From the Sector

• adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
• Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
• The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

Carbios has strengthened its leadership team with the appointment of Martine Brisset as Senior Vice President from 1 January 2023. Martine will manage the Biodegradation Division and supervise the Human Resources, Legal, Regulatory, Project Management, Quality Health and Safety departments. Martine Brisset joins the Group’s Executive Committee, as does Delphine Denoizé, who remains Innovation Programs Funding, Regulation and LCA Director with an expanding team.

Martine Brisset has over 30 years of General Management experience in international groups within the plastic and paper packaging industry, most notably at Amcor, Huhtamaki, Linpac and Klockner Pentaplast.  Since 2021, she has held the position of General Manager of Carbiolice in order to integrate this high-potential subsidiary dedicated to biodegradation within the Carbios Group. In her new position as Senior Vice President of Carbios, her main mission will be to successfully deploy the biodegradation technology, facilitate the international expansion of Carbios’ activities, organise the recruitment and training of the Group’s employees. With numerous recruitments planned throughout the company in 2023, building Carbios’ attractivity will be a strategic topic.

After several years working in innovation within the agricultural industry, Delphine Denoizé joined the Carbios in 2016 and was one of its first twenty employees. Initially in charge of Innovation Funding and Regulation, then Project Management for PET biorecycling, she now oversees all the Group’s projects. Her responsibilities include French and European public funding for innovation, regulatory compliance of processes and products around the world, and assessment of their environmental impact through specific tools such as Life Cycle Assessment.

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

Here are the six nominees
Vybrana – The new generation banana fibre – GenCrest Bioproducts (India)
Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the Banana Pseudo stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and Bio Fertilizers & organic manure.

HeiQ AeoniQ™ – technology for more sustainability of textiles – HeiQ (Austria)
HeiQ AeoniQ™ is the disruptive technology and key initiative from HeiQ with the potential to change the sustainability of textiles. It is the first climate-positive continuous cellulose filament yarn, made in a proprietary manufacturing process and the first to reproduce the properties of polyester and nylon yarns in a cellulosic, biodegradable, and endlessly recyclable fibre.
HeiQ AeoniQ™ can be manufactured from different cellulosic raw materials such as pre- and post-consumer textile waste, biotech cellulose, and non-valorized agricultural waste, such as ground coffee waste or banana peels. It naturally degrades after only 12 weeks in the soil. Each ton of HeiQ AeoniQ™ saves 5 tons of CO2 emissions. The first garments made with this innovative cellulosic filament fiber were commercially launched in January 2023.

TENCEL™ LUXE – lyocell filament yarn – Lenzing (Austria)
TENCEL™ LUXE is LENZING’s new versatile lyocell yarn that offers an urgently needed sustainable filament solution for the textile and fashion industry. A possible botanical alternative for silk, long-staple cotton, and petrol-based synthetic filaments, is derived from wood grown in renewable, sustainably managed forests, and produced in an environmentally sound, closed-loop process that recycles water and reuses more than 99 % of organic solvent. Certified by The Vegan Society, it is suitable for a wide range of applications and fabric developments, from finer high fashion propositions to denim constructions, seamless and activewear innovations, and even agricultural and technical solutions.

Nullarbor™ – Nanollose & Birla Cellulose (Australia/India)
In 2020, Nanollose & Birla Cellulose started a journey to develop and commercialize tree-free lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to a joint patent application with the patent “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose & Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.

Circulose® – makes fashion circular – Renewcell (Sweden)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant will eventually reach 120,000 tons of annual capacity.

Sparkle sustainable sanitary pads – Sparkle Innovations (United States)
Globally, around 300 billion period products are discarded every year, resulting in millions of tons of non-biodegradable waste. Since most conventional sanitary pads contain up to 90 % plastics, they do not biodegrade for around 600 years. Sparkle has designed sustainable, plastic-free, biodegradable and compostable Sparkle sanitary pads. From product to packaging, they are made up of around 90 % cellulose-based materials with top sheet, absorbent core, release paper, wrapping paper and packaging made of cellulose-based fibres. Whether Sparkle pads end up in a compost pit, are incinerated or end up in a landfill, they are a more sustainable alternative compared to conventional pads that contain large amounts of plastics, complex petro-chemical based ingredients and artificial fragrances. When tested according to ISO 14855-1 by a leading independent lab in Europe, Sparkle pads reached over 90 % absolute biodegradation within 90 days in commercial composting conditions.

Art meets sustainable fashion in the third edition of the project "CirculART", the initiative that sees companies, artists and fashion designers working together with Cittadellarte - Fondazione Pistoletto, showing how new balanced forms of production, design and sharing can be explored through a careful choice of materials and of sustainable supply chains. Three key concepts underpin the circularity of sustainable fashion and therefore this project: Reduce - reducing the consumption of raw materials, Reuse - reuse of raw materials, Recycling - regeneration.

