From the Sector

Originally conceived as a low-cost, high-volume alternative to knitting and weaving, nonwovens was already expanding its market boundaries by the 1970s with new applications in ‘disposables’ such as diapers, hygiene and teabags.

In the past five decades, the nonwovens business has exploded in all directions, reaching a global market worth USD 40.5 billion in 2020, projected to grow to USD 53.5 billion by 2025. This annual growth rate of 5.7% (MarketsandMarkets, Nonwoven Fabric Market Report) is based on countless new applications and expansion into durable, as well as additional disposable, products.

Major growth drivers include the hygiene sector, and filtration media for power plants and air conditioning systems. Especially during the peak of the COVID pandemic in 2020 and 2021, demand in the hygiene sector multiplied. Worldwide capacities for both meltblown and spunlace production rocketed compared to a normal business year. Swiss Autefa Solutions, for example, significantly benefited from this trend, notably with the launch of a fully-automatic machine for producing face masks.

The automotive industry is the second big growth area, with many new applications being pioneered. The trend to electric and hybrid vehicles has helped this, as nonwovens reinforced with carbon fibres are widely used as battery housings.

Swiss nonwovens competence
Innovative applications across all sectors have driven the rapid evolution of sophisticated nonwovens machinery. Today’s trends demand higher productivity, sustainability and Industry 4.0 compatibility – demonstrated by the full equipment portfolio of Swiss Textile Machinery member Autefa Solutions. With V-Jet Futura, the company recently sealed the link in its product range between web forming and drying technology. This latest Hydroentanglement Machine, together with the SQ-V Square Drum Dryer, embodies advanced technology combined with significant reductions in energy consumption compared to other process solutions.

A vital contribution to nonwovens production is offered by Rieter subsidiary Graf, a leading supplier of clothing and combs for carding and combing processes in spinning and nonwovens. Graf's Hipro card clothings – suitable for any man-made fibres in the nonwovens sector – are focussing on higher productivity. Their superior performance delivers up to 10% higher throughput and greater carding efficiency compared to conventional clothings. These reliable card clothing elements also ensure a consistently reproducible high web quality, as well as 20% fewer failures in the web, thanks to the precise fibre transfer to and from the cylinder.

Another constant trend in nonwovens today is the drive for better quality. Manufacturers want to take charge of contamination levels in their processes, as well as eradicating defects which may arise during production. Uster Technologies, a leading provider of quality management solutions from fibre to fabric, offers a combined solution to achieve both these required quality standards. At the fibre preparation stage, Uster Jossi Vision Shield N ensures the best possible initial inspection and removal of contamination. Then, at the end of the production sequence, Uster EVS Fabriq Vision N handles automated detection and marking of all the main defects caused during production. This combined solution avoids material waste and takes full advantage of the potential for process optimization.

To ensure product protection and prevent brand piracy, GRAFE has developed a simple and elegant solution that also offers a high level of security. The basis is special markers. "The highly complex pigments with special physical properties designed for this purpose are used in minute quantities within the plastic matrix. With an appropriately calibrated detector, products equipped with them can thus be read and authenticated," explains Business Development Manager Florian Ludwig. At the same time no changes in properties can usually be observed. The detectors can use an LED display to check within seconds whether the unique marker is contained in the product and whether this item is the original product.

In general, there are two options: x ray and light fluorescence, i.e. fluorescent X-rays or light. With the first option, the base color has no influence (not even black) and the customer benefits from low addition dosage and batch price, but this method requires higher investment. "With light fluorescence, on the other hand, detection is done by a measuring device, which is preconfigured by our partner or by us directly. Different types are available, from handy hand-held measuring devices to stationary office solutions to inline spectrometers, in order to have a control take place directly during production," Ludwig explains. With this method, the masterbatch dosage is based on the base color, among otherv things. The method of operation is fast and simple, and the necessary investment is also manageable.

From injection molding and extrusion to transparent and fiber applications, almost all areas of plastics processing come into question.

The pandemic shows the importance of single-use nonwovens for disinfectant and other wipe application. Therefore Truetzschler focuses on both high-performance solutions for an efficient production of disinfectant and biodegradable wipe materials.

