From the Sector

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

Australia is one of the highest waste generators in the world, with over 7.6 million tonnes of food ending up in landfill each year, costing over $36.6 billion and producing 17.5 million tonnes of greenhouse gas.

Deakin’s partnership with Jet Technology through REACH will explore ways to transform industry-generated organic waste into new products like organic textiles and stock feed using a rapid composting system.

Jet Technology’s Environmental Recycling System (ERS) will build a circular economy by creating valuable products for a range of industry sectors.

Australia is continuing to generate more landfill each year. A new partnership between Deakin’s Recycling and Clean Energy Commercialisation Hub (REACH) and Japanese-based company Jet Technology aims to turn this around by repurposing organic waste and transforming it into new products.

Australia contributes more than 7.6 million tonnes of food to landfill annually, costing over $36.6 billion and producing 17.5 million tonnes of CO2.

Deakin University scientist Alfred Deakin Professor and Chair in Biotechnology Colin Barrow and his team from the Centre for Sustainable Bioproducts will work with Jet Technology to explore the possible reuses of organic waste using Jet Technology’s Environmental Recycling System (ERS). The project will focus on converting organic waste from the agriculture, dairy and fishery sectors by drastically shortening composting time so it can be used to make new products.

The four-year research project will be undertaken at the BioFactory at Deakin’s Waurn Ponds campus. It will initially focus on processing agricultural waste, converting apple pomace into a bioproduct for the textile industry. Apple pomace consists of the apple skin, pulp, seeds and stems left over from apple juice manufacturing. Its disposal in landfill can lead to greenhouse gas emissions and potential contamination of soil and groundwater.

If successful, it could lead to the establishment of a local multi-million-dollar bioeconomy where organisations such as councils, supermarkets and food and beverage businesses could cut costs while generating new revenue streams and job opportunities.

Deakin’s REACH initiative collaborates with progressive industry, government, and education partners to establish a multi-billion-dollar bioeconomy in Victoria and push the limits of technological innovation to deliver energy and recycling solutions that reduce landfill, fossil fuel emissions, and the devastating costs of global warming.

On the occasion of Global Fashion Summit: Boston Edition 2023, Global Fashion Agenda (GFA) has released the 2023 edition of the Fashion CEO Agenda  — a concise report to support the establishment and implementation of leadership strategies to achieve a net positive fashion sector that puts back more into society, the environment, and the global economy than it takes out. In a first for the Fashion CEO Agenda, this edition has been developed to include subsequent action areas for brands, retailers, and producers.  

With less than seven years to deliver on the UN’s Sustainable Development Goals, fashion industry leaders, together with the broader sector, must take urgent steps to make sustainability an integral part of their business strategies. Developed for executives of fashion brands, retailers, and producers, the Fashion CEO Agenda is a succinct resource to support executives in accelerating tangible action across five socio-environmental sustainability priorities:  

• Respectful and Secure Work Environment
• Better Wage Systems
• Resource Stewardship
• Smart Material Choices
• Circular Systems

The 2023 edition includes action areas that have been established through several years of stakeholder engagement and reinforced through the  global Fashion Industry Target Consultation, led by GFA in partnership with the United Nations Environment Programme (UNEP). The organisations consulted several hundred industry stakeholders through numerous regional workshops and surveys translated into several languages to help inform a holistic framework that captures global perspectives on social and environmental sustainability.  

Action areas outlined in the report include promoting worker access to effective grievance mechanisms, promoting fair compensation and living wages, establishing water stewardship, and addressing overproduction.

Moreover, the report reiterates the need to adopt existing industry-aligned targets, including UNFCCC’s time-bound targets on decarbonisation and the uptake of preferred and low climate impact materials. The material actions outlined are based on consensus across industry stakeholders and topical experts. Extensive stakeholder engagement demonstrated that substantial action is still urgently needed from all actors in the value chain, while such action must be informed by local contexts.

To complement the Fashion CEO Agenda, GFA has created a 2030 Fashion Sector Vision, which presents where the overall sector should be in relation to each of the five sustainability priority areas within only seven years - a critical milestone on the road to net positive by 2050. The objective is to unite the broader sector, consisting of industry actors such as brands, retailers, and producers and other key stakeholders including consumers, citizens, NGOs, innovators, policymakers, and investors. To realise this Vision, it is imperative that the sector moves from ambition to action – the theme underpinning Global Fashion Summit: Boston Edition 2023. GFA now calls on fashion leaders to align their corporate strategies to the priorities and actions laid out in the Fashion CEO Agenda and for the wider sector to support in fostering a conducive environment for scaling this transformation.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

Indorama Ventures Public Company Limited, one of the world’s largest producers of recycled Polyethylene Terephthalate (PET) resin, announced the completion of the expansion of its recycling facility in Brazil, supported by a ‘Blue Loan’ from the International Finance Corporation (IFC), a member of the World Bank.

