From the Sector

In a significant advancement for supply chain transparency, TextileGenesis has introduced a new feature in its advanced digital traceability solution, the Fiber-to-Retail (FTR) module, enabling suppliers to upload Haelixa DNA/Forensic Traceability Certificates via a dedicated dropdown menu: ‘DNA/Forensic Traceability Certificate’. This integration bridges the gap between physical and digital traceability, offering brands and suppliers a unified platform to verify material authenticity from source to retail.  

The textile industry continues to face growing risks of fiber adulteration, blending, and fraudulent claims, particularly when it comes to premium materials such as organic cotton, recycled fibers, cashmere, and other high-value fibers. By combining Haelixa’s forensic DNA markers, which are embedded directly into the fiber, with TextileGenesis’ blockchain-inspired digital chain of custody, this integration enables a multi-layered traceability system, providing irrefutable scientific evidence alongside transparent, tamper-proof digital records. 

“Traceability must go beyond trust—it must be verifiable,” said Gediminas Mikutis, Founder & CTO of Haelixa. “By embedding natural DNA markers at the fiber level, we offer forensic proof of origin. When paired with TextileGenesis’ digital platform, brands gain unprecedented visibility and assurance over the authenticity of their materials throughout the supply chain.” 
  
“Supply chain transparency demands both depth and integrity,” adds Amit Gautam, Founder & CEO of TextileGenesis. “This integration with Haelixa is a powerful example of how digital and physical traceability methods can complement one another. It allows brands to consolidate all traceability data, transactional, certified, and forensic, into a single, trusted system of record.” 
  
As global regulatory frameworks increasingly emphasize evidence-based sustainability claims, this collaboration supports brands and suppliers in strengthening their traceability infrastructure, reducing compliance risks, and reinforcing consumer trust through authenticated data and science-backed proof of origin. 

About Haelixa 
Traceability is in high demand across industries as regulatory pressures increase. Haelixa offers a bulletproof DNA-based traceability solution that empowers responsible textile brands to verify material authenticity and track product origins from fiber to finished garment. Natural DNA from Swiss mountain herbs, compliant with GOTS and Oeko-Tex 100, is applied. With this technology, Haelixa complements digital traceability by providing secure, physical proof of origin.  

Backed by the expertise of the Swiss Federal Institute of Technology, Haelixa is a globally recognised leader in supply chain transparency. Trusted by major brands such as C&A, OVS, and Hugo Boss, Haelixa traced over 30 million garments in 2024, according to their sales records. 

About TextileGenesis: 
Founded in 2018, TextileGenesis, a Lectra company, provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital traceability of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. The platform provides traceability for textiles, leather and footwear, employing fiber forwards traceability for sustainable and certified materials and Supply Chain discovery approach to traceability for conventional materials. 
  
Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material's life cycle. TextileGenesis platform also identifies and flags supply chain compliance/legal risks across the value chain from tier 1-4 for brands.