From the Sector

DOMOTEX, the leading trade fair for flooring, is launching with an expanded concept, establishing itself as the "Home of Flooring and Interior Finishing." From 2026 onwards, DOMOTEX will take a more holistic approach to flooring and interior construction with six new product categories.

In addition to its flooring segments, DOMOTEX is expanding its portfolio to include ceramic tiles, wall and ceiling elements, paints and coatings, wallpapers, outdoor flooring, and sun protection & shading.

"Flooring is our DNA – and in 2026, we are showcasing it with an even broader offering. With our new concept, we are responding to the evolving demands of the market and creating synergies across all trades. DOMOTEX is becoming a one-stop shop for all stakeholders – from retail and trade to craftsmen and architects. We offer a unique format that brings flooring, walls, and ceilings together, putting the entire interior finishing sector in the spotlight. The industry has already shown strong interest, and we have secured key players early on. The positive feedback confirms that we are on the right track," says Sonia Wedell-Castellano.

New Special Formats and Participation Opportunities
To better meet the industry's needs, DOMOTEX is not only expanding its themes but also introducing new, tailor-made formats for exhibitors and visitors.

In addition to the Green Collection, which highlights sustainable materials, the newly introduced Acoustics Special Show will showcase innovative solutions for optimal room acoustics—featuring modern materials and practical applications for architecture, planning, and craftsmanship.

Furthermore, DOMOTEX is introducing specialized participation formats:

• Wall & Color Park: Brings international manufacturers of paints, coatings, and wallpapers together with key target groups from trade, craftsmanship, and architecture.
• Retailers Park: A proven format that provides retailers and specialty stores with a platform to discover new products and trends and strategically expand their assortments.
• Tiles Plaza: Located in Hall 22, this area will provide a dedicated stage for ceramic tiles within DOMOTEX for the first time.
• Architects Space: A key hotspot for manufacturers targeting architects, covering both established and emerging themes.
• DIY Boulevard: Showcasing products specifically designed for the DIY and home improvement market.

These formats will be complemented by Mood Spaces, offering immersive trend experiences, as well as the Carpet Design Awards, which recognize outstanding handmade carpets.
New Dates and Biennial Cycle

Starting in 2026, DOMOTEX will take place every two years. This new cycle aligns with the specific needs of the flooring sector, allowing for better planning and a stronger focus on innovations. The next event is scheduled for January 19–22, 2026, at the Hannover Exhibition Grounds. For the first time, the exhibition will run from Monday to Thursday, a deliberate change based on exhibitor and visitor feedback. While weekends were historically important for the retail sector, market structures and work-life balance have evolved significantly.

Heimtextil kicks off the new trade fair year with over 3,000 exhibitors from 65 countries. At the opening, architect and designer Patricia Urquiola presented her installation ‘among-us’ at Heimtextil.

“The steady growth and the very high level of internationality confirm the strength of Heimtextil. As leading international trade fair for home and contract textiles and textile design, it is an indispensable partner for the global industry – this is more important today than ever before. Especially in challenging times, Heimtextil offers companies the opportunity to strengthen their market position: through international visibility, the identification and realisation of potential and the development of new global business partners”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Visitors to the leading trade fair for home and contract textiles find a globally unique range of products on 16 hall levels. This spans from wallpapers, upholstery fabrics, mattresses and sleep systems, towelling products, textile designs, fibres and yarns to carpets. The Carpets & Rugs area counts three times as many exhibitors in 2025 and is growing by several hall levels.  

The Heimtextil Trends 25/26, curated for the first time by the Milan-based design platform Alcova, offer inspiration and sustainable solutions. In the Trend Arena in Hall 3.0, they are spectacularly staged. They are looking at material qualities, colours and innovative production processes.

The content programme covers the most important industry topics. It addresses different visitor groups – from retailers, wholesalers, industry, designers, furniture and bedding shops, interior architects, interior designers, architects, contract furnishers and many other decision-makers. At the Retail Stage in Hall 12.1, topics ranging from sleep and sustainability to AI in retail and optimising the customer experience are being highlighted. The Texpertise Stage in Hall 4.0 focuses on materials for contract furnishings, trends in hotel design, carpets and the Heimtextil Trends 25/26.

