From the Sector

Two startups in India have won Paint the Future awards and the chance to continue working together with AkzoNobel to accelerate their solutions.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience for Dulux paints in India. The winners are:

• HyperReality Technologies - Collaborative platform for inspiration and visualization of a space in the metaverse
• Fluid AI - Multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join AkzoNobel’s accelerator program.

The India startup challenge is the third regional edition of Paint the Future. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge attracted 207 submissions from 33 cities across India.

Nine finalists were invited to an intense two-day bootcamp program, where customized sessions with AkzoNobel experts helped them further refine their solution’s value proposition before the final pitch to the Paint the Future jury.

Pincroft, UK’s largest textile dyer, printer and finisher, developed a new camouflage pattern for the Dutch Ministry of Defence as part of their Defensie Materieel Organisatie’s (DMO) ‘STRONG’ programme that aims to supply combat clothing and equipment to all military personnel part of the Royal Netherlands Navy, Army, Air Force and Marechaussee.

The new fabric and camouflage pattern boast the new Netherlands Fractal Pattern and will be used in at least 480,000 sets of uniforms for soldiers worldwide. The camouflage pattern is being manufactured in a green or woodland style for the Army, Air Force, Marechaussee and Marines, while the Navy receives a blue or marine style design. Pincroft followed the guidelines of the new Netherlands Fractal Pattern (NFP) to create an eight-colour camouflage design that provides high levels of disruption to give soldiers better concealment when needed.

The fabric was created by global workwear textile manufacturer, Carrington Textiles, specifically following the Dutch MoD’s requirements on comfort and protection. The result is a lightweight yet durable textile of 210gsm with a composition of 50% cotton, 50% high tenacity nylon and Ripstop for added strength.

The high cotton content of the fabric creates a uniform that’s comfortable to wear due to its softness to the touch, and breathability, as well as providing moisture wicking properties, key elements for the tough conditions soldiers work in. The addition of high tenacity nylon to the fabric, provides added strength and durability, with the Ripstop properties of the fabric offering tear resistance.

Around 480,000 trousers and jackets will be delivered to officers from the Royal Netherlands Navy, Army, Air Force and Marechaussee, during a uniform roll out part of the Dutch MoD’s ‘STRONG’ programme that aims to equip the armed forces in the next 18 months with versatile uniforms and equipment that are adjustable according to the assignment. The pack also includes a raincoat, combat shirt and baseball cap.

SHIMA SEIKI announces a sales promotion package for the apparel industry together with KDDI, Linking 3D fashion design with cross-reality― realizing digital catalogs, VR showrooms and new customer experience allowing 360-degree viewing without actual samples

Leading fashion technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan together with telecommunications company KDDI Corporation of Tokyo, Japan launched "XR Mannequin for APEXFiz," a sales promotion package that links SHIMA SEIKI's APEXFiz design software for the apparel industry with KDDI's XR (cross-reality) technology.

XR Mannequin for APEXFiz will be offered to the apparel industry. Using an XR Mannequin that enables viewers to check product images from any angle in 360 degrees on various devices, XR Mannequin for APEXFiz enables digital catalogues with 3D virtual sample image data of garments designed on APEXFiz design software, 360-degree VR showrooms, as well as digitally extended stores. It also realizes virtual proposals at exhibitions, showroom-style stores with no inventory, and user-friendly purchase experience on e-commerce sites, and more. It also allows users to reduce excess stock at stores and create new sales opportunities.

Eventually, by adding movement to models wearing Virtual Samples and rendering them on a cloud server, customers will be able to view high-resolution virtual fashion shows on their smartphones and other devices.

 Until now, the apparel industry has been making actual product samples in each of the planning and design stages of production. This process not only takes an enormous amount of time and cost, but generates waste of raw materials including fabric that require disposal. At the retail stage, stores also needed to have various sizes and colors in stock to address a wide range of customer preferences, resulting in excess inventory.

With SHIMA SEIKI's APEXFiz, designs can be evaluated without making actual samples, minimizing resources spent on sample production as well as lead time, enabling environmentally-friendly manufacturing.

