From the Sector

For Schoeller Summer 2020 everything flows smoothly. The fabrics move with a fluid lightness in a closed ecological cycle. Upcycled products with ECONYL® yarn and the PFC-free ecorepel® Bio technology based on renewable raw materials are two ecological highlights of the 2020 Summer Collection, which is being developed and produced in the heart of the Swiss mountains. Color effects turn the functional textiles into exciting multicolors with contrasting reverses and fresh, modern plain colors that can easily be combined.

REGENERATED ECONYL® YARN
The textiles manufactured by Schoeller using ECONYL® yarn made from regenerated material are genuine upcycled products. The ECONYL® Reclaiming Program of Aquafil S.P.A. reduces global waste by collecting recyclable materials from landfill sites and the world’s oceans and returning them into the production cycle. The resulting yarn is no different from conventional textiles in terms of quality and appearance. The Schoeller fabric family with ECONYL® yarn encompasses a complete package with diverse exciting qualities such as ultra-light, bi-elastic schoeller®-dynamic (e.g. for windbreaker blousons), very soft, fine schoeller®-dryskin (e.g. for high-tech shorts) and lightweight schoeller®-WB-400.

ECO-CREATED
New, supersoft soft-shells with ECONYL® yarn are available with different backings and weights depending on the situation. The lightest schoeller®-WB-400 radiates a sense of summer in fresh tones such as melon, oxygen blue or khaki with a smooth jersey reverse in contrasting colors, also made from ECONYL® yarn. A slightly heavier quality surprises in classic black with an elegant, navy blue reverse, while the Bordeaux nuance of the soft-shell with its brushed reverse in stone grey feels warm, soft and cozy. The fluorocarbon-free ecorepel® bio-technology, based on renewable raw materials, offers sustainable water repellence.

WHITE MATTER
The dominant features of summer 2020, alongside sustainable textiles and technologies made from natural materials, are inspired multicolors. The comfortable, multicolored schoeller®-WB-400 qualities produce completely new color effects and create a cheerful look – both for outdoor activities and in urban sportswear. The combination of melon, ocean green and stone grey with white changes the mood of the original colors and lends the textiles an unexpectedly chalky, summery look. Another striking feature is the lightweight, white jersey backing, which is only revealed at second glance.

AUGMENTED ORIGINALS
The presentation of the authentic schoeller®-dynamic qualities is no less lively, ranging from mossy green tones and blue nuances through to the brown variations of tree bark. The multicolors combine perfectly with plain fabrics and are impressively functional thanks to the PFC-free ecorepel® bio-technology, which also provides reliable water repellence. The basic qualities of the lightweight schoeller®-dryskin trousers and jackets are given a touch of elegance in the form of a discreet sheen and fashionable colors. In soft blues and greens, these supple all-rounders are highly wear resistant and offer ideal moisture management through the microfibers on the inside. They also feature ecorepel® bio-technology for water repellence.

India is a very important market for the German textile machinery industry, with an export of more than €255 million (+ 8 %) in 2017. Many German machinery builders have longstanding relations with Indian customers and quite a number of them also provide production plants and training centres in India. Not surprisingly, about 370 decision-makers and experts from the textile and nonwoven related industry attended the VDMA conference and B2B event called “German Technology meets Indian Textiles and Nonwovens” in Mumbai on 15-16 May 2018 (www.germantech-indiantextile.de).

According to a survey, both the event and German textile machinery engineering received the highest marks among the visitors. About 57 % of the visitors stated very good and 38 % good experience with machines and components from German suppliers. The performance and service promise as well as the high-quality standards have made German machine suppliers as most reliable partners in India and other countries. This positive result has by far not been reached by any other manufacturing nation from Europe or Asia. Asked for future processes, investments in technical textiles and/or nonwoven production seem to be the most favorite sectors in India. Around 74 % of the visitors plan to expand their production capacities with new machines and components whereas 26 % intend to replace old machinery by new machines and components. High productivity, after-sales service, end-product quality, low operating and acquisition costs are the decisive machine procurement criteria in this order. The investments plans are based on a positive business and investment outlook in India. 45 % of the visitors surveyed plan to invest more than 10 % within the next 12 months and 30 % up to 10 %. 25 % of the visitors expect a sales increase by more than 10 % for the next 12 months and 60 % anticipate a sales growth of up to 10%.

