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adidas and New Zealand Rugby celebrate 25 Years of Partnership with new Kit (c) adidas AG
26.06.2024

adidas and New Zealand Rugby celebrate 25 Years of Partnership with new Kit

adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to the roots of the partnership, adidas designers revisited design elements synonymous with New Zealand Rugby, to craft a shirt 25 years in the making for both the All Blacks and Black Ferns.

Bold in its simplicity, the jersey offers a traditional block-black base adorned with unique silver detailing - selected for its traditional use to mark a 25th anniversary - on an enlarged fern emblem, the adidas logo, and the iconic three stripes which run down both shoulders for the first time. The jersey is punctuated by the return of an all-white collar design; a popular feature seen on some of the most loved New Zealand Rugby jerseys, including the design that saw All Blacks win the 2011 Rugby World CupTM.

Developed based on specific player feedback, the All Blacks version features a double-knit fold over design, while the Black Ferns jersey incorporates a round neck design. For the first time, the Black Ferns and All Blacks are united under a single design, creating a special link between two of the sport’s best teams.

adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to the roots of the partnership, adidas designers revisited design elements synonymous with New Zealand Rugby, to craft a shirt 25 years in the making for both the All Blacks and Black Ferns.

Bold in its simplicity, the jersey offers a traditional block-black base adorned with unique silver detailing - selected for its traditional use to mark a 25th anniversary - on an enlarged fern emblem, the adidas logo, and the iconic three stripes which run down both shoulders for the first time. The jersey is punctuated by the return of an all-white collar design; a popular feature seen on some of the most loved New Zealand Rugby jerseys, including the design that saw All Blacks win the 2011 Rugby World CupTM.

Developed based on specific player feedback, the All Blacks version features a double-knit fold over design, while the Black Ferns jersey incorporates a round neck design. For the first time, the Black Ferns and All Blacks are united under a single design, creating a special link between two of the sport’s best teams.

The on-pitch jersey is made with a high-performance yarn which contains at least 89% recycled polyester, while the replica jersey is made using 100% recycled polyester. 

More information:
adidas AG Sportswear
Source:

adidas AG

26.06.2024

TrusTrace: Upgraded Forced Labor Prevention Solution

TrusTrace, a SaaS company with a platform for product traceability and supply chain compliance in fashion and retail, announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) Solution, which will help brands proactively map out supply chains, screen it for risk, and efficiently gather evidence for regulatory compliance.

The Forced Labor Prevention solution combines the power of AI to manage large quantities of data from complex supply chains with scalable collection of primary data per purchase order, which is screened and validated for risk, ensuring brands have validated evidence at a product and shipment level.

TrusTrace, a SaaS company with a platform for product traceability and supply chain compliance in fashion and retail, announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) Solution, which will help brands proactively map out supply chains, screen it for risk, and efficiently gather evidence for regulatory compliance.

The Forced Labor Prevention solution combines the power of AI to manage large quantities of data from complex supply chains with scalable collection of primary data per purchase order, which is screened and validated for risk, ensuring brands have validated evidence at a product and shipment level.

The solution collects primary data directly from suppliers to ensure detailed and reliable information about facilities, products, and materials. The primary data collected through the TrusTrace solution is specific to the context of the traced products, contrary to solutions leveraging third party data, which can introduce large quantities of irrelevant information from various sources, creating ‘noise’ that can obscure critical insights and quickly become unmanageable. TrusTrace has traced more than two million purchase orders to date and has more than 55,000 suppliers and facilities mapped globally, demonstrating the capacity to automate the collection of primary data at very large scale.

The data is proactively screened for risk against the U.S. Customs and Border Protection (CBP) entity list, and the solution can integrate with any relevant risk screening database.

AI-Powered Chain of Custody Creation and Document Collection drives speed, accuracy and cost savings, making it quick and easy to gain supply chain visibility and stay on top of documentation for compliance. The FLP solution can classify, extract, and translate large volumes of documents in over 100 languages, facilitating the creation of a digital chain of custody, and transforming traditionally time-consuming manual processes, increasing efficiency, and reducing the likelihood of human error.

15 brands worldwide are already using TrusTrace for forced labor prevention, including Vera Bradley, who see proactive supply chain traceability and data management as key in achieving their ESG commitments.

Source:

TrusTrace

ISKO at Here|After event (c) Danika Fuentes
24.06.2024

ISKO at Here|After event

The Here|After event in Los Angeles, conceived by Denim Dudes' Amy Leverton and writer/prdoucer Erin Barajes, was a sucess. Powered by ISKO, this gathering took place at the Neuehouse Hollywood.

The event featured presentations and a dynamic panel discussion, spotlighting innovations in raw materials. Denim Dudes captivated the audience with their F/W 2025 forecast.

Moderated by Kate Nishimura of Sourcing Journal, the “The New Raw Materials For A Reimagined Supply Chain” panel included industry experts: Keith O’Brien, Senior PR Manager, ISKO, Nava Esmailizadeh, Head of Brand, Ambercycle, Mark Little, Product Creation/Environmental Responsibility, Patagonia and Jane Palmer, CEO of Nature Coatings.

They explored advancements in material science and circular systems, reimagining the future of the supply chain.

Commenting on ISKO’s use of textile-to-textile fibers from RE&UP, Keith says, “The integration of Next-Gen fibers is just one part of it. Turning those materials into beautiful and fashionable products that last is something else, and that’s what ISKO is great at.”

 

The Here|After event in Los Angeles, conceived by Denim Dudes' Amy Leverton and writer/prdoucer Erin Barajes, was a sucess. Powered by ISKO, this gathering took place at the Neuehouse Hollywood.