In May 2022, KDDI developed a high-resolution XR mannequin for apparel sales, with support from Google Cloud. It enables various devices such as store signages and smartphones to check products from any angle in 360 degrees, enabling stores to sell products without maintaining inventory.

SHIMA SEIKI and KDDI combines APEXFiz and XR Mannequin to start providing XR Mannequin for APEXFiz. This brings DX solutions to all stages in the supply chain for the apparel industry, from planning and design to sample making, production, distribution, and retail sales. SHIMA SEIKI and KDDI will continue to create services together that link each other's products, to bring about a sustainable society by reducing excess stock, and providing a customer experience that gives peace of mind when purchasing products.

• New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
• September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Freudenberg Performance Materials – the Freudenberg Group’s nonwovens specialist – was hosting a meeting of the German National Hydrogen Council at the Freudenberg headquarters in Weinheim, Germany, on September 16. As a leading global supplier of technical textiles, Freudenberg Performance Materials provides fuel cell components for mobility applications and for electrolyzers used to produce CO₂-free hydrogen.

The German National Hydrogen Council was appointed by the German government and acts as an independent, non-partisan advisory board. The council board currently consists of 25 high-ranking experts in the fields of economy, science and civil society. The objective is to assist and advise the State Secretaries’ Committee on Hydrogen in the further development and implementation of Germany’s National Hydrogen Strategy. Council meetings are hosted by one of the board members to enable the council to deepen its knowledge of the relevant technologies, value chain roles and challenges. Dr. Silke Wagener is a member of the council board, and represents the Freudenberg technology group, giving input on suppliers’ know-how as well as contributing her decades-long expertise in technological solutions for the hydrogen industry.

During a tour of the factory organized for the council board members, Freudenberg Performance Materials explained the development and production of performance-critical gas diffusion layers manufactured from carbon fiber-based nonwovens for fuel cells and porous transport layers for electrolyzers. The tour highlighted the potential for improvements from a supplier’s perspective, such as the need for very timely exchange and collaboration along the value chain. Functioning, unbroken and scalable value chains, in parallel with the development and scaling of hydrogen infrastructure, are key prerequisites for the hydrogen industry to fulfill its vital role in the transformation to climate neutrality.

Gas diffusion layers are one of the main components at the heart of the fuel cell. Their function is to transport gases and liquids in the cells. They have a significant impact on system performance and costs, and are indispensable for the functioning of fuel cells. The same applies for porous transport layers that are the key component of electrolyzers for the CO₂-free production of what is called green hydrogen.

Fuel cells in combination with green hydrogen are an important technology for CO₂-free mobility, in particular with reference to buses, heavy-duty trucks and trains. Other uses include stationary applications such as stationary power generation or heat generation in buildings or industry.
Apart from mobility, green hydrogen also plays a key role in climate-neutral energy supplies in the industrial sector, particularly in the chemical and steel industries.

Stahl, an active proponent of responsible chemistry, has been awarded the highest EcoVadis Platinum rating, placing it within the top 1% of companies assessed by EcoVadis. The award underlines Stahl’s commitment to collaborating with its partners to reduce its environmental impact and build a more responsible and transparent supply chain.

EcoVadis is a globally recognized evidence-based assessment platform that reviews the performance of more than 90,000 organizations across key sustainability criteria. These include environmental impact, labor and human rights standards, ethics, and sustainable procurement practices. The latest report from EcoVadis highlights Stahl’s positive progress across all these areas and builds on the Gold rating achieved by the company in 2021. Stahl’s 2030 target is to maintain the EcoVadis Platinum rating by working closely with its value-chain partners to help them reduce their environmental impact – including by supporting their transition to renewable feedstocks. In 2021, 80% of Stahl’s total spend on raw materials was supplied by EcoVadis-rated suppliers.
 
