From the Sector

In accordance with California’s Proper Labeling of Wet Wipes law (AB 818), state wastewater agencies and industry experts went deep to find out exactly what is passing through—and clogging up—municipal wastewater systems. The Responsible Flushing Alliance (RFA) alongside the California Association of Sanitation Agencies (CASA) and the Association of the Nonwoven Fabrics Industry (INDA) released the results from the largest known domestic sewage collection study conducted to reveal what’s really being flushed down the drain – and shouldn’t be.

“We took a forensic approach to this collection study, engaging industry and wastewater experts to examine our findings and determine what exactly is being flushed and how much of it,” said Adam Link, Executive Director at CASA, a co-sponsor of the Proper Labeling of Wet Wipes Law. “Now that we have the data to see what Californians are flushing and the types of non-flushable items that are causing issues within wastewater systems, local agencies can refine their public outreach and messaging to target specific problems and educate more efficiently.”

Collection and material investigation took place in October 2023 at two locations: Inland Empire Utilities Agency (IEUA) in Southern California and Central Contra Costa Sanitary District (Central San) in the greater San Francisco Bay Area in Northern California. Wastewater and wipes experts collected, sorted and identified more than 1,700 items pulled from the two locations during peak flow times. Kennedy Jenks, an independent engineering firm, designed the study and compiled the findings into the report.

Why Study What’s Being Flushed?
When products that aren’t meant to be flushed down the toilet wind up in the sewer system, it can cause serious threats to public and environmental health. In fact, estimates show that local public agencies throughout California (and the ratepayers they represent) are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by improper flushing.

“Part of keeping communities healthy requires not flushing things we shouldn’t,” said Lara Wyss, President of the RFA. “However, the data to support which non-flushable items to target as part of education campaigns has been lacking. That’s likely why when we surveyed Californians about what they are flushing, the results revealed that approximately 25% think baby wipes are flushable (which is never true) and 60% self-reported that they flushed something they knew they shouldn’t have.2 Our study results reinforce that finding, as more than 99% of materials collected were items that shouldn’t have been flushed.”

The breakdown of items collected from pipes at the two study locations included:
•    34.1% wipes labeled with the “Do Not Flush” symbol (baby wipes, cleaning wipes, makeup wipes, etc.)
•    64.9% other non-flushable items (paper towels, period products, trash, etc.)
•    0.9% wipes labeled as flushable

“We pulled material larger than 1-inch square directly from the bar screens, and it wasn’t until everything was sorted and identified that we could see what we actually had,” said Matt O’Sickey, Director of Education and Technical Affairs, INDA. “There were a lot of paper towels and baby wipes and all of the ‘Do Not Flush’ labeled wipes we collected were fully intact, showcasing why they should never be flushed.”

What Not to Flush—and How We Tell Consumers
According to the Proper Wet Wipes Labeling law, manufacturers of non-flushable wipes, including products such as baby wipes, cleaning wipes, makeup removal wipes and many others that are primarily used in a bathroom setting must include the “Do Not Flush” symbol on the front of the packaging.
The #FlushSmart consumer education campaign promotes the “Do Not Flush” symbol and provides information on what should and should not be flushed. The message shared with consumers is simple: Look for the “Do Not Flush” symbol on wipes packaging, and if you see it – throw the wipe out. Extrapolating from the results of this study, refraining from flushing “Do Not Flush” labeled wipes, paper products and feminine hygiene products would capture over 90% of items clogging sewers.

INDA, the Association of the Nonwoven Fabrics Industry, announced that nominations are open for the 2024 World of Wipes Innovation Award^®. This Award recognizes a product or technology in the wipes sector that creatively uses nonwovens. The Award will be presented at the World of Wipes^® (WOW) International Conference, June 17-20 at the Hyatt Regency Minneapolis, Minneapolis, MN.

Nominations will be accepted online through Monday, April 15^th via www.inda.org/awards/wow-innovation-award.html. Nominees will be selected from a range of products and technologies that have been commercially available two years prior to WOW 2024. Products and technologies may include end product components, fabrication techniques, or end-products that use a nonwoven technology. Award categories include dry or wet wipes, institutional or industrial wipes, raw materials, and equipment. Three finalists will present their innovations to industry leaders attending WOW on Tuesday, June 18^th. The winner will be announced Thursday, June 20^th.

INDA and EDANA, the leading trade associations representing nonwovens and related industries, joined forces to implement and support the industry’s first Quality and Audit Program (QAP) in the United States. This joint effort will increase the reach of, and support for, the program in the North American absorbent hygiene products and wet wipes industries.

