From the Sector

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

With four months until the technical textiles and nonwovens show opens its doors, floor space booked by international suppliers is already more than double the area of the previous edition, which attracted 366 exhibitors from eight countries and regions. Taking place from 19 – 21 September 2023 at the Shanghai New International Expo Centre, this year’s fair will see the European Zone return to the fairground. The high-traffic zone is set to welcome a number of new and returning exhibitors eager to showcase their products to a business-hungry domestic market.

Speaking at the fair’s previous edition in 2021, Mr Roberto Galante, Plant Manager of FMMG Technical Textiles (Suzhou) Co Ltd, said: “The Chinese market is a big opportunity for everybody, because every day the market is demanding more. The potential here is incredible, and there is more demand for overseas brands. These brands are known for their very high quality, and while China’s industry has developed very well in the past few years, it still needs support from overseas brands with high quality products. This fair is good for us, and we exhibit here every year.”

Multiple domestic and international exhibitors have confirmed their participation at Cinte Techtextil China 2023, with the European Zone playing host to FMMG and other key industry players, such as:

• Bekaert, Belgium
• Fil Man Made Group, Italy
• SANITIZED, Switzerland
• SCANTECH, France

Outside the European Zone, additional international suppliers will showcase their diverse product applications at the fairground, with categories including Coating & Bondtec (Stahl); Fibre & Yarn (Barnet); Nonwovens Equipment (Dilo); Technology & Machinery (Picanol); and Testing Equipment & Certification (TESTEX). Other European exhibitors in these categories include Autefa Solutions, Reifenhauser Heinsberg, Reifenhauser Reicofil, and SICAM.

Chinese suppliers set to complement international contingent
A comprehensive range of domestic exhibitors are eager to meet new buyers and renew old business connections at this year’s fair, including:

• Shanghai Shenda Kebao New Materials
• SIJIA New Material (Shanghai)
• Zhejiang Jinda New Materials
• Zhejiang Hailide New Material

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

Das Yoonaverse® Event wird mit einem Preisgeld von 100.000 Euro im Rahmen des Wettbewerbs "Innovative Formate der Kreativ- und Medienwirtschaft" vom Berliner Senat gefördert. Die Veranstaltung, die im Juli 2023 zur Fashion Week Berlin zurückkehrt, überzeugte die Jury mit ihrem Konzept, das Design und Technologie zusammenführt und sowohl physisch in Berlin als auch im Metaverse erlebbar macht.

Aus 42 Einreichungen wählte die aus Branchenexpert*innen bestehende Jury insgesamt 11 Veranstaltungskonzepte für die kommende Fashion Week aus, die mit Preisgeldern in Höhe von insgesamt 750.000 Euro unterstützt werden. Der Wettbewerb wurde von der Berliner Senatsverwaltung für Wirtschaft, Energie und Betriebe organisiert und zielt darauf ab, die Hauptstadt als Standort der Kreativ- und Medienwirtschaft mit neuen Formaten in den Fokus zu rücken.

In der 4. Ausgabe des Yoonaverse®, die am 11. Juli 2023 beginnt, erwartet die Besucher ein umfangreiches Programm mit Akteuren aus der Mode- und Techbranche, die wichtige Innovationen vorstellen werden. Fachleute, Designer*innen, Kreative und Branchenführer*innen werden dabei nicht nur ihre Expertise und Erfahrungen mit den Teilnehmer*innen teilen, um die Zukunft der nachhaltigen Designindustrie gemeinsam zu gestalten, sondern auch in Workshops gemeinsam mit den Gäst*innen innovative Lösungen für eine nachhaltigere und verantwortungsvollere Branche entwickeln, um einen positiven Wandel voranzutreiben.

Ausgewählte Designs teilnehmender Brands werden physisch wie auch im Metaverse – und damit weltweit erlebbar sein. Das eigens für die Veranstaltung konzipierte Metaversum vereint Erlebnis, Ausstellung, Konferenz & Shopping-Raum – und macht, durch eigene Metaverse-FashionWeek-Reporter, sogar den “Besuch” der Shows möglich, da diese auf Videoscreens im Metaverse gezeigt werden.

