From the Sector

• Digital Pioneer Awards ceremony at the digitalCHURCH
• ITA Academy GmbH was honoured to receive the Digital Pioneer Award at the Digital Summit Event in Aachen on June 09, 2021.

The Digital Pioneer Award is given to companies that drive digitalisation with digital business models, processes or digital products. ITA Academy GmbH was honoured with the Digital Capability Center (DCC) Aachen and its support of companies in their digital transformation.

Using the latest didactic methods, sophisticated solution concepts and state-of-the-art technologies, the DCC Aachen supports people in keeping up with the digital future and becoming pioneers in digital transformation. In order to make innovative solutions such as AI and digital assistance systems tangible, the ITA Academy founded the Digital Capability Center (DCC) Aachen together with McKinsey & Company in 2017. The DCC is a model factory 4.0 in which digital applications are demonstrated and taught using the example of a realistic factory. The DCC thus offers a learning environment for companies in which participants are supported in building up competencies in the field of digital transformation in the form of practical work-shops.

The digital pioneers are to be publicised as best-practice examples in order to sensitize regional SMEs to the topic of digitisation. Around the award of the digital pioneers, the digitalHUB Aachen e.V. rolls out effective marketing activities. The pioneers achieve high visibility through the various planned campaigns and advertising opportunities.

The PERFORMANCE DAYS summer edition took place as a Digital Fair Week from May 17 to 21, 2021. By extending the event to an entire week of the fair, the PERFORMANCE DAYS team, in cooperation with the Functional Fabric Fair by PERFORMANCE DAYS, was able to provide even more opportunities for intensive networking and interactive exchange for industry insiders to catch up on the latest innovations and participate in exciting expert talks, supplier workshops and panel discussions.

Informative, innovative and international: new sourcing platform THE LOOP
The Digital Fair Week was introduced for the first time at the summer edition as part of PERFORMANCE DAYS LOOPS. The sourcing platform was launched in the first half of 2021 together with US Partner Functional Fabric Fair by PERFORMANCE DAYS. With much success, as proven by the great enthusiasm shown by exhibitors, trade fair visitors and fabric manufacturers. The MARKETPLACE area, which showcased some 10.000 products and around 400 curated, sustainable fabrics and accessories from more than 170 international exhibitors, enjoyed particular popularity as part of the Digital Fair.

Another extremely popular and particularly well-attended attraction was the 3D FORUM, which tested hand-selected fabrics for their material properties as part of the digital fair week, to be visualized ultimately as a 3D scan.
Also for the spring/summer 2023 season, the jury presented two awards for outstanding fabrics – so in addition to the presentation of the PERFORMANCE AWARD, won by Trenchant Textiles, the ECO PERFORMANCE AWARD was presented to the winner, Utenos Trikotazas.

Professional, versatile and informative: Program with Expert Talks
A total of 17 live talks from 30+ speakers followed by a question-and-answer session, under the guidance of moderator and freelancer Astrid Schlüchter, formed the basis of the digital fair supporting program from May 17 to 19. All talks, webinars and panel discussions are available on demand via THE LOOP platform.

The PERFORMANCE DAYS Team has once again succeeded in providing the industry with an almost real trade fair experience despite being held digitally. Via the Digital Fair Platform, which was activated explicitly for the trade fair week, trade fair visitors can enter into interactive exchange, including matchmaking and networking activities.

The premiere of the Functional Textiles Shanghai by PERFORMANCE DAYS fair takes place in Shanghai in September 28-29 as well as in Portland in October 27-28, 2021, with the planned hybrid event in Munich scheduled for December 1 and 2, 2021.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

With immediate effect, the first fabric mask with the official “TESTEX Community Mask” test label is available from the two Swiss textile firms, Schoeller Textil AG and Forster Rohner AG. Since May, the companies have been able to offer their masks with official EMPA recommendation. The sustainable and economical quality products consist primarily of recycled performance fabric which can be recycled once again at the end of its service life.

Swiss cooperation
With the product from the two companies based in the east of Switzerland, Schoeller Textil AG and Forster Rohner AG, the Swiss market now boasts the first textile mask featuring the label “TESTEX Community Mask”. Together with the EMPA, TESTEX has developed a testing procedure which analyses textile masks with regard to their filter function, spray resistance, comfort of wear, reusability and additionally skin-friendliness of the textiles. By now, numerous Swiss and international consumers, as well as the employees of major companies (e.g. transport companies) have satisfied themselves of the suitability of the Swiss Community Masks for everyday use.

Recyclable fabric made with 60 % recycled fibres
The high-quality fabric components in the mask were developed by the innovative Rheintal-based company Schoeller Textil AG. The two-layer polyester fabric is hydrophilic (having an affinity to water) on the outside and hydrophobic (water-repelling) on the outside and furthermore features an antibacterial finish. Thanks to the cotton-like feel, the fabric offers pleasant wearing comfort. The sustainable fabric consists of 60 % recycled fibres. Within the framework of the wear2wear recycling cooperation (www.wear2wear.org), the masks can be recycled once again when they reach the end of their life cycle.

