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05.05.2022

adidas und Foot Locker, Inc. announce partnership for sports community and sneaker culture

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Source:

adidas AG

(c) Mahlo GmbH + Co. KG
04.05.2022

Altun Tekstil acquires weft straighteners from Mahlo

Turkish company Altun Tekstil, a manufacturer of home textiles and upholstery fabrics, has ordered a total of five of the latest Orthopac RVMC-15 weft straighteners from Mahlo.

The production of textured yarns, weaving and raschel knitting as well as dyeing and finishing is included in Altun’s operations. While the focus is on tulle curtains and upholstery, the company’s fabric range also encompasses a wide variety for apparel.

When investing in the future, Altun Tekstil has consistently trusted in Mahlo and has installed 10 Mahlo Orthopac RVMC-15 weft straighteners in its two plants since 2016.

Lowest residual distortion at highest speed
All the Mahlo weft straighteners Orthopac RVMC-15 are integrated into existing production lines. Mahlo’s latest weft straightener is fit to interact and communicate via the newly mSmart concept with all production lines and provide historical data, which help to improve the production processes.

Turkish company Altun Tekstil, a manufacturer of home textiles and upholstery fabrics, has ordered a total of five of the latest Orthopac RVMC-15 weft straighteners from Mahlo.

The production of textured yarns, weaving and raschel knitting as well as dyeing and finishing is included in Altun’s operations. While the focus is on tulle curtains and upholstery, the company’s fabric range also encompasses a wide variety for apparel.

When investing in the future, Altun Tekstil has consistently trusted in Mahlo and has installed 10 Mahlo Orthopac RVMC-15 weft straighteners in its two plants since 2016.

Lowest residual distortion at highest speed
All the Mahlo weft straighteners Orthopac RVMC-15 are integrated into existing production lines. Mahlo’s latest weft straightener is fit to interact and communicate via the newly mSmart concept with all production lines and provide historical data, which help to improve the production processes.

The fully integrated units benefit from universal control technology and the intuitive Mahlo mSmart G15 visualization concept. The HMI has been optimized for userfriendliness. The visualisation concept is constantly enhanced and ready for Industry 4.0. The path to a digital future within Altun is prepared.

Source:

Mahlo GmbH + Co. KG

04.05.2022

Lenzing rides out significant cost pressure to report solid first quarter

Lenzing – In the first quarter of 2022, the Lenzing Group, like the entire manufacturing industry, was significantly affected by the extreme developments in global energy and commodity markets. A predominantly positive market environment and the strategic focus on specialty fibers such as those of the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands nevertheless ensured a solid revenue and earnings trend, with the effect of higher costs being largely offset.

•    Solid revenue and earnings performance despite extremely tight cost situation
•    Personnel changes on the Managing and Supervisory Boards – Stephan Sielaff appointed as the new CEO
•    Successful production start at world’s largest lyocell plant in Thailand
•    World’s largest pulp mill of its kind successfully started-up in Brazil
•    Premium textile brand TENCEL™ celebrates 30 years of sustainable fiber innovation

The Lenzing Interim Report 01-03/2022 is available on the company website.

Lenzing – In the first quarter of 2022, the Lenzing Group, like the entire manufacturing industry, was significantly affected by the extreme developments in global energy and commodity markets. A predominantly positive market environment and the strategic focus on specialty fibers such as those of the TENCEL™, LENZING™ ECOVERO™ and VEOCEL™ brands nevertheless ensured a solid revenue and earnings trend, with the effect of higher costs being largely offset.

•    Solid revenue and earnings performance despite extremely tight cost situation
•    Personnel changes on the Managing and Supervisory Boards – Stephan Sielaff appointed as the new CEO
•    Successful production start at world’s largest lyocell plant in Thailand
•    World’s largest pulp mill of its kind successfully started-up in Brazil
•    Premium textile brand TENCEL™ celebrates 30 years of sustainable fiber innovation

The Lenzing Interim Report 01-03/2022 is available on the company website.

Source:

Lenzing AG

(c) SANITIZED AG
03.05.2022

SANITIZED AG launches biocide-free product for odor-free textiles

SANITIZED AG, a specialist for hygiene function in textiles, is expanding its Sanitized® Odorex™ portfolio for odorneutralizing technologies. The new OX20 product is usable on cotton, viscose, or synthetic fibers. It does not contain any biocides, it is highly wash-resistant, and it can be combined well with other effects.

Sanitized® Odorex™ is the product of several years of experience with environmentally friendly textile treatments. SANITIZED focuses heavily on the causes of, the production of, and the fighting of unpleasant sweat odor in textiles. The basis for the newly introduced biocide-free OX20 product is a metal-free polymer that neutralizes odors. It meets market requirements regarding wash-resistance with excellent results after up to 50 household washes.

SANITIZED AG, a specialist for hygiene function in textiles, is expanding its Sanitized® Odorex™ portfolio for odorneutralizing technologies. The new OX20 product is usable on cotton, viscose, or synthetic fibers. It does not contain any biocides, it is highly wash-resistant, and it can be combined well with other effects.