Considering this positive business climate and the high interest from the Indian industry, the 32 well-known VDMA members participated in the conference have good chances to offer the right technologies and to place new orders. The presented technology topics along the entire textile value chain will help the Indian industry to fulfill their expansion plans and to meet the challenges such as rising salary costs and shortage of labor in industrial regions. The major cutting-edge topics of the conference program were as follows:

•    Higher profits throughout the entire textile value chain
•    Energy, material, water and dyestuff savings for an environmentally friendly production
•    New applications such as technical textiles, nonwovens (e. g. hygiene products) or home textiles (e. g. terry towels)
•    Automation, industry 4.0, digital communication and smart factory solutions
•    Quality improvements e. g. with measurement and control systems
•    Lower investment costs in spinning preparation with integrated draw frames
•    New technologies to combine spinning and knitting
•    Smart textiles and added value products e. g. with embroidery machines

Whereas the event on 15-16 May 2018 focused on customers, a training session at the prestigious Veermata Jijabai Technological Institute VJTI in Mumbai on 17 May 2018 was addressed to future engineers. More than 220 textile manufacturing and mechanical engineering students followed the technical presentations. The VDMA's contribution to improve the education of future customers and partners was very much appreciated.

• Visit Archroma at China Interdye 2018, Booth A100, April 11-13, 2018, at the ShanghaiWorld Expo Exhibition & Convention Center, Shanghai, China

Archroma, a global leader in color and specialty chemicals, will present at China Interdye 2018 its latest technologies, under the motto: “Enhanced solutions for color and performance, it's our nature”.
With a heritage of more than 130 years, Archroma provides solutions that combine performance, safety and low impact on resources. The company can draw on its extensive formulation and technical know-how to offer a constant flow of eco-advanced and innovative new in dyestuff and pigments, as well as process and functional chemicals.
Solution packages for innovation

Visitors at Archroma’s Booth A100. will be able to ‘experience’ Archroma's innovative solutions, in particular:

• EarthColors, traceable from nature to fashion
  The EarthColors patented range of “biosynthetic” dyes for cotton and cellulose-based fabrics, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The latest NFC technology used on the end-product hangtags enables transparency and traceability through the supply chain to consumers.
  The EarthColors have been adopted by brands such as Patagonia, Kathmandu and G-Star, and won an OutDoor Industry Award 2017.
   
• Color Atlas, a game-changing system for fashion design
  The Color Atlas by Archroma® is a groundbreaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools: The six-volume ‘Color Atlas Library’ with 4,320 color swatches and cotton poplin samples, the ‘Color Atlas Compact’ in two volumes for increased portability, and the ‘Color Atlas Online’ allowing to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a color sample instantly.
   
• ‘Zero add-on’ formaldehyde finishing and coloring solutions
  Since January 1, 2016, formaldehyde is classified by ECHA5 as “may cause cancer” (Carc. 1B). Archroma offers a unique proposition combining: Fixapret® Resin WFF, a “zero add-on” formaldehyde anti-wrinkle finishing system and Helizarin® EcoSafe a “zero add-on”4 formaldehyde printing system. With Fixapret® Resin WFF, and Helizarin® EcoSafe, consumers can enjoy end-products that look good, whilst saving on precious resources and being gentler on the skin.
   
• Sanitized® Odoractiv 10, active odor control function for polyester textiles
  Visitors at the booth will be able to experience a new unique dimension of odor control function for functional polyester textiles. The newly developed wash-resistant Sanitized® Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn.

Spotlight on automotive solutions
Having acquired a 75% stake in the M. Dohmen group, a specialist in textile dyes and chemicals for automotive, carpet and apparel, Archroma is now in the position to extend its offer in expert products and services. M. Dohmen will be present at the show at Booth A118.

Solution packages for sustainability
Brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns.
Archroma recently introduced the ONE WAY Process Simulator, the last update of a calculation tool that supports its ONE WAY Sustainability Service introduced back in 2012. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.

