From the Sector

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

Finishing machinery specialist Monforts has secured a number of major orders from textile manufacturers in Central and South America recently, and was pleased to welcome a high number of visitors from the region to its stand at ITMA 2023 in Milan from June 8-14.

Among new orders are those for three Montex stenters delivered to the AustralTex Group in Argentina and a further Montex range to denim manufacturer CIT in Brazil. Guatemala’s Global Textiles placed an order for its second Montex stenter, while Mexico’s Zentrix ordered its third and Avante, also in Mexico, has opted for its sixth.

Elsewhere, orders have also been placed for the delivery of three new Montex stenters to one of Pakistan’s major corporations, as well as a new Thermex dyeing range to nonwovens manaufacturer Orsa in Italy. Further orders – both for new machines and retrofit modules – are now anticipated following ITMA 2023, which attracted over 111,000 visitors to Milan.

“Visitor footfall at ITMA 2023 was well beyond the company’s expectations, and we were especially pleased at the constant number of visitors from South American companies, as well as from Asia and Europe,” said Monforts Marketing Manager Nicole Croonenbroek. “We were able to provide them with detailed information about our portfolio of machines and technologies digitally and fielded an unprecedented number of serious enquiries, many of which promise to turn into new business.”

Monforts Montex stenters for processes such as drying, stretching, heat-setting and coating, she added, are already the industry standard for the fabric finishing industry, providing a number of advantages in terms of production throughput and especially in energy efficiency and resource savings. Other key technologies in the Monforts portfolio include relaxation dryers, Thermex dyeing ranges and Monfortex compressive shrinking ranges.

Montex®Coat
“We were also very pleased with the interest in the Montex®Coat, the latest addition to our range of technologies, which we displayed in Milan,” Croonenbroek said.

The Montex®Coat can serve a very diverse number of markets and enables full PVC coatings, pigment dyeing or minimal application surface and low penetration treatments, as well as solvent coatings. Knife coating, roller coating or screen printing can also all be accommodated with this system. It provides the ultimate in flexibility and the ability to switch quickly from one fabric run to the next, without compromising on the economical use of energy or raw materials.

Many refinements have been made to the Montex®Coat in the past few years, resulting in higher coating accuracy and the resulting quality of the treated fabrics. A number of advanced new improvements were introduced in Milan, including automatic edge limiters for immediately adapting to new coating widths and a new and simplified hand-held control device. These save considerable time in setting up the machine and ensuring consistent production.

The Montex®Coat unit displayed in Milan was sold to Vietnamese company Thai Tuan during the show.

RadiciGroup took part in the Phygital Sustainability Expo, this year in its fourth edition, which was held in Rome on 5 and 6 July. This event is entirely dedicated to the ecological transition of fashion and design brands through technological innovation. The show is an important platform for discussion on sustainable transition issues, involving Italian and international brands, fashion tech start-ups, representatives from the institutional, business and educational fields, and consumers.

RadiciGroup's participation in the event was further evidence of the Group's commitment to making a contribution to sustainability and circularity in the fashion and textile industry, in collaboration with all the other players in the supply chain. During the narrated fashion show, held on the evening of Wednesday, 5 July, in the evocative archaeological complex of the Imperial Forum Museum, RadiciGroup presented a maxi dress made of Biofeel® eleven, a yarn of completely natural origin featuring high technical, aesthetic and environmental performance. This yarn is produced starting from a small bean cultivated in India on semi-arid land and thus does not compete with human food production. These beans yield a special oil ideal for obtaining biopolymers, such as the one produced by Arkema and spun into yarn at RadiciGroup in Italy.

The dress is not only made from a low environmental impact raw material, but is also an example of ecodesign: the garment was realized on a Shima Seiki WholeGarment knitting machine, where the entire item was knit directly from spools of Biofeel® eleven yarn, bypassing the traditional stages of weaving and tailoring. It is a zero-waste process, as only the quantity of yarn strictly needed for the garment is used.