Sanitized® Odorex™ is the product of several years of experience with environmentally friendly textile treatments. SANITIZED focuses heavily on the causes of, the production of, and the fighting of unpleasant sweat odor in textiles. The basis for the newly introduced biocide-free OX20 product is a metal-free polymer that neutralizes odors. It meets market requirements regarding wash-resistance with excellent results after up to 50 household washes.

Versatile and highly cost-efficient
The new product can be applied in extraction, pad, and spray. It can be used on all common substrates and is compatible with other textile effects. These properties increase the flexibility and efficiency during product design, and they reduce production costs. As one of the first technologies worldwide, OX20 can be applied to synthetics in the dye bath.

Feel and wearing comfort
Binders and particle systems negatively affect the textile’s feel and moisture management. OX20 is a particle-free product with a long-lasting effect that does not change how the textile feels, nor does it affect the textile’s moisture management.

Source:

SANITIZED AG

Graphik: Trevira GmbH
29.04.2022

Trevira CS at the Heimtextil Summer Special

The Trevira CS brand will be presented at Heimtextil 2022. This year the trade fair will be held as a one-time Summer Special from 21 to 24 June in Frankfurt am Main, Germany. The booth will feature more than 200 fascinating, versatile, flame retardant Trevira CS fabrics.

These will be displayed in the Long Stay Apartment installation. Changing lifestyles, living and working arrangements as well as the housing shortage in countless large cities mean the Long Stay Apartment segment of the hospitality sector has experienced exponential growth, becoming ever more important. For this reason, it is the focus of this year’s Trevira CS booth. The presentation of the “Long Stay Apartment by Trevira CS” is intended to familiarise visitors – particularly interior architects, designers and furnishers – with the trendsetting, innovative uses of Trevira CS fabrics in the contract sector.

The Trevira CS brand will be presented at Heimtextil 2022. This year the trade fair will be held as a one-time Summer Special from 21 to 24 June in Frankfurt am Main, Germany. The booth will feature more than 200 fascinating, versatile, flame retardant Trevira CS fabrics.

These will be displayed in the Long Stay Apartment installation. Changing lifestyles, living and working arrangements as well as the housing shortage in countless large cities mean the Long Stay Apartment segment of the hospitality sector has experienced exponential growth, becoming ever more important. For this reason, it is the focus of this year’s Trevira CS booth. The presentation of the “Long Stay Apartment by Trevira CS” is intended to familiarise visitors – particularly interior architects, designers and furnishers – with the trendsetting, innovative uses of Trevira CS fabrics in the contract sector.

For the design of the apartment installation, the traditional Trevira CS Fabric Competition 2022 was announced at the end of 2021 and invited all customers to submit their latest Trevira CS products according to certain specifications. The winning fabrics will be announced at the trade fair and specially exhibited at the Trevira CS booth.

Director Marketing & Business Development Anke Vollenbröker: “Our exhibition gives exciting new insights into the modern concept of the Long Stay Apartment, presenting the live application of our customers’ Trevira CS innovations. An apartment designed for Long Stayers is a special challenge since it has to provide more than a hotel room or even an ordinary rental apartment: It needs to be an attractive temporary home while also offering the services and advantages of a hotel. We have made the Long Stay Apartment particularly “textile” and included submissions from all participants of our Trevira CS Fabric Competition 2022.”

Source:

Trevira GmbH

Photo: Ralph Koch for Mayer & Cie.
29.04.2022

Mayer & Cie. at the ITM

  • Turkish circular knitting market offers prospects in turbulent times

After a four-year, Covid-related break the German circular knitting machine manufacturer Mayer & Cie. is exhibiting with its Turkish representative Mayer Mümessillik (MMÜ) once more at the important International Textile Machinery Exhibition (ITM) in Istanbul. At Booth 713 in Hall 8, Mayer & Cie. will present three machines: the D4-2.2 X interlock machine, the OV 3.2 QCe for double jersey structures and the MV 4 3.2 II for single jersey fabrics. For the Mayer & Cie. and MMÜ team the focus will be on in-person contacts with customers, suppliers and partners. Despite the tense international situation both the manufacturer and its representative are positive about the medium-term outlook for the Turkish market.

  • Turkish circular knitting market offers prospects in turbulent times

After a four-year, Covid-related break the German circular knitting machine manufacturer Mayer & Cie. is exhibiting with its Turkish representative Mayer Mümessillik (MMÜ) once more at the important International Textile Machinery Exhibition (ITM) in Istanbul. At Booth 713 in Hall 8, Mayer & Cie. will present three machines: the D4-2.2 X interlock machine, the OV 3.2 QCe for double jersey structures and the MV 4 3.2 II for single jersey fabrics. For the Mayer & Cie. and MMÜ team the focus will be on in-person contacts with customers, suppliers and partners. Despite the tense international situation both the manufacturer and its representative are positive about the medium-term outlook for the Turkish market.

