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(c) Flocus ™
22.02.2022

Flocus ™ kapok nonwovens and fabrics for the leather goods and footwear

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

  • Maliwatt - 50% Kapok, 50% PLA (based on corn), a 100% biodegradable non-woven which can be used in the shoe sole. Maliwatt can be thermopressed/heat press and turned into a paper/cardboard type and lightweight structure. It is the perfect material for sneakers, casual and active shoes thanks to its quick dry, antibacterial, hydrophobic, hypoallergenic, Insulation properties. Other frequent applications are in the field of automotive, construction and car panels, sound absorption and acoustics panels and geo textiles.
  • HDE /Hydroentanglement - 50% Kapok, 50% Organic cotton. It is a 100% natural and biodegradable material that can be used in the shoe production as a sole, intersole or as a padding for shoes and bags. Thanks to its termoregulating, lightweight, hypoallergenic, thermoconductivity, insulation, soft touch, hydrophobic, anti-moth anti mite properties, it is used for a large range of applications. It is popular in the apparel world as a cruelty free filling for winter jackets, replacing duck down, and in the home industry ad a stuffing for mattresses, duvets, furniture, sleeping bags.

The offer for the leather goods industry includes also Flocus™ kapok-based fabrics in different blends and weights: linings, coatings, fabric inserts, accessories, components rich in performance and style. For example, kapok and organic cotton with GOTS certification, kapok with Tencel and recycled polyester (Repreve), kapok with linen, organic cotton and a small percentage of Spandex.

These materials were presented at the September 2021 edition of Lineapelle in the exhibition "A New point of materials", dedicated to eco-responsible innovations in terms of technologies, applications, materials and machines.

Source:

Flocus

29.09.2021

Suominen launches HYDRASPUN® Aquaflo

Suominen has successfully developed HYDRASPUN® Aquaflo, a moist toilet tissue with even better dispersibility. HYDRASPUN® Aquaflo offers near parity dispersion with dry toilet tissue but with premium thickness for a better consumer experience in use.

Suominen’s new flushable nonwovens substrate, HYDRASPUN® Aquaflo passed the stringent standards for dispersibility set by both the International Water Services Flushability Group (IWSFG) and INDA/EDANA (GD4) in independent testing.

“We are extremely proud to launch HYDRASPUN® Aquaflo. Its 100% cellulosic fiber composition is evidence of sustainable origins and its capability to fully and rapidly break down in wastewater provides biodegradability in disposal, giving consumers an end-to-end eco-friendly solution for personal care. Dry toilet tissue is recognized as the material most capable of breaking down in sewer systems and HYDRASPUN® Aquaflo was developed with this result in mind, “says Andrew Charleston, Manager, Category Management, Americas.

Suominen has successfully developed HYDRASPUN® Aquaflo, a moist toilet tissue with even better dispersibility. HYDRASPUN® Aquaflo offers near parity dispersion with dry toilet tissue but with premium thickness for a better consumer experience in use.

Suominen’s new flushable nonwovens substrate, HYDRASPUN® Aquaflo passed the stringent standards for dispersibility set by both the International Water Services Flushability Group (IWSFG) and INDA/EDANA (GD4) in independent testing.

“We are extremely proud to launch HYDRASPUN® Aquaflo. Its 100% cellulosic fiber composition is evidence of sustainable origins and its capability to fully and rapidly break down in wastewater provides biodegradability in disposal, giving consumers an end-to-end eco-friendly solution for personal care. Dry toilet tissue is recognized as the material most capable of breaking down in sewer systems and HYDRASPUN® Aquaflo was developed with this result in mind, “says Andrew Charleston, Manager, Category Management, Americas.

Source:

Suominen

Starlinger recoSTAR universal 165 H-VAC iV+ (c) Starlinger & Co Gesellschaft m.b.H.
15.09.2021

Recycled polyester filament yarn made in Turkey

Korteks, one of the world’s biggest yarn producers based in Bursa, Turkey, has started the production of recycled polyester filament yarn in its production facility using a Starlinger recycling line.