Installation by Patricia Urquiola: design concepts for retail and hospitality
At the Heimtextil opening press conference, star designer and architect Patricia Urquiola presented her design installation ‘among-us’ in Hall 12.0. The area contains products made specially for Heimtextil. For example, a hanging carpet created by the traditional dhurrie technique. Patricia Urquiola developed the unique pieces together with partners such as Kettal, Moroso, cc-tapis, Aquafil and Cimento®. Embedded in the installation, they show retail and hospitality the possibilities opened up by the textile design of tomorrow. Patricia Urquiola emphasises holistically designed rooms and objects, living areas that merge seamlessly as well as materiality and versatility.

“‘among-us’ is a convivial and intuitive textile installation that shows the evolving possibilities of textiles, exploring their hybrid potentials across various scales – from product design to one/off pieces. The title, among-us, refers to the concept of being together and reflects the intent of the installation to celebrate hybrid new relations”, explains Patricia Urquiola.

In ‘among-us’, physical and virtual worlds merge through a grid on the floor inspired by drafting software. At the centre are textile elements in abstract and organic forms such as a sofa or an upholstered sculpture. They demonstrate the interplay of materials and technologies. Screens show their virtual counterparts and encourage interaction. At the same time, ‘among-us’ shows how textile innovations influence design processes. Textiles combine functionality, aesthetics and sustainability and create unique possibilities. The installation also shows how traditional craftsmanship can be integrated into the design of spaces and products.

Doors will open next week for trade fair Intertextile Shanghai Home Textiles, with over 900 exhibitors from 15 countries and regions set to welcome global buyers at the National Exhibition and Convention Center (Shanghai) 14 – 16 August. Leveraging its 30 years of expertise in the home and contract textiles industry, the Autumn Edition will serve as a sourcing platform for industry players to forge impactful business partnerships and exchange market insights.

With the fair spanning 100,000 sqm of exhibition space in Halls 5.1, 5.2, 6.1 and 6.2, visitors are preparing to explore the entire home and contract textile spectrum at the gateway to Asia’s home living. To help buyers streamline their sourcing and maximise relevant business opportunities, 14 product zones will be set up, each spotlighting in-demand segments within the industry. These zones and their exhibitors include:

• Bedding: Ideaz Lifestyle Limited, Kageyama & Co Ltd, Shaoxing Chuanshi Home Textile Company Limited, Zhangjiagang Coolist Life Technology Co Ltd, Zhejiang Huaxing Feather & Down Products Co Ltd
• Carpets & rugs: Beijing Home Value Co Ltd, Beijing U-living Home Decoration Co Ltd
• Curtains & curtain fabrics: Dongjae Co Ltd, JWL FABRICS CO LTD, Textile Depo Co Ltd, Xi'an Zhong Yang Window Blinds Article Co Ltd, Zhejiang XIDAMEN New Material Co Ltd
• Designer studios: Fine Art Inc, IKT Surfaces and Textures SL, Tela's Design Lda
• Editors: Beijing Ya Da Home Decoration Articles Co Ltd, Prestigious Textiles (Shanghai) Limited, Raffinato Shanghai Ltd Corp
• Leather: Anhui Anli Material Technology Co Ltd, Dongguan ARA Manufacture Co Ltd, Scope Leather Company, Zhejiang Changfeng New Material Co Ltd
• Upholstery & sofa fabrics: Hangzhou Eastern Fabric Co Ltd, Mobus Fabrics Ltd, Suzhou Larbene Textile Co Ltd, Zhe Jiang Maya Fabric Co Ltd

In addition, specialised product zones for accessories, textile design, intelligent equipment, loungewear & bath, sun protection, table and kitchen linen, trade publications, and whole home products will further enrich buyers‘ sourcing experiences.

In the 30th year’s edition, buyers will have the opportunity to procure products from suppliers covering 15 countries and regions across Asia, Europe and North America. International exhibitors such as Advansa Marketing GmbH (Germany), Elastron Group (Portugal), Mobus (UK) and Morgan (USA) are set to participate.