Biofeel® eleven yarn endows the dress with unique characteristics, including low moisture absorption, greater lightness and high resistance and durability. Besides being 100% biobased, the yarn is also 100% recyclable because it is made of a mono-material polymer, which facilitates its end-of-life recycling and processing into new materials suitable for any application requiring high performance.

Lectra supports the transformation of fashion, automotive and furniture companies by providing them with technological solutions that accelerate their transition to a more efficient and more sustainable Industry 4.0. In February, as part of the launch of its new roadmap, Lectra confirmed the importance of CSR in its strategy and presented its new priority measures for 2023-2025. By joining the UN Global Compact, Lectra demonstrates its commitment to reaching the Sustainable Development Goals of the United Nations.

Over the last few years, Lectra has stepped up its CSR initiatives. In 2011, the company implemented a CSR purchasing charter that covered 98% of its industrial purchases in 2022, excluding Gerber Technology (which was acquired in June 2021). In 2023, the new version of our CSR purchasing charter will be extended to Gerber suppliers, with the objective of enrolling 90% of all our industrial suppliers by 2025. Lectra also favors local procurement and production, as demonstrated by the recent inauguration of its manufacturing facility in Tolland, United States.

Another example: knowing that textiles generate 90% of the CO₂ emissions produced during the total lifecycle of a cutting room, Lectra strives to offer its customers solutions that optimize the use of materials. Lectra's equipment makes it possible to achieve material saving of 5 to 10%. In addition, to better inform consumers about product authenticity and provenant, the company has also expanded its software offer to material traceability, as show by the recent majority acquisition of TextileGenesis’ capital. Lectra is committed to systematically using eco-design principles by 2025 for its new equipment platforms in order to reduce its environmental footprint.

For 2023-2025, Lectra has decided to focus on 5 key areas through 12 measures:

1. MEETING THE HIGHEST ETHICAL STANDARDS
   - Uncompromising business ethics
   - Extension of our CSR purchasing policy
2. DESIGNING ECO-RESPONSIBLE OFFERS
   - Developing eco-designed products and services
   - Supplying products and services that help reduce our customers’ impact on the environment
   - Developing safe, accessible and easy-to-use solutions
3. FOSTERING AN INCLUSIVE, DIVERSE AND STIMULATING WORKING CULTURE
   - Zero tolerance for discrimination and harassment and equal opportunities for everyone
   - A working environment conducive to employee engagement
   - Balance between work and private life
   - Sustainable development of talents, team expertise and professional careers
   - Employees’ health and safety
4. REDUCING THE ENVIRONMENTAL FOOTPRINT OF OUR ACTIVITIES
   - Reducing the environmental impact of our company's activities
5. SUPPORTING FUTURE GENERATIONS
   - Supporting the development of professional skills and the employability of future generations

Pulcra Chemicals and Inditex develop Sustineri Coloring, a combined pretreatment and dyeing process for cotton and polyester/cotton resulting in water, time and energy savings. This process is the result of a joint research between Pulcra Chemicals and Inditex with the goal to mitigate the impact of standard dyeing processes and to reduce the use of natural resources.

Sustineri Coloring is based on newly engineered process chemicals which allow a one bath pretreatment and dyeing process for dark, medium and light shades of cotton and polyester/cotton fabrics by exhaust method. This results in shorter processing time and less use of water and energy.

The process is already used by selected mills and it showed that Sustineri Coloring is reducing in pretreatment and dyeing the processing time by up to 60 % and the water and energy consumption by up to 80 and 60% respectively. The state-of-the-art products allow a one bath treatment which is the key in saving resources.

At ITMA 2023, EFI™ Reggiani is presenting its sustainable Reggiani ecoTERRA pigment printing line up, the high-speed EFI Reggiani HYPER and Reggiani BOLT XS direct-to-fabric printing solutions, and EFI Inèdit end-to-end digital textile workflows.

The EFI Reggiani ecoTERRA solution is an all-in-one solution for water-based pigment printing that requires no ancillary equipment for pre- and post-treatment. By reducing water, energy and chemicals consumption in the overall process, customers can now obtain a sustainable, direct-to-fabric printing solution. For the first time at ITMA, EFI Reggiani is presenting its full ecoTERRA line up of four models, including a 340 printing width, with speeds ranging from 150 to 600 sqm/hour. This allows customers to choose the best TCO/ROI based on output volume and speed range.
 