The project CirculART is conceived and developed in collaboration between Fashion B.E.S.T. and UNIDEE Residency Programs, and led by the Foundation's team of curators.

Fashion B.E.S.T. - Better Ethical Sustainable Think-Tank, Cittadellarte - Fondazione Pistoletto’ sustainable fashion office, was created by artist Michelangelo Pistoletto and Franca Sozzani. Since 2009, B.E.S.T. has been working on the development of sustainability in the textile sector, to lead to a contamination between art, which assumes social responsibility, and the world of fashion, which is looking to define a new ethical and sustainable model.

CirculART proposes a new link between fashion and art, engaging both in a conscious and innovative combination of sustainability, sensitivity, beauty and union. The project links territory and production factories, bringing together actors from the different sectors making up the textile supply chain that work on the basis of a circular economy with companies that have chosen to embrace the ideal of sustainability and develop an innovative business model.

The protagonists of this year’s edition are two international artists and two international fashion designers, selected through an open call launched by Cittadellarte: Augustina Bottoni, Lucia Chain, Huge Sillytoe and Rebecca Sforzani, young talents called upon to create a work with fabrics produced by partner companies, focusing on dialogue and on the enhancement of the textile industry production chain.

In early 2023, the programme will give the four selected artists the opportunity to visit and work actively with the partner companies that have joined the initiative.
These are: Achille Pinto S.p.a, manufacturer of textiles and textile accessories for the main international fashion brands; Albini Group, Europe's largest manufacturer of cotton fabrics for shirts; Erica Industria Tessile, a leading company in the creation of textile prints, original and customised designs; Filatura Astro, eco-sustainable regenerated yarns; G2B S.r.l., a chemical and environmental analysis laboratory working with vertical cultivation from which indigo is obtained; Lampo by Ditta Giovanni Lanfranchi S.p.A., leader in the creation and production of zips for fashion; Lanificio Fratelli Cerruti, a Biella-based weaver for haute couture; Lenzing, world leader in the production of fabrics made from fibres derived from renewable wood raw material; Milior, a producer of high quality fabrics; Officina +39 – Chemistry plus creativity, a chemical company with thirty years' experience dedicated to research and chemical application in textiles; Tessuti di Sondrio, a factory inspired by the century-old local textile tradition of processing cotton, linen, hemp and wool; Tintoria Emiliana, garment-dyed production and sustainable practices; Zegna Baruffa Lane Borgosesia, a manufacturer of 100% Made in Italy fine combed and carded yarns.

For the SS24 Iluna focuses on the most precious lightness and intangibility with its Ultralight series of jacquardtronic laces reminiscent of the delicacy of Leavers.
This season, responsible developments did not stop at responsible ingredients and processes; in fact, the company focused on the circular economy! The stylistic research started from the company's historical archive, to give life to a collection that revisits the proposals in a "modern classic" key.
 
The company's design team recreated the iconic designs of the line, the heart of the Black Label proposal, ILUNA's signature line offering the finest laces. Focusing on upcycling, the team reworked archival stocks, creating new value through finishings, and reweaving from scratch only the missing widths in order to present a complete, coordinated underwear/nightwear range from allovers to galoons.

For the SS24 season the Iluna team continues its developments with GOTS-certified organic cotton in its galoons and allovers, to add a natural touch to its Green Label line.
Among the ingredients chosen by Iluna Group are: Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei. Among the new technical developments on laces, Iluna then worked on variable elasticity modules, resulting in reinforced edges or zones of differentiated elasticity that can be variously positioned within the laces.
All this results in a comfortable, ultralight product that remains true to a high value of creativity and responsibility. The option is applicable to all the Iluna laces, with modular solutions at the customer's request on fashion items as well, where research continues on FSC-certified pre-dyed viscoses and unexpected metallic gleams with lurex.

Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.
From athleisure to fashion, through lingerie to the world of high fashion, Iluna's lace continues to expand its applications, confirming its extreme versatility, remarkable performance and inimitable beauty.

The international fashion sourcing platform Source Fashion, taking place from 12th – 14th February at Olympia London, has announced a compelling line-up of country pavilions and over 150 audited, quality manufacturers from around the world including Peru, India, China, Pakistan, Italy, Spain, Greece, North Macedonia,  the UAE, Madagascar, Jordan, Uzbekistan, Turkey, the UK and many more who will join the inaugural show, which runs parallel to Pure London.

Bringing a textile pavilion to the UK for the first time, the Peru Pavilion will showcase six manufacturers specialising in high-quality alpaca wool from the raw material right through to garment production, as well as cotton and other natural mixtures.

The main Indian Pavilion at this year’s Source Fashion, in collaboration with the Wool and Woollens Export Promotion Council, will showcase 20 established garment and textile exporters specialising in wool, woollen and acrylic fibres. The exhibitors will be showing full garments including men’s, women’s and kidswear as well as a selection of fabrics and raw materials. These exhibitors are regular export partners to the UK retail industry and already work with some big retailers in white label production.