With the new recycling facility, which comprises a total closed area of 17,000 m² and has a monthly production capacity of 600 tons, Korteks was able to reduce the production waste at its virgin PES yarn site to zero.

The Starlinger recoSTAR universal 165 H-VAC iV+, which is part of Korteks’ 10 million dollars investment in a new polymer recycling facility, took up operation in May 2021. It has a production capacity of 7,200 tons per year and currently processes clean in-house polyester fibers from production scrap together with washed post-consumer PET flakes at a ratio of 50/50. Korteks uses the polyester regranulate at a share of 100 % for its new polyester filament yarn line it is going to market under the name “TAÇ Reborn”. With this investment, the company has made an important step towards establishing a circular economy in the Turkish textile industry.

Korteks, one of the world’s biggest yarn producers based in Bursa, Turkey, has started the production of recycled polyester filament yarn in its production facility using a Starlinger recycling line.

With the new recycling facility, which comprises a total closed area of 17,000 m² and has a monthly production capacity of 600 tons, Korteks was able to reduce the production waste at its virgin PES yarn site to zero.

The Starlinger recoSTAR universal 165 H-VAC iV+, which is part of Korteks’ 10 million dollars investment in a new polymer recycling facility, took up operation in May 2021. It has a production capacity of 7,200 tons per year and currently processes clean in-house polyester fibers from production scrap together with washed post-consumer PET flakes at a ratio of 50/50. Korteks uses the polyester regranulate at a share of 100 % for its new polyester filament yarn line it is going to market under the name “TAÇ Reborn”. With this investment, the company has made an important step towards establishing a circular economy in the Turkish textile industry.

The Starlinger recycling line is the first of its kind in Turkey and is equipped with special components for filament yarn recycling. A RSC (Rapid Sleeve Changer) candle filter developed by Starlinger ensures finest melt filtration down to 15 μm. It has been specially designed for polyester recycling and reaches an output of 1000 kg/h. For continuous operation the filter elements are changed “on the fly” without interrupting production, which significantly limits melt loss.

The viscoSTAR SSP unit at the end of the recycling process guarantees consistent IV increase according to the first-in-first-out principle. This makes sure that the produced regranulate has the ideal properties required for filament yarn production. The technical configuration of the line does not only allow the processing of a polyester fiber/PET flake mix as input materials, but also 100 % polyester filament scrap or 100 % PET bottle flakes.

Korteks expects the recycling market in general to grow as there is increased acceptance for recycled products in the society, and predicts the need for recycling solutions also for other synthetic and natural fibers.

Source:

Starlinger & Co Gesellschaft m.b.H.

07.09.2021

Lenzing AG: Early termination of contract with Stefan Doboczky

  • CEO Stefan Doboczky will not extend contract and will step down at end of third quarter 2021

The Supervisory Board of Lenzing AG, a world’s leading producer of wood-based cellulosic fibers, has come to a mutual agreement with its longstanding Chief Executive Officer Stefan Doboczky to end his contract. Doboczky has informed the Supervisory Board that he will not be available for another extension of his contract. With great regret the Supervisory Board of Lenzing AG accepts his resignation and the parties mutually agreed to end the contract effective September 30, 2021.

  • CEO Stefan Doboczky will not extend contract and will step down at end of third quarter 2021

The Supervisory Board of Lenzing AG, a world’s leading producer of wood-based cellulosic fibers, has come to a mutual agreement with its longstanding Chief Executive Officer Stefan Doboczky to end his contract. Doboczky has informed the Supervisory Board that he will not be available for another extension of his contract. With great regret the Supervisory Board of Lenzing AG accepts his resignation and the parties mutually agreed to end the contract effective September 30, 2021.

“My sincere thanks go to Stefan Doboczky for his exceptional achievements at Lenzing. The design and implementation of the transformation of Lenzing AG into a global specialty fiber leader and the positioning of the company as a recognized sustainability champion have been major accomplishments of Stefan Doboczky over the last years”, said Chairman of the Supervisory Board, Peter Edelmann. “Thanks to his leadership, Lenzing AG finds itself today on a stable and profitable growth track with a clear commitment to become climate-neutral by 2050. And all of that in spite of the challenging environment of the COVID-19 pandemic”, said Edelmann.