It’s the classic combination of polyester and viscose fibers which combines exceptional good wipe characteristics with affordable raw material costs. For such high-speed carding/spunlacing processes Truetzschler Nonwovens offers production line configurations with three roller cards. Such an extended carding section not only enhances web quality but also fully utilizes AquaJet’s spunlacing power to deliver up to 4 tons of nonwovens per hour.

Line concepts for eco-friendly baby and body wipes are another focus at booth 1J20. The latest hot topic: Truetzschler‘s proven CP (carded/pulp) nonwoven line concepts with built-in flexibility. The machinery is able to process various pulp types for the wet-laid layer and various fiber types for the carded layer.

Topics at SINCE also are technologies for pulp-based WLS (wet-laid/spunlaced) nonwovens, cotton nonwovens and nonwovens made from 100% viscose or lyocell fibers. Truetzschler Card Clothing introduces a new generation of condenser wires.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

Live panels, future talks, brand experiences, stories, entertainment: from July 5th to 9th, the protagonists of the fashion industry will meet digitally for the first time on a common platform, the FFW STUDIO. Launched by the makers of Frankfurt Fashion Week and Europe's largest fashion fairs, PREMIUM, SEEK & Neonyt, the new content hub at www.frankfurt.fashion offers an individually designed program as an alternative to the physical event.

And the classic trade fair business will also find a digital representation this summer: Together with long-term partner JOOR, Anita Tillmann and team are presenting the PREMIUM + SEEK Passport platform this season. Here retailers can discover and order the collections of over 12,500 brands online and be inspired by various content formats.

FFW STUDIO broadcasts live from the conferences of Frankfurt Fashion Week, the Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign in cooperation with the United Nations Office for Partnerships and the conference "The New European Bauhaus - Workshop of the Future", organized by the Fashion Council Germany in cooperation with the Frankfurt Fashion Week. Both will take place for the first time as part of the Frankfurt Fashion Week. With over 130 speakers, the Fashionsustain conference is also a central component of the FFW STUDIOS.

For the fourth time, the international start-up competition "Plan B - Biobased.Business.Bavaria." organised by BioCampus Straubing honoured the best new business ideas in the field of biobased solutions.

Dr Crnoja-Cosic, Director New Business Development, and Matthew North, Commercial Director, represented Kelheim Fibres at the award ceremony. The manufacturer of special viscose fibres has been working with the BioCampus Straubing for many years and is a supporter of the competition, this year as prize sponsors. In this capacity, Dr. Crnoja-Cosic congratulated the newly founded team of Microbify GmbH on their third place and presented them with a cheque for 3,000 Euros. As a spin-off from the University of Regensburg, Microbify works, among other things, on the use of old natural gas storage facilities for the production of green natural gas using extremophilic microorganisms.

Driving the change from a fossil-based to a bio-based economy is a declared goal of Kelheim Fibres - their speciality fibres replacing fossil materials in more and more applications. To this end, the fibre manufacturer seeks inspiration and exchange within its own industry as well as with innovation partners from outside the industry, start-ups and science in an open innovation approach.

Lectra announces the signature of an agreement to acquire the entire capital and voting rights of the French company Neteven.

The transaction concerns the acquisition of 80% of Neteven for 12.6 million euros right now. The acquisition of the remainder of capital and voting rights will take place in June 2025, for an amount between 0.6 to 0.9 times 2024 recurring revenues.

Founded in 2005, Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.

The SaaS platform centralizes the product catalog and information on stock levels, sales prices and orders, in order to automate and facilitate distribution on online marketplaces.
Neteven helps its customers save time when managing their distribution channels and gain greater local and international visibility of their products in order to reach more consumers. The Neteven team provides its technological and services expertise to prestigious brands to help them optimize their e-commerce strategy.

Reorganization follows record quarter and additional investment as eCommerce continues to thrive

Fresh Relevance, the versatile personalization and decision engine, today announced the launch of a new customer department to support a growing customer base of more than 500 websites, including major brands in the UK, Nordics and US. The launch follows a record quarter and additional investment from Foresight Group to drive the company’s ambitious global growth strategy.

The new customer department brings together Fresh Relevance’s service, support, customer success and account management divisions located in Southampton (UK), London (UK) and Boston (US). The department is led by the newly appointed Vice President Customer, Huriyyah Dhanse.