The China Pavilion will present a selection of high-quality Chinese manufacturers ranging from full garment manufacturing through to raw materials, fabrics, cashmere and components.

Other producers and manufacturers attending Source Fashion from across Europe and the UK include:

• Mivania - an Italian knitwear manufacturer producing garments in 100% cashmere and cashmere blends.
• SATCoL (Salvation Army Trading Company) - a charity-owned textiles collector in the UK, actively working with retailers to reduce their carbon footprints.
• Kusilas - a Spanish company monitoring all the stages of the production process.
• Prime Casual - based in Leicester, UK, they specialise in the design and manufacture of ladies clothing from fast fashion, wholesale to bespoke tailoring.
• Athos Pallas - a fashion and textile agency located in Thessaloniki, Greece.

By using a high share of recycled content in its Evolon® materials, Freudenberg Performance Materials (Freudenberg) offers technical packaging textiles with a carbon footprint decreased by 35%. An independent LCA study showed additional benefits such as energy resource savings and lower water use. Furthermore, Evolon® fabrics provide sustainability benefits over the packaging entire life cycle thanks to high end performance and durability.

By replacing virgin PET with recycled PET, the cradle-to-gate carbon footprint of Evolon® packaging textile materials decreased by 35%. This is the result of a study by an independent LCA and eco-design consultancy firm, which made a Cradle-to-Gate assessment of several Evolon® products using virgin PET or recycled PET. The study was finalized in 2022 and conducted according to the principles of ISO 14040/ ISO 14044 standards, following the recommendations of the Product Environmental Footprint and the Circular Footprint Formula.

Evolon® microfilament textiles have a small carbon footprint because their manufacturing process uses low CO2 energy sources. The fabrics are lightweight and can be reused throughout entire production programs, e.g. of a car model when it is about the automotive industry. Furthermore, the new Evolon® RE fabrics contain up to 85% of recycled PET which is produced in-house out of post-consumer PET bottles.

Evolon® textiles are suitable for reusable technical packaging, which eliminate the use of thousands of disposable packaging materials. Evolon® fabrics offer scratch-free, lint-free, high-end surface protection for molded plastic parts, painted parts and other sensitive industrial and automotive parts during transport. This contributes to lower the scrap rate of parts and provide both financial and ecological benefits. By using Evolon® reusable packaging to transport highly-sensitive parts, customers can increase their efficiency and save resources.

• Digital display experience platform, Raydiant, partners with Zyler to offer virtual try-on to fashion retailers in-store.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on.

This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase. Raydiant presents this new virtual try-on offering in combination with their digital signage solutions.

Textile companies could take full advantage of expanded print opportunities with EFI™ Reggiani textile solutions presented at the 8-13 December India ITME Exhibition in Greater Noida.

The EFI Reggiani TERRA Silver printer was shown at ITME 2022: a solution to enter the industrial printing segment with a short, smart and green process. The EFI Reggiani TERRA Solution eliminates the need for steaming or washing on direct-to-textile applications, using a greener, more efficient polymerisation process that takes place as the printed textile goes through the printer’s on-board dryer. As a result, users can achieve superior printing results while using less time, water, and energy.

The EFI Reggiani exhibit at ITME was also promoting:

•  EFI Reggiani HYPER printer, a scanning printer available in 1.8-metre, 2.4-metre or 3.4-metre widths that prints at up to 20 linear metres per minute peak speed, making it the fastest textile scanning printer on the market;
• Mezzera Concord, the continuous rope washing line from the specialist in washing solutions that transports fabric by overflow for tensionless running with an independent squeezing mangle for each channel;
• One of the industry’s broadest line-ups of high-end, superior-quality textile inks, including EFI Reggiani AQUA and EFI Reggiani Diamond reactive, IRIS dye-sublimation, ARIA direct disperse, FUOCO acid, and GEA and TERRA pigment inks; and
• Inèdit, recently acquired by EFI Reggiani, a developer of raster image processors (RIPs) and related software for digital industrial textile printing with their product portfolio that features proven, highly advanced workflow solutions for textile profiling, calibration, design integration and much more.

ANDRITZ has organized a customer day fully dedicated to the absorbent hygiene products value chain on November 09, 2022. This event took place at the ANDRITZ Diatec premises in Pescara, Italy, with a variety of key players from the nonwovens industry coming from all over Europe and beyond.

At this event, attendees benefited from live demonstrations of converting lines, market and nonwoven production insights, a panel discussion on sustainability, and networking opportunities, including:

• Recent market situation, trends, and some food for thoughts
• Technology insights for nonwoven roll-good production: Spunjet Soft, Air-Through Bonding, and Spunlace
• Company tour with live demonstration of converting lines
• Panel discussion on sustainability accompanied by important industry players around the value chain