From the Sector

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

INDA, the Association of the Nonwovens Fabrics Industry, announces the publication of a new study, North American Nonwoven Materials Annual Study 2022.

Based on actual surveys and interviews with producers, enhancing the accuracy and relevance, this study tracks machine additions, closures, and productivity improvements. This study is the industry benchmark for capacity and production information for North America and provides an estimate of operating rates, based on nameplate machine capacity, through the year 2022. The 72-page study contains 43 figures and 11 tables.

Findings from this year’s study include:

• North American capacity continues to increase with investments being made across all the processes and for a variety of end-uses. The industry’s nameplate capacity utilization has increased year-over-year, for the fifth consecutive year.
• In 2022, capacity of nonwovens in North America reached 5.565 million tonnes, an increase from the previous year of 2.4% (net growth of 128,700 tonnes) and an improvement over the previous year’s growth rate of 1.8%.
• North American imports, in tonnage, decreased 24.3% in 2022 and exports decreased 16.3% due to market stabilization after COVID. Nonwoven production tends to stay within the region, so the net trade balance (imports less exports) accounted for less than 5.5% of the region’s capacity.

“Grow Your Couture” by Piero D'angelo, the winning project of the IMAGINING SUSTAINABLE FASHION (ISFA) competition was announced during a webinar broadcast on 18 May attended by Giusy Bettoni CEO of C.L.A.S.S. Eco Hub, Anna Detheridge President of Connecting Cultures and ISFA ambassadors Valentina Suarez, co-founder and CEO of Universo Mola and Vishal Tolambia winner of the 2022 edition.
 
Piero D'angelo's project was the best among the 110 proposals received after the international call for proposals launched on 27 October 2022.
 
Piero D'Angelo, 36, a graduate in Fashion Womenswear from the Royal College of Art in London and in Textile Design from Central Saint Martins, is a Fashion and Textile Designer with a research focus on biotechnology in the fashion industry. In 2022 he founded his Fashion & Textile Design studio experimenting with a multidisciplinary approach on the importance of natural materials and Biodesign. From 2018 to 2022 Piero D'Angelo was a resident and then Product Researcher & Developer at Open Cell (Biotech Research Park), a biotech start-up community in London. He was awarded the Dorothy Waxman Textile Design Prize in 2015 and semi-finalist for the LVMH Prize in 2020.
 
In his communication project, 'Grow Your Own Couture' D'Angelo imagines a future scenario where it will be possible to grow one's own clothes through living organisms such as lichens that are able to absorb pollution. But the project also wants to communicate a return to nature and above all care and protection towards it. In fact, the user is not simply a user of fashion, but through a kit is part of the process of growth, care and creation of the garment, thus abandoning the traditional paradigms of fashion. The project wants to completely re-imagine the way fashion could be designed, produced and used, proposing not only a product, but also a system that wants to collaborate with nature instead of polluting or exploiting it.

"Policy makers need to consider that global dimension."
 
EURATEX released its 2023 Spring Report, which analyses latest trade flows for textiles and clothing products.

In 2022, EU trade in textiles and clothing has exceeded, for the first time in history, the €200 billion mark. This record growth of total trade is mainly due to a sharp increase of clothing imports (+36,6% in value), especially from China and Bangladesh, which outweighs Europe’s positive export performance. As a result, the EU’s trade deficit in textiles and clothing has increased to €70 billion, which is 48% higher than the year before.

Such a growing deficit is a cause for concern; the objective of the EU’s Industrial Strategy to strengthen resilience and “strategic autonomy” is not happening. Instead, the dependency has increased, and becomes critical in certain raw materials and fibres.

It also challenges the Commission’s ambition is to promote – and prevail – high quality and sustainable textile products on the Single Market – regardless where they have been produced. With imports now reaching €140 billion, it will be a challenge to effectively control the quality and compliance over these imports. Market surveillance will need to be stepped up massively, without becoming a barrier to trade.

