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ISKO champions circularity and biodiversity at the Circular Fashion Summit 2021 (c) ISKO
Denim by ISKO
24.11.2021

ISKO champions circularity and biodiversity at the Circular Fashion Summit 2021

  • The leading denim ingredient brand joins lablaco’s virtual reality Circular Fashion Summit 2021 as an Innovation Partner

ISKO continues to reaffirm its commitment towards circularity by participating as an Innovation Partner in the Circular Fashion Summit 2021 by lablaco. The summit will bring together leaders of change across design, technology and sustainability to share knowledge and take action towards creating a circular future for fashion. The event will be held in a VR version of the Grand Palais Éphémère in Paris and will take place on 9-12 December.

ISKO’s approach to circularity is built on creating a future where no virgin resources are needed to produce beautiful durable and high performing woven fabrics To achieve this, the leading denim ingredient brand is working to remove its reliance on fossil fuels and virgin materials by employing only renewable energy and by setting the challenging target of using 100% recycled or reused materials.

  • The leading denim ingredient brand joins lablaco’s virtual reality Circular Fashion Summit 2021 as an Innovation Partner

ISKO continues to reaffirm its commitment towards circularity by participating as an Innovation Partner in the Circular Fashion Summit 2021 by lablaco. The summit will bring together leaders of change across design, technology and sustainability to share knowledge and take action towards creating a circular future for fashion. The event will be held in a VR version of the Grand Palais Éphémère in Paris and will take place on 9-12 December.

ISKO’s approach to circularity is built on creating a future where no virgin resources are needed to produce beautiful durable and high performing woven fabrics To achieve this, the leading denim ingredient brand is working to remove its reliance on fossil fuels and virgin materials by employing only renewable energy and by setting the challenging target of using 100% recycled or reused materials.

This impressive goal is possible thanks to the cutting edge technologies ISKO is working with such as a one of a kind process which fully separates and recycles cotton and polyester blends at scale, and collaborative partnerships with MoRe Research that are aimed at discovering new possibilities for cellulose based materials. ISKO’s new generation of R TWO™50+ fabrics are also playing a role in moving towards this goal. E ngineered for nature’ they use a minimum of 50% pre and post consumer recycled blend reducing carbon and water footprints by 45% and 65% respectively, and are all GRS certified ISKO also believes that the transition to a circular economy cannot happen without addressing the impact on biodiversity and our ecology. Tackling the over-sourcing of raw materials is key, as the extraction of new natural resources and the impact on carbon emissions in processing them contributes to more than 90% of biodiversity loss.

Source:

Menabò Group

17.11.2021

C.L.A.S.S. welcomes Sensil® BioCare by NILIT into its material hub

C.L.A.S.S. MATERIAL HUB is a careful selection of smart ingredients made by cutting-edge companies and innovators across the globe. The wide range includes transparent and traceable products, which can be natural/organic, up or re-cycled/able, or innovative and always representing a new generation of innovation that is minimizing its impact on people, environment, animals and oceans.

C.L.A.S.S. MATERIAL HUB is a careful selection of smart ingredients made by cutting-edge companies and innovators across the globe. The wide range includes transparent and traceable products, which can be natural/organic, up or re-cycled/able, or innovative and always representing a new generation of innovation that is minimizing its impact on people, environment, animals and oceans.

Sensil® BioCare sustainable premium Nylon fiber is enhanced with a technology, that helps lessen the persistence of textile waste in sea water and in landfills. With its embedded technology, if any microfibers of Sensil® BioCare garments are released during washing, they will be broken down at a quicker rate compared to conventional Nylon 6.6 fibers when they end up in the oceans. Tests were conducted in both landfill soil and sea water simulations to understand the potential impact of Sensil® BioCare on both ecosystems. Specifically, initial testing following the ASTM D6691 Standard Test Method For Determining Aerobic Biodegradation Of Plastic Materials In The Marine Environment and the ASTM D5511 Standard Test Method For Determining Anaerobic Biodegradation Of Plastic Materials Under High-Solids Anaerobic-Digestion Conditions indicates that Sensil® BioCare yarns break down more rapidly (with a biodegradation of about 40% in 500 days) than conventional nylon. These promising findings point to reduced waste accumulation in both oceans and landfills.