Turkey is a market with prospects
“The challenges that the global economy faces are at present enormously wide-ranging, of course,” says Mayer & Cie.’s Turkey specialist Stefan Bühler. “The Russian invasion of the Ukraine, supply chain outages, shortages of raw materials and skyrocketing energy prices all create uncertainty.” And then there is galloping inflation in Turkey and elections in 2023. Yet despite, and in part because of, this state of affairs Bühler and Kahraman Güveri, CEO of Mayer & Cie.’s Turkish representative MMÜ, hold a positive view of the market outlook for the years ahead. Large orders, especially for standard products, are on the increase, Kahraman Güveri explains. That leads to new investments, new companies and a growing demand for refurbished machines that then need to be replaced by new machines elsewhere. And former commission merchants are now enterprises in their own right.

“Apart from that, Turkey benefits from its proximity to Europe, transport routes are manageable,” says Stefan Bühler. “This location advantage attracts brand manufacturers who together with their orders bring new approaches, new designs and new technologies into the country.” And Turkey’s already very highly developed textiles sector benefits too. That, says Kahraman Güveri, is why one can be confident for the next few years, “at least for as long as nothing unforeseen happens”.

Established machines with that something special: OV 3.2 QCe for double jersey structures
The portfolio of machines that Mayer & Cie. is exhibiting at the ITM is tried, trusted and popular. The OV 3.2 QCe is a specialist for interlock fabrics and double jersey structures that it knits in both filament and synthetic fibre yarns. With a conversion kit the OV 3.2 QCe also qualifies as a producer of 8-lock structures, spacer fabrics and fine gauges. The machine is available in a choice of three frames: from open-width and industrial to giant frame. Stefan Bühler, regional sales manager for Turkey, has this to say: “Not for nothing has the OV 3. 2 QCe been one of our most popular machines for years. It is mainly used for sportswear and for leisure- and outerwear.” In Istanbul the OV 3.2 QCe on show will be a 30-inch, E40-gauge model.

D4-2.2 X for fine rib and interlock fabrics
The double-jersey D4-2.2 X is an obvious choice for knitting fine rib fabrics of up to E28 gauge. Spacer and interlock fabrics are also part of the machine’s established repertoire. And it can produce elastomeric plating in both cylinder and dial cam. No matter which of these tasks is assigned to the D4-2.2 X, it performs it with impressive productivity.

MV 4 3.2 II for flexibility in the single jersey sector
In the single jersey sector, the long-established German firm delivers a literally fine solution. The MV 4 3.2 II on show at the ITM knits to an E38 gauge. The machine can also be supplied for gauges from E14 to E60. It is, in addition, highly flexible, with a repertoire that ranges from piqué and double piqué to one-thread fleece and smooth single jersey.

Source:

Mayer & Cie.

(c) Cobra International
26.04.2022

COBRA International: Highlights Diversification into New Market Sectors at JEC World 2022

Cobra International, a leading manufacturer of advanced composite products for the watersports, automotive, marine, and industrial sectors, will highlight recent diversification into new composite markets at JEC World 2022, with exhibits ranging from VTOL drones to carbon fibre prosthetics.  Cobra will also demonstrate how it is working alongside automotive and water sports customers to further enhance the sustainability of products in these sectors.

High Volume Production Capacity for the UAV sector
Cobra will display a wing from the Swiftlet UAV. This compact tactical fixed wing UAV platform has a 5.5m wingspan and was developed by the Royal Thai Air Force and National Science and Technology Development Agency (NSTDA) for survey, monitoring and search and rescue operations. Cobra manufactured the 32kg Swiftlet composite airframe using a combination of CNC cut carbon sandwich internal structure and PVC foam sandwich skins using both high grade glass fibre and carbon fibre reinforcements.  

Cobra International, a leading manufacturer of advanced composite products for the watersports, automotive, marine, and industrial sectors, will highlight recent diversification into new composite markets at JEC World 2022, with exhibits ranging from VTOL drones to carbon fibre prosthetics.  Cobra will also demonstrate how it is working alongside automotive and water sports customers to further enhance the sustainability of products in these sectors.

High Volume Production Capacity for the UAV sector
Cobra will display a wing from the Swiftlet UAV. This compact tactical fixed wing UAV platform has a 5.5m wingspan and was developed by the Royal Thai Air Force and National Science and Technology Development Agency (NSTDA) for survey, monitoring and search and rescue operations. Cobra manufactured the 32kg Swiftlet composite airframe using a combination of CNC cut carbon sandwich internal structure and PVC foam sandwich skins using both high grade glass fibre and carbon fibre reinforcements.  

Sustainability Options for Automotive and Watersports
Sustainability has a been a key focus for the Cobra Waterports division and CAC, the Cobra automotive business unit. At JEC World 2022, Cobra will showcase the increasing material and process options it has developed with both bio-resin and natural fibre reinforcements variants presented alongside more traditional carbon fibre parts.

Visitors will be able to get up close to a new Bio SUP Wingfoil board featuring a basalt, flax, bamboo and GreenPoxy bio-epoxy construction created for partners NSP, as well as state-of-the-art compression moulded prepreg foils. Cobra’s first fully recyclable surfboard incorporating the Recyclamine® resin technology that Cobra was recognised for in the 2020 JEC Innovation Awards will also be on display alongside a new Audi e-tron foil by Aerofoils – the world’s safest electric hydrofoil board.