The efforts on the EU’s export performance need to be strengthened, so as to rebalance the European trade relations with the rest of the world. EU companies are world leader in high end fashion products and in technical textiles. More needs to be done to support their activities in established markets but also emerging economies. For instance, the ongoing FTA negotiations with India should focus on improving market access and ensure “fair” competition with local companies.

The EURATEX Spring Report highlights significant differences between trade in value and in volume. EU’s export of textile products has increased by 13% in value, but actually dropped by nearly 7% in volume. This obviously reflects the very high inflation figures from last year, caused initially by the rising energy prices and changing central bank policies. This in turn leads to uncertainty with the consumer, resulting in low demand and gloomy prospects for the entire value chain.

Director General Dirk Vantyghem commented on these latest figures: “This report confirms once again that “textiles” is one of the most globalised sectors of the European economy, and hence the importance of taking that global dimension into account, when designing EU and national policies. Failing to do so may have a devastating effect on the global competitiveness of the European textile industry.

Looking forward, he added: “It is essential to stabilise inflation, restore consumer confidence and ensure a level playing field for all operators in the textile industry. On that basis, European companies can prosper and offer quality jobs to 1.3 million workers”.

NDA, the Association of the Nonwoven Fabrics Industry, announced four recipients for the Lifetime Service Award and Lifetime Technical Achievement Awards. Jan O’Regan, Seshadri Ramkumar, Jim Robinson, and Ed Thomas are being recognized for their key contributions to the growth of the nonwovens industry and INDA.

Jan O’Regan: INDA Lifetime Service Award
Jan O’Regan was the Director, Strategic Initiatives and Nonwovens Marketing, for Cotton Incorporated and retired in 2022. In this capacity, she uncovered new opportunities for cotton to bring value into the nonwovens industry. Her work included leading efforts in strategic planning, technical and market project management, and sharing new ideas and results with the global supply chain.
O’Regan spent over four decades in the nonwovens industry in various roles, including sales, marketing, strategic planning and business management. Market responsibilities included consumer and industrial markets on regional, national, and global teams. Over the most recent years, she applied these broad experiences to new markets for cotton in nontraditional applications.
Serving and volunteering with INDA for decades, O’Regan most recently chaired the World of Wipes® committee, which she efficiently organized to produce innovative conferences for the wipes industry.  She was a frequent speaker at INDA, INSIGHT, EDANA, and other events, and for nearly two decades was a go to source of information for cotton fibers in nonwovens and hygiene. O’Regan earned a BS in Textiles and Business, summa cum laude, from Penn State University and an MBA from New York University’s Stern School of Business.

Seshadri Ramkumar: INDA Lifetime Technical Achievement Award
Seshadri Ramkumar has over twenty-five years of experience within the technical nonwovens space, conducting industry leading research and educating nonwovens professionals at Texas Tech University (TTU).  At TTU, he established the Nonwovens Laboratory. Many of Ramkumar’s students have gone on to become technical leaders within their organizations and the nonwovens industry.
Ramkumar has numerous patent and invention disclosures, including Fibertect® toxic chemical decontamination wipes which have been recognized by the American Chemical Society as a notable success of federally supported innovation, endorsed by Lawrence Livermore National Laboratory, and adopted by multiple branches of the military.
In addition to many peer-reviewed publications, articles, and columns collectively over 500, including one on nanofibers that has been cited over 2,100 times, Ramkumar has contributed his expertise on the editorial boards of multiple fiber, nonwoven, and textile journals. Ramkumar has also organized conferences for nonwovens and textiles and actively promoted INDA and its technical training offerings for over 20 years.
He is a longtime member of the INDA Technical Advisory Board, been recognized by TAPPI, Society of Dyers and Colorists (UK), the Textile Institute (UK), and the Textile Association (INDIA), and received numerous awards from TTU.
Ramkumar holds a Bachelors of Technology (Textiles), Graduated with Distinction, and a Masters of Technology (Textiles), University First Rank in the Discipline, Anna University, and a Ph.D. (Textile Materials) from the University of Leeds, UK.