• Deep Insights into the Multifaceted World of Cotton
• Quality, Innovation and Digitalisation are Crucial

From the 21st to the 23rd of March, the international cotton industry came together in the historic Bremen Town Hall, under the motto "Cotton Insights". More than 500 participants from almost 40 countries came to exchange views on the latest trends in the natural raw material as part of the conference organised by the Bremen Cotton Exchange in cooperation with the Fibre Institute Bremen. The 34th International Cotton Conference provided a varied, in-depth programme which addressed the current and burning issues within the industry.

Summarising his visit to the conference, Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC) in Washington said “The Bremen Cotton Conference is unique because it brings the diverse world of cotton together in one place. It is always a great opportunity to learn about the latest innovations, talk to cotton merchants and get an overview of the industry".

Sustainability and Cotton
This year, the conference developed into a whole week of diverse events around the entire cotton supply chain. With the “SUSTAIN” event, which was organised in cooperation with the Weser-Kurier newspaper, it was possible to build a bridge between the issue of sustainability and the end consumer.
With the focus on Africa, the emerging continent, which also has a special significance for cotton, became the centre of attention.

In his opening speech, Henning Hammer, President of the Bremen Cotton Exchange, made it clear that sustainability is also of great importance during the Cotton Conference: "The three pillars of sustainability – the environment, the economy and social issues – were already playing a role in the cotton industry when the word sustainability was far from being on everyone's lips.
Many changes that are being demanded in the sense of responsible agriculture and responsible trade take their time, many are already in the starting blocks and a lot already exists. We have a very alert, active agricultural research worldwide."

The Keynotes
The keynote session, moderated by the journalist Lisa Boekhoff from the newspaper Weser-Kurier, gave participants an overview, with an informative analysis of the current cotton situation. Kai Hughes, executive director of ICAC, emphasised in his keynote address the need to provide credible facts and figures which should be the basis for the entire supply chain. The marketing of cotton and changing consumer habits in a globalised and digitalised world were the subject of lectures by Mark Messura, Cotton Incorporated and Robert Antoshak, Olah Inc. Eugen Weinberg and Michael Alt from Commerzbank took a look at the raw material from a stock market perspective.

Traceability and Digitalisation
Digitalisation is also a cross-cutting issue that runs through the entire supply chain of the cotton industry. In his opening speech, Prof. Axel S. Hermann, Head of the Fibre Institute Bremen, emphasised the importance of digitalisation for the industry. “It enables new approaches in cotton cultivation and textile processing, but also influences consumer behaviour and thus the necessary changes in the textile industry.” The focus is on the status quo of the implementation, as well as the opportunities and risks of digitally controlled, vertically integrated procurement and sales processes and the associated challenges at retail level.

Another current topic is traceability, which is also closely linked to sustainability. More and more buyers want to know whether their suppliers are meeting the promised sustainability criteria for their products, also textile products. Consequently, the conference presented various techniques for testing the authenticity of a cotton provided in the finished textile, such as DNA testing, fingerprint analysis technique, marker methods and block-chain processes.

Cotton Quality
In addition to current subjects such as digitalisation and traceability, questions of cotton quality have traditionally been an essential element of the Cotton Conference, which was further reinforced this year with the "Spinners Seminar". The spinning mill seminar, which was carried out by the Cotton Exchange and the Fibre Institute in cooperation with the ITMF and IVGT associations, far exceeded expectations.

More than 70 participants discussed the handling of impurities in supplied cotton in the manufacturing process.
In addition, in a high-level expert session, there was an exchange of the latest research results which determine the future of cotton production and the processing of cotton into innovative products.

Montalvo, international specialists in web tension control, announces its newest product offering, Axial Activated Core Chucks. As part of their “Defender Series Core Chucks,” the Montalvo Axial Activated Core Chuck is designed for shaft-less unwinding and rewinding applications requiring maximum roll/core gripping and/or utilizing floor pick up.
The Defender Axial Activated (DAA) Core Chucks, sometimes referred to as lug chucks, are cost effective, rugged, and durable core chucks capable of withstanding even the dustiest environments while being simple to utilize.
An exclusive “safe lock” model expands the capabilities of the AA core chucks even further by resolving any potential risk of the core not fully tightening and ensuring the roll is always perfectly concentric. Cores are engaged as a result of radial lug expansion as the core is loaded into the chuck, ensuring maximum grip so you can Achieve More.