The new EcoVadis rating comes as Stahl accelerates its efforts to ensure a more responsible and transparent supply chain. Recent steps toward this goal have included establishing a dedicated Supply Chain Transparency division within the company’s Environmental, social, and governance (ESG) department. The division will be tasked with coordinating a new product development framework that prioritizes the responsible sourcing of raw materials. Furthermore, in July 2022, Stahl submitted a new greenhouse gas (GHG) emissions reduction target, including a specific commitment regarding the company’s Scope 3 upstream emissions. Stahl aims to reduce these by at least 25% over the next 10 years, compared with the base year (2021). Stahl expects to achieve this reduction primarily by working with its suppliers to replace fossil-based raw materials with lower-carbon alternatives.

A Selection of Footwear and Apparel Designed to Raise Awareness and Funding for Breast Cancer Now and National Breast Cancer Foundation, Inc.

• In partnership with the charities Breast Cancer Now (UK/Europe) and National Breast Cancer Foundation (US), the Collection brings together a range of products for running, hiking and mountain biking
• £15/€15/$15 from each full-price sale will be donated to BCN (for purchases in the UK and EU) or NBCF (for purchases in the North America)
• The Collection feature illustrations by adidas pro mountain biker Veronique Sandler, empathetically designed to represent the comfort that those with breast cancer have experienced in the outdoors

Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October.
Available throughout Breast Cancer Awareness Month, the adidas Breast Cancer Awareness Collection sees adidas partnering with Breast Cancer Now in the UK and Europe, and National Breast Cancer Foundation, Inc. in the US, to help raise awareness of breast cancer and support the vital work both charities do.

The products in the Breast Cancer Awareness Collection have been chosen to help everyone, regardless of physical ability or condition, spend more time in the outdoors.
The collection’s focus on functional footwear and apparel that is designed for the outdoors is in keeping with adidas' objective to help broaden access to outdoor sports and help everyone enjoy the benefits of spending time in nature. With United by Summits, adidas TERREX is taking this brand-wise ethos further by encouraging all people, from every background, to realise their own individual goals in the outdoors and enjoy the benefits of adventure, both big and small.

The collection is available for purchase in limited quantities from September 30, 2022 until the end of October 2022 for adiClub members only, and £15/€15/$15 from each full-price sale of the adidas Breast Cancer Awareness Collection will be donated to Breast Cancer Now (for purchases in the UK and EU) or National Breast Cancer Foundation, Inc. (for purchases in North America). The money raised will contribute to the important work these charities are doing.

• Values from the past 30 years more relevant than ever and are reflected in recent growth

During its 30^th anniversary, the international OEKO-TEX^® Association is still seeing positive business development despite numerous global challenges. In total, OEKO-TEX^® issued more than 36,000 certificates and labels in the past financial year – an increase of 14% compared to the previous year. The STeP by OEKO-TEX^® facility certification recorded the strongest growth, almost doubling compared to 2020/2021. The number of labels and certificates issued increased from 31,696 to 36,084 between July 1st, 2021, and June 30th, 2022.

"Since OEKO-TEX^® was founded in 1992, our business practices have been aligned with our core values," says OEKO-TEX^® Secretary General Georg Dieners. “Sustainability, trust and safety build upon each other and are the basis of transparent and sustainable action. We underpin responsible action with our independent scientific methods and are valued in the industry as an effective, solution-oriented partner.” In the past financial year, this was reflected in the new Impact Calculator, with which STeP by OEKO-TEX^®-certified companies calculate their CO₂ emissions and measure their water consumption to ultimately reduce both. For OEKO-TEX^®, a sustainable future is inextricably linked to a transparent status quo. "By setting the highest standards and communicating them openly, we encourage companies and consumers to do the same," says Dieners.

To maintain trust and credibility, OEKO-TEX^® includes external perspectives. The International Advisory Board reviews proposals of the OEKO-TEX^® Working Groups and provides important impetus for continuous optimization of the standards. Additionally, a Public Stakeholder Consultation was conducted in March 2022 to gain comprehensive insights from all interest groups. These are now being integrated into the further development of the standards and services. The investments of the past financial year reflect how important quality assurance and product control are for the OEKO-TEX^® Association: Almost 40% of the total expenditure flowed into these two items.