Additionally, the newly introduced Uzbekistan Pavilion will showcase locally distinctive products, while the returning Türkiye Pavilion and Belgium Zone will also be present. Key exhibitors in these areas include:

• Türkiye Pavilion: organised by Uludag Textile Exporters’ Association (UTIB), including Aleran Tekstil (Bona Home), Kucukcalik Tekstil and Weavers Tekstil.
• Belgium Zone: exhibitors include CTF2000 and Love Home Fabrics.
• Uzbekistan Pavilion: organised by Trade Development Company JSC, comprised of suppliers such as Great Kokand and Sam Rafoat Tekstil.

Buyers from 75 countries and regions have already pre-registered. Furthermore, 11 buyer delegations from 15 countries, including India, Indonesia, Japan, Malaysia, Morocco, Myanmar, Philippines, Poland, Russia, Spain, Thailand, Vietnam and more will augment the premier platform's diversity, and provide invaluable connections for building global business partnerships.

Four themes shaping the future of the industry
This year, the fair will stage a slate of concurrent events, organised around four central themes pivotal to the industry's growth. Key events on the agenda include:

Design Inspiration
The display area illustrating the central aspects of the upcoming Trends 2025 ‘Healing Home’ concept will be located in Hall 6.1 – the main focus of an exclusive tour guided by the trend designer. About Healing, the featured six-designer panel discussion on Day 1 afternoon, will further delve into the healing theme from an international perspective.

Other highlighted seminars, awards ceremonies and display areas include: 30th China Home Textiles Design Festival & Designer Recommended Brand Awards; China Intangible Cultural Heritage of Textile Exhibition; Design for Fun, Using Playful Methods to Support Sustainable Development by Mr You Zhou; Psychology at Play in Design by Ms Pallavi Dean, and Weaving Paths to Sustainability: the Impact of Textile in Interior Spaces by Mr Saverio Quaia.

Business O2O
Conducted by Ms Esra Lemmens, the theme’s highlighted seminar is titled Unlocking Opportunities: Successful Business Strategies for the Middle Eastern Design Market. Along with the 10th Home Textiles and Furniture Industry Ecological Integration Forum, the events under this theme will explore effective business strategies across sectors on Day 1 afternoon.

Industry Empowerment
Bridging Borders: A Designer x Producer Talk on Sustainability will bring together designers and manufacturers from the East and West to address sustainability challenges and strike a balance among all stakeholders – this round table discussion is scheduled for Day 2 afternoon.

Textiles & Technologies
Within the Econogy Talks umbrella, the Sustainable Fibre Forum in Home Textiles will provide a platform for green producers such as 3M, Advansa, and Indorama to share their latest eco-friendly innovations with home textile applications. Moreover, attendees interested in integrating sustainability into their Messe Frankfurt trade fair involvement, can gain insights on the Texpertise Econogy programme during an extensive session held on Day 2 morning.  

Beyond the stage, the 7th China International Fibre Art Exhibition will present artisic creations in its display area in Hall 5.1, with previous iterations well-received by fairgoers.

Intertextile Shanghai Home Textiles will mark its 30-year milestone at the National Exhibition and Convention Center (Shanghai) this autumn, from 14 – 16 August 2024. With industry players from around the world gearing up to join this year’s anniversary edition, the showcase will feature returning pavilions, a new product zone, and exhibitors with a wide range of fabrics and more.

30th anniversary celebration
With the ‘Intertextile’ brand present in the Chinese textile market since 1995, increasing market demand, both domestically and internationally, has contributed to the consistent upward trajectory of Intertextile Shanghai Home Textiles – Autumn Edition.

By utilising advanced technologies and abundant resources, China has earned its global reputation as one of the major manufacturing hubs for home textile products. Chinese home textile exports reached over USD 4.8 billion in the first two months of 2024, a year-on-year increase of 13.7%[1], demonstrating a welcome recovery. On the other hand, the country’s huge population, coupled with its increasing per capita textile consumption and home renovation projects, is providing a plethora of business opportunities for international suppliers to discover.

Featured zones and country pavilions
At this special edition, a new product zone will be unrolled for the first time–the Carpets & Rugs Zone. Set to feature various related products, the rising demand for these floor coverings has prompted the birth of this new featured zone. Meanwhile, the sought-after Designer Studio will return to help buyers achieve product-specific sourcing goals. Furthermore, with carpets, curtains, sun protection, leather, and many more home textiles all zoned accordingly under one roof, buyers will be able to source from a full range of products.