Bis einschließlich Freitag, 14. Juli 2023 dürfen sich Besucher*innen auf ein inspirierendes Programm freuen. Vor Ort stehen am Dienstag, 11. Juli 2023, neuste Technologien zur Verfügung – so können sich Fachbesucher*innen von der digitalen Anprobe, über das Gestalten vom eigenen Avatar bis hin zur Kreation von den innovativsten Start-Ups der Szene begleiten lassen.

Intertextile Shanghai Home Textiles – Spring Edition is set for a renewal. After last year’s brief pause, 283 exhibitors from 5 countries and regions will showcase their latest innovations at the National Exhibition and Convention Center (Shanghai) during this traditional peak sourcing period. The fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value from 28 – 30 March 2023.

Comprehensive range of products zoned for easy sourcing
The 27,000 sqm gross exhibition space in hall 5.2 will host suppliers in multiple product categories, such as bedding, towelling, table and kitchen linen, home textile technologies, and textile designs. Several product pavilions and zones will be formed to encourage efficient sourcing, with areas designated for quality bedding, towelling, feather and down duvet fillings, quilt fillings, intelligent equipment and upholstery fabric products. Buyers looking for sustainable fibres, yarns and fabrics may be interested in sourcing at the Lenzing Group’s brand new centralised Lenzing Home Textile Satellite Pavilion. With Lenzing joined by eight of its Chinese downstream manufacturers, the pavilion will showcase the various home textile applications for the Austrian company’s wood-based TENCEL™ fibres.

Other well-known international and domestic exhibitors include Cotton Council International (CCI), Zhangjiagang Coolist Life Technology, Guangdong Kulida Down, Wujiang City Yunjie Textiles, Yantai Pacific Home Fashion, Sunvim Group, and Jiangsu Goostars Hometextiles. These suppliers, and many more, will present their up-to-date products to meet the sourcing demands of buyers from different channels.

Programme
At every edition, Intertextile Shanghai Home Textile’s fringe events keep fairgoers informed on a variety of topics, allowing exhibitors and visitors alike to stay up to date with the latest market trends and make informed business decisions.

Aligning with the fair’s general direction on promoting sustainability, and to satisfy the industry’s needs, representatives from Lenzing will be holding an exclusive seminar about the e-commerce opportunities surrounding eco-friendly TENCEL™ products’ sleep enhancing qualities. Other presentations and discussions that touch on sustainability will also be available under the fair’s Textile & Technology event theme.

With consumers globally paying more attention to health issues and increasing their spending on health products, the home and contract textile industry is also a party to this rising trend. To this end, seminars discussing traditional Chinese medicine and how it relates to different health issues will be held on day one. Their crossover topics include how aromatherapy can encourage high-quality sleep, as well as an introduction on the innovation of traditional medicinal textiles.

Moreover, the well-known Chinese retailer JD.com will co-host an event that promotes home textile products made with Chinese cotton. Several talks will focus on different aspects, such as the products’ quality and the overall potential of this industry aided by government policies.

After China’s relaxation of border restrictions and other pandemic control measures, it is now easier for domestic and overseas buyers to visit their Chinese suppliers at the fairground, for the chance to touch and feel their desired products.

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

In view of the easing of pandemic restriction policies in China, the Spring Editions of Intertextile Shanghai Apparel Fabrics, Yarn Expo and Intertextile Shanghai Home Textiles have been moved to the new timeslot of 28 – 30 March 2023. This will allow both local and international fairgoers more time to prepare for their participation, with a higher industry turnout now expected at the three fairs. The fairs will still be located at the National Exhibition and Convention Center in Shanghai where they were originally due to be held from 8 – 10 March.

Discussing the change of dates, Ms Wilmet Shea, Deputy General Manager of Messe Frankfurt (HK) Ltd explained: “After talking to our stakeholders, we believe adjusting the spring show dates to the end of March is the right move. It provides enough time for exhibitors and visitors from local and abroad to plan for the fairs and capitalise on the ample international business opportunities brought by the reopening of China’s border.”

In light of the evolving pandemic circumstances in Shanghai, Cinte Techtextil China will no longer be taking place from 6 – 8 September at the Shanghai New International Expo Centre. A new date for the technical textile fair will be announced in due course.
 
Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, explained: “After discussions with stakeholders, and in support of the government’s pandemic control measures, we have decided to postpone Cinte Techtextil China 2022 to a later date. The safety of fairgoers is of paramount importance to the fair’s ongoing success, and we are working tirelessly to provide an efficient sourcing platform for the technical textile industry. I would like to thank all participants for their sustained support and understanding.”

Cinte Techtextil China’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry. The 2021 edition attracted 366 exhibitors and recorded 14,868 visits. The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Nonwovens & Industrial Textiles Association (CNITA).

This year, Intertextile Shanghai Home Textiles again joins forces with NellyRodi™, the renowned French agency for international forecasting, to present the design theme for 2023 – ‘ALIVE’ – together with three trends: HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES.

Nature is a keyword in HUMAN CAPITAL
This direction reflects how people want to reconnect with the environment by choosing a local approach, short supply chains, raw and natural materials, and traditional techniques. For instance, 100% plant-based materials, as well as metalised fringed jacquards and gold yarns are used to illustrate this concept.

Inspired by everyday basics and daily essentials, the trend uses a soft, luminous white palette mingled with muted and amber shades of vegetal dyes. Designs also incorporate figurative hand-drawings, archaic bestiary, stylised wildflowers and geometric patterns.

ROUSING COMMITMENT celebrates creative self-expression
The trend combines a lively play of mix-matching patterns and colours. This embraces the integration of neutral shades through touches of metallic silver and fluorescent colours to represent the urban life.

Foamback and other fabrics influenced by sports materials, as well as extravagant jacquards, silicon embossing and bouclé fabrics draw out feel-good factor of the theme. Prints using modern twists on traditional patterns, lettering plays, exuberant florals and bold geometrics, also deliver the desire to live freely by sharing joy and happiness with others.

The fantasy of UNREAL REALITIES
In order to push the limits of imagination, science and technology, consumers tap into digital realms to connect with other realities, augmented worlds and futurist utopias that draw out the potential of today’s technology. Metalised rainbow colours highlight the magic and wonder under this virtual reality theme, while surrealistic photoprint shapes, misty landscapes, blurry effects and fantastical nature adds a futuristic touch.

The theme adopts iridescent gleam of semi-transparent voiles, muslins, recycled synthetics and added pearly or glazed aspects. Soft, light meshes, honeycombed or blistered surfaces and cloudy seersuckers elevate the textures in the fabrics.

The trends are decided by a committee led by the NellyRodi™ Agency (France) and formed by top forecasters including Mr Vincent Grégoire (France), the agency’s Consumer Trends and Insights Director; Mr Shen Lei (China), Founder and Chief of Interior Architects Design; and Ms Tracy Jen (Taiwan, China), the Host of ‘Eremito’; as well as Ms Sakina M’sa, the beloved French fashion designer and entrepreneur.

In order to integrate exhibitor and industry resources more effectively, the organisers of Intertextile Shanghai Home Textiles have announced that the Spring and Autumn editions will be merged this year. The two fairs will now be held concurrently from 15 – 17 August 2022 at the National Exhibition and Convention Center.

Cobra International will showcase its portfolio of design and manufacturing solutions for the unmanned vehicle systems sector when the company exhibits alongside long-term partner HiveGround at the AUVSI XPONENTIAL 2022 conference.

Taking centre stage on the Cobra stand will be a fully assembled Swiftlet UAV. This compact tactical fixed wing UAV platform has a 5.5m wingspan and was developed by the Royal Thai Air Force and National Science and Technology Development Agency (NSTDA) for a broad range of survey, monitoring and search and rescue (SAR) operations. Cobra manufactured the 30kg Swiftlet composite airframe using a combination of CNC cut carbon sandwich internal structure and PVC foam sandwich skins using both high grade glass fibre and carbon fibre reinforcements.

Visitors to the Cobra stand will also see the VETAL, a twin rotor vertical take-off and landing (VTOL) drone with a composite airframe manufactured by Cobra for HiveGround, the Thailand based developer of UAV surveying and robotics systems.