The CAC team (Automotive Business Unit of Cobra) will present a set of OEM mirror cap parts that showcase a range of carbon SMC, woven visual carbon, pure woven visual flax, hybrid flax-carbon and painted flax construction options for the same component.  Clear carbon aesthetic and structural parts including CAC made M-carbon components for the BMW S 1000 RR Motorcycle will furthermore underline the high quality and eye-for-detail for which CAC is renowned.

Carbon Prosthetics
An entirely new composite application for the company, Cobra will also show two composite prosthetic devices at JEC which were productionised by the in-house design and development team. Working alongside a leading Thai university and a medical device OEM, Cobra created a rapid and cost effective series production process for a lightweight carbon fibre prosthetic foot. In another example of lightweight composites creating major quality of life improvements, Cobra has also designed and manufactured a carbon and glass fibre prepreg foot support for Elysium Industries.

More information:
COBRA Composites UAV
Source:

Cobra International

(c) SITIP
25.04.2022

Sitip at Performance Days

  • Focus on the embossing technique applied to the recycled fabrics collection of the NATIVE Sustainable Textiles line

Performance Days, the leading trade fair on the latest trends in the development of fabrics for the functional textile industry, has as main focus the PERFORMANCE FORUM, where the most recent innovations and developments are presented with a prize awarded to the winner of the category chosen for the current year, which for 2022 will be “The Journey to Carbon Neutrality - CO2 Reducing Technologies and Measuring Tools”.

Protagonists are therefore all those materials that contain carbon in reduced form and the strategies/technologies that companies implement to ensure the reduction of CO2 emissions during production and how these reductions are actually measured (through energy saving, careful use of resources, use of more sustainable materials, local production and other technological and production measures).

  • Focus on the embossing technique applied to the recycled fabrics collection of the NATIVE Sustainable Textiles line

Performance Days, the leading trade fair on the latest trends in the development of fabrics for the functional textile industry, has as main focus the PERFORMANCE FORUM, where the most recent innovations and developments are presented with a prize awarded to the winner of the category chosen for the current year, which for 2022 will be “The Journey to Carbon Neutrality - CO2 Reducing Technologies and Measuring Tools”.

Protagonists are therefore all those materials that contain carbon in reduced form and the strategies/technologies that companies implement to ensure the reduction of CO2 emissions during production and how these reductions are actually measured (through energy saving, careful use of resources, use of more sustainable materials, local production and other technological and production measures).

In this sense, Sitip’s strategy for reducing CO2 emissions and maximizing the use of resources is based on consolidating and optimizing the layout and logistics of the production plants, installing a cogeneration plant and a new generation smoke smoke abatement system and the transition to an energy-saving lighting system.

Regarding products, at Performance Days Sitip brings its latest innovations with an absolute focus on the embossing technique, a particular system of mechanical processes that can also be used on the recycled items from the NATIVE Sustainable Textiles line, a technology that is applied to fabrics produced with recycled yarns and chemicals with low environmental impact, implementing the GRS standard (Global Recycle Standard), result of the journey towards sustainability implemented by the company.

The collection of embossed designs combines performance, style and sustainability: thanks to special mechanical processes that combine heat and pressure, the fabric is embossed with geometric and design motifs for a more structured and palpable texture.

Source:

SITIP

(c) Hologenix
22.04.2022

DFND introduces Sleepwear powered by CELLIANT®

DFND, a compression and apparel brand designed for the military, firefighters, first responders and pro athletes, now available to athletes everywhere, has partnered with Hologenix®, creators of CELLIANT® to introduce a line of unisex sleepwear: DFND REST. Designed for the “warrior athlete,” the sleepwear is powered by DFND X CELLIANT®, the trailblazer in bio-responsive infrared textiles.
 
Both DFND and Hologenix are focused on increasing recovery and enhancing performance for the human body, so the partnership couldn’t be more ideal. CELLIANT’s science-backed infrared (IR) technology is a natural blend of bioceramics that allows textiles to capture and convert body heat into infrared energy. DFND REST powered by CELLIANT notes that it is “clinically proven to enhance tissue oxygen levels to help your body be at its best.”

DFND REST powered by CELLIANT includes three unisex designs in two colors each, Tan and Heather Grey: IR Short Sleeve V-Neck Shirt; IR Long Sleeve V-Neck Shirt and IR Sleepwear Long John; and two designs in Black: IR Recover RX Hood; IR Recover RX Jogger.

DFND, a compression and apparel brand designed for the military, firefighters, first responders and pro athletes, now available to athletes everywhere, has partnered with Hologenix®, creators of CELLIANT® to introduce a line of unisex sleepwear: DFND REST. Designed for the “warrior athlete,” the sleepwear is powered by DFND X CELLIANT®, the trailblazer in bio-responsive infrared textiles.
 
Both DFND and Hologenix are focused on increasing recovery and enhancing performance for the human body, so the partnership couldn’t be more ideal. CELLIANT’s science-backed infrared (IR) technology is a natural blend of bioceramics that allows textiles to capture and convert body heat into infrared energy. DFND REST powered by CELLIANT notes that it is “clinically proven to enhance tissue oxygen levels to help your body be at its best.”