The Belgium and Türkiye Pavilions will once again showcase various product series from premium brands, alongside a comprehensive list of domestic exhibitors and multiple standalone international suppliers set to present their latest innovations and designs.

Beyond exhibitors’ booths, the fair’s anticipated fringe programme will showcase innovations and discuss market trends, such as broadly discussed AI and sustainability topics, to help fairgoers stay ahead of the curve. Simultaneously, the Danish trend agency SPOTT, founded by Ms Anja Bisgaard Gaede, also the leading trend agency for Heimtextil 2024, will be collaborating with the fair for the first time this year. The organisation will present an innovative trend area, set to illustrate design inspiration and industry direction for the upcoming season, through a series of creative displays. In addition, Mr Shen Lei, Founder and Design Director of Interior Architects Design, and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will be returning this year to delve into design topics via his seminar.

^[1] Tnc.com.cn：Analysis of China’s home textile exports from January to February 2024. https://www.tnc.com.cn/info/c-001001-d-3742104.html

From 11 to 14 January 2024, the global carpet and flooring industry will meet at the Hannover exhibition grounds to discuss new products and current industry trends. With 1,000 international exhibitors, DOMOTEX promises a comprehensive overview of the Flooring und Carpets & Rugs sectors.

In addition to top exhibitors from the Carpets & Rugs sector, numerous global brands from the flooring industry will be exhibiting.
Well-known and long-standing exhibitors such as Area Floors, Amorim, Lamett, Li & Co, Camsan, Design Parquet, CFL Flooring, AGT, Forestry Timber, STP, SWISS KRONO, Decospan, Massive Holding, Floorify and Granorte have confirmed their participation. However, new exhibitors or those who have not participated for several years are also back in 2024 – including Kronospan and Kaindl, mFlor, Onefloor, Republic, Classen, Gerflor and MeisterWerke. From the field of application and installation technology, Neuhofer, SELIT, Välinge, Estillon, Shaper Origin, ADESIV, KLEIBERIT and i4F have also announced their participation.

In addition to the main exhibition, DOMOTEX will offer a variety of side events designed to provide important impulses for the day-to-day business of all trade visitors

THE GREEN COLLECTION
For the second time, THE GREEN COLLECTION in Hall 23 will highlight the latest developments in the fields of sustainability, circular economy and environmental protection in the carpet and flooring industry for visitors to experience first-hand. The special display includes current research projects by TFI Aachen, a haptic material show by raumprobe and product presentations by companies such as Uzin Utz, Classen and Gerflor.

RETAILERS‘ PARK
In collaboration with DECOR-UNION and the MEGA Group, DOMOTEX will be expanding its portfolio to include the two product segments "wall" and "ceiling" for the first time. In addition to other flooring suppliers, the RETAILERS' PARK in Hall 19/20 will feature products for holistic interior design, including paints and coatings from Südwest, Meffert and PPG Coatings as well as wallpapers from AS and Erfurt. Participants can also look forward to practical solutions for their day-to-day business, presented in the area's own user forum through hands-on live demonstrations.

DOMOTEX on Stage
The conference program in Hall 23 features experts from the retail sector, associations, architecture, interior design, trade and politics, who will offer a holistic view of the topics of the future for the entire industry. On Friday, 12 January, German politician and member of the European Parliament Reinhard Bütikofer will give a presentation on the European Green Deal. Joachim Stumpp, Managing Director of raumprobe, and Chiara Rodriguez from Materially will report on sustainable materials. In addition to sustainability, topics relating to trends, new work and the shortage of skilled workers will also play a keyrole at DOMOTEX on Stage.

B.I.G. Yarns unveils its new “SustainableYarns” platform, with Clerkenwell Design Week visitors the first to be invited to get on board and focus on what matters most for the design and manufacture of sustainable soft floorings.

The expert in polyamide (PA) 1 step 3 ply yarns offers a range of options for manufacturers to introduce sustainable yarns into carpet solutions and reach sustainability targets faster and more efficiently.

The Sustainable Yarns range creates opportunities to design with recycled content yarn (EqoCycle), to work with renewable resources (EqoBalance), and, following the launch of new polyamide 6 (PA6) EqoYarn at Clerkenwell Design Week, to also leverage the low-impact value chain.

