From the Sector

As the product development process in the apparel industry continues to speed up, producers are looking for new fabric and accessory options outside of the traditional sourcing seasons. As such, with its added advantage of being located in the core area of China’s fashion industry and nearby Hong Kong, the popularity and importance of July’s Intertextile Pavilion Shenzhen has been growing within the apparel market in recent years. A number of renowned international and domestic brands, such as DKNY, Embry, FILA, Initial, Nine West Group, Peacebird, s.Oliver and many more, have already signed-up to attend this year’s fair, where they will source from around nearly 700 exhibitors.

“Once again this edition we are putting significant effort into inviting VIP buyers and matching them with our exhibitors, so we know that many key brand buyers will source at the fair again,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “Last year the feedback from these buyers, such as Diesel, DKNY, KINJI and Marc O’Polo, was that they are consistently seeking new materials to develop new products throughout the entire year, therefore, they find Intertextile Pavilion Shenzhen increasingly beneficial to them, particularly because of its timing and high quality of products.”
One buyer already confirmed to attend, DKNY, sent its Fabric Manager Mr Patrick Chan to visit the fair last year, who praised the experience after his trip. “I’m satisfied with the quality of the suppliers and their products. I’ve found some potential suppliers in the Fine Japan Zone and received some samples. They provide high-quality fabrics with good design,” he said.

 Technical textile producers are invited to discover the diverse finishing and innovative customisation opportunities possible with BTT’s advanced, fully automated line for Polypropylene (PP), Polyethylene (PE) and Polyester (PES) woven fabrics and nonwovens.
BTT’s extrusion coating process can apply a wide range of polymers as a liquid layer – one-sided, two-sided or multi-layer – to make a fabric printable and/or achieve specific protective and functional performance, including waterproofing, flame resistance and antistatic properties. Optional UV stabilisation is also offered. Transparent and white transparent, standard white and black, and coloured coating options are available. Coatings range from minimum 25-30 g/m² up to 450 g/m². As well as standard widths, BTT offers extensive possibilities to customise lengths and widths, with supplementary cutting provided on a separate line with up to 6 cutters in width.

In addition to extrusion coating, BTT is also equipped for extrusion laminating to support the production of composite structures.
Franky Viaene, Global Sales Manager Beaulieu Technical Textiles, comments: “As an established leader and driving force in technical textiles, Beaulieu Technical Textiles supports a wide range of customers in varied markets, and our expertise extends right through to the finishing process. Our in-house extrusion capabilities are available to external customers and we offer close technical collaboration to ensure the optimal treatment for the desired result for their application. We’re looking forward to discussing new possibilities for the industry to benefit from our support, starting at Techtextil.”

Any uncertainty about the state of the global apparel fabrics and accessories industry in the coming year was widely dispelled at last month’s Intertextile Shanghai Apparel Fabrics – Spring Edition, with many exhibitors reporting strong increases in the number of contacts and enquiries they received compared to last year. While the visitor number was up slightly on last year – 71,450 from 103 countries and regions attended (2016: 71,163 from 100 countries and regions) – what was clearly evident in the feedback from exhibitors was that the quality of buyers sourcing at the fair continues to increase. Many exhibitors also commented that they received a healthy spread of buyers to their booths, both from China as well as from key markets in Asia and Europe, and that a satisfying proportion of these buyers were new potential customers.

Reflecting the fact that Intertextile Shanghai’s reputation as the industry’s leading event to conduct business each March & October has been steadily increasing over recent years, the exhibitor number grew by 5.9% this edition to 3,341 from 26 countries and regions (2016: 3,155 from 27 countries and regions). New exhibitor countries included Denmark, Malaysia and Poland. The top 10 visitor countries and regions, excluding Mainland China, were Hong Kong, Korea, Japan, the US, Taiwan, India, Russia, Turkey, Indonesia and the UK.