CEST, appointment for the talk A TICKET TO FASHION... AND BACK entirely dedicated to the new models of circular economy.

You can register here.