New addition EqoYarn is a new low-impact PA6 carpet yarn based on the most recent innovations in polymer production, which enable yarn manufacturers to lower their carbon footprint by nearly 50% and give carpet manufacturers more options to reduce their impact.

For its EqoYarn Bulk Continuous Filament (BCF) production process, B.I.G. Yarns has selected the few best-in-class partners that have made major steps forward in terms of sustainability, and reduced their greenhouse gas emissions thanks to continuous investments in process efficiency, green energy, heat optimization and waste reduction. The result is EqoYarn with a carbon footprint of 4 kg CO2 eq/kg yarns, which is a CO2 reduction of up to 50% compared to conventional PA yarns.

EqoBalance PA6 yarns enable customers to reach an even higher CO2 reduction of up to 75%. Manufactured with polymers made from renewable resources such as organic waste from cooking oil instead of virgin or fossil feedstock, these yarns have a carbon footprint of 1.98 kg CO2 eq./ kg yarns. They help carpet manufacturers to create products with an extremely low carbon footprint.

EqoCycle PA6 yarns are fully recyclable and incorporate 75% recycled content originating from recycled and regenerated PA6 granules. With a carbon footprint of 4.64 kg CO2 eq./ kg yarns, they deliver the same high-quality performance of virgin PA6 yarn with the benefit of 37% CO2 reduction. EqoCycle yarns offer carpet manufacturers a sustainable alternative to help reduce the ecological footprint of their products and move towards a circular economy without jeopardizing the end-product quality.

In addition to the different CO2-reducing options, B.I.G. Yarns’ customers can access an unlimited colour range to elevate their designs. Its BCF technology for polyamide yarns, twisted and heat-set yarns, one-colour to multi-colour, between 650 and 15000 dTex, along with its colour studio, are available to support their creation of customised collections.

Turkish company, Makroser Tekstil specialises in manufacturing digitally printed carpets and over the years has become one of the leading suppliers in the sector. Utilising Mimaki’s high-performance TS300P-1800 sublimation transfer printer since 2020, the company has optimised their production potential to meet increasing customer expectations in this growing digital textile carpet market.

Alongside carpets, the company also offers other solutions to the carpet industry by producing backing and other materials

Acting as both a seller and a supplier, Makroser Tekstil has an approximate monthly output of 150,000 square meters of final product and sells about 70-80,000 square meters of intermediate goods per month. “Our market has four main pillars, including chain market groups, export, e-commerce and our own retail network. We have gained serious momentum in the sales of our final products in recent years, and we attach great importance to our sales and marketing processes, in addition to production, so to increase our profitability. We are currently exporting 35-40% of our production, and our branding and e-commerce activities show that we are making significant improvements”, says Makroser Tekstil’s co-founder, Talha Güldest.

Makroser Tekstil decided to invest in a Mimaki TS300P-1800 sublimation transfer printer back in August 2020, with the aim to strengthen their position in the digitally printed carpet market. “The investment in the TS300P-1800 has enabled us to have the capacity to respond quickly to e-commerce orders,” Güldeste commented. “Product quality is the main criterion in the supplies we provide to both online and retail outlets. We made this investment because we saw that we would increase our quality and customer satisfaction in the carpets we print. The Mimaki printer met our expectations, providing the results we wanted from the very first print after installation.” Considering the increased demand, Güldeste aims to further boost their printing capacity with investment in several more Mimaki printers.

Intertextile Shanghai Home Textiles – Autumn Edition is scheduled to hold its 28th edition at the National Exhibition and Convention Center from 15 – 17 August 2022. This leading international trade fair in Asia for home and contract textiles will continue to provide an essential business platform for the industry to meet global sourcing demands. Suppliers can now apply for a booth with an early-bird discount to showcase their trending products.
 
Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented: “We were pleased that both the Spring & Autumn editions could go ahead in 2021 to provide a strong platform for exhibitors and buyers to do business and network in person during these challenging times. To allow for global participation in the show, we will continue to offer value-adding digital solutions in the coming Autumn Edition to help international participants to stay connected with their Chinese business counterparts and open up new possibilities into the growing Chinese market. Interactive webinars, live streaming product presentations, plus the featured Online Business Matching platform, will all be featured again in the hybrid fair, along with a variety of concurrent onsite events for in-person visitors.”