Stefan Doboczky: “Developing and consistently implementing the Lenzing strategy has been the cornerstone of my work in recent years. After extensive consideration, I have decided that this is the right time for a personal change. The strategy is in place, the company is well on track – now is the ideal moment to pass on the baton. And one thing is certain: Lenzing will always have a very special place in my heart.”

Lenzing AG remains on track with its guidance for the full year 2021 as announced with the half-year results. Cord Prinzhorn has been appointed interim CEO. Prinzhorn is Member of the Supervisory Board of Lenzing AG and will be available until a successor is found. The Supervisory Board will immediately start the search process.

More information:
Lenzing AG Stefan Doboczky
Source:

Lenzing AG

B.I.G. YARNS awarded HPR status for second European plant © Beaulieu International Group
B.I.G. YARNS awarded HPR status for second European plant.
07.09.2021

B.I.G. YARNS awarded HPR status for second European plant

  • FM Global ‘Highly Protected Risk’ Achievement Award for Komen site, Belgium
  • Completes HPR Award status for B.I.G. YARNS’ European production facilities
  • Fifth plant in Beaulieu International Group to attain HPR Award

B.I.G. YARNS is proud to announce the attainment of a FM Global ‘Highly Protected Risk’ Achievement Award (HPR Award) for its yarn production facility in Komen, Belgium.

The HPR Award is assigned by insurer FM Global, Beaulieu International Group’s insurance partner of the past five years in its on-going dedication to property loss prevention. A worldwide team of engineers focuses on providing assistance and protection of B.I.G.’s assets, helping the Group to achieve a higher level of risk protection. The FM Global assessment considers implementation of measures to protect against fire, natural hazard, mechanical breakdown of machinery and also cyber risks. The local team worked diligently over the last five years to implement all the FM Global recommendations.

  • FM Global ‘Highly Protected Risk’ Achievement Award for Komen site, Belgium
  • Completes HPR Award status for B.I.G. YARNS’ European production facilities
  • Fifth plant in Beaulieu International Group to attain HPR Award

B.I.G. YARNS is proud to announce the attainment of a FM Global ‘Highly Protected Risk’ Achievement Award (HPR Award) for its yarn production facility in Komen, Belgium.

The HPR Award is assigned by insurer FM Global, Beaulieu International Group’s insurance partner of the past five years in its on-going dedication to property loss prevention. A worldwide team of engineers focuses on providing assistance and protection of B.I.G.’s assets, helping the Group to achieve a higher level of risk protection. The FM Global assessment considers implementation of measures to protect against fire, natural hazard, mechanical breakdown of machinery and also cyber risks. The local team worked diligently over the last five years to implement all the FM Global recommendations.

Emmanuel Colchen, General Manager B.I.G. YARNS, comments: “Achieving the prestigious HPR Award recognizes the commitment of the teams at B.I.G. YARNS and the wider Beaulieu International Group to proactive risk management and contingency planning to ensure the safety and protection of our workplaces. Safeguarding property is a key element in enabling us to provide business continuity for our customers in demanding sectors like automotive, commercial contract and residential flooring.”

B.I.G. YARNS’ Komen production facility is the fifth plant at B.I.G. to receive HPR status - the highest level a plant can achieve for fire risk prevention and protection.

The Yarns division of Beaulieu International Group achieved HPR status for its other European site in Comines, France, in 2017.

(c) Suominen Corporation
24.08.2021

Suominen: Progress in Sustainability, decreasing EBITDA expected

As part of Suominen Corporation’s Half-Year Financial Report for January 1 – June 30, 2021 the company shared their insights and actions defined in their sustainability agenda.
A new Code of Conduct was launched in the beginning of 2021 and a mandatory training program about the Code will be start in the third quarter of this year.

