From the Sector

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Karolína Muchová, Maria Sakkari, Stefanos Tsitsipas, Felix Auger Aliassime, Jason Wu and Martin de la Puente.

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

HeiQ announces the appointment of Robert van de Kerkhof as Non-Executive Director, with effect from 1 January 2024 to the board of HeiQ plc and as Chairman of the Environmental, Occupation, Health & Safety and Sustainability Committee. Robert will also be appointed to the board of HeiQ AeoniQ Holding AG (in Switzerland), a subsidiary of HeiQ plc.

Robert van de Kerkhof has over 30 years of experience in general management and sustainability leadership and extensive knowledge of the textiles industry, including cellulosic fiber technology. He founded PEPPER-i2, an advisory company specializing in sustainability and circularity. Robert also serves as the Chief Sustainability Officer and as a Board Member of Lenzing AG, a position he has held since 2014. Robert will be leaving Lenzing and its Board on the 31st. December 2023.

Robert joins HEIQ AeoniQ™ with the firm belief that the novel HEIQ AeoniQ™ man-made cellulosic fibers (MMCF) are one of the most promising solutions to transform the textile industry, now the second-most polluting in the world, into one of the most sustainable, by rendering fossil fuel-based fibers like polyester obsolete.

Robert has also held senior positions as President of the Austrian Fiber Institute, President and Board Member of CIRFS – the European Man-made Fibres Association, and Chairman of the ReHubs Business Council for Euratex, which is the voice of the European Apparel and Textile Industry.

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Freudenberg Performance Materials Apparel (Freudenberg) launches two advanced thermal insulation products made from low-level Bisphenol A (BPA) recycled PET fibers (rPET) into the global range of comfortemp®, Freudenberg’s thermal insulation brand.

The additions of DOWN FEEL WA 150LB and FIBERBALL WB 400LB to the comfortemp® global range serve as high-quality and ecologically-minded alternatives to down, enhancing the comfort and sustainability of your garments. DOWN FEEL WA 150LB is an extremely-lightweight, loose fiber thermal insulation with a super-light loft, while FIBERBALL WB 400LB uses clusters of extra-fine fibers to offer optimal breathability, maximum comfort, and minimal clumping after washing and drying.

GRS-certified and OEKO-TEX® STANDARD 100 Class I certifications
Both products utilize 100% GRS-certified rPET fibers, customizable to any desired fill levels. Additionally, these new products not only comply with but significantly surpass the stringent OEKO-TEX® STANDARD 100 Class I certifications. While OEKO-TEX® categorizes low-level BPA as less than 100 parts per million (ppm), these new products contain less than 1 ppm BPA, a testament to Freudenberg’s unyielding standards.

DOWN FEEL WA 150LB and FIBERBALL WB 400LB are available globally and more low-level BPA thermal insulation options are available in Asia.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

Textil Santanderina, a manufacturer of quality fabrics with controlled traceability, launched its Advanced Black denim collection in collaboration with Archroma.

The Advanced Black collection by Textil Santanderina uses Archroma’s new DIRESUL® EVOLUTION BLACK LIQ dyestuff to produce on-trend authentic black denim apparel with sustainability and resource savings. In addition to allowing fashion and apparel brands to choose eco-friendlier alternatives that demonstrate their commitment to protecting people and planet, Textil Santanderina’s new Advanced Black denim range also offers unique shade and wash-down effects.

Based on synthesis technology developed by Archroma, DIRESUL EVOLUTION BLACK LIQ delivers an overall impact reduction to 57%*, measuring its effect on human health, ecosystems and resources compared to standard Sulfur Black 1 liquid. Unlike traditional synthesis processes, it does not produce any ammonia, sodium salts waste or liquid effluents, and water consumption in the synthesis process is reduced by 73% for massive savings. The new DIRESUL dyestuff, when adopted with the full Archroma coloration system, delivers a new black color with on-tone wash-down effect and cleaner effluent at the mill.