NILIT, owner of the sustainable brand SENSIL®, has also teamed up with The Ocean Foundation’s Blue Resilience Initiative to reestablish and safeguard essential ocean meadows and other coastal habitats. These marine grasslands, which are being damaged at a rate of two football fields every hour, are vital ecosystems for sequestering CO2 from the atmosphere, thus reducing global warming and ocean acidification. In addition, ocean grasslands sustain sea life, defend coast lines against erosion and storm surge, and support economies around the world.

NILIT’s plant in Israel, who produce Sensil ® Biocare boosts, renowned certifications such as GRS (Global Recycled Standard)*, ISO 9001**, ISO 14001*** and ISO 45001****. Moreover, the company has already announced that all other plants in  the USA, China and Brazil will be ISO 14001 certified within 2021 and ISO 45001 certified within 2025. Worth to mention, 40% of Nilit’s team is made up of women.

Source:

C.L.A.S.S.

16.11.2021

RGE: Second Annual Update on Textile Fibre Innovation and Technology

Royal Golden Eagle (RGE) has released its 2021 progress report on its commitment to invest USD200 million in next-generation textile fibre innovation and technology over a ten-year period which started in 2019.

The annual report provides an update on the activities undertaken by RGE and its business groups (Sateri, APR, APRIL, Bracell) involved in the fashion value chain to advance its ambition towards closed-loop, circular and climate-positive cellulosic fibre.

In 2021, Sateri achieved full compliance with the emission limits set out in the European Union Best Available Techniques Reference Document (EU-BAT BREF) for all of its five viscose mills in China, two years ahead of schedule. Bracell completed construction of the world’s largest and greenest new generation pulp mill in São Paulo which uses cutting-edge technology for fossil fuel-free generation.

Royal Golden Eagle (RGE) has released its 2021 progress report on its commitment to invest USD200 million in next-generation textile fibre innovation and technology over a ten-year period which started in 2019.

The annual report provides an update on the activities undertaken by RGE and its business groups (Sateri, APR, APRIL, Bracell) involved in the fashion value chain to advance its ambition towards closed-loop, circular and climate-positive cellulosic fibre.

In 2021, Sateri achieved full compliance with the emission limits set out in the European Union Best Available Techniques Reference Document (EU-BAT BREF) for all of its five viscose mills in China, two years ahead of schedule. Bracell completed construction of the world’s largest and greenest new generation pulp mill in São Paulo which uses cutting-edge technology for fossil fuel-free generation.

Amid the COVID-19 pandemic continuing to restrict travel and collaboration, RGE persisted in building upon existing partnerships, while entering into new agreements. Sateri strengthened its strategic collaboration with Infinited Fiber Company, participating in the company’s EUR30 million funding round, which attracted new and existing investors such as H&M Group, Adidas, BESTSELLER and Zalando.

New partnerships formed by RGE included a five-year textile recycling research collaboration with Nanyang Technological University Singapore, and a three-year strategic partnership with the Textile and Fashion Federation Singapore which seeks, among others goals, to advance research and innovation in circular economy approaches to fashion waste in Asia.

RGE’s in-house R&D team has made good progress in advancing its textile-to-textile project, focusing on producing quality viscose using recycled cotton textiles as feedstock. To support plans to build a textile recycling facility in Indonesia, and as part of commercial feasibility analysis, studies examining the availability of textile waste and textile recycling landscapes in China, Indonesia, Sri Lanka and Bangladesh were completed.

Sateri remains on track in developing a product with 50 per cent recycled content by 2023, and to reach 100 per cent by 2030. It also aims for 20 per cent of its feedstock to contain alternative or recycled materials by 2025. In this similar vein, APR will source 20 per cent of its feedstock from alternative or recycled materials by 2030.

Source:

RGE / Omnicom Public Relations Group

16.11.2021

Gina Tricot and We aRe SpinDye in a resource-efficient collaboration

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

More information:
We are SpinDye We aRe Spin Dye
Source:

We aRe SpinDye

Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion © Iluna Group
SS 2023 campaign by Iluna Group and Maglificio Ripa
10.11.2021

SS 2023 campaign by Iluna Group and Maglificio Ripa

  • Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion
  • 9-11 November - Palais de Festivals, Boulevard de la Croisette, Cannes, France, Booth 28-29

Values, strategies, an imprinting for innovation and a well-defined vision and expertise in sustainable fashion. This mix is  the  wide  and  solid  common  denominator  giving  birth  to  the  collaboration  between  Iluna  Group,  leader  in  the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey.