Suominen is committed to continuously improving their production efficiency and the efficient utilization of natural resources. What active measures towards reducing energy consumption, greenhouse gas emissions, water consumption and waste to landfill are concerned, the commitment is to diminish them by 20% per ton of product by 2025 compared to the base year of 2019.
Offering a comprehensive portfolio of sustainable nonwovens and continuously developing new and innovative solutions with a reduced environmental impact, the target is a 50% increase in sales of sustainable nonwovens by 2025 compared to 2019, and to have at least 10 sustainable product launches per year. During the first half of the year, nine sustainable product launches were made.

As part of Suominen Corporation’s Half-Year Financial Report for January 1 – June 30, 2021 the company shared their insights and actions defined in their sustainability agenda.
A new Code of Conduct was launched in the beginning of 2021 and a mandatory training program about the Code will be start in the third quarter of this year.

Suominen is committed to continuously improving their production efficiency and the efficient utilization of natural resources. What active measures towards reducing energy consumption, greenhouse gas emissions, water consumption and waste to landfill are concerned, the commitment is to diminish them by 20% per ton of product by 2025 compared to the base year of 2019.
Offering a comprehensive portfolio of sustainable nonwovens and continuously developing new and innovative solutions with a reduced environmental impact, the target is a 50% increase in sales of sustainable nonwovens by 2025 compared to 2019, and to have at least 10 sustainable product launches per year. During the first half of the year, nine sustainable product launches were made.

OUTLOOK FOR 2021
As announced on August 12, 2021 Suominen expects that its comparable EBITDA (earnings before interest, taxes, depreciation and amortization) in 2021 will decrease from 2020 due to the slowdown in the demand for nonwovens in the second half of 2021 as well as some continuing volatility in the raw material and transportation markets. In 2020, Suominen’s comparable EBITDA was EUR 60.9 million.

More information:
Suominen nonwovens
Source:

Suominen Corporation

Oerlikon Webinar with a Focus on Customer Service (c) Oerlikon
19.08.2021

Oerlikon Webinar with a Focus on Customer Service

The new series of webinars of the Swiss Oerlikon Group’s Manmade Fibers Solutions business unit will be focusing on services for manmade fiber systems.

Short Overview of the webinars:

  • How ceramics within the yarn path improve the quality of your yarn on September 01
  • myOerlikon – tailored digital services provide a comprehensive overview on September 13
  • Always by your side – with Oerlikon Remote Services on September 22
  • Better safe than sorry – maximize productivity and minimize downtimes with regular machine check-ups on September 29

For more information click here, where we keep you informed about upcoming events.

The new series of webinars of the Swiss Oerlikon Group’s Manmade Fibers Solutions business unit will be focusing on services for manmade fiber systems.

Short Overview of the webinars:

  • How ceramics within the yarn path improve the quality of your yarn on September 01
  • myOerlikon – tailored digital services provide a comprehensive overview on September 13
  • Always by your side – with Oerlikon Remote Services on September 22
  • Better safe than sorry – maximize productivity and minimize downtimes with regular machine check-ups on September 29

For more information click here, where we keep you informed about upcoming events.

Source:

Oerlikon

(c) Textile Exchange
17.08.2021

Textile Exchange: Preferred Fiber and Materials Market Report 2021 released

  • Textile Exchange report shows growth of preferred fiber and materials market needs to be accelerated
  • With post-pandemic fiber production increasing, the transition to preferred fibers and materials must be a non-negotiable decision, notes Textile Exchange.

According to a new Textile Exchange report, the market share for preferred fiber and materials grew significantly in 2020. The Preferred Fiber and Materials Market Report 2021 outlines the market for plant fibers such as cotton, hemp, and linen; animal fibers and materials such as wool, mohair, cashmere, alpaca, down, silk, and leather; manmade cellulosics (MMCFs) such as viscose, lyocell, modal, acetate, and cupro; as well as synthetics such as polyester, polyamide, and more.