Reggiani ecoTERRA water-based pigment inks deliver excellent wet and dry fastness properties, sharpness in detail, and durability while also ensuring printhead longevity with reduced maintenance costs. Thanks to the enhanced polymerisation and finishing unit, EFI Reggiani ecoTERRA also provides an enhanced tactile experience and fabric softness.
 
In addition to highlighting EFI Reggiani’s sustainable product offering, the company will also demonstrate the significant productivity and efficiency advantages offered by its portfolio of high-speed, high-performance digital textile printers at ITMA 2023. Attendees will discover how mass production can transition to a digital, on-demand workflow with the high speeds and high print quality of the EFI Reggiani HYPER scanning printer and the next-generation EFI Reggiani BOLT XS single-pass textile printer.

Visitors to the booth also will see EFI Reggiani’s new proprietary end-to-end digital printing workflow and the latest enhancements to EFI Inèdit digital textile software. Inèdit, now part of EFI Reggiani, is one of the leading developers of raster image processors (RIPs) and related software for digital industrial textile printing. The EFI Reggiani end-to-end workflow with Inèdit integration boosts productivity and production capabilities for digital textile print operations while ensuring maximum security for customer’s designs thanks to two-level encryption.
 
EFI Reggiani QUERY, the user-friendly, advanced data analysis tool to measure printer performance, keep track of real costs per metre, and monitor water and energy consumption, will also be demonstrated.

On June 1, EREMA hosted the EREMA Discovery Day focusing on the post consumer segment from a European perspective. Live demonstrations showcased the latest machine innovations for PET and polyolefin recycling.

The invitation was accepted by around 400 customers and partners, mainly from Europe, to find out about the wide range of recycling technologies for PO and PET plastic waste. The technology that was presented and explained by EREMA experts and guest speakers during lectures in the morning, could then be seen live in-action in the afternoon when the recycling machines were demonstrated in operation. A total of six innovative recycling technologies were on display: INTAREMA® TVEplus® DuaFil® Compact, INTAREMA® TVEplus® RegrindPro® + ReFresher, the COREMA® cascade extrusion system, a VACUREMA® Inline Sheet line equipped with new EcoGentle technology, the new INTAREMA® FibrePro:IV machine, and the PCU-
TwinScrew. These allowed visitors to witness their performance and the high quality of recycled pellets that they produce.

"This wide range of technologies is necessary because the recycling process each of our customers choose depends on the type of plastic, the level of contamination of the input material, and which product will be made using the recycled pellets. Following the expansion of our Ansfelden site and with the new site nearby in St. Marien, we can now demonstrate all these processes, carry out test runs with customers' material and focus on development work independently of our Customer Centre," says EREMA's Managing Director Markus Huber-Lindinger.

EREMA is driving forward research and development work in the company's new R&D Centre. Two halls with a total area of 1,550 square metres and a new office building offering space for 50 workplaces has been built. Here, the company bundles cross-departmental test machines and laboratory facilities for post consumer and inhouse recycling applications. R&D is decentralised at EREMA. Employees from different departments handle process engineering challenges, innovations in mechanical engineering and automation technology - all with the aim of meeting customer requirements and achieving the highest possible quality of recycled pellets.  

On the evening before Discovery Day, EREMA celebrated its 40th anniversary together with customers and partners. A review covered the company's history - from the first workshop in a garage in 1983, to its position today as a innovation pioneer and one of the market leaders.

Mimaki Europe, a provider of industrial inkjet printers, cutting plotters, and 3D printers, has announced the introduction of two technologies at ITMA 2023: a Textile Pigment Transfer Printing System and the Neo-Chromato Process. These innovations are showcased for the first time, and ahead of commercial availability, at the exhibition in Milan, Italy, solidifying Mimaki's commitment to sustainable and environmentally friendly solutions in the textile printing industry.

