From the Sector

PrimaLoft Inc., a leader in advanced material technology, announced the reorganization of its European sales management team. Effective June 1st, Leonardo Loro has promoted to the position of Sales Leader, Europe. Additionally, the company welcomes Mario Vlietinck as the new Territory Manager for France, Benelux & Denmark.

To further streamline operations and maximize opportunities, PrimaLoft is also implementing a territory reorganization to better align existing sales talent with market opportunities. These moves will strengthen the company’s sales strategy in the region.

Leonardo Loro will lead the European sales team and report directly to Chris Humphris, SVP, Global Sales. "With over a decade of experience as the sales and marketing manager for the southern European market, including France, Italy, Spain, and Portugal, Leonardo has demonstrated exceptional skills in building customer relationships and identifying new business opportunities. His invaluable contributions to our sales efforts make him the ideal candidate to lead and elevate our business in Europe", said Humphris. In his new leadership role, Loro will continue to manage brands in Italy and Spain, as well as military sales efforts in Europe.

Mario Vlietinck joins the PrimaLoft team and will be responsible for managing and developing business relationships with PrimaLoft brand partners in France, Benelux & Denmark. Vlietinck brings a wealth of knowledge in sales and the outdoor industry, previously serving as the head of Apparel & Footwear for Katoen Natie, as well as working for brands such as Reebok, Merrell, and Vannese. "Mario’s background in product development, business development, and international sales positions him as a great asset to our company goals,” said Humphris. Vlietinck will report to Leonardo Loro.

Sales Territory Reorganization
Wim Neels, VP of business development for fashion and lifestyle, will be responsible for all Fashion & Lifestyle brands across Europe, with the exception of Italy & Spain, which remain the responsibility of Leonardo Loro.

Bartosz Lassak will expand his territory responsibility to include outdoor performance brands in the United Kingdom, in addition to Eastern Europe and Turkey. He will also handle any opportunities from North Africa, as well as any brands located outside of other European coverage.

Valerie Raths Goesel will oversee the management of all outdoor performance brands in the Germany, Austria, and Switzerland region.

Mats Jengard will remain the territory manager for Scandinavia (Norway, Sweden, Finland & Iceland), focusing outdoor performance brands.

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent adidas' commitment to help end plastic waste.