From the Sector

On the occasion of releasing its 2021 Spring Report, EURATEX calls the European Institutions to implement a new Industrial Strategy which will effectively support the European textiles industry. EURATEX welcomes the fact that Textile and Clothing industry is recognised as one of the 14 essential ecosystems of the European economy, but we need to take effective measures to support these sectors, and take into consideration the global dimension.

Economic data for 2020 in EURATEX Spring Report show preoccupying trends. Figures reflect a dramatic contraction in demand and production: EU turnover contracted by -9.3% in textiles (which is in line with the general manufacturing average) and by -17.7% in clothing, compared with 2019. Furthermore, supply chain disruptions and substantial price increases of some raw materials are putting significant pressure on the T&C industries across Europe. The trade deficit for European textiles and clothing jumped from € -47 bln in 2019 to € -62 bln in 2020, an increase of more than 30%, which is almost entirely due to the import of Chinese face masks and related products. Fortunately, more recent figures from the 1st quarter of 2021 indicate some signs of recovery.

That figure illustrates very well today’s political discussions on the future of the European industry. Many European companies have made considerable efforts to adapt their production to the pandemic, but clearly this was not enough. Whether the production cost in Europe is too high or the EU should adapt its procurement rules, the industry needs have a coherent long-term plan to become more competitive and conquer new markets.

EURATEX General Assembly highlighted the critical role of the new EU Industrial Strategy. The inclusion of textiles and clothing in the fourteen ecosystems is a step in the right direction to consolidate the industrial base but we should look also at the global challenges. European companies should continue investing in innovation, design and quality, in combination with a structural move towards more sustainable textiles. At the same time, the EU should create an environment - both inside the Single Market and globally - where everybody plays by the same rules.

• Successful measures to fight against the COVID-19 pandemic with a focus on the safety and health of employees, customers and partners and securing sustainable business development
• Implementation of strategic investment projects and climate targets progressing on schedule – launch of first TENCEL™ branded carbon-zero fibers
• New level of transparency in the textile industry: introduction of blockchain technology
• Target setting: Lenzing raises the bar even higher and sets new sustainability goals

The Lenzing Group presented its Sustainability Report 2020 on April 22, 2021, World Earth Day. Featuring the title “Stand up for future generations”, Lenzing once again emphasized its commitment to taking responsibility beyond the products it makes. The non-financial report, prepared in accordance with the reporting standards of the Global Reporting Initiative (GRI) and the Austrian Sustainability and Diversity Improvement Act (NaDiVeG) and reviewed by KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft, illustrates how the company is responding to the global challenges of our time.

The 2020 financial year of the Lenzing Group was largely dominated by the COVID-19 pandemic. Lenzing took short-term measures to safeguard its business operations and mitigate the effects of fiber prices and fiber demand which came under increasing pressure. The priority was to protect employees and strengthen long-term partnerships with suppliers and customers. Following the current fight against the coronavirus and its consequences, the company continues to move ahead determinedly to achieve its sustainability targets, also against the backdrop of such a difficult market environment.

With the implementation of its science-based targets, the Lenzing Group actively contributes to mastering the problems caused by climate change. In 2019, Lenzing made a strategic commitment to reducing its greenhouse gas emissions by 50 percent per ton of product by 2030. The overriding target is to be climate-neutral by 2050.*

The launch of the first carbon-zero TENCEL™ fibers certified as CarbonNeutral® products in accordance with The CarbonNeutral Protocol – the leading global framework for carbon neutrality – represents another important milestone from the reporting year. As of June 2021, Lenzing will also market the first VEOCEL™ branded lyocell fibers as certified CarbonNeutral® products.

Promoting the circular economy
Lenzing also sets standards for the entire fiber, textile and clothing industry with respect to the circular economy which is of such crucial importance in climate and resource protection. In order to enhance resource efficiency and offer a solution for the global problem of textile waste, the company developed the REFIBRA™ recycling technology. REFIBRA™ is the only technology in the world enabling the production of new lyocell fibers on a commercial scale from cotton scraps derived from manufacturing cotton clothing as well as from used garments. In this way, an important contribution is made to promoting circularity in the textile industry.*

New level of transparency in the textile industry
In addition to environmental protection, the issue of transparency along the supply chain poses a major challenge to the textile industry. Working in cooperation with TextileGenesis™, Lenzing offers an innovative solution to ensure greater transparency on the basis of blockchain technology. Following several successful pilot projects with renowned fashion brands, this digital platform was ultimately launched in 2020 to enable the traceability of textiles, from the fiber to all stages of production and distribution. Thanks to the innovative Fibercoin™ technology of the TextileGenesis™ platform, Lenzing and its partners are able to issue so-called “blockchain assets” in direct proportion to the physical fiber deliveries of the brands TENCEL™ and LENZING™ ECOVERO™. These digital assets function like a “fingerprint” and thus prevent adulteration.*

Target setting: Lenzing raises the bar even higher
The Lenzing Group operates in line with three strategic principles within the context of its “Naturally positive” sustainability strategy: partnering for change, advancing circularity and greening the value chain.*

*See attached document for more information..