DFND REST powered by CELLIANT includes three unisex designs in two colors each, Tan and Heather Grey: IR Short Sleeve V-Neck Shirt; IR Long Sleeve V-Neck Shirt and IR Sleepwear Long John; and two designs in Black: IR Recover RX Hood; IR Recover RX Jogger.

DFND REST, like all DFND products, is designed, tested and made in the USA. CELLIANT’s proprietary mineral formula is processed and manufactured in the USA.

DFND REST will be featured at the following upcoming shows: the Holistic Health and Fitness (H2F) Exposition and Industry Day, April 26 to 27 at Fort Eustis; Warrior West, April 27 to 28 at the San Diego Convention Center; Modern Day Marine, May 10 to 12, Washington, D.C.; The Human Performance & Biosystems Summit, June 29 to 30 at National Harbor, Maryland; National Guard Conference & Exhibition, August 26 to 29, Columbus, Ohio; and AUSA, October 10 to 12, Washington, D.C.

More information:
Celliant DFND sleepwear
Source:

Hologenix / Sarah P. Fletcher Communications 

(c) Eton
22.04.2022

More localised and automated textile manufacturing with TMAS technologies

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

Secure supply
At Texprocess, for example, Eton Systems will be unveiling its latest Ingenious software solution which further enhances the company’s Opta Unit Production System (UPS) introduced in 2021.

“Our automated technology has already had a great impact on the productivity of thousands of garment production lines,” says Eton’s Managing Director Jerker Krabbe. “Our systems help producers across the world to reduce repetitive manual tasks and increase efficiency, which evens out some of the differences between production in high and low-cost countries, making reshoring a feasible option. Creating a diversified production portfolio with a mix of production facilities, some closer to home, makes for a more secure product supply.”

Flexibility
Imogo meanwhile recently installed the first industrial scale dyeing system in Sweden for many years. The Dye-Max spray dyeing line has the potential to slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. It is capable of carrying out the application of a wide range of fabric pre-treatments and finishing processes, providing users with unbeatable flexibility in production.

“Here in Scandinavia, we are currently seeing an explosion of companies developing sustainable new cellulosic fibres – many from waste clothing – but a problem is that all of the environmental benefits they deliver can potentially be lost in the further processing, and especially in conventional dyeing,” observes the company’s Founding Partner Per Stenflo. “The Dye-Max system positively addresses this, but interest in it has not just been confined to Europe. We are currently seeing a lot of activity in Turkey – largely as a near-shore partner to European brands – but also in Bangladesh.”

Robotics at Heimtextil
ACG Kinna Automatic specialises in automation solutions for filled products such as quilts, pillows and mattresses and its live demonstrations of robotics in action have proved a magnet for visitors to Heimtextil. This year’s show will be no exception.

“The use of robotics is now standard across many industries dealing in solid goods, but the handling of soft materials such as textiles is a little more complex,” says Managing Director Christian Moore. “Nevertheless, it’s something we have successfully mastered, and our robotic systems are proving highly beneficial to their users. There is no ‘one-size-fits-all’ solution when it comes to automation and our approach is always to carefully examine where it will make the difference in each bespoke system. A focus is on identifying and eliminating bottlenecks which will increase product flows.”

During the Covid-19 pandemic, ACG Kinna drew on all of its automation know-how and extensive network of contacts to build a new nonwovens fabric converting and single-use garment making-up plant in a matter of weeks, in order to supply the Swedish authorities with urgently-needed medical gowns.

Instant colour
Localised textile production is also booming in the USA, where Coloreel has recently secured multiple orders for its instant thread colouration technology via its US partner Hirsch.

“Coloreel technology enables the high-quality and instant colouring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time,” explains VP of Sales Sven Öquist.

“Advanced rapid colour formulation software and high-speed drive technology allow a single needle to carry out what it previously required many multiples of them to do – and with much more consistent stitch quality. By instantly colouring a recycled white base thread during production, our system enables complete freedom to create unique embroideries without any limitations. Colour changes along the thread can either be made rapidly from one solid colour to another, or gradually, to make smooth transitions or any colouring effect desired. This provides big benefits when it comes to sustainability and design creativity.”

Milestone
Svegea will be promoting its latest EC 300 collarette cutting machine at Texprocess 2022. This machine is used by garment manufacturers around the world for the production of tubular apparel components such as waistbands, cuff and neck tapes and other seam reinforcements. With its E-Drive 2 system and fully automatic FA500 roll slitter, the EC 300 has an output of around 20,000 metres per hour.

“Advances in automation are only making the specialised, bespoke machines we engineer even more efficient and we are expecting a very busy year,” says Managing Director Håkan Steene. “The garment components our collarette cutters produce make it logical for them to be integrated into the operations of making-up operations, wherever they are.”

Sensors
The advanced yarn tension monitoring technologies of Eltex of Sweden meanwhile play an essential role in rectifying defects in  weaving, tufting and composite reinforcement operations.

“A correct tension of the warp and weft threads ensures proper machine operation,” explains Eltex Global Marketing and Sales Manager Anoop K. Sharma “The constant tension monitoring and automatic control of the tension of the thread help to overcome unnecessary problems.

