From the Sector

Gina Tricot releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot's innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye's method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment - from the production of raw materials, to recycling, 80% is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

One of Gina Tricot's focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration. says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today, says Andreas Andrén, CEO of We aRe SpinDye®.

Gina Tricot
Gina Tricot is a Swedish fashion brand that offers fashion to women in over 30 countries. Today, Gina Tricot has over 160 stores around Sweden, Norway, Denmark and Finland, as well as e-commerce throughout Europe. With around 1,900 employees, 98% of these are girls. For Gina Tricot, it is important to build pride from the inside out, we are a company that chooses to invest in and highlight women.

We aRe Spin Dye
The company is a Swedish cleantech company that provides and offers a process and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company's business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

It is exactly 100 years ago on August 17th this year that Carl Axel Gustafsson returned from the USA to Sweden with a significant agency agreement from the Boston-based sewing machine leader Reece.

Back in 1921, Reece, along with its competitor Singer, entirely dominated the buttonhole machine market and were the world’s only manufacturers of these machines for jackets, trousers and coats.

Gustafsson’s license enabled his new company A C Gustafsson to become one of Europe’s first leasing organisations, hiring out Reece buttonhole machines and receiving payment per sewn buttonhole stitch.

This business thrived for many decades and formed the basis for the entire ACG Group as it exists today.

Forty years later, on September 2nd 1961 to be precise, Reimar Westerlind walked out of a restaurant after a long and enjoyable lunch with someone he’d never met before, having signed his intention to buy a company he knew nothing about on an improvised contract written on the back of a menu.

“What I didn’t know then was that my dining partner was the family lawyer of Carl Axel Gustafsson,” Reimar explains. “I had no money and knew nothing about the textile industry and I also quickly discovered the business was not doing so well at that time and tried to get out of the agreement, but he insisted I honour it. He told me he had money and would back me, but I’d have to work hard and pay him back in full.”

Reimar certainly took that advice, and at the age of 92 still travels to his office every day to oversee the operations of the diverse companies now operating under the ACG umbrella.

Although textiles remain the bedrock of the business, under Reimar Westerlind’s management, ACG Group has branched out into many other fields of activity over the past 60 years, and its diversity has also led to some highly unexpected developments.

Like many other European manufacturers, ACG also began to expand beyond its traditional borders from the 1970s onwards – initially into the former Soviet Union and subsequently establishing subsidiaries in Estonia, Lithuania, Finland, the Ukraine and Denmark.