  • Textile Exchange report shows growth of preferred fiber and materials market needs to be accelerated
  • With post-pandemic fiber production increasing, the transition to preferred fibers and materials must be a non-negotiable decision, notes Textile Exchange.

According to a new Textile Exchange report, the market share for preferred fiber and materials grew significantly in 2020. The Preferred Fiber and Materials Market Report 2021 outlines the market for plant fibers such as cotton, hemp, and linen; animal fibers and materials such as wool, mohair, cashmere, alpaca, down, silk, and leather; manmade cellulosics (MMCFs) such as viscose, lyocell, modal, acetate, and cupro; as well as synthetics such as polyester, polyamide, and more.

The report is a unique annual publication about global fiber and materials production, availability, and trends, including those associated with improved social and environmental impacts, referred to as ”preferred.” The comprehensive report includes quantitative data, industry updates, trend analysis and inspiring insights into the work of leading companies and organizations as they create material change.

The results show that between 2019 and 2020 the market share of preferred cotton increased from 24 to 30 percent and recycled polyester from 13.7 to 14.7 percent. Preferred cashmere increased from 0.8 to 7 percent of all cashmere produced while Responsible Mohair Standard certified fiber expanded from 0 to 27 percent of all mohair produced worldwide in its first year of existence in 2020. The market share of FSC and/or PEFC certified MMCFs increased to approximately 55-60 percent. While the market share of recycled MMCFs is only 0.4 percent, it is expected to increase significantly in the following years.

Brands’ increased interest in the use of preferred fibers and materials was also demonstrated by 75 percent increase in the total number of facilities (to 30,000) around the world becoming certified to the organization’s portfolio of standards in 2020. However, the report also notes that despite the increase, preferred fibers only represent less than one-fifth of the global fiber market. Less than 0.5 percent of the global fiber market was from pre- and post-consumer recycled textiles.

Indeed, global fiber production has almost doubled in the last 20 years from 58 million tonnes in 2000 to 109 million tonnes in 2020. While it is not yet clear how the pandemic and other factors will impact future development, global fiber production is expected to increase by another 34 percent to 146 million tonnes in 2030 if the industry builds back business as usual. If this growth continues, it will be increasingly difficult for the industry to meet science-based targets for climate and nature.

Textile Exchange aims to be the driving force for urgent climate action, and its Climate+ strategy calling for the textile industry to reduce greenhouse gas emissions by 45 percent by 2030 compared to a 2019 baseline in the pre-spinning phase of textile fiber and materials production, while also addressing other impact areas interconnected with climate such as water, biodiversity, and soil health.

Source:

Textile Exchange

(c) Teijin Limited
13.07.2021

Teijin: Carbon Fiber Products Operations in Vietnam

TCV, Teijin’s carbon fiber business base in Vietnam, was established in May 2019. Teijin Limited announced that Teijin Carbon Vietnam Co., Ltd. (TCV) in Ha Nam, Vietnam, has started operating commercially to manufacture carbon fiber products including prepreg, a fiber sheet pre-impregnated with matrix resin as an intermediate material for composites. TCV initially will produce carbon fiber materials for sports and outdoor activities, including fishing, golf, bicycle and ice hockey goods, for markets in Southeast and South Asia and Asia-Pacific. Sales will be handled by TCV as well as carbon fiber sales affiliates of Teijin operating in these markets.

Teijin’s sales affiliates in Singapore, Shanghai and Taipei work to identify demand opportunities as well as provide customer services in Asia. Internal collaborations between these companies and TCV shall strengthen Teijin’s presence in the upstream and downstream sectors of Asia’s fast-growing markets.

TCV, Teijin’s carbon fiber business base in Vietnam, was established in May 2019. Teijin Limited announced that Teijin Carbon Vietnam Co., Ltd. (TCV) in Ha Nam, Vietnam, has started operating commercially to manufacture carbon fiber products including prepreg, a fiber sheet pre-impregnated with matrix resin as an intermediate material for composites. TCV initially will produce carbon fiber materials for sports and outdoor activities, including fishing, golf, bicycle and ice hockey goods, for markets in Southeast and South Asia and Asia-Pacific. Sales will be handled by TCV as well as carbon fiber sales affiliates of Teijin operating in these markets.