Jim Robinson: INDA Lifetime Technical Achievement Award
Jim Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. He led technical teams that focused on the application of superabsorbent polymers (SAP) in hygiene products. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing. While with BASF, Robinson led efforts with multiple external companies to provide co-supplier solutions to hygiene converters.
Robinson’s extensive understanding of test methods and test method development led to his coordinating the establishment of fitness for use standards of adult incontinent products with the National Association for Continence and involvement in development and review of absorbent product test methods with INDA/EDANA. He is also an active contributor to INDA’s Technical Advisory Board and Hygienix organizing committee and was a contributing developer in establishing the INDA Absorbent Hygiene Training Course. Robinson has provided numerous presentations at INSIGHT, Hygienix, and RISE on performance and interactions of absorbent system components.
Recently, Robinson has been consulting and contributing to the success of multiple start-ups including those having been nominated for INDA product awards. Robinson has a BS in Chemistry from Hampden-Sydney College and an MS in Chemistry from Duke University.

Ed Thomas: INDA Lifetime Technical Achievement Award
Ed Thomas retired after 39 years, with 32 years in the nonwovens industry, and has remained active teaching the Intermediate Nonwovens Training Course for INDA and The Nonwovens Institute at North Carolina State University, as well as providing consulting services to the industry.
Thomas’ experience includes Process Engineering Manager and Plant Management, DuPont; Technical Director, Reemay; VP of Research and Operations, VP of Operations and Technology, and Global VP of Research and Development for Fiberweb/BBA Nonwovens; and Head of Research and Product Development, First Quality Nonwovens.
Thomas holds 10 U.S. nonwoven patents and he and his teams have been awarded more than 250 patents for numerous and diverse innovations that have played significant roles in the success of the nonwovens industry. These include applications for the global hygiene market, industrial nonwovens, and filtration media.
During his career, Thomas has presented several keynote addresses and papers to industry conferences, participated in North Carolina State University’s Nonwovens Cooperative Research Center (NCRC) prior to it becoming The Nonwovens Institute (NWI), INDA’s Technical Advisory Board, INDA’s Sustainability Committee, and was Vice Chair of NWI’s Industrial Advisory Board prior to retirement and remains an Emeritus member.
Thomas received his mechanical engineering degree from SUNY Buffalo.

The 14th in-store asia will be held in Mumbai from 1 June to 3 June 2023. The trade exhibition for retail resources and investment in store design, VM and in-store marketing gathers decision-makers from more than 7,500 retail companies, consultants, service providers, and manufacturers, bringing together over 100 exhibitors.

Since 2018, in-store asia has been a member of the international trade fair family of EuroShop in Düsseldorf. It assembles all leading retail solutions providers from India and other countries under one roof. Here decision-makers from retail, including branded product producers, retail consultants as well as providers of services and solutions for retail, store designers, architects and VM experts come together.

The 3-day event includes not only the Expo area but also a wide range of side events comprising a Convention with over 30 speakers, the presentation of the coveted VM & RD Retail Design Awards as well as the VM Challenge, a live shop window challenge for top-notch visual merchandisers that is unique for India. Furthermore, the Retail Technology Pavilion will present new tools, for instance for retail management and customer tracking as well as solutions revolving around AI & virtual reality, NFTs, smart checkout all the way down to store management, retail security and payment. Celebrating a premiere here will be the Start-up Hub, which will provide emerging, innovative companies with a stage to present themselves to the industry.

The Indian retail industry has changed drastically; being one of the fastest growing retail markets it has proven a key driver for the Indian economy. The Indian retail sector is forecast to continue posting enormous growth rates due to such factors as growing urbanisation, rising household incomes, better connected rural consumers and rising consumer spending.