Two mature companies projected towards new formats of proactive collaboration, both established in common industries  - from underwear to beachwear  and  sportswear  -  that  have  chosen  to  create  a  symbiosis  of intents and strategies, each maintaining its own identity and independence.

  • Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion
  • 9-11 November - Palais de Festivals, Boulevard de la Croisette, Cannes, France, Booth 28-29

Values, strategies, an imprinting for innovation and a well-defined vision and expertise in sustainable fashion. This mix is  the  wide  and  solid  common  denominator  giving  birth  to  the  collaboration  between  Iluna  Group,  leader  in  the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey.

Two mature companies projected towards new formats of proactive collaboration, both established in common industries  - from underwear to beachwear  and  sportswear  -  that  have  chosen  to  create  a  symbiosis  of intents and strategies, each maintaining its own identity and independence.

"We are living in a moment of strong change, from the wave of sustainability  that  is  finally  sweeping  the  fashion  world  to  new  market scenarios. And we are convinced that collaboration is the key to facing these new  challenges.  In  Maglificio  Ripa  we  saw  a  complementary  and  unique partner with whom we can reach customers, suppliers and other partners in a  more  complete  way."  comments  Furio  Annovazzi,  CEO  of  Iluna  Group. "Ours is not a union between companies, but a new model of partnership, a sort of strategic symbiosis aimed at developing together new paths that can make the both of us grow, while offering a more complete proposal to the market." adds Luca Bianco, CEO of Maglificio Ripa.

One of the first examples of this new format is the joint stand at MarediModa, a single space where visitors can discover the latest  collections  of  the  two  companies,  and  imagine  new  designs  and solutions for sustainable fashion.

Iluna Group and Maglificio Ripa also created the new campaign and photo shoot together, as well as developed a trend scenario that allowed both companies to better embrace the evolving market by sharing information, perspectives and ideas.

09.11.2021

Alchemie Technology asks fashion industry to reduce emissions

Alchemie Technology, an innovator of low energy, waterless, textile dyeing and finishing technology, is calling on COP26 leaders to support the global fashion industry in the adoption of new manufacturing technology, which will dramatically reduce carbon emissions and fashion’s impact on climate change.

While the fashion industry is one of the most polluting on the planet, second only to oil and gas, and greenhouse gas emissions from textile dyeing at around 3% of global emissions outweigh that of all international flights and maritime shipping combined, it is an industry that can also reduce CO2 emissions the fastest, just by changing the way it dyes fabrics.  

Alchemie Technology, an innovator of low energy, waterless, textile dyeing and finishing technology, is calling on COP26 leaders to support the global fashion industry in the adoption of new manufacturing technology, which will dramatically reduce carbon emissions and fashion’s impact on climate change.

While the fashion industry is one of the most polluting on the planet, second only to oil and gas, and greenhouse gas emissions from textile dyeing at around 3% of global emissions outweigh that of all international flights and maritime shipping combined, it is an industry that can also reduce CO2 emissions the fastest, just by changing the way it dyes fabrics.  

Fabric dyeing is the most polluting part of fashion and activewear manufacturing, involving industrial scale dye baths and huge amounts of dye chemicals, steam, electrical power, and consequent high CO2 emissions.  Repeated washing of the dyed fabric, required to remove dye residue, is responsible for 20% of the world’s wastewater pollution and excess dye is discharged into waterways, affecting the health of some of the world’s poorest communities. In more regulated areas, water pollution is reduced through reliance on energy intensive water treatment plants.

However, an environmental step change can be achieved by adopting new digital technology that can dye fabrics with an 85% reduction in energy consumption and a dramatic 95% reduction of the 1.3 trillion litres of water currently used by the industry each year.

For example, dyeing one polyester shirt using current methods generates 4.5 litres of wastewater and produces 0.17 Kg of CO2, compared to low energy digital technology, which uses less than 0.2 litres of water and reduces carbon emissions to 0.03 Kg.  Multiply these numbers by the billions of garments dyed each year and the scale of the environmental problem, if nothing changes, is clear to see. Equally, the amount by which the textile industry can improve its carbon footprint is dramatic and can be done quickly if action is taken now.