The event featured presentations and a dynamic panel discussion, spotlighting innovations in raw materials. Denim Dudes captivated the audience with their F/W 2025 forecast.

Moderated by Kate Nishimura of Sourcing Journal, the “The New Raw Materials For A Reimagined Supply Chain” panel included industry experts: Keith O’Brien, Senior PR Manager, ISKO, Nava Esmailizadeh, Head of Brand, Ambercycle, Mark Little, Product Creation/Environmental Responsibility, Patagonia and Jane Palmer, CEO of Nature Coatings.

They explored advancements in material science and circular systems, reimagining the future of the supply chain.

Commenting on ISKO’s use of textile-to-textile fibers from RE&UP, Keith says, “The integration of Next-Gen fibers is just one part of it. Turning those materials into beautiful and fashionable products that last is something else, and that’s what ISKO is great at.”

 

More information:
Isko Denim panel discussion
Source:

ISKO

Jeanologia receives ‘Cristobal Balenciaga’ award (c) Jeanologia
Enrique Silla, CEO and founder of Jeanologia
18.06.2024

Jeanologia receives ‘Cristobal Balenciaga’ award

Jeanologia has been honored with the title of 'Best Business Project' in the inaugural edition of the Spanish Fashion Academy Awards, aimed at recognizing and highlighting the key players in the Spanish fashion industry.

At a gala celebrating Spanish talent, Jeanologia emerged as a leading authority in sustainability and technology applied to fashion. The accolade from the Spanish Fashion Academy acknowledges Jeanologia's global vision and leadership, as well as its ability to catalyze positive change in the global fashion industry. Chosen from over 400 contenders and endorsed by the votes of 129 distinguished founding academics, the award reflects the recognition of Jeanologia's influence in the sector.

The award ceremony, held on Thursday, June 13, at Madrid's Teatro Fernán Gómez Centro Cultural de la Villa, attracted prominent figures from the Spanish fashion scene and marked a significant moment in Spanish fashion, paying homage to the legacy of Cristóbal Balenciaga, a pivotal figure who would have turned 129 in 2024.

Jeanologia has been honored with the title of 'Best Business Project' in the inaugural edition of the Spanish Fashion Academy Awards, aimed at recognizing and highlighting the key players in the Spanish fashion industry.

At a gala celebrating Spanish talent, Jeanologia emerged as a leading authority in sustainability and technology applied to fashion. The accolade from the Spanish Fashion Academy acknowledges Jeanologia's global vision and leadership, as well as its ability to catalyze positive change in the global fashion industry. Chosen from over 400 contenders and endorsed by the votes of 129 distinguished founding academics, the award reflects the recognition of Jeanologia's influence in the sector.

The award ceremony, held on Thursday, June 13, at Madrid's Teatro Fernán Gómez Centro Cultural de la Villa, attracted prominent figures from the Spanish fashion scene and marked a significant moment in Spanish fashion, paying homage to the legacy of Cristóbal Balenciaga, a pivotal figure who would have turned 129 in 2024.

Enrique Silla, CEO and founder of Jeanologia, accepted the award statuette, a design by Helena Rohner inspired by Balenciaga's iconic headdress.

Source:

Jeanologia / Sapristi Décom

10.06.2024

Collaboration between Napapijri and Good Earth Cotton

Lifestyle brand Napapijri has released a range of sustainable summer essentials for men, women and kids, using Good Earth Cotton®.

The partnership between Napapijri and Good Earth Cotton® highlights the brand’s aim to source 100% of its materials from regenerative, responsibly sourced, renewable or recycled sources by 2030. The range includes premium knitwear including T-shirts, polos and more.

Good Earth Cotton is a production system verified as having a positive Net Zero position. The Australian-grown program focuses on regenerative farming that improves soil health, enhances biodiversity and sequesters carbon ensuring that it not only has a neutral impact on the environment but net positive one.

Lifestyle brand Napapijri has released a range of sustainable summer essentials for men, women and kids, using Good Earth Cotton®.

The partnership between Napapijri and Good Earth Cotton® highlights the brand’s aim to source 100% of its materials from regenerative, responsibly sourced, renewable or recycled sources by 2030. The range includes premium knitwear including T-shirts, polos and more.

Good Earth Cotton is a production system verified as having a positive Net Zero position. The Australian-grown program focuses on regenerative farming that improves soil health, enhances biodiversity and sequesters carbon ensuring that it not only has a neutral impact on the environment but net positive one.

One of the most innovative aspects of Good Earth Cotton® is the use of FibreTrace® technology, a real time verification for fibre integrity. Unlike other traceability technologies, FibreTrace® embeds luminescent pigments into the raw cotton, creating a unique signature to verify the fibre and track across the global supply chain. Luminescent pigments are pigments that create physical traceability locked to a scanning device. FibreTrace® also validates the data of the raw cotton fibre and sustainability improvements through the supply chain.

Each product in Napapijri’s Good Earth Cotton® range comes with a QR code on the label which can be scanned to display the products supply chain journey from fibre to store.

Source:

FibreTrace / Good Earth Cotton

adidas and Real Madrid: White Home Kit for 2024/25 Season (c) adidas AG
07.06.2024

adidas and Real Madrid: White Home Kit for 2024/25 Season

adidas unveils the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing.

A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridista and worn by some of the greatest players to ever step onto a football pitch. The 2024/25 design is stripped back to the roots of the club, with a minimalistic look and the colour white.

The crafting of the jersey further binds the new kit to the club's DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design. adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shoulders of the shirt.

adidas unveils the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing.