Highlights Q1 2023 (compared with Q1 2022)

• Revenue up 5% and up 8% in constant currencies1
• Pricing up 7%, more than offsetting increase of raw material and freight costs
• Volumes 3% lower; Europe showing resilience, China rebounding
• Operating income at €182 million (2022: €232 million); adjusted operating income2 at €218 million (2022: €230 million); ROS3 at 8.2% (2022: 9.1%)
• Net cash from operating activities negative €50 million (2022: negative €102 million)
• Intended acquisition of Chinese Decorative Paints business from Sherwin-Williams announced in April 2023; completion expected in the second half of 2023

2023 Outlook
AkzoNobel expects the ongoing macro-economic uncertainties to continue and weigh on organic volume growth. The company will focus on margin management, cost reduction, working capital normalization and de-leveraging.
Cost reduction programs are expected to mitigate the ongoing pressure from inflation in operating expenses for 2023. AkzoNobel expects declining raw material costs to have a favorable impact on profitability.
Based on current market conditions, AkzoNobel targets to deliver €1.2 to €1.5 billion adjusted EBITDA.
The company aims to lower its leverage ratio to less than 3.4 times net debt/EBITDA, including the impact of the Kansai Paint Africa acquisition, by the end of 2023 and return to around 2 times post-2023.

Archroma, a global leader in sustainable specialty chemicals and solutions for the textiles, packaging & paper, paints and coatings industries, announced its transition plan for the role of Chief Executive Officer (CEO). Heike van de Kerkhof, CEO of Archroma since January 2020, will step down effective April 30, 2023, to focus on other career opportunities. Mark Garrett, a seasoned industry executive, will assume the role of interim CEO.

Miguel Kohlmann, Chairman of the Board of Directors of Archroma, said “On behalf of the Board of Directors, I would like to thank Heike for her leadership and tireless dedication to Archroma. Heike joined the company in January 2020 as CEO and has meaningfully advanced the company’s sustainability, innovation, and customer-focused business model, while also successfully closing the transformational acquisition of Huntsman’s Textile Effects business, which will substantially enhance Archroma’s capabilities in serving its customers and markets. We would like to thank Heike for her great contributions through this substantial period of growth and wish her continued success in her next endeavors.”

Kohlmann continued, “The Board remains committed to accelerating the growth of Archroma and to continuing to provide our customers with the systems, solutions, innovation and technical support that they have come to expect from us, while providing enhanced opportunities for Archroma’s employees. We are enthusiastic about Mark Garrett joining Archroma as interim CEO, a seasoned executive who brings substantial industry experience which encompasses directly relevant knowledge of Archroma’s product portfolio and end markets. Mark has served in the capacity of Chairman and CEO and in senior executive leadership roles with companies such as OMV/Borealis, Marquard & Bahls, Ciba Specialty Chemicals and DuPont. He is a proven leader and the perfect choice to serve as Archroma’s interim CEO. The Board has strong confidence in Archroma’s leadership team and is focused on continuity during this period of transition.”

On 30 March 2022, the European Commission presented its vision for the future of the textile industry. The strategy mainly focuses on reducing the environmental footprint and promote sustainability and transparency in the value chain.

EURATEX has welcomed the publication of the strategy, as it recognises the strategic importance of the European textile industry, and its core competitive values of quality and creativity. At the same time, the association has warned that translating that vision into reality is a delicate process, as the industry needs to reconcile sustainability with competitiveness. Making the green (and digital) transition should make companies stronger; the benefits should outweigh the costs.

This premise had a serious blow by the Russian war in Ukraine, which erupted at almost the same time when the strategy was launched, and has dramatically changed the economic context. Energy prices increased by a factor of 10 (!), putting the European industry at a significant disadvantage with its global competitors, leading to company shutdowns or relocations. Extended lock downs in China and defensive trade policies in the US and elsewhere have further generated uncertainty on the market and disrupted supply chains.