“We continue to make advances in both the hardware and software of our tension monitoring systems, such as the EyE™ for the warping process. With the EyE™, the yarn tension values from all yarns are continuously updated and displayed on screen. In addition, tension values outside the warning level are indicated both on the sensor’s LEDs and on the screen for complete quality control. No fabric can be woven without the appropriate and correct tension.”

Source:

AWOL Media

Montalvo Honored to Work with Highly Prestigious TsingHua University (c) Montalvo
Montalvo Product Graphic
20.04.2022

Montalvo joins the University

  • Montalvo Honored to Work with Highly Prestigious TsingHua University

Montalvo, an international specialist in Web Tension Control and Web Handling, is honored to work with the highly prestigious TsingHua University in China. TsingHua is known as an elite university in China, with outstanding Research Programs where they focus on addressing global challenges by developing competitive and creative solutions. In this collaboration, TsingHua University purchased multiple pairs of Montalvo ES Load Cells and Amplifiers for their R&D project of a new Web Material Transfer Device. This partnership is a testimony to the accomplishments, successes, and ultimately the recognition Montalvo has earned in the web converting industry for their products, quality, and functionality having been selected by TsingHua University for this project.

  • Montalvo Honored to Work with Highly Prestigious TsingHua University

Montalvo, an international specialist in Web Tension Control and Web Handling, is honored to work with the highly prestigious TsingHua University in China. TsingHua is known as an elite university in China, with outstanding Research Programs where they focus on addressing global challenges by developing competitive and creative solutions. In this collaboration, TsingHua University purchased multiple pairs of Montalvo ES Load Cells and Amplifiers for their R&D project of a new Web Material Transfer Device. This partnership is a testimony to the accomplishments, successes, and ultimately the recognition Montalvo has earned in the web converting industry for their products, quality, and functionality having been selected by TsingHua University for this project.

CEO Bryon Williams says “This is a very exciting collaboration for Montalvo. We are enthused to be working with universities around the globe in all of our markets, and to be working with a university as prestigious as TsingHua is a great accomplishment. We are very proud to have China as one of our highest export markets as we have been consistently growing our exports to China and around the world. We know their standards are high and are proud that TsingHua has recognized Montalvo’s elite quality of products and highest levels of support. We are very excited to continue our work in providing the world with Better Support, Better Service, and Better Web Tension Control”. 

Source:

The Montalvo Corporation

Hypetex at JEC World 2022 (c) Hypetex
Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
20.04.2022

Hypetex at JEC World 2022

  • Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
  • Hypetex, London, April 20 2022, Booth R52, Hall 6

Hypetex, the market leaders in colouring carbon and natural fibre materials, will demonstrate both the processing and sustainability benefits of its patented colourisation technology when it exhibits for the first time at JEC World 2022.

  • Hypetex® to Showcase Coloured Carbon and Flax Fibre Solutions
  • Hypetex, London, April 20 2022, Booth R52, Hall 6

Hypetex, the market leaders in colouring carbon and natural fibre materials, will demonstrate both the processing and sustainability benefits of its patented colourisation technology when it exhibits for the first time at JEC World 2022.

Exhibiting as part of the Composites UK stand (Booth R52), Hypetex will display its portfolio of uniquely coloured carbon fibre materials including 3K woven styles, ultra-lightweight spread tow fabrics, UD, and 3D materials. Hypetex will also present details of its latest eco-friendly coloured flax materials  which combine sustainably grown natural flax with sustainable colouring technologies. Hypetex patented colouring technology, available in an extensive palette of standard and bespoke colours and shades, can be applied to traditional woven fabric constructions, non-woven UDs, spread tow and bespoke fabric designs. The technology replaces a traditional coloured painted finish, providing an exceptional depth of colour to any composite part, improving thermal conductivity and reducing heat absorption ,whilst reducing the overall weight and processing time with no compromise to the mechanical performance of the composite structure.

By removing the need for painting, and the associated preparation steps, Hypetex technology provides manufacturers with a repeatable straight out of the mould coloured finish, that is not only easy to integrate into all composite processes, but also takes additional materials, consumables, and process time out of the component cost. As part of its continued commitment to leading the drive for more sustainable composite solutions, and its focus on improvements based on the ESG framework. Hypetex will also display its new range of coloured flax fibre textiles. The advanced colouring technology used protects the natural flax fibres throughout the high temperature processes required for composite production, avoiding burning or any discolouration issues common to natural fibres. In addition, Hypetex colouring solution is an ecofriendly sustainable alternative to traditional dyeing processes which are a significant cause of global water pollution.

The Hypetex team will be on hand throughout the show to provide additional details on Hypetex materials and their integration into the manufacturing process. Visitors to the Hypetex stand will be able see Hypetex carbon and flax products in raw fabric, and how its unique colour palette translates into the most distinctive finished moulded components. Hypetex partners SHD Composites, Textreme, Sigmatex and Angeloni will also have materials and components on display at JEC World 2022, including sporting equipment such as racquets, sticks, and skateboards, which highlight the massive range of processing options and potential applications for this novel technology. One such application, the adidas Kromaskin field hockey stick, with a unique Hypetex coloured Textreme spread tow carbon finish, will also be part of the JEC Innovation Planets feature.