A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridista and worn by some of the greatest players to ever step onto a football pitch. The 2024/25 design is stripped back to the roots of the club, with a minimalistic look and the colour white.

The crafting of the jersey further binds the new kit to the club's DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design. adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shoulders of the shirt.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

adidas: FW24 London Tennis Collection (c) adidas AG
05.06.2024

adidas: FW24 London Tennis Collection

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

More information:
adidas Sportswear
Source:

adidas AG

Source Fashion targets new sourcing regions (c) Source Fashion by Hyve Group
27.05.2024

Source Fashion targets new sourcing regions

Source Fashion, which takes place at Olympia London from 14th - 16th July 2024, continues to grow its presence of international exhibitors from new sourcing regions, including representation from southeast Asia and Africa.

The first Malaysian manufacturer to be represented at the trade fair is Kualesa Apparel. Kualesa started as a small seed of an idea, with a big ambition and an even bigger purpose. The brand has evolved from a simple set of values to a producer of great-looking and comfortable bamboo apparel that’s challenging fast fashion. Kualesa offer flexible MOQ’s ranging from 250 pieces to high production capacity of 50,000 pieces a month.

Fairs and More Inc from the Philippines returns to the show for a third time, bringing a pavilion of Filipino manufacturers and makers.

The show also welcomes its first ever Nigerian manufacturer, Beyond Clothing. Beyond Clothing is a garment factory, that specialises in crafting premium custom clothing, branded uniforms, corporate uniforms, and sublimated t-shirts. The range also includes promotional apparel, workwear, and PPE personal protective apparel for hospitals.

Source Fashion, which takes place at Olympia London from 14th - 16th July 2024, continues to grow its presence of international exhibitors from new sourcing regions, including representation from southeast Asia and Africa.

The first Malaysian manufacturer to be represented at the trade fair is Kualesa Apparel. Kualesa started as a small seed of an idea, with a big ambition and an even bigger purpose. The brand has evolved from a simple set of values to a producer of great-looking and comfortable bamboo apparel that’s challenging fast fashion. Kualesa offer flexible MOQ’s ranging from 250 pieces to high production capacity of 50,000 pieces a month.

Fairs and More Inc from the Philippines returns to the show for a third time, bringing a pavilion of Filipino manufacturers and makers.

The show also welcomes its first ever Nigerian manufacturer, Beyond Clothing. Beyond Clothing is a garment factory, that specialises in crafting premium custom clothing, branded uniforms, corporate uniforms, and sublimated t-shirts. The range also includes promotional apparel, workwear, and PPE personal protective apparel for hospitals.

Returning to Source Fashion, Texpro Corp (a branch of Kassab Group) from Tunisia has grown rapidly to become a fully integrated apparel manufacturer certified with GOTS, BSCI, BCI, and OCS covering the complete production cycle focusing on sustainability through the process from fabrics to manufacturing, washing and dying. The company specialises in denim and flat garment manufacturing and the product portfolio includes casual dresses, shirts, jackets, pants and coats for men, women and kids. Texpro Corp are increasingly partnering with customers to ensure high consistent quality on the products and invest in innovation to help improve the environmental impact by consistently delivering responsibly produced products.

Visitors will also discover International Trade Center (ITC), who is returning with a pavilion that includes a debut area for Ghanian producers. With manufacturing in Ethiopia, Shints Co Ltd. is a global producer of high-performance outdoor clothing and camping equipment.

A strong contingency from Europe includes over 25 UK exhibitors, representation from France, Italy and Spain, and a selection of Portuguese exhibitors including Ttantos Textiles, FLM Textil, SMSenra and Lagofra.

Nearly 30 countries, including Peru, Cambodia, Pakistan, Hong Kong, Italy, and Greece will be represented. Large pavilions from China, India and Turkey have also been confirmed, as well as Tanzania, Madagascar and Nepal.

More information:
Source Fashion Asia Africa
Source:

Source Fashion by Hyve Group

TrusTrace launches Playbook for fashion industry (c) TrusTrace
24.05.2024

TrusTrace launches Playbook for fashion industry

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

The guide, which has been authored by journalist Brooke Roberts-Islam, opens with ‘The Why’ of the DPP, breaking down the complex set of incoming EU legislation, and explaining why DPP is an essential tool for achieving the EU’s legally-binding commitment to reach net-zero greenhouse gas emissions by 2050. The guide highlights the significant data gaps and how the DPP will address these by collecting and sharing circularity data.

‘The What’ section explains the three core components of the DPP: product data, unique identifiers and the required interoperable IT system (for decentralized data sharing). This section also offers a breakdown of who and what is in scope, along with the required data systems. ‘The When’ offers all brands an essential overview of the DPP timeline and requirements for textile products under the ESPR.

‘The How’ provides brands with the essential steps to successfully collect data and implement a DPP scheme. The insights in this chapter are derived from the Trace4Value project, a live DPP pilot led by TrusTrace to test an end-to-end DPP data and system infrastructure for textile products entering the EU market. The pilot cohort embedded DPP carriers with live data into selected Kappahl and Marimekko products, which launched on the market in early 2024.

Source:

TrusTrace

Re:claim
Re:claim project - school blazer
21.05.2024

A circular school blazer

Vision and technology are the key ingredients of a ground-breaking school blazer that is showing how businesses can move to a circular textiles economy.  
 
While many brands are grappling with the complexities of inevitable legislation and engrained business models, leading school uniform producer, David Luke, has launched a fully recyclable ‘circular’ school blazer that is designed to be recycled through Project Re:claim, the world’s first commercial-scale polyester recycling plant.
 