The recycling facility, located in Juiz de Fora, Minas Gerais, Brazil, is increasing its production capacity from 9 thousand tons to 25 thousand tons per year of PET made from post-consumer recycled (PET-PCR) material. The project is part of Indorama Ventures’ Vision 2030 ambition to continue building a sustainable global company, including spending $1.5 billion to increase its recycling capacity to 50 billion PET bottles per year by 2025.

PET is a unique and widely used plastic for water and soda bottles and the most recycled plastic in the world. Indorama Ventures, the world’s largest provider of recycled PET resin used to make beverage bottles, invested US$20 million to optimize its Brazil facility’s processes and acquire new equipment such as washing machines to help remove labels, grind bottles in water and reduce water consumption by 70%.

In November 2020, the IFC provided $300 million in Blue Loan funding to Indorama Ventures with the objective of increasing recycling capacity and diverting plastic waste from landfills and oceans in Thailand, Indonesia, Philippines, India, and Brazil—countries which are grappling with mismanaged waste and serious plastic waste in the environment. Blue Loan funds are certified and tracked for projects that support sustainable use of ocean resources for economic growth, improved livelihoods and jobs, and ocean ecosystem health. Indorama Ventures has secured a total US$2.4 billion in long-term sustainable financing from various financial institutions between 2018–2022 to support sustainability projects.

As a leading company in the collecting, sorting, reselling, and recycling of post-consumer textile waste, TEXAID has enabled the recycling of post-consumer textile waste into new textiles and clothing. Working together with brands and retailers, TEXAID and their partners are continuing to take action to shift from a linear to a circular system.

Today’s linear system of «take – make – waste» needs to change. New textiles are produced used and discarded instead of putting them to a second use. The production of new textiles requires natural resources that are limited, and the current system has a significant negative impact on our planet. The transition to a circular system, where garments are kept in use for longer, is an opportunity to harness untapped potential around customer loyalty, economic growth, and ecological sustainability. To move away from the linear system and enable products to be made out of post-consumer textile waste, TEXAID continues to expand its offering for in-store collection programs throughout Europe and the USA

Aligned with the launch of the PUMA Switzerland 23/24 Women’s World Cup home jersey, PUMA and TEXAID have partnered for the Swiss division of their RE:FIBRE Program. PUMA is working to have a more sustainable, long-term solution for recycling polyester jerseys. To achieve this goal, they have developed their RE:FIBRE Program, which transforms textile waste, along with other used materials, into new textiles.

To enable this textile to textile program in Switzerland, specific feedstocks are requires, which is TEXAID’s role as the operator of the collection and sorting. Newly launched in the PUMA Zurich location at Jelmoli, customers can bring garments of all brands and deposit them in-store. TEXAID collects and sorts all deposited items, sending eligible polyester garments into the PUMA RE:FIBRE program, to be recycled into new garments. All other garments are channeled by TEXAID to their next life cycle.

July 12, the European Parliament adopted its position on the Ecodesign Regulation, which aims to improve the environmental sustainability and circularity of products placed on the EU market, including textiles.

While EURATEX recognises the importance of accelerating the green transition and welcomes the progress on the legislation, it regrets the EP’s approach to target the textile industry in a Regulation designed to be a framework legislation for all sectors.  

Representing 160 000 European textile companies, EURATEX has been highlighting that a successful legal framework is based on an inclusive and feasible approach, ensures sufficient capacity and sets a timeline for businesses to adjust. Therefore, EURATEX welcomes MEPs’ call for tailored support and smooth transition for SMEs. Strongly advocated by EURATEX, the European Parliament also strengthens the provisions on market surveillance, which is a key element for ensuring level playing field for EU companies in the Single Market.

As businesses already face difficulties to navigate through all ongoing policy and legislative initiatives, EURATEX appreciates the efforts of the EP to ensure legislative consistency, the lack of which may only create additional costs and administrative burdens for companies. The inclusivity and transparency of the future Ecodesign Forum have indeed received a positive boost.

EURATEX regrets that the European Parliament has overlooked the plea for legislative coherence on substances of concern and for keeping the ESPR aligned with existing chemical legislation to avoid overlapping or conflicting regulation. EURATEX advises that social sustainability aspects should be addressed within the due diligence legislative framework.

Regarding the future Ecodesign requirements for textiles, these will have to be based on reliable data, and supported by thorough analysis and impact assessments. The requirements should be set out in the textile-specific Delegated Act and should be developed with relevant stakeholders.

As the ESPR trialogue negotiations between the European Parliament, the Council of the EU and the European Commission unfold in autumn, EURATEX continues to stress the guiding principle of “fit-for-purpose” rules and the balance between high environmental objectives and competitiveness of companies.

Moreover, on Tuesday 11 July, the European Parliament's position on Industrial Emissions Directive (IED) was adopted by MEPs with 396 votes in favour, 102 against and 131 abstentions. EURATEX expresses concerns on this text because of the inclusion of standalone finishing plants in the scope of the new IED. This creates inconsistencies with the recently finalised Textile BREF document (adopted in Sevilla by all parties), which regulates industrial emissions for both pretreatments and finishing plants. Standalone finishing companies, typically SMEs, now face challenges to comply with specifications which were originally designed for different and bigger companies.