Textil Santanderina and Archroma previously collaborated to produce Textil Santanderina’s aniline-free** indigo denim collection with the use of DENISOL® PURE INDIGO.

*As determined by Ecoterrae, a leading Spain-based sustainability consulting firm, through a Life Cycle Analysis (UNE-EN ISO 14044:2006) at the synthesis stage, using the ReCiPe 2016 Impact calculation methodology.
**Below limits of detection according to industry standard test methods.

On 5th September 2023, the Amsterdam: Best of Bangladesh Europe’ started in the venue of Wastergas in Amsterdam. The 2-day nation branding event was organized by Bangladesh Apparel Exchange (BAE), with support from the Embassy of Bangladesh, Ministry of Commerce, Export Promotion Bureau (EPB) of Bangladesh and in association with PDS.

Tipu Munshi, MP, Commerce Minister, Government of the People’s Republic of Bangladesh; Michiel Sweers, Vice Minister of Foreign Economic Relations, Kingdom of the Netherlands; Shahriar Alam, MP, State Minister for Foreign Affairs, Government of the People’s Republic of Bangladesh; Md Siddiqur Rahman,  Former president of BGMEA; M Riaz Hamidullah, Ambassador of Bangladesh to the Netherlands; Leslie Johnston, Chief Executive Officer, Laudes Foundation; Pallak Seth, Founder & Vice Chairman, PDS Limited; and Mostafiz Uddin, Founder & CEO, Bangladesh Apparel Exchange; attended the inaugural ceremony of the ‘Best of Bangladesh’.

Three MoU were signed in the inaugural for the development of the industries of Bangladesh.
The 1st MoU was signed between Bangladesh Apparel Exchange and Eindhoven International Project Office (EIPO). The 2nd MoU was signed between Bangladesh Apparel Exchange and Apparel Impact Institution. The 3rd MoU was signed between Bangladesh Apparel Exchange and Oxfam.
More than 35 companies from various fields, including apparel, textiles, agriculture, handicrafts, and other sectors, participated in the initiative.

The event held six interactive panel sessions on the topics "Bangladesh – Perspectives from an Emerging Economy", "Sustainable Sourcing Realities: Challenges, Achievements & Next Steps”, “Empowering the Future: Advancing Safety & Well-being for Garments Workforce in Bangladesh", "Bangladesh Agro-Food: A Next Opportunity for Collaboration", "Impact Investing - The Next Frontier", and “Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future".

A Bangladesh Innovation Runway was presented by Pacific Jeans at the event. The Bangladesh Innovation Runway showcased the ability of the country in producing high end, sustainable and innovative apparel products.

• Currency-neutral revenues flat versus the prior-year level
• Top-line development reflects improved sell-out trends and conservative sell-in strategy
• Gross margin up 0.6pp to 50.9%; strong improvement compared to Q1 reflecting better sell-through and less discounting
• Operating profit of € 176 million includes extraordinary expenses of around € 160 million related to one-off costs, donations and accruals for future donations
• Inventory position improves substantially versus Q1 level to € 5.5 billion; now up only 1% year-over-year

In the second quarter of 2023, currency-neutral revenues were flat versus the prior-year level. The top-line development continued to be impacted by the company’s conservative sell-in approach in order to reduce high inventory levels, particularly in North America and Greater China. At the same time, adidas second quarter revenues benefited from the first sale of some of its Yeezy inventory. The initial product drop in June generated revenues of around € 400 million in Q2, which is largely in line with the Yeezy sales generated in the prior year’s quarter.

Footwear revenues grew 1% during the quarter, reflecting strong growth in football, basketball, tennis and US sports. Apparel sales declined 3% in the second quarter. As the apparel market continues to be particularly overstocked, the company continued its conservative sell-in strategy to improve sell-through and margins in the medium term. Accessories grew 8% during the quarter driven by growth in football.  