The reusable mask is made up by Forster Rohner AG in St. Gallen and in its European subsidiaries. It impresses with optimum fit and tested skin tolerance. All components of
the mask comply with the OEKO-TEX® Standard 100. The testing process screens for numerous controlled and non-controlled substances. Masks with the OEKO-TEX® Standard 100 label are safe to wear. Forster Rohner also added a fashion component to the technicallyinnovative mask. The subsidiary, Jakob Schlaepfer AG, created a special print for the mask of the kind otherwise only developed for famous couture and prêt-à-porter fashion labels around the world. In addition to white and plain-coloured masks, a limited edition of available print designs emerges, or specific colours or even individual print designs are created for major customers.

• The quality of Sappi’s Algro Design Advanced solid bleached board makes the difference for Wolford

The unique combination of physical and optical features combined within the Algro Design range of products, convinced the textile manufacturer, Wolford, to use the range to package its innovative face mask. When creating the packaging solution for its ‘Care Mask’ the company chose to combine the premium 350 gsm Algro Design Advanced solid bleached board with extremely challenging ink covering and a number of finishing options. The end result is a packaging solution that is as elegant as it is creative and as a result, perfectly complements the product inside.

• Premium packaging for premium products
• Perfect for complex graphic applications
• Unique service from the innovation leader Sappi

Wolford, founded in Bregenz, Austria, in 1950, is the global market leader in skinwear ‘made in Europe’. Since its establishment, the company has come up with numerous product innovations and is always at the cutting edge. Even before the coronavirus pandemic hit Europe, product developers were considering the idea of launching their own face mask protection, having witnessed the effects of the coronavirus SARS-CoV-2 in Asia. Thanks to an outstanding, highly efficient development division, a new product, ‘Care Mask’, was quickly brought to market.

It meets the high-quality standards of Wolford and consists of a premium, soft, breathable material that ensures high wearing comfort. Wolford is particularly proud that such a high-quality product could be developed in just a few weeks, despite reduced working hours and staff working from home. It generally takes some time to progress from development to product maturity. In this case however, everything was ready for market launch within two weeks.

Top quality meets top quality

Alongside the product, Wolford developed an appropriate packaging solution for their high-quality product, in collaboration with their in-house graphics department. To enable the ‘Care Mask’ to be quickly launched, a suitable material needed to be found, which could meet Wolford’s high standards in terms of quality, appearance and feel.
 
Wolford’s long-term partner, Sappi Europe had the perfect solution right away with its 350 g/m2 Algro Design Advanced solid bleached board. Thanks to its double-coated top and lightly coated back, the material from the innovation leader is a perfect choice for premium packaging.

The high brightness and silky, soft touch of the paperboard gives the packaging a premium, exclusive look and feel. The colour brilliance of Algro Design Advanced and the continuous, precise reproduction of complex print motifs were exactly what Wolford was looking for and met the high standards of the brand. Thanks to its additional outstanding finishing and processing properties, further processing with grooves, hot-foil embossing, paint finishes and adhesives was also easily achievable, which made it perfect for Wolford’s needs.

Service comes first at Sappi

Product capability alone was not enough for this venture however. To allow Wolford to achieve their goal of two weeks from inception to market ready, they also required a highly responsive service level from their trusted partner and Sappi responded at every level.  From selecting the right quality and size to the precise delivery of the paperboard to the printers, all in the space of five days, Sappi was flexible and immediately ready to respond. Thanks in no small part to the proactive support provided by all contributors to the creative process, the ‘Care Mask’ was launched at the end of March 2020 and was a resounding success. 5,000 masks were sold out within an hour and were sent on their way to the customers in their exclusive packaging.

• R&D support for textile odor-management according to international testing standards

To ensure responsible use of biocides and international comparability, test methods and test results for antimicrobial treated products must be transparent, useful and comparable. This is precisely why  SANITIZED AG, the specialist for antimicrobial material protection and hygiene function in textiles and polymers, had its in-house Microbiology Laboratory in the SANITIZED TecCenter certified by IAC, the International Antimicrobial Council. This non-profit, U.S.-based institute aims to increase safety for antimicrobial treated products and for consumers. Textile and polymer product manufacturers value the assistance that the in-house SANITIZED TecCenter provides them with developing and optimizing their products. It supervises technical application aspects, and conducts microbiological tests and analytics—all from a single source. SANITIZED provides specific assistance with the textile manufacturer's R&D work, particularly for the demanding challenge of developing the best possible odor-management for textiles. Now the TecCenter has been certified by the IAC and is a designated “International Antimicrobial Council Certified Laboratory.”

Thanks to the IAC Certification, SANITIZED AG now offers innovation expertise according to international standards that are also recognized and valued in the U.S. and Asia.

“In addition to assistance with product development and product optimization from our TecCenter, SANITIZED customers receive certification of the antimicrobial treatment of their products from an independent organization, the IAC,” explains Erich Rohrbach, Head of Microbiology at SANITIZED AG. “This is an important building block for production chain transparency in the textile industry, which is demanded by a growing number of manufacturers and brands that are driven by end customer requirements,” adds Erich Rohrbach. Many SANITIZED customers particularly value the TecCenter for their development work in odor-management for textiles. SANITIZED offers an innovative product portfolio to meet this demand also including non-biocide additives.