Source:

100% Marketing

(c) adidas AG
15.04.2022

adidas and Juventus collaborate with Brazilian street artist for a more inclusive world

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

adidas and Juventus reveal the club’s 4th kit, designed in collaboration with Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world.

Kobra, born and raised in São Paulo, is famed for his photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.

Kobra’s artistic expression and the values of Juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings people together – both contributing to society, culture, and the new generations.

With adidas’s focus on creativity, telling real stories about real people, and the belief that sport has the power to change lives, the collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.

The jersey design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The adidas and Juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.

“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why adidas and Juventus have been such perfect partners to work with on this special project. I hope it resonates with people as much as I enjoyed creating the artwork for it,” said Eduardo Kobra.

The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY.

More information:
adidas Sportswear Recycling
Source:

adidas AG

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano (c) C.L.A.S.S.
14.04.2022

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

  1. Continue to speed up ROICA™ responsible innovation  
  2. Continue to speed up ROICA™ international partnerships with a strong focus on responsible innovation
  3. Continue to push a new generation of communication where its story making will align with an authentic and consumer driven storytelling based on values.

Then, Mr. Shinohe Hiroaki Chief Marketing Officer Europe, introduced the new production strategy at global level  together with  its program of partnerships, plus the marketing and communication programs for the next year and beyond in synergy with Giusy Bettoni at C.L.A.S.S.

“We are extremely pleased to be here with our European partners, thanking them for the continuous valuable cooperations that made ROICA™ so special, and sharing with them which will be our next steps in order to be leading responsible innovation. This is a very precious moment, during which we are able to talk face to face and install long-lasting relationships, with the aim of supporting the apparel industry by making premium stretch becoming a key player for wellbeing values, which are extremely precious for the contemporary consumer. And this will be part of sport, lingerie, hosiery , fashion and swimwear wardrobes thanks to the ROICA™ special new generation of premium stretch innovations” affirms Shinohe Hiroaki.

More information:
Asahi Kasei ROICA™ C.L.A.S.S.
Source:

C.L.A.S.S.

Photo: Erema
07.04.2022

EREMA: New R&D centre for innovative recycling technologies

Construction machinery rolls into action again. The ground-breaking ceremony at the EREMA site in Ansfelden on April, 6 signals the start of work on a new R&D centre. Two halls with a total area of 1,550 square metres and a new office building with 50 workplaces will be built. The R&D centre will offer cross-departmental and cross-company test machines and laboratory for research and development of plastics recycling technologies to further advance the circular economy. Completion is scheduled for February 2023.

Plastics recycling is currently evolving very rapidly from a niche to a trend. This is driven by the legislative targets for plastics recycling that the European Union and many countries around the world have enacted, as well as by the European Green Deal, which aims to make Europe the first climate-neutral continent and in which the circular economy plays a very central role.

Construction machinery rolls into action again. The ground-breaking ceremony at the EREMA site in Ansfelden on April, 6 signals the start of work on a new R&D centre. Two halls with a total area of 1,550 square metres and a new office building with 50 workplaces will be built. The R&D centre will offer cross-departmental and cross-company test machines and laboratory for research and development of plastics recycling technologies to further advance the circular economy. Completion is scheduled for February 2023.

Plastics recycling is currently evolving very rapidly from a niche to a trend. This is driven by the legislative targets for plastics recycling that the European Union and many countries around the world have enacted, as well as by the European Green Deal, which aims to make Europe the first climate-neutral continent and in which the circular economy plays a very central role.

However, there is not just one recycling solution for all types of plastic waste, but rather different solutions depending on the type of plastic, the product and the application intended for the recycled plastic. While some plastics processing loops, such as for PET bottles, have already been closed, many other plastic waste streams still require a great deal of R&D in cooperation with everyone involved in the value chain to produce recycled pellets that meet the very highest standards for the production of new products. More space will be available for this in the new centre.

R&D is decentralised at EREMA. In recent years, approximately 5 percent of turnover was reinvested annually in research and development. Employees from different departments handle process engineering challenges, innovations in mechanical engineering and automation technology, and special technologies with a view to further improving the quality of recycled pellets. They also focus on new recycling technologies for waste plastic materials for which there is currently no satisfactory circular economy solution. The decisive factor here is also to exploit the potential of digitalisation. By collecting and analysing machine data, not only can recycling processes and product quality be further improved, but we can also develop our digital service offering for our customers. Such offerings include customer-specific information tools that feature plant and process data, predictive maintenance and online support as well as commissioning via remote access.

For material tests, which are necessary for research and development work, an expanded machine park will be available following completion of the new R&D centre. Here, the recycling process can be evaluated end-to-end, including upstream and downstream processes such as shredding and further processing of the recycled pellets. The material tests are supported by detailed analysis in the professionally equipped laboratory, which will be relocated to the new premises and upgraded where necessary with the very latest lab equipment.

More information:
EREMA plastics recycling
Source:

EREMA Engineering Recycling Maschinen und Anlagen GmbH

(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.