Source:

Alchemie Technology Ltd

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

04.11.2021

adidas awarded high ESG rating by S&P for sustainability performance

Following a thorough assessment by rating agency S&P adidas’ sustainability performance has received an outstanding evaluation. Assessed across Environmental, Social and Governance (ESG) dimensions, adidas was awarded with an ESG Profile Score of 79 out of 100. Combined with a strong Preparedness Score (+6), the company’s overall ESG Evaluation Score amounts to 85, placing adidas sixth in the entire S&P Global Rating Universe.

In its assessment, S&P emphasizes adidas’ industry-leading approach to innovation, supply chain management and consumer engagement. In particular, credit is given to adidas’ ambitions to scale the use of sustainable materials, to expand circular services and to deliver against ambitious net-zero emission targets. In addition to adidas’ strong control mechanisms over its supply chain ensuring fair and safe labor practices, the analysis also calls out the integration of a sustainability target into the compensation system of the Executive Board. The close interaction between the Supervisory Board and the Executive Board is seen as exemplary and supportive of the overall strategy execution.

Following a thorough assessment by rating agency S&P adidas’ sustainability performance has received an outstanding evaluation. Assessed across Environmental, Social and Governance (ESG) dimensions, adidas was awarded with an ESG Profile Score of 79 out of 100. Combined with a strong Preparedness Score (+6), the company’s overall ESG Evaluation Score amounts to 85, placing adidas sixth in the entire S&P Global Rating Universe.

In its assessment, S&P emphasizes adidas’ industry-leading approach to innovation, supply chain management and consumer engagement. In particular, credit is given to adidas’ ambitions to scale the use of sustainable materials, to expand circular services and to deliver against ambitious net-zero emission targets. In addition to adidas’ strong control mechanisms over its supply chain ensuring fair and safe labor practices, the analysis also calls out the integration of a sustainability target into the compensation system of the Executive Board. The close interaction between the Supervisory Board and the Executive Board is seen as exemplary and supportive of the overall strategy execution.

More information:
adidas Sustainability S&P
Source:

adidas AG

04.11.2021

Sarah Borghi: New Green Collection with a range of sustainable tights and stockings

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection
The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

Source:

Sarah Borghi / GB Network – for ROICA™

(c) CHIC / JANDALI
29.10.2021

CHIC fueled fashion business in Shanghai and Shenzhen

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

Perfect presentation platform: the CHIC Matching area
The expanded matchmaking events at CHIC were also enthusiastically received.
In total, over 37 matchmaking events took place in the specially set up matching area consisting of several presentation platforms and private negotiation rooms at the fair. From company presentations by industry giants such as Shein, through trade fair tours to selected one-on-one discussions, CHIC brought exhibitors and visitors together in a targeted manner. More than 600 participants have been matched by this CHIC event. Among them visitors such as Shein, Walmart, Wang Yi Yan Xuan, Tiktok, BAILIAN GROUP, LIQUN etc, parts of the organizer's broad network.

Continuing growth: sustainable productions
Sustainability is one of the most important consumer trends in China. CHIC played the theme in all exhibition areas; from womenswear, kidswear and menswear to accessories, sustainable collections were represented in all segments.

Design talent and traditional styles
In the IMPULSES area, innovative designer brands showed inspiring trends, high-quality collections and fashion variety like Kmusso, MIJA or Yu Jian Tian with its new design collection made by natural materials such as mulberry silk and wool, presenting the unique traditional Chinese style.

CHIC Shanghai presented the entire range of the fashion business in a total of 12 exhibition segments. This year's acclaimed visual concept, created by lava beijing, has been awarded the Bronze Award of the Hiiibrand Awards 2021 in the Identity category.

Digital tools and physical events
In addition to the on-site trade fair offer, CHIC is expanding its reach through the consistent use of digital tools. The CHIC app combines all the functions needed for a successful trade fair participation, from the digital trade fair catalog and matchmaking to direct appointments and live chats for all participants who cannot be on site.

The next CHIC in Shanghai will take place in March 2022.