At AUVSI XPONENTIAL, Cobra will also illustrate how the company leverages innovation and expertise developed in its water sports and automotive business to enhance its product offering to the UAV sector. Products on display include a Fliteboard electric foiling surfboard, pre-preg hydrofoil parts, lightweight medical prosthetics, flax and forged carbon parts, as well as a full set of visual carbon and painted automotive trims, each demonstrating the company’s high volume production capacity for ultra-light carbon composite structures.

The show will take place from the 25 to 28 April at the Orange County Convention Center, Orlando, Florida.

Sustainability has become a major trend in the global home textiles industry. It is more common nowadays to find natural and sustainable fibres in an extensive range of home furnishing products. From this angle, the Lenzing Group (Lenzing) will take led in a brand new pavilion at Intertextile Shanghai Home Textiles – Spring Edition. Lenzing is the world’s leading manufacturer of renewable specialty fibres, and will highlight the latest eco-friendly fibres that can meet the ever-rising sourcing demand. The fair is set to take place from 14 – 16 April 2022 at the National Exhibition and Convention Center (Shanghai).

As an upswing from the growing public awareness of environmental issues, consumers are now more willing to switch to sustainable products. According to a CottonWorks’ survey, 90% of the interviewed Chinese consumers want their home textiles to be environmentally friendly[1]. It also found that more consumers are paying attention to the fibre content that can deliver safe and sustainable home textiles.
Furthermore, the Chinese government’s ‘Outline Of the Development of the Textile Industry during the 14th Five Year Plan’, also encourages the acceleration of low cost, functional and sustainable renewable fibres in the local textile industry.

The Lenzing satellite pavilion: a one-stop platform for green home textile materials
To help home textile suppliers source a variety of eco-friendly materials efficiently, one of the fair’s long-time exhibitors is set to form a new pavilion at the upcoming Spring show. Lenzing, the Austrian brand widely known for its ecologically responsible production of specialty fibres made from renewable raw material wood, gathers seven of its local downstream supply chain manufacturers to showcase their renewable products.

Mr David Dai, Senior Commercial Director Textile China of Lenzing spoked about why they decided to organise a new pavilion at the show: “As we received positive feedback from our pavilion at Intertextile Shanghai Apparel Fabrics, our business partners from the home textile supply chain were hoping for a similar arrangement in this sector. We believe all the participating manufacturers can benefit from this pavilion by finding ways to better serve their clients and consumers.”

Brands in the Lenzing satellite pavilion will include:
•    Lenzing Group will introduce the first Carbon-zero TENCEL™ fibres which are CarbonNeutral™ certified products by Natural Capital Partner.
•    Botou Jinglun Textiles Co Ltd focuses on new fibre yarns. The company develops multi-component yarns for cotton, wool, silk and linen with combinations of MODAL, TENCEL™ fibres and various functional materials.
•    Fujian Yongtai County Huaerjin Textile Co Ltd provides high-quality, natural, renewable pure and blended yarns including TENCEL™ fibres, US cotton, Australian cotton, acrylic cotton, silk and other plant-based yarns.
•    Jiangsu Dasheng Group Co Ltd has one of the largest cellulosic fibre yarn spinning mills in China and focuses on producing top-quality home textiles.
•    Qingdao Textiles Group produces natural fibres, cellulose fibres, copper antimicrobial fibres and other nature-based materials for home and contract textiles.
•    Suzhou Zhenlun Spinning Co Ltd is an advanced enterprise specialising in regenerated cellulose yarns like ECO VERO, FSC Viscose, Circulose, Carbon Zero Yarn and more.
•    Ton Design Industrial Co Ltd produces medium and high-end bedding fabrics. The brand’s TENCEL™ Lyocell fibres and TENCEL™ fibres blend cotton series products are certified by Lenzing.
•    Wuxi Tianmu Extra Width Printing Dyeing Co Ltd mainly produces extra-wide, high-count and high-density down-proof fabrics and fabrics for bedding. The technique can handle different procedures for dealing with pure cotton, bamboo fibres, TENCEL™ fibres and other fibre fabrics.

In addition to the new pavilion, a number of other featured exhibitors will also showcase their sustainable products at the fair. This includes Cotton Council International (CCI) promoting US cotton fibres and cotton products, and Zhangjiagang Coolist Life Technology Co Ltd bringing their unique bedding products made from organic and environmental-friendly materials.