06.04.2022

Lenzing presents Online Sustainability Report 2021

  • Lenzing continues to march purposefully towards Group-wide climate neutrality
  • Lenzing recognized as “sustainability champion” several times worldwide – one of only 14 companies awarded “AAA” rating by CDP
  • New, innovative reporting methods – Lenzing presents its Online Sustainability Report for the first time
  • Sustainability Report 2021 based on the results of the updated materiality analysis

Lenzing – The Lenzing Group, the world’s leading supplier of wood-based specialty fibers, released its Sustainability Report 2021 today, April 05, 2022, on the occasion of “Earth Month”. Bearing the title “Linear to Circular”, the report emphasizes the company’s focus on carefully balancing its needs with those of nature in the spirit of the circular economy. The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and the Austrian Sustainability and Diversity Improvement Act (NaDiVeG) and audited by KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft.

  • Lenzing continues to march purposefully towards Group-wide climate neutrality
  • Lenzing recognized as “sustainability champion” several times worldwide – one of only 14 companies awarded “AAA” rating by CDP
  • New, innovative reporting methods – Lenzing presents its Online Sustainability Report for the first time
  • Sustainability Report 2021 based on the results of the updated materiality analysis

Lenzing – The Lenzing Group, the world’s leading supplier of wood-based specialty fibers, released its Sustainability Report 2021 today, April 05, 2022, on the occasion of “Earth Month”. Bearing the title “Linear to Circular”, the report emphasizes the company’s focus on carefully balancing its needs with those of nature in the spirit of the circular economy. The report has been prepared in accordance with the standards of the Global Reporting Initiative (GRI) and the Austrian Sustainability and Diversity Improvement Act (NaDiVeG) and audited by KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft.

The Lenzing Sustainability Report 2021 is available on the company website.

More information:
Lenzing AG Sustainability
Source:

Lenzing Aktiengesellschaft

RADICIGROUP
05.04.2022

RadiciGroup: A spacesuit for analogue Mars missions

  • RadiciGroup establishes a network of Italian textile excellence to create a spacesuit for analogue Mars missions
  • The Space Economy is launched in Bergamo. Mars Planet analogue astronauts to take part in the SMOPS Mars mission simulation wearing suits made of RadiciGroup yarn.

A group of companies in the Italian textile industry, headed by RadiciGroup, has created the first spacesuit for analogue simulation fully designed and engineered in Italy for the Space Medicine Operations (SMOPS) Mars mission. This endeavour was promoted and organized by Mars Planet – the Italian chapter of the Mars Society headquartered in the province of Bergamo – under the patronage of the Italian Space Agency.

The SMOPS analogue mission is mainly focused on space medicine: health monitoring of future astronauts and development of support technologies for the simulation of life in space and planet environments.

Source:

RADICIGROUP

Cobra
05.04.2022

COBRA to Sponsor and Manufacture JEC Trophies

Cobra International, leading manufacturer of advanced composite products for the water sports, automotive, marine, UAV, and industrial sectors, reinforces its long collaboration with the JEC Group by designing and manufacturing this year’s JEC Composites Innovation trophies. Cobra has designed and manufactured 35 composite material trophies for the JEC Composites Innovation and Start Up Booster competitions which will be presented during the 2022 awards ceremonies and throughout other JEC Group events in 2022.

Cobra International, leading manufacturer of advanced composite products for the water sports, automotive, marine, UAV, and industrial sectors, reinforces its long collaboration with the JEC Group by designing and manufacturing this year’s JEC Composites Innovation trophies. Cobra has designed and manufactured 35 composite material trophies for the JEC Composites Innovation and Start Up Booster competitions which will be presented during the 2022 awards ceremonies and throughout other JEC Group events in 2022.

The 2022 trophies are designed and produced by Cobra’s Design and Development department - the in house team that supports Cobra’s mass production operations with specialist expertise in product design, industrial design & prototyping. The sweeping curves of the trophies are influenced by perfume bottles, linking back to JEC’s French cultural heritage.  The design also combines a pallet of different materials to symbolise the JEC Group’s complete coverage of the composites sector. Acrylic, upcycled teak production waste from the furniture industry, Innegra™, flax, carbon, and aramid materials have been combined with Sicomin’s GreenPoxy 33 bio-resin to reference the award programme’s combined focus on innovation and sustainability.

The JEC Composites Innovation Awards are presented annually, recognising, and rewarding the most cutting-edge and ingenious projects that exploit the full potential of composite materials. Over the last 20 years, the JEC Composites Innovation and Startup programs have celebrated both innovation and partnership. The JEC Group will announce the winners for the 2022 JEC Composites Innovation awards on April 26th in Paris and in live streaming, and the Start-up Booster winners on May 3rd at JEC World.

“Cobra is delighted to reinforce its partnership with JEC Group, sponsoring and manufacturing the JEC trophies for 2022,” comments Danu Chotikapanich, CEO, Cobra.  “These are two of the most prestigious and respected awards programs within the composites industry and one that also matches Cobra’s ongoing commitment to innovation and sustainability improvements. Working with the latest bio resin technology, natural fibre reinforcements and upcycled composite and wood production waste materials our Design and Development team have created some stunning trophies for this year’s award season.”

Source:

COBRA International Co.,Ltd.

adidas introduces its new Terrex Mountaineering Range (c) adidas AG
01.04.2022

adidas introduces its new Terrex Mountaineering Range

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

Source:

adidas AG