Lifestyle revenues were down during the quarter despite extraordinary demand for the company’s Samba, Gazelle and Campus franchises. While adidas slowly started to scale its offering for these product families during the second quarter, the total volume still only represents a small portion of the company’s overall business. Sales in the adidas Performance categories continued to show positive momentum. This reflects strong demand for new product introductions such as the latest iterations of its Predator, X and Copa football boots, as well as jerseys for both the FIFA Women’s World Cup 2023 and the company’s unique portfolio of football teams ahead of the start of the European club season. In addition, the Adizero product family in running continued to gain a lot of attention around marathon races across the world, translating into higher demand. At the same time, the brand’s Barricade tennis franchise grew strongly, leveraging the excitement around major tournaments.

In euro terms, the company’s revenues declined 5% to € 5.343 billion in the second quarter (2022: € 5.596 billion).

Stronger sell-out trends and conservative sell-in
As a result of the company’s initiatives to reduce high inventory levels, currency-neutral sales in wholesale declined 10% despite double-digit growth in Greater China and Latin America. At the same time, direct-to-consumer (DTC) revenues grew 16% versus the prior year. This development was driven by strong growth in both the company’s e-commerce business (+14%) as well as own retail stores (+19%), reflecting continued strong sell-out trends across most regions. The outperformance of the company’s DTC channel versus the wholesale business was also related to the first sale of the Yeezy inventory, which was done exclusively through adidas’ own e-commerce channel.

Double-digit growth in Greater China and Latin America
Currency-neutral sales in North America declined 16% during the quarter. The region is particularly affected by elevated inventory levels in the market and – in response to this – the company’s significantly reduced sell-in. Revenues in Greater China grew 16% in Q2, reflecting double-digit sell-out growth in both wholesale and own retail. Sales in EMEA were down slightly (-1%) despite double-digit DTC growth. While the company’s initiatives to reduce inventory levels and discounting weighed on the overall top-line development in the region, adidas recorded significantly improving full-price trends during the quarter. Revenues in Asia-Pacific increased 7% during the quarter, driven by strong double-digit growth in DTC. Latin America continued to increase at a double-digit rate (+30%), reflecting strong growth in both wholesale and DTC.

Gross margin improves to 50.9%
The company’s second quarter gross margin increased 0.6 percentage points to 50.9% (2022: 50.3%). This improvement was mainly driven by price increases the company has implemented as well as by an improved channel mix. At the same time, higher supply chain costs and unfavorable currency movements continued to strongly weigh on the gross margin development. While still adversely impacting the company’s gross margin in the quarter, discounting levels significantly improved compared to the first quarter of the year.  

Operating profit of € 176 million, resulting in an operating margin of 3.3%
Other operating expenses were up 3% to € 2.582 billion (2022: € 2.501 billion). As a percentage of sales, other operating expenses increased 3.6 percentage points to 48.3% (2022: 44.7%). Marketing and point-of-sale expenses decreased 7% to € 617 million (2022: € 663 million). As a percentage of sales, marketing and point-of-sale expenses slightly decreased by 0.3 percentage points to 11.5% (2022: 11.8%). Operating overhead expenses were up 7% to € 1.965 billion (2022: € 1.838 billion), reflecting higher logistics expenses. In addition, the company recorded one-off costs of around € 50 million related to the strategic review the company is currently conducting as well as donations and accruals for further donations in an amount of around € 110 million. As a percentage of sales, operating overhead expenses increased 3.9 percentage points to 36.8% (2022: 32.8%). The company’s operating profit amounted to € 176 million (2022: € 392 million) in the quarter. This amount includes the extraordinary expenses of in total around € 160 million reflecting the one-off costs related to the strategic review as well as the donations and accruals for further donations. The sale of the Yeezy product positively impacted adidas’ operating profit by an incremental amount of around € 150 million in Q2. The operating margin reached 3.3% in the quarter (2022: 7.0%).