Teijin’s sales affiliates in Singapore, Shanghai and Taipei work to identify demand opportunities as well as provide customer services in Asia. Internal collaborations between these companies and TCV shall strengthen Teijin’s presence in the upstream and downstream sectors of Asia’s fast-growing markets.

Increasingly strict environmental measures and the upgrading of environmental frameworks, such as sustainable development goals (SDGs) and the Paris Agreement, are expected to stimulate greater use of lightweight and highly rigid carbon fiber. Demands are growing in Asia, especially in the fields of sports and outdoor activities, industry and aerospace. COVID-19, for example, has led to new trends in sports and outdoor activities, such as renewed interest in fishing due its compatibility with social-distancing protocols.

Source:

Teijin Limited

Lenzing supports school competition on circular economy and climate protection (c) Lenzing
VCÖ BRG SolarCity Linz Gruppenfoto
22.06.2021

Lenzing supports school competition on circular economy and climate protection

  • Excellent project to encourage ingenuity among young students
  • Experiment on biodegradability of textiles and nonwovens produces impressive results
  • EUR 30,000 in prize money for a total of 209 participating schools in and outside Austria
  • Lenzing views supporting these kinds of projects as part of its sustainability mission

Lenzing – The Association of Chemistry Teachers in Austria – known by its German abbreviation, VCÖ – has been holding project competitions that thrill students and take them beyond the traditional syllabus for 30 years. Every two years, it highlights a key topic for ninth- and tenth-graders to explore by conducting special experiments and learning from their observations and conclusions.

  • Excellent project to encourage ingenuity among young students
  • Experiment on biodegradability of textiles and nonwovens produces impressive results
  • EUR 30,000 in prize money for a total of 209 participating schools in and outside Austria
  • Lenzing views supporting these kinds of projects as part of its sustainability mission

Lenzing – The Association of Chemistry Teachers in Austria – known by its German abbreviation, VCÖ – has been holding project competitions that thrill students and take them beyond the traditional syllabus for 30 years. Every two years, it highlights a key topic for ninth- and tenth-graders to explore by conducting special experiments and learning from their observations and conclusions.

This year, the 16th installment of the competition is called, “Achieving a cleaner climate and a circular economy with chemistry”. These topics are also near and dear to the heart of globally active fiber manufacturer Lenzing. That’s why the company promptly announced that it was prepared to support this project competition in several different ways. First, Lenzing made a contribution toward the sponsorship fund totaling EUR 30,000. Second, it initiated a special prize on biodegradability – a topic of growing importance given the huge challenges involved in reducing plastic waste. Finally, Lenzing placed a recognized expert at the students’ disposal to provide assistance and answer questions: Michaela Kogler, Project Manager Nonwovens & Technical Products.

Teaming up with rainworms

Two teams were tasked with biodegrading different fibers – just like those used to produce textiles and nonwovens – with the active participation of worms. Students at BRG solarCity in Linz buried fiber nonwovens, a basic material used in wet wipes and other products, in soil that was populated with numerous rainworms, while students at Vöcklabruck Junior High School for Sports and Integration layered textiles into a vermicomposting bin. Both experiments intended to determine the extent to which certain materials would biodegrade quickly. As it turned out, both projects showed that wood-based fibers, like those that Lenzing manufactures for the textile and nonwoven industry, break down very rapidly into natural constituents that swiftly pass into the soil. In contrast, fossil-based plastics such as polyester or polyethylene cannot be decomposed by worms or bacteria but remain in the soil, sometimes for hundreds of years.

The prizes for this year’s competition were awarded on June 11. The competition attracted entries from no fewer than 209 schools, including 11 from outside Austria. For more information on the projects and the winners, visit www.vcoe.or.at.

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

More information:
ROICA™ fibres Yarns digital
Source:

GB Network Marketing & Communication