Much like the harmonization of test methods years ago, this joint program has the potential to reduce complexity for both suppliers and converters of AHP and wipes. This program grew from the inefficiency of facing multiple audits from converter supplier audit programs, often assessing similar requirements, but according to differing standards.

The program went through a rigorous testing and piloting phase before being rolled out in the summer of 2022. Initially only available in Europe, the program is expanding its reach to cover Asia and the Americas.

More information is available on the EDANA website where converters and suppliers can register to take part. The program is based on a harmonized quality and hygiene standard, which facilitates an objective third-party audit. Organizations can also register to follow a training course to familiarize themselves with the standard.

• The A+A Expert Talks head into their third round

On 20 June 2023 between 10.00 am and 11.30 am experts from the fields of sustainability, circular economy, environmental protection as well as corporate fashion and product management will be presenting lectures and discussing the topics of sustainability in supply chains, standardisation and quality seals as well as the associated challenges and solutions in cooperation with German Fashion. They will thereby provide a platform for the exchange of knowledge, experience and innovative approaches.

The focus on sustainability and the circular economy reflects the growing relevance of these topics in the world of work. More and more companies recognise the need to make their business practices more sustainable and optimise the use of resources.

This Expert Talk will be presented by Irina Olm, In-House Lawyer & Counsel of GermanFashion Modeverband Deutschland e.V. and Expert for Circular Economy and CSR, who will contribute her know-how on the European level.  

Benjamin Helfritz, Head of Quality in Digital and Green Transformation, DIN – German Institute for Standardisation, will introduce participants to the new standards for the Green Transition.  
The Digital Product Passport (DPP) is needed for both the green and digital transition. However, it will only achieve its full added value if interoperability is ensured between existing and emerging systems. The use of the DPP promotes more sustainability and digital progress.

Henk Vanhoutte, Secretary General, European Safety Federation (ESF) and Lucia Mendori, Regulatory Affairs Associate / Chair ESF Working Group Sustainability will present practical examples and concrete application factors for sustainable PPE as well as solutions for sustainable jobwear. They will provide an overview of survey results from their members regarding various sustainability aspects – pointing to how the industry is treating this important topic but also flagging up the limits to the sustainability of PPE.

Lena Bay Høyland, Product Director of the Swedish workwear manufacturer Fristads Kansas will share the sustainability strategy of her company which has committed to minimise its environmental impact by targets and effective measures. The progress made by Fristads Kansas was measured using concrete figures and audits. This is a use case highlighting the innovations and challenges associated with sustainable jobwear.

By organising the Expert Talks the leading international trade fair A+A jointly with its strategic partners from the German Federal Association for Occupational Safety and Health (Basi), Fraunhofer IPA, German Fashion (Modeverband Deutschland e.V.), DGUV (Germany Statutory Accident Insurance), BAuA (Federal Agency for Occupational Safety and Health), BMAS (Ministry of Labour and Social Affairs), IVPS Interessenverbund Persönliche Schutzausrüstung e.V. (PPE Stakeholder Association) as well as IFA (Institute for Occupational Safety) will provide its community with a networking and information platform.

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

The The German Federation of Reinforced Plastics (AVK) is looking for the best innovations in the field of fibre-reinforced plastics (FRP) / composites covering the following categories:

• Innovative products/components or applications
• Innovative procedures/processes
• Research and science

One goal of the AVK Innovation Award is to promote new products/components and applications made from fibre-reinforced plastics (FRP) and to promote new processes and methods for the manufacturing of FRP products. A further award is given to universities, colleges and institutes for outstanding work in science and research. In each of the categories special emphasis will be placed on the issue of sustainability.

Another goal is to give prominence to the innovations and also to the companies/institutions behind them, thus publicising their performance throughout the industry. The submissions will be evaluated by a jury of experts from the composites sector. The award ceremony will be held during the JEC Forum DACH event in Salzburg, Austria (24-25 October 2023).

The submission deadline for the application documents is 14^th April 2023.
Further details and assessment criteria can be found online.

On Monday, December 19 2022, the European energy ministers reached an agreement on a price cap for natural gas wholesale prices.

Despite welcoming the adoption of the instrument and the prospect to limit gas price speculations on the stock market, EURATEX considers the cap at 180 €/MWh to be still too high. Also, the complexity of the conditionalities triggering the cap may weaken its effectiveness and implementation: according to the legal proposal, the price level must be reached for three working days and European wholesale gas prices must remain, for the same length of time, at €35 above the global price of liquefied natural gas. Therefore, EURATEX urges the Council of the EU to improve this market correction mechanism.