Project Re:claim is a joint venture between the UK’s largest charity textile collector, The Salvation Army, and leading circularity specialists Project Plan B. The plant opened in the UK in January 2024, and presents huge opportunities for brands to transition to textile-to-textile manufacturing models.
 

Vision and technology are the key ingredients of a ground-breaking school blazer that is showing how businesses can move to a circular textiles economy.  
 
While many brands are grappling with the complexities of inevitable legislation and engrained business models, leading school uniform producer, David Luke, has launched a fully recyclable ‘circular’ school blazer that is designed to be recycled through Project Re:claim, the world’s first commercial-scale polyester recycling plant.
 
Project Re:claim is a joint venture between the UK’s largest charity textile collector, The Salvation Army, and leading circularity specialists Project Plan B. The plant opened in the UK in January 2024, and presents huge opportunities for brands to transition to textile-to-textile manufacturing models.
 
David Luke’s circular blazer has been introduced to the brand’s successful Eco-uniform range which has sold over 1.7 million Eco-blazers in the last decade. Up until 2023, David Luke’s Eco-blazer, like many recycled garments, has been made from recycled plastic bottles. But the company has been working with Tim Cross, CEO of Project Plan B and the Circular Textiles Foundation, to bring the 100% recyclable blazer to market.
 
Tim Cross said: “David Luke has grasped the opportunity to embed 100% recyclable and 100% recycled garments into their range, starting with the school blazer. We now have the technology to enable their blazers to be recycled without any separation of the garment, making it an efficient recycling process. The team at David Luke has worked tirelessly with their manufacturers to create a blazer that does not compromise on design or quality, and yet is much kinder to the environment.”
 
Every detail from the lining, buttons and zips to the inter-linings and adhesives, has been re-thought and re-designed to meet the demands of an everyday school blazer and to recycle the garment once it reaches its end-of-life. Up until now, when the blazers have eventually been handed down to siblings, or given to the local charity shop, there had been no end-of-life solution for polyester garments apart from incineration. Now, Project Re:claim can recycle the blazer to produce polyester pellets, which are then spun into yarn to be used for future David Luke circular blazers.
 
Cross continues: “David Luke has the vision to create a fully circular range, and we have the potential to supply recycled content. The possibilities are infinite in terms of the future of garment design and manufacturing.”
 
Kathryn Shuttleworth, Chief Executive of David Luke, said: “It is a natural next step for us to transition to a textile-to-textile model. We have been producing garments using recycled plastic bottles for 15 years, but we have always had an eye on developments in textile recycling and solutions for end-of-life garments.”
 
In 2020, David Luke was awarded the Queen’s award for Enterprise for Sustainable Development and in January 2023 the David Luke circular blazer achieved Circular Foundation Textile certification.
 
Shuttleworth added: “Our focus will always be on those essential ingredients for parents and children - style, durability and affordability. But we have a responsibility to change our business model to better protect children’s future and the environment. It has become our obsession to make uniforms that meet our customers’ demands. We are really excited about the future as we continue to develop our range.”
 
Majonne Frost, Head of Environment and Sustainability for Salvation Army Trading Company, said: “Our vision is to enable companies to produce uniforms, corporate wear, fashion garments and textile ranges using recycled polyester.  We have the infrastructure to collect donations at scale and we now need companies to step up. This is an opportunity for companies to make a commitment to significantly reduce their environmental impact, and David Luke are showing us how that is possible.”

More information:
uniforms Re:claim
Source:

wearepr / Re:claim

21.05.2024

Keys to Unlock the Next Level in Sustainable Fashion

On the occasion of the 15-year anniversary of the inaugural Global Fashion Summit, Global Fashion Agenda (GFA) has released a special edition of the Fashion CEO Agenda  — a strategic resource designed to steer fashion organisations towards achieving a net positive industry by 2050. In line with the 2024 theme of Global Fashion Summit, ‘Unlocking the Next Level’, this year’s Fashion CEO Agenda presents five pivotal opportunities for fashion executives and the industry at large to unlock transformative impact for people and planet.

In the 15 years since the inception of Global Fashion Summit in 2009, sustainability has evolved from a peripheral concern to a central focus in the fashion business landscape, prompting significant strides across the industry. Despite this progress, the alarming escalation of global warming and exponential rise in clothing production demand urgent and collective action from fashion industry leaders.

On the occasion of the 15-year anniversary of the inaugural Global Fashion Summit, Global Fashion Agenda (GFA) has released a special edition of the Fashion CEO Agenda  — a strategic resource designed to steer fashion organisations towards achieving a net positive industry by 2050. In line with the 2024 theme of Global Fashion Summit, ‘Unlocking the Next Level’, this year’s Fashion CEO Agenda presents five pivotal opportunities for fashion executives and the industry at large to unlock transformative impact for people and planet.

In the 15 years since the inception of Global Fashion Summit in 2009, sustainability has evolved from a peripheral concern to a central focus in the fashion business landscape, prompting significant strides across the industry. Despite this progress, the alarming escalation of global warming and exponential rise in clothing production demand urgent and collective action from fashion industry leaders.

Unlocking the next level of positive impact necessitates a comprehensive understanding of interdependencies and system-wide solutions. The 2024 edition of the Fashion CEO Agenda aims to empower fashion leaders and the wider industry to embrace five key opportunities:

  • Operationalising Sustainability
  • Redefining Growth
  • Activating Consumers
  • Prioritising People
  • Mobilising Based on Materiality

Drawing from the five priorities of the Fashion CEO Agenda — Respectful and Secure Work Environments, Better Wage Systems, Resource Stewardship, Smart Material Choices, and Circular Systems — this special edition highlights five cross-cutting opportunities that will help achieve the next level of progress on these priorities.