Source:

CHIC / JANDALI

26.10.2021

We aRe SpinDye with its resource-saving dyeing technology in new collaboration

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

With its resource-saving dyeing technology, We aRe SpinDye takes place in H&M's latest Innovation Stories collection called Co-exist.

The use of We aRe SpinDye's technology contributes to reducing both water consumption and CO2 emissions, which in turn leads to a lower impact on the world's ecosystem and creates conditions for our co-existence with nature.

Up to 24% of a garment's entire climate footprint occurs during dyeing. We aRe SpinDye's technology can reduce the consumption of the earth's resources in textile production. On average, the reduction of water is -75%, chemicals -90% and energy consumption and CO2 emissions -30%.

In just one year, the clothing industry uses 9 billion cubic meters of water (which is in line with the annual need for drinkingwater for the entire population of our planet) and 168 million tons of process chemicals to dye fabrics. We aRe SpinDye now hopes that more players in the industry will pay attention to the ways that are available when it comes to resource-efficient dyeing process and quickly implement this technology in their production.

"The enormous resource consumption in the dyeing process is a global problem that must be addressed on a broad front. It is therefore inspiring to work with major brands with an organization that is sensitive to cutting-edge expertise and at the same time shows a willingness to work together to achieve common goals", says Andreas Andrén, CEO of We aRe SpinDye.

Source:

We aRe SpinDye

(c) adidas AG
Free Hiker Made To Be Remade FW21
21.10.2021

adidas: Journey to Circularity with FW 2021 Collection

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

Ultraboost Made To Be Remade will see the next generation released in November this year (2021). The shoe will be created in part from the previous generation. Featuring a torsion bar that contains 25% reused content from the Futurecraft Loop Gen 2.

W21 will see another adidas icon join the MTBR family - Stan Smith Made To Be Remade. Just like the Ultraboost model, Stan Smith MTBR has been created entirely from TPU – from laces to midsole and everything in between.

Adidas’s best-loved Outdoor products are also receiving the MTBR treatment. Alongside Stan Smith MTBR, October will welcome the TERREX Free Hiker Made To Be Remade, featuring a TPU knitted upper and TPU outsole, making it the first TERREX hiking shoe to use the technology. The shoe will be accompanied by the launch of the TERREX Made To Be Remade Anorak – their second-generation prototype following on from the FW20 FUTURECRAFT.LOOP Anorak, which will be commercially available in 2022.

Source:

adidas AG

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion
Logo
20.10.2021

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Source:

Kelheim Fibres GmbH

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH

14.10.2021

Fashion 4 Development and C.L.A.S.S. Eco Hub launch "The ReClothe’s Platform"

Fashion 4 Development and C.L.A.S.S. Eco Hub are pleased to announce the launch of their digital platform called “The Reclothe’s Platform”. The digital platform, which is a joint venture between the two companies, is expected to add significant value to all the stakeholders in the fashion and lifestyle industry. The core objective of the Reclothe’s Platform is to be a one-stop source of information and guide for professionals and students in the fashion and lifestyle industry.

Fashion 4 Development and C.L.A.S.S. Eco Hub are pleased to announce the launch of their digital platform called “The Reclothe’s Platform”. The digital platform, which is a joint venture between the two companies, is expected to add significant value to all the stakeholders in the fashion and lifestyle industry. The core objective of the Reclothe’s Platform is to be a one-stop source of information and guide for professionals and students in the fashion and lifestyle industry.

The ReClothe platform will feature current innovators highlighting the practices & solutions for textile and manufacturers, pushing the industry towards a greener and more sustainable standard. The platform will lead members into scalable and more responsible manufacturing processes, driving responsible innovation practices across all aspects of the supply chain, measured and proved.
 
The joint venture was created in 2021 by Fashion 4 Development and C.L.A.S.S. Eco Hub to support the United Nations Office of Partnerships for the Sustainable Development Goals. Both Fashion 4 Development and C.L.A.S.S. Eco Hub are recognized for their experiences working from broad perspectives to advance the sustainability transformation

(c) Officina+39 / Menabò Group srl
14.10.2021

Officina+39 presents its latest technologies and collaborations

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.