Montalvo’s Director of Sales and Marketing, Bryon Williams says, “Our new axial activated chucks and total Defender series of core chucks gives our customers a superior product offering in performance, quality, cost, safety, and service life. Axial activated chucks are a cost-effective way to “defend” against core damage, extending their service life while maintaining the highest levels of safety. The drop-in replacement design ensures no additional installation requirements for customers looking to upgrade their current core chucks.”

Additional DAA Core Chuck features include:
•    Rapid Expansion Jaws - ensure secure roll control immediately upon engagement
•    Dual Core Models - for processes utilizing multiple core sizes - one chuck, two core sizes
•    E-Flange™ Option - eliminates operator interaction in removing cores while making core ejection fast and easy; reducing risk of jammed cores
•    Photocell Ready™ Option - allows use of photocell or other sensors
•    Customer Specified Mounting Holes - ready for immediate installation upon delivery
•    Several Finishes Available - Black Oxide standard, Nickel Plating optional
•    Drop-In Replacement Design - for easy upgrading of existing installations

About Montalvo
Since 1947 the Montalvo Corporation has specialized in manufacturing, integrating, retrofitting and servicing a wide range of tension control products for a variety of industries including, converting, paper, film, foil, nonwovens, plastic, corrugated, packaging, medical, composite and more. Montalvo’s products include load cells, tension controllers, tension indicators, amplifiers, tension control brakes and clutches, sensors, safety chucks, and core chucks. Montalvo has four worldwide offices in the USA, Denmark, Germany & China. http://www.montalvo.com

Archroma, a global leader in color and specialty chemicals, announces the appointment of Marcos Furrer to the post of President Brand & Performance Textile Specialties, and Innovation, based in Archroma's headquarters in Reinach, Switzerland.

Marcos Furrer will take over from Thomas Winkler who will retire at the end of March 2018 after more than 30 years in the textile industry, among which 12 years at the helm of the business.
Announcing the appointment, Archroma CEO Alexander Wessels said: “Marcos Furrer was rather an obvious choice when we started to look for a potential successor for Thomas Winkler. He has the right combination of strong textile expertise and leadership skills that we need to drive the business in line with Archroma’s ambitious growth strategy.”

A Swiss national with a 20 years career, Mr Furrer has earned a strong reputation as a well-rounded business manager with excellent leadership skills and a taste for delivering on targets.

Biography
A Chemical Engineer from the Ingenieurschule Beider Basel, Mr Furrer started his career with Clariant in Switzerland as Product Manager Sulphur Dyes, Textile Business, in 1997. He then grew in the organization as Head of Continuous Dyeing Cellulosic (1999 to 2001); Head of Business Unit (BU) Textile Dyes and Textile Chemicals in México (2001 to 2005); Global Head for the Product Group Cellulosic Dyes (2005 to 2007), Head of BU Textile Chemicals Latin America (2007 to 2009); Head of BU Textile Chemicals Americas (2009 to 2012); Head of Emulsions (January 2012 to June 2012); and Head of Marketing and Sales Plastic and Special Applications, BU Pigments (January 2013 to 2015).

His latest role as Head of Regional Business Line Europe, BU Pigments, Strategic Plastics, brought him back to Switzerland in January 2015, with the mission to implement the new BU Pigments regional structure in Europe.

Mr Furrer speaks 5 languages: English, German, Spanish, Portuguese and French.
 

At Milano Unica, as key inspiring article, ILUNA presented an exclusive and elegant lace long dress, created in collaboration with Valery, starting from an all over textronic ultralight lace with a complex organic design completely made of recycled materials, using ROICA™ Eco-Smart family, a world-first range of responsible made premium stretch yarns, demonstrating, once more, how the two leading innovators continue their close partnership to present the most “advanced” and responsible solutions to the market today.