Today, one year after its publication, EURATEX remains carefully optimistic about the implementation of the strategy, but needs to warn against some important pitfalls on the road ahead.

1. Despite these turbulent times, the Commission is moving ahead “swiftly” in translating their EU Textile Strategy into (draft) legislation. At present, at least 16 pieces of legislation are on the table, which will turn the textile industry into a strictly regulated sector. The quality of this new regulatory framework is critical to the success of the strategy: upcoming rules need to be coherent, technically feasible and enforceable, and have a minimal cost for SMEs. EURATEX calls for a realistic timetable and “competitiveness test” for each piece of legislation before it is adopted.
2. Textile companies need to be informed and supported to comply with this new framework. This requires substantial funding which should be earmarked exclusively to the sector, covering areas of innovation and digitalisation, skills development, support to start ups and internationalisation, as well as access to affordable energy. In this regard, EURATEX calls on the Commission to translate the current “good intentions” into concrete decisions.
3. The EU strategy will not work if there is no demand for sustainable textiles, both from individual consumers and public authorities (procurement). Concrete measures need to be taken to offer a competitive advantage to sustainable and high quality textile products, e.g. through a different VAT rate, strict procurement rules, closer cooperation between the brands/retailers, producers and consumers.
4. The EU strategy could also fail, if the global dimension of the textile industry is ignored. Up to 80% of clothing products are produced outside the EU; these products need to comply with the new framework, but it remains unclear how to ensure that level playing field. Market surveillance needs to be stepped up massively – also targeting on line sales – but this would require significant efforts from member states, which are not available as of today.

Despite these important challenges, EURATEX remains committed to the successful implementation of the EU Textile Strategy. Director General Dirk Vantyghem commented: “We want to be a global leader in sustainable textiles, building on the entrepreneurship, quality and creativity of nearly 150,000 European textile companies. Creating this new framework is an incredible challenge, requiring a close dialogue between the industry and the regulator. But if well designed and carefully implemented, it can set a new era for the European textile industry”.

From March 15-16, 2023, the spring edition of PERFORMANCE DAYS kicked off on the fairgrounds of Messe München. With around 2,685 visitors, the event organizers were particularly pleased with numbers up on the previous winter fair. High attendances were also evident at the Expert Talks on both days, which provided information on the latest color and fabric trends, news on developments in sustainability and new technologies from fiber manufacturers. The focal points of the show were marked by the PERFORMANCE FORUM, which showcased the fabric highlights for the spring/summer 2025 season as well as the two PERFORMANCE AWARD and ECO PERFORMANCE AWARD winners.

After the kick-off event in Munich in March, the industry now looks forward to the follow-up fairs in Portland from April 4-5, 2023 and in Shanghai, April 10-11, 2023.

New concept starting October 2023: Premiere for highlighted focus on footwear
As part of the upcoming PERFORMANCE DAYS, which will once again take place at the Messe München exhibition center on October 4-5, 2023, the event organizers will no longer focus explicitly on sustainable functional textiles and accessories, but will also focus on the footwear market.

To support the integration of the footwear market into the trade fair events in Munich, Portland, New York and Shanghai, the organizers have brought on board two industry specialists, Nina Conrad and Rucky Zambrano.

Nina Conrad has been active as a sustainability consultant in the textile and leather industry for many years, specializing in traceable and local supply chains. Her core business is the production of leather and leather goods derived from animals raised on certified organic farms. She is also a founding partner of the Sustainable Leather Foundation and co-founder of the Fibershed subsiduary DACH.

Rucky Zambrano is a industrial designer and expert. When he got to know Vibram in 1992, he shifted his career to footwear for reasons of passion. For 13 years now, Zambrana and Vibram have been a driving force in the footwear market and made the leap from performance to fashion, as witnessed with the Merrell Chameleon, the Prada Luna Rossa boat shoe sole or the latest Vibram FiveFingers models. He is currently responsible for footwear for the Finnish children’s outdoor brand Reima.