In the meantime, the basic business continues to progress successfully. The number of STANDARD 100 by OEKO-TEX® certificates issued in the 2021/2022 financial year exceeded 25,000 for the first time. More than 15,000 chemicals, colorants and auxiliaries were certified with ECO PASSPORT by OEKO-TEX^®.

In autumn 2022, OEKO-TEX^® will launch a certification to help companies comply with upcoming due diligence laws. With RESPONSIBLE BUSINESS by OEKO-TEX^®, OEKO-TEX^® is responding to the increasing global expectations of compliance with due diligence requirements in companies. The new standard is based on the EU proposal for due diligence, the German Due Diligence Act, which will come into force from 2023, and numerous other international legislative proposals.

• Monomaterial solution contains renewably-sourced polypropylene from the Bornewables™ portfolio of circular polyolefins
• Trexel employs its proprietary MuCell® technology to deliver a range of lightweighting benefits
• EverMinds™ in action: reuse and design for recycling are focus of value chain collaboration

Borealis and Trexel, an expert in foaming injection and blow moulded parts, announce that they have co-developed a new plastic bottle based on a grade from the Bornewables™ portfolio of polyolefins made using renewable feedstocks derived 100% from waste and residue streams. The lightweight bottle – which will be showcased at the Borealis stand at the K 2022 (from 19 to 26 October 2022 in Düsseldorf) – is reusable and fully recyclable. It boasts a significantly lower overall CO₂ footprint because it is composed of renewably-sourced feedstock and produced in the foaming process.

The Bornewables™ portfolio of circular polyolefins helps reduce the carbon footprint while offering material performance equal to virgin polymers. Using Bornewables grades allows for design freedom and colour flexibility, and helps retain a premium look and feel. The grades – which are commercially available in Europe – help conserve natural resources because they are derived solely from waste and residue streams, for example from used cooking oil. Reusing waste already in circulation instead of fossil fuel-based feedstocks enhances the sustainability of applications made using the Bornewables grades.

The reusable new bottle developed by Borealis and Trexel retains its value over many life cycles thanks to the use of Trexel’s proprietary technology in tandem with Bornewables grades; as a material solution, the new bottle minimises the use of valuable raw materials. Moreover, converters consume less energy in the production process when using the MuCell® technology. The bottle thus helps close the loop on plastics circularity by way of design for recycling, the use of renewable feedstocks, and excellent material performance across multiple life cycles.

Turkish company, Makroser Tekstil specialises in manufacturing digitally printed carpets and over the years has become one of the leading suppliers in the sector. Utilising Mimaki’s high-performance TS300P-1800 sublimation transfer printer since 2020, the company has optimised their production potential to meet increasing customer expectations in this growing digital textile carpet market.

Alongside carpets, the company also offers other solutions to the carpet industry by producing backing and other materials

Acting as both a seller and a supplier, Makroser Tekstil has an approximate monthly output of 150,000 square meters of final product and sells about 70-80,000 square meters of intermediate goods per month. “Our market has four main pillars, including chain market groups, export, e-commerce and our own retail network. We have gained serious momentum in the sales of our final products in recent years, and we attach great importance to our sales and marketing processes, in addition to production, so to increase our profitability. We are currently exporting 35-40% of our production, and our branding and e-commerce activities show that we are making significant improvements”, says Makroser Tekstil’s co-founder, Talha Güldest.

Makroser Tekstil decided to invest in a Mimaki TS300P-1800 sublimation transfer printer back in August 2020, with the aim to strengthen their position in the digitally printed carpet market. “The investment in the TS300P-1800 has enabled us to have the capacity to respond quickly to e-commerce orders,” Güldeste commented. “Product quality is the main criterion in the supplies we provide to both online and retail outlets. We made this investment because we saw that we would increase our quality and customer satisfaction in the carpets we print. The Mimaki printer met our expectations, providing the results we wanted from the very first print after installation.” Considering the increased demand, Güldeste aims to further boost their printing capacity with investment in several more Mimaki printers.