Nevertheless, for ILUNA smart innovation is not just a project even, at its space at Milano Unica visitors will had the opportunity to discover the new collection and also to experience and touch the latest boundaries of lace smart innovations. This season novelties include:

1. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. This season, in addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring  new stretch Galloon laces fully made with GRS certified recycled  materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family. 
2. ILUNA is also proud to introduce a worldwide première: Eco- Smart family made of sustainable yarns allover laces made with NAIA cellulosic fiber by Eastmann combined with ROICA™ premium stretch sustainable yarn   realized on warp knitting jacquard looms. A unique innovation, with an interesting look & feel combined with a special softness!  
3. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time. The company is pleased to introduce the latest version of this yarns that are able to deliver 3 functions in one:  premium stretch, sustainability combined with the ROICA™ Colour Perfect family function offering excellent flawless and world unique colour dimensions, homogeneity.
4. For the salon, another première:  in cooperation with ROICA™ and Cupro by Asahi Kasei, Iluna is pleased to introduce ‘Smart Bucket Bag’ as a  special  limited edition gift. In origin, this was a roomy bag shaped like a bucket taller than it is wide with a rounded bottom. It first came to fashion in the 1900's, from a pouch with a string and a hardened bottom. Federica Annovazzi idea started from the traditional shape, but it went way beyond and imade it contemporary by smart materials and manufacturing. A beautifully crafted ‘double face recipe’ made  combining a luxurious Cupro fabric by Infinity with an Iluna stretch Double face Smart Bucket bag lace designed and produced with ROICA™ Eco-Smart family of sustainable yarns. The bag is manufactured exclusively by Made in Carcere a cooperative of women in rehabilitation, so creating a useful social exchange as well as a responsible and smart one. The Made in Carcere brand was founded in 2007, thanks to Luciana Delle Donne, founder of Officina Creativa, a non-profit social cooperative.
5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

ILUNA’s newest digital programs:

• ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility. 
• The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary way to innovate that includes responsibility, has also become a reference point in the international market for a lace offer that is beautiful, innovative and responsible at the same time. An alchemy of design and sustainable innovation, the only eco-fashion line that includes lace and stockings, capable of combining ethics and high quality standards with a fashion image of bright and deep colors. 

Sanitized®Odoractiv 10 with patented, dual-action technology

SANITIZED AG presents a new unique dimension to odor-management for functional polyester textiles. The newly developed wash-resistant Sanitized®Odoractiv 10 has a dual-action effect: on the one hand it prevents the bacteria from docking on the textile, and on the other, it adsorbs odors whilst the garment is being worn. The underlying technology that has been further developed was awarded the Swiss Technology Award. Goodbye permastink!

Manufacturers of functional polyester textiles from all over the world face the same challenge: freshly washed garments develop an unpleasant odor even after a short wearing period. The cause of this undesirable effect is not the human perspiration itself, but the bacteria that break down the perspiration. This process of decomposition generates the characteristic sweet, pungent smell. Once the bacteria, or the odor molecules, have penetrated into the surface of the polyester textile, they remain there permanently. Machine wash cycles and special detergents will never completely eliminate them. The bacterial colonization produces a biofilm on the polyester, which not only causes unpleasant odors, but also has a negative impact on the properties of the material.

Surface modulation with anti-adhesive properties
This is exactly where the new, dual-action technology from SANITZED AG comes into play: the surface of the textile is "coated" with Sanitized®Odoractiv 10 in the padding process. This creates a protective film on the surface of the textile. The bacteria use this anti-adhesive protective film as the basis for latching onto the garment. The bacteria can therefore be completely washed out in a normal wash cycle, consequently preventing any biofilm from forming. An anti-adhesion test method was developed in cooperation with EMPA to prove this Wash Effect.

The second advantage: Sanitized®Odoractiv 10 has a high adsorbing effect. Odors are "trapped" and removed during a normal wash cycle. The new product is the result of a technology that has been further developed and was awarded the Swiss Technology Award. The odor adsorption is identified using GC-MS.

As the Product Manager at SANITIZED AG, Urs Zihlmann, succinctly puts it: "Sanitized®Odoractiv 10 marks the end of permastink in polyester textiles." Sanitized®Odoractiv 10 can be combined with other Sanitized®products, in particular with products based on zinc pyrithione. The treatment does not influence the feel of the final treated textile.