Tailored for fashion brands, retailers, and producers, this edition of the Fashion CEO Agenda differs from previous editions as it focuses on challenging norms and amplifying efforts, and serves as a crucial inflection point for the industry to foster positive outcomes for both society and the environment. By upholding the rights of workers, championing diversity and inclusivity, redefining success metrics, and reshaping growth paradigms, profound transformation is possible.
 
Federica Marchionni, CEO, Global Fashion Agenda, says: “The Fashion CEO Agenda 2024 aims to help leaders to shift their mindset, providing clear unlocks for embracing the challenges for future proofing their businesses and operations. I urgently encourage leaders to work closely with cross-functional teams, use empathy, and a values-based approach that prioritises the planet and the well-being of the people. By doing so, we secure the foundation of our businesses and deliver not only financial returns but also positive impact on the world around us.”

Through renowned events, impact programmes, and thought leadership publications, GFA consistently convenes industry pioneers, shares tangible case studies, disseminates best practices, and highlights practical tools. While recognising the enduring utility of these resources, stakeholders are now encouraged to build upon existing insights and embrace increasingly sophisticated, holistic, and human-centric opportunities to unlock the next level of industry transformation across the entire value chain.

The Fashion CEO Agenda 2024 is an openly accessible resource and available to download at the GFA’s website

Source:

Global Fashion Agenda

DITF: Digital Textile Micro Factory at drupa Photo: DITF
Automated cutting of individualized garments on a single-ply cutter
17.05.2024

DITF: Digital Textile Micro Factory at drupa

Together with international partners from industry and research, the DITF are presenting the Digital Textile Micro Factory at drupa's touchpoint textile (from May 28 to June 7, 2024). A fully networked on-demand production of sports products will be presented - from virtual design to the finished product.

One highlight is the material buffer between the printer and cutter, which links the continuous printing process with the step-by-step cutting process. At the end of the production chain, a robot arm sorts all the cut parts belonging to a product, such as the front and back sections, sleeves and collar trim of a T-shirt, into the corresponding boxes. Manual handling is only necessary in exceptional cases.

In future, digitally networked design and production chains will make it possible to react quickly and specifically to customer wishes and trends. This approach protects the environment and conserves resources: instead of producing mass-produced goods for the trash, the products are tailored precisely to requirements. At the trade fair, the carbon footprint from virtual development to the finished product will also be determined and explained using a model.

Together with international partners from industry and research, the DITF are presenting the Digital Textile Micro Factory at drupa's touchpoint textile (from May 28 to June 7, 2024). A fully networked on-demand production of sports products will be presented - from virtual design to the finished product.

One highlight is the material buffer between the printer and cutter, which links the continuous printing process with the step-by-step cutting process. At the end of the production chain, a robot arm sorts all the cut parts belonging to a product, such as the front and back sections, sleeves and collar trim of a T-shirt, into the corresponding boxes. Manual handling is only necessary in exceptional cases.

In future, digitally networked design and production chains will make it possible to react quickly and specifically to customer wishes and trends. This approach protects the environment and conserves resources: instead of producing mass-produced goods for the trash, the products are tailored precisely to requirements. At the trade fair, the carbon footprint from virtual development to the finished product will also be determined and explained using a model.

More information:
DITF drupa cutting system
Source:

Deutsche Institute für Textil- und Faserforschung (DITF)

The Salvation Army: Clothing drives at Marathon Events Photo: unsplash, Miguel A Amutio
13.05.2024

The Salvation Army: Clothing drives at Marathon Events

London Marathon Events (LME) partnered with the Salvation Army Trading Company (SATCoL), the trading arm of The Salvation Army, to collect discarded participant clothing at its event in London. On 21st April The Salvation Army collected a record 18.9 tonnes of clothing from the mass participation event.

Salvation Army volunteers and helpers supported to collect clothing discarded by participants prior to the Start line. The clothing was transported to The Salvation Army’s processing centre in the East Midlands for sorting and distribution to be resold, reused or recycled.

The profits that the Salvation Army Trading Company raise, is donated to The Salvation Army to continue to support the work they do across the UK.

The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.

The Salvation Army team will continue with the clothing collections at the following events this year:

London Marathon Events (LME) partnered with the Salvation Army Trading Company (SATCoL), the trading arm of The Salvation Army, to collect discarded participant clothing at its event in London. On 21st April The Salvation Army collected a record 18.9 tonnes of clothing from the mass participation event.

Salvation Army volunteers and helpers supported to collect clothing discarded by participants prior to the Start line. The clothing was transported to The Salvation Army’s processing centre in the East Midlands for sorting and distribution to be resold, reused or recycled.

The profits that the Salvation Army Trading Company raise, is donated to The Salvation Army to continue to support the work they do across the UK.

The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.

The Salvation Army team will continue with the clothing collections at the following events this year:

  • Ford RideLondon on Sunday 26 May
  • The Big Half on 1 September
  • The Vitality London 10,000 on 22 September
  • The Royal Parks Half on 13 October
Source:

Salvation Army Trading Company Ltd (SATCoL)

07.05.2024

Drupa: touchpoint textile showcases textile printing solutions

By establishing touchpoint textile, drupa has created a special forum to showcase pioneering applications in digital textile printing. The highlight will be the Digital Textile Micro Factory – a fully connected, integrated process chain starting with the customer enquiry and design through to large-format digital textile printing.

touchpoint textile represents drupa’s growing expansion into new markets comprising such segments as packaging production, large-format or industrial and functional printing next to packaging production. All of these segments are undergoing the same transformation processes and offer enormous growth potential. The special forum revolves around the opportunities and challenges of digital textile printing, brings together renowned exhibitors, industry partners and brand owners and provides scope for cross-industry cooperation, new projects as well as product and manufacturing ideas. The operational content partners of touchpoint textile include the German Institutes for Textile and Fibre Research Denkendorf (DITF), as Europe’s largest textile research centre, as well as ESMA, the European Specialist Printing Manufacturers Association.