Net income from continuing operations of € 96 million
After taxes, the company’s net income from continuing operations amounted to € 96 million (2022: € 360 million), while basic EPS from continuing operations decreased to € 0.48 (2022: € 1.88).

Outlook

adidas expects revenues to decline at a mid-single-digit rate
On July 24, adidas had adjusted its full year financial guidance to reflect the positive impact of the first sale of some of its Yeezy inventory and a slightly better-than-expected development of the adidas business in the first half of the year. At the same time, macroeconomic challenges and geopolitical tensions persist. Elevated recession risks in North America and Europe as well as uncertainty around the recovery in Greater China continue to exist. In addition, the company’s revenue development will continue to be impacted by the initiatives to significantly reduce high inventory levels. As a result, adidas now expects currency-neutral revenues to decline at a mid-single-digit rate in 2023 (previously: decline at a high-single-digit rate).

Underlying operating profit anticipated to be around the break-even level
The company’s underlying operating profit – excluding any one-offs related to Yeezy and the ongoing strategic review – is still anticipated to be around the break-even level. Including the positive impact from the first Yeezy drop of around € 150 million, the potential write-off of the remaining Yeezy inventory of now € 400 million (previously: € 500 million) and one-off costs related to the strategic review of up to € 200 million (unchanged), the company now expects to report an operating loss of € 450 million in 2023 (previously: loss of € 700 million).

On August 2, the company launched a second drop of Yeezy inventory. Throughout the month of August, adidas is making a range of existing products available through both its own e-commerce channel as well as the digital platforms of selected wholesale partners. If successful, this second drop would further improve the company’s results. However, as the results of this drop are yet unknown, it is not accounted for in the company’s current top- and bottom-line outlook for 2023.

In the printing industry, direct-to-film technology is having a transformative impact on the apparel decoration space. It provides a simple and affordable garment printing process that facilitates vibrant, dynamic, full-colour designs with a durable print. It opens up opportunities for digital print service providers (PSPs) to expand their product offerings in the textile industry, their network of potential customers and expand the range of fabrics they can print on.

Direct-to-film vs. Screen Printing
Direct-to-film printing is the process of digitally printing directly onto a special transfer film sheet. The printed film is subsequently sprinkled with a hot-melt powder and heated. Once the transfer sheet is cured and dried, it can be heat-pressed onto a variety of fabrics to create premium transferred designs for customised merchandising, sportswear, and an array of other promotional applications for the textile market. Compared with traditional screen printing, the plate creation required for that process is far too time-consuming. Not only this, but it does not match direct-to-film’s ability to produce vivid colours and quality details such as shapes, lettering, and motifs often sought after in the promotional and merchandising space for bespoke textiles.

The Mimaki TxF150-75
Mimaki’s first direct-to-film inkjet printer is the TxF150-75, a fitting extension to the 150 series, with a maximum printing width of 80cm. Offering a stable printing plotter, the model’s built-in ink circulation system and degassed ink pack are resolutions to common direct-to-film challenges such as poor ink ejection and white ink clogging. The new printer also includes core Mimaki features including NCU (Nozzle Check Unit) and NRS (Nozzle Recovery System) for stable, uninterrupted print production. Operating in harmony with the textile printer itself is Mimaki’s ECO PASSPORT by OEKO-TEX® certified water-based pigment textile inks, formulated especially for the TxF150-75. Coupled with Mimaki’s RasterLink7 RIP software, users are offered end-to-end oversight and efficiency from creative design to final product.

In addition, and in line with Mimaki’s collaborative approach to meeting customer needs, Adkins has developed an 80cm wide powder shaker cure unit to complete this ‘A brand’ direct-to-film printing solution. By offering the printer and post-processing unit at 80cm wide, customers can print larger garments with less waste and quicker production times, making the process much more cost effective.