Furthermore, EURATEX insists on the need to provide the industry with support measures to counteract competition from the US and other countries. Dirk Vantyghem, Director General of EURATEX, affirms: “The Industry is at the heart of the European way of life and the fundament of our social market economy. The European textile industry is 99.8% composed of SMEs, which struggle with tight margins while being at the upstream part of the supply chain: the EU must do more to save its industrial structure, its competitiveness and its capacity to provide essential products to European citizens”.

INDA’s 17th annual World of Wipes® (WOW) International Conference is accepting abstracts through December 2, 2022, on innovative, inspiring, and informative wipe products, markets and technologies to be presented in Atlanta, GA, July 17-20, 2023.

Experts in the areas of dry and wet wipes, sustainability, end-use markets, substrate formation, raw materials and fibers, liquid ingredients, packaging, machinery, and market trends and data are encouraged to submit a brief abstract of one or two paragraphs detailing the relationship of their presentation to wipes or wipe manufacturing. Along with a brief abstract summary, professionals should also submit a speaker’s photo, and biography. Information may be submitted online via the WOW website before December 2nd.

Over 450 wipes business leaders are expected to convene at the Atlanta Marriott Marquis Hotel July 17-20, 2023 to hear premium content in market research, product innovations, sustainability issues, new materials and substrates for all wiping products and their components.

The last WOW event held in Chicago connected more than 450 participants from 18 countries representing the entire wipes supply chain to explore issues and advancements in the growing multibillion-dollar wipes sector. WOW is targeted exclusively for wipes brand owners, converters, manufacturers, and their entire supply chain.

The WOW Committee is developing content for a timely and relevant program that targets such areas as energy consumption, digitalization, global supply chain challenges, the plastics issue, ingredient transparencies, market intelligence, substrate developments, converting systems, material science, packaging, and circularity advances in personal and industrial wipes.

Training at the WOW 2023 Conference
The WIPES Academy, the industry’s first and only comprehensive wipes training for the entire supply chain, will occur prior to the conference start, July 17-18. Participants will gain a strong foundation of fundamental wipes knowledge, covering the basics of wipes design, manufacturing and applications, market trends, and opportunities in new product areas. At least two years of basic nonwoven fabrics knowledge or completion of the INDA Elementary Nonwovens Course are the recommended prerequisites.

As every year, in 2022 the Discover Natural Fibers Initiative (DNFI) called on individuals, universities, textile researchers and companies to submit their products, projects, processes and ideas in the field of Natural Fibres from the following categories:

• Innovative products, components or applications
• Innovative processes and procedures
• Innovative research and science

The DNFI Innovation in Natural Fibres Award aims to promote the development of new products/components and applications using natural fibres as well as new processes for manufacturing of environmental friendly products. Universities, institutes, industry and individuals working in the area of scientific research are invited to participate. “Sustainability” should be just one important aspect of each submission considered by the judges.

The DNFI Innovation in Natural Fibres Award aims to recognise the innovations as well as the people and institutions responsible for them with the goal of raising public awareness of the achievements of the natural fibre sector as a whole.

Get the details online.

• Opportunity to rebalance trade relations and promote a global sustainable textile industry

Today’s trade relations between the EU and India in textiles and clothing are characterised by a large and systemic trade deficit for the EU; annual imports from India exceed €6 bln (2021) – making it the 4th supplier – while EU exports to India reached just half a billion – the 20th place in our export markets.

Against this background, the free trade negotiations are an opportunity to rebalance that relationship; European textile and clothing companies can offer high quality and innovative products for the Indian market, but they can also offer solutions to reduce the environmental footprint of the textile industry.

EURATEX, as the voice of textiles and apparel manufacturers in Europe, supports an ambitious EU trade agenda, that puts reciprocity, transparency, fair competition and equal rules at the centre of its action. The FTA is an opportunity to establish a more sustainable and fair trading system, based on rules, global environmental and social standards, which are effectively respected by all.

In this context, EURATEX highlights that the sector needs open and efficient markets, but combined with effective controls where necessary, thus ensuring level playing field for European companies. It is clearly essential that the same level of market access to India – both in terms of tariff and non-tariff barriers – is available to EU producers as vice versa.

India today benefits from reduced customs duties due to GSP. For European companies instead, market access to India is challenging, facing non-tariff barriers (related to proof of origin, quality control procedures, etc.) as well as national or state-level support programmes which distort the level playing field between EU and Indian companies.

That level playing field should also apply to our sustainability targets. As the EU will roll out its EU Textile Strategy, setting ambitious standards and restrictions (e.g. on chemicals), we must ensure the FTA is fully aligned with that strategy.

Director General Dirk Vantyghem commented: “We look to these negotiations with great interest. The FTA is an opportunity to develop a shared ambition between the European and Indian industry to make sustainable textiles the norm, and to create a regulatory framework where our companies can compete in a free and fair environment.”