By establishing touchpoint textile, drupa has created a special forum to showcase pioneering applications in digital textile printing. The highlight will be the Digital Textile Micro Factory – a fully connected, integrated process chain starting with the customer enquiry and design through to large-format digital textile printing.

touchpoint textile represents drupa’s growing expansion into new markets comprising such segments as packaging production, large-format or industrial and functional printing next to packaging production. All of these segments are undergoing the same transformation processes and offer enormous growth potential. The special forum revolves around the opportunities and challenges of digital textile printing, brings together renowned exhibitors, industry partners and brand owners and provides scope for cross-industry cooperation, new projects as well as product and manufacturing ideas. The operational content partners of touchpoint textile include the German Institutes for Textile and Fibre Research Denkendorf (DITF), as Europe’s largest textile research centre, as well as ESMA, the European Specialist Printing Manufacturers Association.

Digital Textile Micro Factory: on-demand and virtual products – on the path towards sustainable production
In cooperation with 12 partners from industry and research the DITF will demonstrate a Digital Textile Micro Factory live at drupa and, hence, a fully connected, integrated process chain from design to finished product. This will present new possibilities for digitalisation and direct customer involvement, for instance in the form of 3D apparel simulations complete with links to design networks for creative input. Digital workflows and virtual products are integrated directly in the manufacturing process. As a special highlight for all trade visitors the technology partners of this Micro Factory will demonstrate an automated on-demand production, textile printing, cutting and sorting – without any manual interaction. Such decentralised and digitally connected design and production chains will enable the textile industry to respond to customers’ requests and trends in a more targeted manner in future. This means, touchpoint textile 2024 technologically points the way to a future without shelf-warmers. In addition, the carbon footprint for the complete process from virtual development to finished product will be modelled and presented at the trade fair.  

2024 will see the design competition “drupa – textile design talents” being held for the first time. This was conceived of by the DITF and will be implemented by the partner Mitwill. This provides up-coming textile designers and newcomers with a unique opportunity to introduce their ideas and visions to a professional audience.

Broad industry support
A project as comprehensive as the Micro Factory requires many strong partners. The companies “on board” here include: Assyst/Germany (3D simulation for digital apparel twins), Mitwill Textiles Europe/France (creative design network), D.G.I. Digital Graphics Incorporation/South Korea, Multi-Plot Europe/Germany (large-format textile printing), LEONHARD KURZ Stiftung/Germany, Zünd/Switzerland (digital cutting), robotfactory/Denmark, Asco/The Netherlands (presenting an innovative buffer solution between digital printing and cutting, automated sorting of cut parts from the cutter by robotfactory) as well as Brother/Japan (for small-format textile printing and bonding technology). Vaude and berger textiles will be sponsoring the touchpoint. Another key partner is the Albstadt-Sigmaringen University that is supporting the project as a conceptual sponsor and which has set itself the clear mission to incorporate these new topics into its curriculum. This means the staff of the future will be geared up to the new challenges ahead.

Another partner of touchpoint textile is the European Specialist Printing Manufacturers Association (ESMA), which is responsible for the lecture programme. ESMA represents industrial, functional and specialist printing and acts as an organiser of educational events in the field of textile printing. At drupa speakers from research, development, and industry will address issues related to printing and finishing techniques, workflows, market developments and sustainability, to name but a few. The focus will also be on trends and applications that unlock ever new potential through the interplay of digital printing and textile printing substrates. The lectures are divided into the categories Research, Finishing, Print Systems & Hardware, Substrates, Inks & Chemistry and Software & Electronics. Assyst, for example, will deliver talks on the virtual development of apparel as well as the research project ECOShoring, which is funded by the “Deutsche Bundesstiftung Umwelt” – DBU (German Federal Environmental Foundation) and focuses on personalised and on-demand sustainable manufacturing. Other speakers represent Adobe, Balta Group, Barbieri Electronic, Brother, Centexbel, CST, DITF, Fujifilm Speciality Ink Systems, HS Albsig, Kornit Digital, Meteor Inkjet, Mimaki, Mitwill, Multiplot, Print-Rite, RWTH Aachen, Seiko Instruments, Tiger Coatings, Xaar, Zünd and the list is updated on regular basis.

drupa will be held at the Düsseldorf Exhibition Centre from 28 May to 7 June 2024.

Source:

Messe Düsseldorf

adidas: Tennis Collection for Paris 2024 (c) adidas AG
Felix Auger Aliassime
06.05.2024

adidas: Tennis Collection for Paris 2024

adidas introduces its 15-piece SS24 Paris Collection ahead of the 2024 clay season. Built to help players adapt to clay court conditions, the collection includes a core 8-piece range of apparel and footwear to help raise awareness of adidas’ annual Move For The Planet activation.

Designed to be played in seasonably warm Parisian temperatures, the collection features HEAT.RDY technology – breathable and lightweight fabrics that maximize airflow, to help keep players feel comfortable on court. Meanwhile increased mobility is unlocked thanks to adidas’ FreeLift Construction – a paneled fabric structure under the armpits – that enables greater freedom of arm movement during play while preventing the hems from riding up.