Dibella supports organic Fairtrade cotton farmers in sourcing non-GMO seeds for the next harvest.

Together with the Chetna Organic cooperative, Dibella has long supported Indian smallholder farmers, on whose fields the organic Fairtrade cotton for the company's sustainable contract textiles grows. To secure the livelihoods of the smallholders, Dibella is taking action this year with a special measure: at the beginning of the new growing season, the company pre-finances the procurement of the genetically unmodified (GMO-free) seeds.

The beginning of the monsoon season (June to September) marks the start of the cotton year in India. The small family farms where the organic Fairtrade cotton for the sustainable Dibella range is grown prepare their fields for sowing. The seeds needed this year come directly from their buyer Dibella. The company organised and co-financed the procurement of the seeds together with the Chetna Organic cooperative.

Ending the debt trap
"At the beginning of the cotton season, smallholder farmers are often forced to take out a loan to finance the seeds they need. For this, very high double-digit interest rates are charged in India, which can lead to excessive debt for families, especially when there are crop failures due to pest infestations or unfavourable weather conditions, for example," reports Simon Bartholomes, Purchasing Manager at Dibella. "We decided years ago to break this vicious circle by pre-financing the genetically unmodified seed. It is procured by our partner Chetna Organic and distributed free of charge to the farming families whose organic cotton is processed into our organic Fairtrade textiles after the harvest. This year we have allocated a sum of USD 50,000 for this purpose.

Win-win situation
This measure offers advantages for all parties involved: Through direct access to the seeds, Dibella enables the farmer families to have a more adequate livelihood. At the same time, the farmers benefit from the expertise of Chetna Organic staff, who support them in organic farming. Dibella, in turn, covers its annual demand for organic Fairtrade cotton with a right of first refusal. This gives the company full control over its entire supply chain, which starts at the cotton field.

Increasing energy and resource efficiency in the construction sector will be key to the EU’s ambition of achieving climate neutrality by 2050. By enabling the manufacture of strong, durable and lightweight products, composite materials can help the construction sector improve its environmental sustainability, as well as reduce total lifecycle costs. The latest EPTA industry briefing, Pultruded composites contribute to a more sustainable future for construction, discusses how pultruded composites answer the need for materials offering high performance, faster installation, corrosion resistance and low maintenance.

The report is available to download from the EPTA website.

The future of construction
As one of the largest global users of energy and raw materials, the construction industry is under immense pressure to improve its sustainability. At the same time, it must respond to demands for improved performance and reduced total cost of ownership. New materials will be needed to minimise the use of natural resources, enable a reduction of carbon footprint and facilitate circular economy practices. Choosing the optimum materials required for durability throughout the lifecycle will be increasingly important. A shift to off-site production is also forecast, where factory-controlled environments and automated processes can improve quality control, lower waste, and reduce work on site.

Lightweight pultruded parts can be pre-assembled into modules or complete structures in the factory for faster installation on site. Lightweight profiles lower energy use during transportation and installation, and a longer service life combined with minimal maintenance can deliver a reduced through-life carbon footprint. Pultruded parts such as profiles, gratings, beams, tubes and planks are increasingly found in a range of building, construction and infrastructure applications. Examples include bridge decks, fencing, stairs and handrails, train platforms, cladding, utility poles, modular building concepts, and window frames.

One application offering large growth potential for composites is bridges. Composite bridges are being designed to provide a service life of 100 years and unlike steel bridges do not require regular repainting to protect them from corrosion. Over recent years, pultruded glass fibre composite has become a highly popular choice for pedestrian and cycle bridges. Pre-fabricated ‘easy fit’ bridge decking planks, pre-assembled bridge modules and complete bridge ‘kits’ are now available. Corrosion-resistant composite bridges are ideal for use near water or on the coast, and in remote locations where regular maintenance operations would be difficult. A composite bridge can deliver the same performance as a steel structure with a weight saving of up to 50% or more. This enables more streamlined bridge designs which require less substantial supporting structures and foundations, greatly reducing consumption of materials and energy. Lightweight also results in easier logistics and simplified installation. Pultruded are more easily transported to the construction site, with lower fuel consumption, and easier to move on site, often reducing labour requirements and the capacity of lifting equipment.

A lifecycle approach
As the construction industry looks to the future, the environmental and economic benefits of composite materials linked to easier logistics and installation, durability and low maintenance are becoming increasingly valued. More projects are demonstrating the benefits of composite materials and standards covering the design, fabrication and installation of pultruded profiles are making it easier for the construction industry to use them. With ongoing development and collaboration, pultrusion has the potential to contribute to a more sustainable future for construction and many other industries. EPTA will continue to promote the advancement of pultrusion technology and its applications and foster sustainable practices within the industry.