Dhanse states: “Many organizations have experienced massive eCommerce growth during the pandemic. This has led to increased investment in omnichannel platforms such as Fresh Relevance, as companies look to sustain and gain market share by optimizing how they connect with, convert and retain customers.” Dhanse adds: “Our new customer department aligns the company’s expanding support, services, customer success and account management teams in the UK and US into a single entity, focused on helping brands achieve and exceed their commercial objectives. By bundling all customer-facing roles into one central department, we are able to provide an even more seamless customer experience and align all touchpoints in the customer lifecycle - from onboarding through to day-to-day support and strategic advice.”

Fresh Relevance boasts a 98% customer retention rate, and it is a statistic that company CEO and co-founder, Mike Austin, is proud of and committed to maintaining. “The success of Fresh Relevance is built on the quality and reliability of our platform, a clear vision for the future of online retail, but above all else the way we build long-term partnership with our customers”, states Austin.

These comments are endorsed by a 9.7 score for Quality of Support on G2, the world’s largest tech marketplace, which is accompanied by a raft of positive feedback from customers such as: “The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyze everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues.”

Austin concludes: “As we scale up our global operations after a record quarter, it is vital that we keep the voice of the customer at the heart of everything we do. This is the primary aim of the new Fresh Relevance Customer Department.”

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of a leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 89th edition of the Pitti Immagine Filati exhibition in Florence, Italy from the 28th till the 30th of June. Because this edition of Pitti Filati will be a fusion of physical venue and online exhibit via Pitti Connect, increased importance is sure to be placed upon digitalization in the presentation of yarn.

In order to further support efforts in DX in the fashion industry, SHIMA SEIKI is presenting new online services at Pitti Filati. APEXFiz™ is SHIMA SEIKI’s first subscription-based design software and yarnbank™ a digital yarn sourcing web service for the knitting industry.

APEXFiz™ is the latest addition to SHIMA SEIKI’s proven SDS®-onE APEX series design system lineup, but with a big departure from the past. Whereas previous APEX-series design systems were offered as an all-in-one hardware/software package, for the first time in its nearly 40 years of design system development, SHIMA SEIKI has released its new APEXFiz™ as subscription-based design software that can be installed on customers’ individual computers. Maintaining proven functions that have made the APEX series so popular with fashion designers, with APEXFiz™ those strengths are now enhanced with the added versatility to adapt to different work styles and business environments including teleworking and telecommuting. APEXFiz™ software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes, replacing physical sampling and consequently reducing time, cost and material that otherwise go to waste. APEXFiz™ thereby helps to realize sustainability and digitally transform the fashion supply chain. APEXFiz™ is furthermore available in 5 different product variations that can be selected according to the customer’s needs, from APEXFiz™ Design Jr. to APEXFiz™ Design Pro.

APEXFiz™ is supported by another web service to enhance its user experience even more. yarnbank™ is one of the world's first online platforms for searching and downloading digitized yarns, developed in cooperation with yarn companies from around the world. Registered users can download yarn data for free, for use in fabric simulation and virtual sampling on APEXFiz™, avoiding the need to scan yarn on their own.

• First place in the Austria’s Leading Companies business competition
• Winner of the Global Player Award for successful internationalization

Lenzing AG has two renowned national awards to celebrate. Austria’s Leading Companies (ALC), which was held on Wednesday, June 16, 2021, again recognized the country’s most successful companies. In a competition organized by PwC Austria, Die Presse newspaper and KSV1870, a credit protection firm and business platform, Lenzing won first prize in the “Climate protection” category.

At the ALC Awards, the company’s performance is what counts. Balance sheet figures and sales and earnings growth over the past three fiscal years, alongside a weighted system of key performance indicators, ensure that the results are objective. A carefully selected jury then decides on the final ranking across the various categories. “In these challenging times for the economy, the ALC Award offers valuable recognition and motivation for the future. In periods of crisis, innovation, moving with the times and a change of perspective are crucial”, added the organizers.

Successful internationalization
For no less than the 26th time, this year saw the award of the Export Prize of the Austrian Federal Economic Chamber (WKO) to companies that have been highly successful in markets abroad. The jury chose Lenzing as the winner of the Global Player Award 2020.

The prize is awarded to companies that have built up a strong position on the global market over the past several years. The Global Player Award recognizes businesses that have established an efficient network outside of Austria and are actually considered to be pioneers in exporting goods or services within a particular country or sector.