The August fair is preceded by the Spring Edition which will be held from 14 – 16 April. It will take place concurrently with Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value at the same venue.

A place for the entire home textile industry to connect
The 2021 Autumn Edition welcomed 20,106 trade buyers from 41 countries & regions and 749 exhibitors from 10 countries & regions during the three-day fair. The show also saw the return of the Belgium Pavilion, where it once again introduced a selection of high-end and premium products in its 10th consecutive year of participation.

In order to allow buyers to benefit from a time-saving and effortless sourcing experience, Intertextile Shanghai Home Textiles 2022 will once again serve as a hub for an array of home textile product categories, including:

• Bedding, Bath, Kitchen & Table
• Upholstery & Sofa Fabrics
• Curtains & Curtain Fabrics
• Carpets & Rugs
• Wall
• Design & Technics
• Whole Home
• Editors
• Contract Business

Autoneum carpet systems already meet high standards of sustainable mobility due to their high content of recycled fibers. Thanks to an alternative backcoating (ABC) process, Autoneum carpets are now becoming even more environmentally friendly: By replacing the latex commonly used in standard backcoatings with thermoplastic material, the recyclability of carpets at the end of product life is further  improved. In addition, the innovative manufacturing process greatly reduces water and energy consumption and thus CO2 emissions in production.

Lightweight, textile-based carpet technologies such as Di-Light or Relive-1 significantly improve the environmental performance of carpets. For example, Di-Light-based carpets consist of up to 97% recycled PET; aside from that, they are around 20% lighter than conventional needlepunch carpets, thus contributing to lower fuel consumption and CO2 emissions from vehicles. In addition, Autoneum needlepunch carpets are now even more sustainable thanks to the innovative ABC process, which uses a thermoplastic adhesive instead of latex in the backcoating: Unlike latex, thermoplastic adhesives can be heated and melted down together with the carpet components made of pure PET at the end of the product life cycle, which facilitates recycling considerably. Furthermore, since the fibers of the thermoplastic mono-material are easier to open, carpet cut-outs can be reclaimed more easily, thereby reducing the consumption of natural resources as well as waste volumes and thus CO2 emissions. The environmental  performance of Autoneum’s needlepunch carpets, which already contain a high proportion of recycled PET, is thus further improved.

Moreover, backcoatings without latex improve the sustainability of carpets not only thanks to better recyclability at the end of the product life cycle. Since the application of the thermoplastic adhesive using the innovative ABC process consumes significantly less energy than the production of latexbased backcoatings and does not require any water at all, the environmental impact can already be minimized in the manufacturing process. Additionally, thermoplastic adhesives developed in-house by Autoneum will open up new possibilities in the future for adapting backcoatings to the individual needs of vehicle manufacturers in terms of their acoustic performance, stiffness and abrasion resistance.

Models from various customers in Europe and North America are already equipped with latex-free needlepunch carpets from Autoneum. In the near future, backcoatings with thermoplastic adhesives will also be used for Autoneum’s tufted carpets. Production of the new, even more sustainable generation of tufted carpets is scheduled to start in early 2022.

Devan is launching a new range of bio-based fragrances, named SceNTL®. The range uses traceable raw materials and an external lab has confirmed that the bio-content of the fragrances is above 85%.

SceNTL® is a unique and wide range of encapsulated fragrances that can be integrated onto the fabric and are gradually released over time. Upon release, the fragrances appeal to the senses, promoting relaxation, wellbeing and feel-good sensations.

While synthetic fragrances are composed of synthetic, man-made ingredients, natural scents and oils are created by isolating natural aroma components from raw plant materials. This also explains why every SceNTL® batch can have a slight variation in smell. As natural conditions differ from time to time, every harvest is a little different from the previous one.

Although aromatherapy is still a young and understudied domain, recent studies have shown that essential oils can indeed have neurological effects. Linalool for example, a component found in Lavender and rosewood, is found to enhance sleep, while Limonene, a component found in the peel of citrus fruits, is clinically proven to have an uplifting effect.

At this moment, the SceNTL® range is intended for low-wash items such as mattress ticking, decorative pillows, upholstery, curtains, carpets, etc. It can also be used as a natural ‘masking scent’ for products that have a strong artificial smell caused by the production process. The company is already looking into further development of other scents and broader application use.