From the Sector

• Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

• Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s HIGH IQ® Cool Comfort performance assurance program, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Only mills that meet Huntsman’s stringent requirements earn the right to use the HIGH IQ® performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the HIGH IQ® Cool Comfort performance assurance program.

The technology that drives the HIGH IQ® Cool Comfort program complies with the requirements of bluesign® for safe and sustainable textile production. Furthermore, fabrics produced with HIGH IQ® Cool Comfort moisture management are suitable for STANDARD 100 by OEKO-TEX® certified textile products. The global leader in intelligent effects, Huntsman Textile Effects developed the HIGH IQ® global performance assurance program to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and color that lasts. The program is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.
 

• Huntsman Textile Effects and The Chemours Company FC, LLC (‘Chemours’) have agreed to expand their long-term alliance in the area of durable water repellence (DWR).

Singapore – By combining the strengths of both companies in innovation, technical support and marketing, the expanded co-operation unlocks the full potential of the alliance to develop and deliver new, sustainable DWR solutions and chemistry.  This historical alliance that was established in the early 1990s has been at the forefront of delivering state-of-the-art solutions to the textile industry for durable water repellent effects. In addition to
fluorinated solutions, the expanded alliance will now be able to offer non-fluorinated alternatives as well. The alliance will cover different aspects of the value chain including research, marketing, technical support and manufacturing.

“Strengthening the partnership between Huntsman Textile Effects and Chemours unlocks the full potential of both companies to shape technology and product offerings in sustainable durable water repellency. Our cooperation, which has stood the test of time, has clearly demonstrated that strong environmental credentials and performance can co-exist in equal measure. We are excited to move forward with a broader alliance as we strengthen our position as the industry leader in DWR textile solutions,” said Jay Naidu, Vice President, Strategic Marketing and Planning, Huntsman Textile Effects.

“Chemours is excited to expand our partnership with Huntsman Textile Effects. This partnership reinforces our commitment to take a leadership role in the innovation and development of more sustainable and high performing products that address the rapidly evolving needs of the textile industry and the consumers that use these products,” said Jesal Chopra, Vice President, Chemours Fluoropolymers.

Together, Huntsman Textile Effects and Chemours have worked to lead the textile industry’s transition  from long-chain water repellent products to more environmentally friendly short-chain chemistry and, more recently, non-fluorinated chemistry. The collaboration has resulted in new, market-leading DWR solutions that deliver on performance and sustainability. Chemours introduced Teflon EcoElite™ with Zelan™ R3 technology in 2015, a renewably sourced, non-fluorinated water repellent finish. Containing 60% plant-based materials* and complying with all key industry standards, Zelan™ R3 repellent offers excellent water repellency and durability while preserving fabric breathability. It meets or exceeds performance levels possible with fluorinated technologies. Teflon™ Eco Dry with Zelan™ R2 PLUS technology, which compliments Teflon EcoElite™, was recently introduced. Zelan™ R2 PLUS contains 30% renewably sourced plant-based raw materials* and is focused on delivering a high level of durable water repellency for all substrates.

In 2017, Huntsman Textile Effects introduced PHOBOTEX® RSY non-fluorinated durable water repellent, which was developed to specifically meet extreme protection, comfort and durability requirements for both synthetic and cellulosic fibers, delivering an enhanced environmental profile for brands. PHOBOTEX® RSY durable water repellent raises the bar in performance on synthetics, allowing brands to offer high-performance weather protection with an assurance of eco-friendly sustainability. Providing effective protection in extreme environments together with breathable comfort, PHOBOTEX® RSY durable water repellent repulses rain, sleet, and snow, ideal for highperformance outerwear fabrics.

Both companies bring a rich and established heritage firmly centered on research and innovation. Through their expanded alliance, joint research and development efforts in DWR enable Huntsman and Chemours to stay at the forefront of industry trends and regulatory changes for a more sustainable textile industry.

At the upcoming ISPO exhibition, SITIP are pleased to introduce BEHOT, a SITIP Heat Generating Technology for fabrics that has been licensed from the unique ROICA™ StretchEnergy™ System by Asahi Kasei and is already adopted by Santini that is offering Premium cycle wear Made in Italy since 1965.

SITIP is a leading Italian textile company specialized in high-tech and function-rich innovations for sport, technical underwear, shapewear, beachwear, footwear components, protective helmets, and in particular Velcro-receptive fabrics for mechanical fastening systems and a number of innovative technical fabrics for other industrial end-uses, all made through key manufacture technologies that include weft & warp knit fabric innovations.

Further, SITIP has more recently launched 16 unique trade brands, each one specialized in highly advanced innovation solutions designed to fit both market and the discerning needs of the contemporary consumer.

Santini is offering to the market a multi-panel thermal bib tight for the coldest winter training. Made with the special BeHot fabric by Sitip, constructed with the ROICA™ StretchEnergy™ active performance material, it not only insulates, but generates up to 2 degrees of heat as you workout as certified by CeRism, Outdoor Sport Research Centre at Verona University. Complete comfort and protection thanks to the Acquazero by Sitip treatment that ensures you stay dry even in the most challenging conditions.

The design is completed with breathable mesh braces for added comfort and a reflective pixel detail on the leg to improve visibility in low light conditions. BeHOT represents a special combination of a highly refined type of knitted construction combined with this unique ROICA™ Premium Stretch yarn function, and has been especially developed for this new high-function concept.