Source:

Officina+39 / Menabò Group srl

From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability (c) DUARTE
Duarte - SS22 collection
13.10.2021

Duarte - SS22 collection

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

  • A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
  • A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
  • Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
  • The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

DyStar Releases 2020 – 2021 Integrated Sustainability Report (c)dystar
Sustainability Performance Report 2020-2021
13.10.2021

DyStar Releases 2020 – 2021 Integrated Sustainability Report

DyStar is pleased to announce the release of its eleventh annual Sustainability Performance Report. The report is written in accordance with the GRI Standards: Core option, while using the Integrated Reporting <IR> framework to communicate how DyStar drives value creation across multiple stakeholder groups in six capital categories, namely financial, manufactured, intellectual, natural, human capital and social capital.

In FY2020, COVID-19 has continued to present its challenges, such as the shortage of raw materials and rising freight costs. Gloomy global demand has also resulted in some raw and product material wastage in production plants worldwide, leading to increased non-hazardous waste output for FY2020. DyStar recognizes these global factors in play and will continue to make active efforts within the organization’s capability to reduce its environmental footprint in the years ahead.

DyStar is pleased to announce the release of its eleventh annual Sustainability Performance Report. The report is written in accordance with the GRI Standards: Core option, while using the Integrated Reporting <IR> framework to communicate how DyStar drives value creation across multiple stakeholder groups in six capital categories, namely financial, manufactured, intellectual, natural, human capital and social capital.

In FY2020, COVID-19 has continued to present its challenges, such as the shortage of raw materials and rising freight costs. Gloomy global demand has also resulted in some raw and product material wastage in production plants worldwide, leading to increased non-hazardous waste output for FY2020. DyStar recognizes these global factors in play and will continue to make active efforts within the organization’s capability to reduce its environmental footprint in the years ahead.

The Group has set its sight on achieving the 2025 sustainability target of reducing its production footprint by 30% from 2011 levels for every ton of production. “We will continue to innovate and develop a wide range of products and processes that improve environmental performance and reduce carbon footprint across our value chain”, said Mr Xu Yalin, Executive Board Director of DyStar Group.

Mr Eric Hopmann, CEO of DyStar Group added: “We are also developing various projects in anticipation of future demands from customers as well as adopting more environmentally friendly technologies and improve our workflows and processes. Some of our projects include traceability programs, adopting renewable energy technologies, and digitalizing our business processes.” Understanding the importance of collaborative efforts to drive sustainability across the value chain, DyStar seeks to continually support industrial innovations and develop strategic partnerships to work towards becoming a sustainable and trusted leader in the industry.

Source:

DyStar Press Info

11.10.2021

ISKO™ introduces R-TWO™50+

Denim ingredient brand ISKO™ announces R-TWO™50+. Part of Responsible Innovation™, R-TWO™50+ creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ reduces carbon emissions by as much as 45% and water usage by as much as 65%. An exclusive yarn spinning technology, patented by ISKO, uses a minimum of 50% recycled materials to reduce reliance on natural resources.

The fabrics are stronger and more durable, and have a good shape recovery, a soft cotton hand feel and dry up to 20% more quickly.
R-TWO50+ fabrics also have the Global Recycled Standard (GRS) certification, which provides standardised verification for recycled materials.

ISKO is also one of the first in the fashion market to achieve an ESG (Environmental, Social, and Governance) scoring, which measures companies’ sustainability and societal impact.

Denim ingredient brand ISKO™ announces R-TWO™50+. Part of Responsible Innovation™, R-TWO™50+ creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ reduces carbon emissions by as much as 45% and water usage by as much as 65%. An exclusive yarn spinning technology, patented by ISKO, uses a minimum of 50% recycled materials to reduce reliance on natural resources.

The fabrics are stronger and more durable, and have a good shape recovery, a soft cotton hand feel and dry up to 20% more quickly.
R-TWO50+ fabrics also have the Global Recycled Standard (GRS) certification, which provides standardised verification for recycled materials.

ISKO is also one of the first in the fashion market to achieve an ESG (Environmental, Social, and Governance) scoring, which measures companies’ sustainability and societal impact.

More information:
Isko Denim Recycling Sustainability
Source:

ISKO / Menabò Group srl

During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever. (c) PREMIUM GROUP
SEEK
06.10.2021

SAVE THE DATE: Frankfurt, January 2022

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.