Wash-resistant, sustainable and still "no nano"
The odor-reducing function is clearly still going strong even after 50 wash cycles. This is even the case if garments are washed at 30°C, either by hand or in the machine, meaning consumers save on water and energy, not to mention that the piece of clothing will look great for longer.

As with all its other products, SANITZED AG does not use any nano technology. The Hohenstein Institute has awarded the company the rating Skin Friendly, the bluesign®registration is underway. The product also bears the label Eco Passport by OEKO-TEX®.

"The unique, dual Odor Control Function of Sanitized®Odoractiv 10 enjoys a unique position in the market and it furthermore fulfills two market requirements: the prevention of permastink and the minimization of odor intensity during wear. Almost all manufacturers of functional polyester textiles are confronted with this problem," commented Urs Zihlmann. "The new technology creates tangible added value for consumers. This is a competitive differentiating
advantage for global marketing."

As with all other products, the service provided by SANITIZED AG includes technological advice before and during production, in the definition of the verified efficacy and in the use of the Sanitized®Ingredient Brand for promotional purposes.

Geleen, NL - Royal DSM, a global science-based company active in health, nutrition and materials, today announces that DSM-Niaga and ECOR are to start a research collaboration. The collaboration will focus on developing fully recyclable and healthier alternatives for particleboard, MDF and other panel materials which can be used in industries such as building & construction, furniture, interior decoration and displays. ECOR offers technology for circular materials and has an R&D facility in Venlo, the Netherlands.

Looking at the piles of waste generated by the interior and construction industries, design for recycling is inevitable. Both ECOR and DSM-Niaga have been redesigning products to be fully recyclable back into the same product. The irreversible combination of materials and ingredients used in most products made with MDF and particleboard is the biggest challenge for technically and economically feasible recycling. Both ECOR and DSM-Niaga want to outsmart complexity for healthier and recyclable products.

Eric Logtens, CEO ECOR-NOBLE Environmental Benelux commented: “The concept that traditional materials like tabletops are up for incineration or disposal after their life cycle will be eliminated. Combining ECOR and Niaga® technologies, the core materials of products can be made from recycled content, and can be fully recycled after use.”

Chris Reutelingsperger, Chief Technology Officer DSM-Niaga commented: “By combining ECOR and Niaga, waste becomes a treasure. I can’t stop thinking of all the possibilities, and I hope that designers will approach us for ideas to make beautiful products and challenge us to broaden the possibilities of these technologies.”

In recent months ECOR and DSM-Niaga explored a collaboration by combining each other’s technologies. The technology of ECOR can make materials from natural fibers, with water, pressure and heat alone. DSM-Niaga manufactures products by using a reversible adhesive. This adhesive enables easy decoupling of different material layers, for full recovery and high value recycling. Both technologies were combined and tested in diverse product applications, like furniture and displays. The preliminary results led to further investigating of applications and will lead to new fully recyclable products.

Both technologies combined offer a fully recyclable alternative to all products made from MDF and particleboard, without compromising on material safety, quality, and recyclability. The joint objective of both companies is to offer manufacturing processes to local companies, solving local waste problems and boosting local economies on a global scale.

• Subtly accentuated classics and vibrant colors in sportswear

The collections are evolving, featuring a sharpened profile and improved focus. In narrowing the focus, eye-catchers and favorite pieces become even more important. At the same time every brand has to carefully consider where and how it wants to position itself. Trims and accessories, especially buttons, are an ideal way of harnessing and playing to this trend. The broad variety of classic pieces for Season SS 19 is also reflected in the diversity of trims and accessories used. Garment and button enter into a dialogue that, while subtle, is always valuable, even when it’s just about playing with contrasts. By setting a particular accent, the button completes the look, playing its role as a key piece.

Formal wear:

Vegetable ivory in a variety of finishes is a key material for summer. In a light bone color it emphasizes the texture and colorfulness of natural materials, lending them a distinct touch of sophistication.

Echt Perlmutt Twice brings an element of tension to high-end classic looks through subtle material contrasts and a subdued interplay of color