We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement. The partnership formed between the two companies is a strategic milestone for both parties.

"Gina Tricot has made impressive progress in the area of sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward", says Andreas Andrén, CEO of WRSD and continues: "The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester."

Gina Tricot is a Swedish brand that offers fashion to women in over 30 countries.
"Together with WRSD, we can create a better, more sustainable and circular fashion industry. We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain", says Emma Garrote Fredman, Global production & Sustainability manager at Gina Tricot.

At a total length of over 71 metres, the Montex finishing line that has just been installed by Monforts for Acafintex at its plant in Puebla, Mexico, is one of the highest capacity stenters the German technology leader has delivered to date.

Puebla is known as the epicentre of Mexico’s textile and clothing industry and is ideally placed for supplying both the USA and Europe, being three hours from the Gulf of Mexico for shipping via the Atlantic, and five hours from the Pacific coast as well.

Mexico's textile and clothing industry spans the entire production chain – from cotton growing and man-made fibre production to the manufacture of yarn, fabric, finished clothing and accessories. The industry is estimated to directly employ around 640,000 workers and to provide livelihoods for many more people indirectly. The country is a key supplier of textiles and clothing to the USA, but has faced fierce competition from China, which has until recently been the largest supplier of textiles and clothing to the US market.

However, the position of Mexico in the US import market has become more stable following the signing of the United States-Mexico-Canada Agreement (USMCA), which came into force in July this year. The country has also been a key beneficiary of the current trade war that is raging between China and the USA.

In addition, there is scope for higher sales in Mexico’s domestic market. The country has a population of 129 million people who are becoming increasingly prosperous, with a large proportion of younger people who are spending more on clothing.

Flexible operation

Founded in 1986, family-owned Acafintex operates as a commission dyehouse, finishing both knitted and woven fabrics for local companies in Mexico, in widths of between 100cm to 3.6 metres. The company is run by father and son team Don Francisco and Lic Francisco Moyano.

“We have very flexible operations for fabric finishing and also produce and sell our own fabrics for both the fashion industry and for the uniforms market,” says Don Francisco. “These days, we are increasingly finishing materials for technical textiles and for the automotive industry too. We have both local and international suppliers of both yarns and base fabrics and make sure we choose the best and most reliable sources. Exports now account for over 40% of our sales.”

European contract

With a  width of 3.8 metres, the new Monforts Montex line at Acafintex is equipped with no less than 12 double TwinAir drying chambers to meet the requirements of specific technical textiles to a European customer, in a contract secured following the company’s ISO 9001 certification in 2019. The line is equipped with an integrated heat recovery system and also benefits from an exhaust air cleaning system to ensure the most resource-efficient processing available on the market.

On the Monforts TwinAir system, the airflows above and below the fabric being dried can be regulated completely independently of each other, with Optiscan Auto-Balance fully controlling the distance between the fabric and the dryer nozzles via variable-frequency fan motors and CCD chip evaluation. As a result, the evaporation rate of the stenter and its energy utilisation are always fully optimised. Contact-free drying eliminates the possibility of fabric marking or stitch draft.

Highly-intuitive Monforts Qualitex visualisation software allows all machine functions and process parameters to be assessed and controlled easily, and thousands of article specific settings and formulations to be called up at any time – with 100% reproducible results.

In combination with an existing Montex stenter, the new line has expanded finishing capacity at Acafintex to an annual 20 million linear metres.

Modifications

“From the installation to the start-up, we were supported by a team of Monforts technicians and local representative Arnulf Thaler at Sattex here in Mexico,” says Lic Francisco. “Of course, every installation has its challenges and with such big machines we needed to modify several things inside the factory and also required certain modifications from Monforts which were all carried out successfully.”  

Forced, like much of the textile industry globally, to temporarily suspend operations at the height of the Covid-19 pandemic, Acafintex is now back to full production, having installed the necessary safety measures for its employees, and is anticipating a bright future.

“We are passionate about developing new materials in search of mutual benefit for both our clients and suppliers, as well as our own workforce and the environment,” Don Francisco Moyano concludes. “Investment in the latest technology like this new Monforts line plays a key role in helping us achieve our long-term goals.”

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.