The pieces have been intentionally paired back, using zero prints to allow other bolder design features to make maximum impact, through striking color blocking, engineered paneling and textured fabrics. White and black panels on the garments emulate classic tennis court lines, highlighted by black bonding seams, meanwhile a stimulating Orange ‘Spark’ is used throughout to foster a sense of joyful energy for players during high-pressure games.

adidas introduces its 15-piece SS24 Paris Collection ahead of the 2024 clay season. Built to help players adapt to clay court conditions, the collection includes a core 8-piece range of apparel and footwear to help raise awareness of adidas’ annual Move For The Planet activation.

Designed to be played in seasonably warm Parisian temperatures, the collection features HEAT.RDY technology – breathable and lightweight fabrics that maximize airflow, to help keep players feel comfortable on court. Meanwhile increased mobility is unlocked thanks to adidas’ FreeLift Construction – a paneled fabric structure under the armpits – that enables greater freedom of arm movement during play while preventing the hems from riding up.

The pieces have been intentionally paired back, using zero prints to allow other bolder design features to make maximum impact, through striking color blocking, engineered paneling and textured fabrics. White and black panels on the garments emulate classic tennis court lines, highlighted by black bonding seams, meanwhile a stimulating Orange ‘Spark’ is used throughout to foster a sense of joyful energy for players during high-pressure games.

The collection will be worn by athletes including Caroline Wozniacki , Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Stefanos Tsitsipas , Felix Auger Aliassime, Jason Wu and Martin de la Puente.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

Texworld Apparel Sourcing Paris taking place in July (c) Messe Frankfurt France
29.04.2024

Texworld Apparel Sourcing Paris taking place in July

Texworld Apparel Sourcing Paris opens its doors from 1 to 3 July at Paris Expo Porte de Versailles. More than a thousand exhibitors from the world's major sourcing countries will be offering inspirational sources for building collections for 2025-2026. This season's show will focus on suppliers of innovative products and solutions for high-performance and sustainable fashion.

Yarn in the spotlight
Taking us further upstream in the industry and for the first time at the Parisian trade shows, a pavilion featuring yarn producers will be found at the exhibition. Co-organised with Yarn Expo, a Shanghai show in the Messe Frankfurt galaxy, this dedicated pavilion will feature companies from China, India, Pakistan and Taiwan.

Texworld Apparel Sourcing Paris opens its doors from 1 to 3 July at Paris Expo Porte de Versailles. More than a thousand exhibitors from the world's major sourcing countries will be offering inspirational sources for building collections for 2025-2026. This season's show will focus on suppliers of innovative products and solutions for high-performance and sustainable fashion.

Yarn in the spotlight
Taking us further upstream in the industry and for the first time at the Parisian trade shows, a pavilion featuring yarn producers will be found at the exhibition. Co-organised with Yarn Expo, a Shanghai show in the Messe Frankfurt galaxy, this dedicated pavilion will feature companies from China, India, Pakistan and Taiwan.

A Leather trends area at Leatherworld, partnerships at Avantex
As in previous summers, this season’s show will bring together all the different aspects of Texworld Apparel Sourcing Paris. Leatherworld, the platform dedicated to leather sourcing, is announcing the return of a South African pavilion. This area will also host a Leather Trends area created and run by Italian publisher Edizioni AF, a specialist in the leather industry. Particular attention will be paid to the design processes and choice of materials used by Italian accessories and footwear manufacturers.

A number of new features are also expected in the Avantex innovations area: Partnerships with the IFA Paris fashion design school, the TCBL association and the TUV Rheinland certification body, which will showcase  solutions in sustainable fashion and textiles, and provide an opportunity to discuss these issues at expert round tables.

Furthermore, the fair will be showcasing Texpertise Econogy, the sustainable economy approach developed by the international Messe Frankfurt group to guide visitors in their sourcing choices. Following its launch in February, the upcoming event will continue to promote sustainability with a number of features and provide a platform for green pioneers.

Source:

Messe Frankfurt France

adidas reveals Adaptive Wheelchair Basketball Uniforms (c) adidas AG
24.04.2024

adidas reveals Adaptive Wheelchair Basketball Uniforms

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

The new wheelchair basketball jersey and shorts feature ergonomic advancements in pattern engineering, specifically tailored for seated positions to reduce bulk and increase comfort. Materials were selected based on detailed athlete feedback sessions and data analysis to unlock performance for seated athletes. The uniform features lightweight woven front panels for durability and full mesh back panels for breathability. Focus on the fit was paramount to deliver a uniform that felt light and comfortable.

Players of both genders have actively participated in rounds of feedback and ergometer testing sessions to measure maximum speed over pushes, providing the adidas team with invaluable insights into the mechanics of speed that will inform future research and development. In addition, the feedback was used to measure fit, performance, durability, and overall comfort to make the uniforms match the needed requirements. Finally, through the validation process, the PNW Reign basketball team confirmed that adapted patterns have been proven to reduce fabric bulk, decrease heat build-up and enhance confidence.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

Nyon traceability Grafik RadiciGroup
23.04.2024

RadiciGroup: a Physical and digital nylon traceability

RadiciGroup announced the launch of the first physical and digital nylon traceability project at Techtextil 2024. A gilet made from the yarn manufactured in one of the Group’s European industrial sites, which, thanks to a QR code on the garment, can reveal its origin and display information about its production process.