Mimaki’s New Textile Pigment Transfer Printing System
The transfer printing method is more sustainable than both analogue and digital textile dye printing methods with zero water consumption and substantially lower CO₂ emissions. The system comprises three essential elements: the Textile Pigment Ink, the Transfer System and the Textile Pigment Transfer paper, Texcol®.

Texcol® is a transfer paper pioneered by Dutch paper manufacturer, Coldenhove that allows for transferring a digital print using an environmentally friendly 3-step transfer process to create a vibrant application on a wide range of materials, including natural fibres. The design is initially printed onto the paper using a customised TS330-1600 - Mimaki’s high-volume, high-quality dye sublimation printer - and Mimaki’s new pigment inks developed for the process. The module that adapts the TS330-1600 will be available as an option for existing and new Mimaki customers in Q3 2023 but is being previewed on the Mimaki stand at ITMA.

Mimaki’s new Textile Pigment Ink is undergoing bluesign certification before commercial availability. bluesign is a renowned certification programme that ensures the highest levels of safety, environmental friendliness, and sustainability within the textile and apparel industry.

As the final stage, the Texcol® paper undergoes a one-step waterless process, through an entry-level calendar machine onto the textile of choice.

Cyclical textile technology
Mimaki is also debuting its new, unique Neo-Chromato Process, which revolutionises the reuse of coloured polyester textiles.

By decolourising polyester textiles that have been dyed using dye sublimation technologies, this innovative process allows materials to be re-printed or dyed immediately, contributing to a smaller circular economy. There is no limit to how many times reused polyester can be treated with the Neo-Chromato Process and the process itself minimises water usage and pollution by enabling the disposal of the absorbent paper and decolouring solvents used in the process as burnable waste.

HeiQ will display its biobased textile solutions for allergen reduction, odor control, and dynamic cooling at ITMA Milano 2023. The event will take place from the 8th to the 14th of June at Fiera Milano in Italy, where HeiQ will also showcase HeiQ AeoniQ™, its cellulosic fiber and flagship advancement in biobased textile technologies.

The focal point of the HeiQ exhibition at ITMA Milano 2023 will be the company’s biobased textile technologies. These innovations address one of the major challenges faced by the textile industry, making fabrics more functional while contributing to a sustainable future.

The ready-to-use HeiQ technologies on display are HeiQ Allergen* Tech, providing synbiotic protection in home textiles and unmatched defense against inanimate allergens, HeiQ Cool, the dual-action cooling that keeps one cool and comfortable, even in the most demanding conditions, HeiQ Mint, the botanical odor control that provides plant-based and effective odor management, and HeiQ Fresh, for sustainable odor control.

Additionally, HeiQ will present a glimpse into the future with HeiQ’s groundbreaking carbon-positive continuous filament yarn, HeiQ AeoniQ™, that turned from an idea into a breakthrough piece of garment in just 15 months.

This cellulosic fiber has the objective to render polyester and nylon obsolete until 2030 and has attracted the support and active engagement of global partners who saw HeiQ AeoniQ™ as the solution to change the future of the textile industry.

HeiQ announces that its HeiQ Allergen* Tech has powered the award-winning product, Purotex+ from BekaertDeslee. The innovative solution for mattress ticking won the Interzum Award in the category "High Product Quality", being one of the six prizes given to BekaertDeslee.

Purotex+ powered by HeiQ Allergen* Tech is a solution for reducing exposure to allergens in bedding. The technology uses active probiotics to reduce exposure to allergens, including house dust mite matter, and pet allergens. HeiQ Allergen* Tech has received the Seal of Approval by Allergy UK, and independent testing has shown that it reduces exposure to inanimate allergens by up to 96.6%, making it a highly effective solution for allergy sufferers.

The Interzum Award recognizes exceptional design and innovation in the furniture production industry. Purotex+ was selected for the award from a field of 280 submissions from 25 countries. The jury praised the product's design, innovative features, and its contribution to improving the quality of life for people with allergies.

*Inanimate allergens such as house dust mite matter & pet allergens.