Product traceability is a key element in guaranteeing transparency along the entire supply chain, as it means each stage of production – from spinning to weaving and from packaging through to retail – can be monitored and recorded. The project, made possible by a partnership with FibreTrace, allows manufactured nylon yarns to be traced both physically and digitally. In fact, RadiciGroup inserts a tracer (an inorganic additive) that is uniquely associated with the yarn and remains identifiable throughout all stages of processing – on both the fabric and the finished garment. Naturally, the tracer does not alter the esthetical, functional and technical performance of the yarns in any way.

RadiciGroup announced the launch of the first physical and digital nylon traceability project at Techtextil 2024. A gilet made from the yarn manufactured in one of the Group’s European industrial sites, which, thanks to a QR code on the garment, can reveal its origin and display information about its production process.

Product traceability is a key element in guaranteeing transparency along the entire supply chain, as it means each stage of production – from spinning to weaving and from packaging through to retail – can be monitored and recorded. The project, made possible by a partnership with FibreTrace, allows manufactured nylon yarns to be traced both physically and digitally. In fact, RadiciGroup inserts a tracer (an inorganic additive) that is uniquely associated with the yarn and remains identifiable throughout all stages of processing – on both the fabric and the finished garment. Naturally, the tracer does not alter the esthetical, functional and technical performance of the yarns in any way.

In terms of digital traceability, during the production stages a scanner detects the presence of the tracer and can transmit the data relating to provenance onto a dedicated digital platform. Finally, the consumer, via a QR code, can access the digital platform that provides all information concerning the provenance of the product and its journey through the supply chain.
 
“This project is the result of almost two years’ work by our Research & Development team. We’re very proud to bring to the market the first physical and digital nylon traceability solution and we plan to extend this initiative to other fibres produced by the Group,” emphasised Filippo Bona, R&D Manager of RadiciGroup Advanced Textile Solutions.

More information:
Radici RadiciGroup nylon
Source:

RadiciGroup

Emanuel Gunnarsson, University of Borås Photo University of Borås
19.04.2024

Healthcare: Solution for smart textile production

Smart textiles have the potential to revolutionise healthcare. In his doctoral thesis in textile technology at the University of Borås, Emanuel Gunnarsson presents unique solutions to the bottleneck that has long inhibited the market.

With an ageing population, increasing demands are being placed on healthcare and smart textiles can offer a solution where only imagination sets limits. “The long-term goal of most smart textiles is for them to be so easy to use that the user doesn't think of them as anything more than regular garments. No special procedure should be needed to use them. If we succeed in that, we won't burden healthcare by having healthcare personnel administer vital parameter monitoring such as blood pressure and pulse, as the user can handle it themselves,” said Emanuel Gunnarsson.

In his work, he has investigated how a t-shirt for measuring heart rhythm and movement patterns, and garments for electrostimulation, can be produced in a single step. This involves the connection between the contact surfaces (electrodes), the insulated conductive paths between the electrode and the contact point, and the electrical measuring equipment required.

Smart textiles have the potential to revolutionise healthcare. In his doctoral thesis in textile technology at the University of Borås, Emanuel Gunnarsson presents unique solutions to the bottleneck that has long inhibited the market.

With an ageing population, increasing demands are being placed on healthcare and smart textiles can offer a solution where only imagination sets limits. “The long-term goal of most smart textiles is for them to be so easy to use that the user doesn't think of them as anything more than regular garments. No special procedure should be needed to use them. If we succeed in that, we won't burden healthcare by having healthcare personnel administer vital parameter monitoring such as blood pressure and pulse, as the user can handle it themselves,” said Emanuel Gunnarsson.

In his work, he has investigated how a t-shirt for measuring heart rhythm and movement patterns, and garments for electrostimulation, can be produced in a single step. This involves the connection between the contact surfaces (electrodes), the insulated conductive paths between the electrode and the contact point, and the electrical measuring equipment required.

“This, as far as we know, has never been described before. We are completely convinced that this is the solution to a significant bottleneck when it comes to getting the smart textile market going in earnest,” said Emanuel Gunnarsson.

His work has resulted in two different simple ways to produce smart textiles. He demonstrates that sensors can be integrated using standard textile manufacturing methods. The research also includes criticism of some of the methods used to measure the functionality of smart textiles, and advice on how to do it better instead.

“The next natural step will be to see how these garments cope with one of the toughest challenges a garment faces, namely washing. Especially as these garments must be worn closest to the skin, they will need to be washed relatively often,” said Emanuel Gunnarsson.

Studies from other universities indicate that the yarns used to measure signals from the body do not withstand many washes, but after a small pilot study, Emanuel Gunnarsson is hopeful of the opposite.

Source:

University of Borås

adidas: Official Team Wear for Paris 2024 (c) adidas AG
19.04.2024

adidas: Official Team Wear for Paris 2024

adidas unveils the team kits that will be worn at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, all adidas teams and athletes are united under a design DNA that celebrates the unique identities of each nation.

All athletes share a passion for their sport, but this internal fire burns brightest around major international tournaments. In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 15 officially sponsored teams. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of color

Beyond team kits, adidas’ offering extends to the 2024 athlete pack – a 49-strong footwear collection which equips athletes across 41 different disciplines – more than 20 of which may be seen during the field of play this summer.

adidas unveils the team kits that will be worn at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, all adidas teams and athletes are united under a design DNA that celebrates the unique identities of each nation.

All athletes share a passion for their sport, but this internal fire burns brightest around major international tournaments. In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 15 officially sponsored teams. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of color

Beyond team kits, adidas’ offering extends to the 2024 athlete pack – a 49-strong footwear collection which equips athletes across 41 different disciplines – more than 20 of which may be seen during the field of play this summer.

More information:
adidas AG adidas Sportswear
Source:

adidas AG