From the Sector

• Deep Insights into the Multifaceted World of Cotton
• Quality, Innovation and Digitalisation are Crucial

From the 21st to the 23rd of March, the international cotton industry came together in the historic Bremen Town Hall, under the motto "Cotton Insights". More than 500 participants from almost 40 countries came to exchange views on the latest trends in the natural raw material as part of the conference organised by the Bremen Cotton Exchange in cooperation with the Fibre Institute Bremen. The 34th International Cotton Conference provided a varied, in-depth programme which addressed the current and burning issues within the industry.

Summarising his visit to the conference, Kai Hughes, Executive Director of the International Cotton Advisory Committee (ICAC) in Washington said “The Bremen Cotton Conference is unique because it brings the diverse world of cotton together in one place. It is always a great opportunity to learn about the latest innovations, talk to cotton merchants and get an overview of the industry".

Sustainability and Cotton
This year, the conference developed into a whole week of diverse events around the entire cotton supply chain. With the “SUSTAIN” event, which was organised in cooperation with the Weser-Kurier newspaper, it was possible to build a bridge between the issue of sustainability and the end consumer.
With the focus on Africa, the emerging continent, which also has a special significance for cotton, became the centre of attention.

In his opening speech, Henning Hammer, President of the Bremen Cotton Exchange, made it clear that sustainability is also of great importance during the Cotton Conference: "The three pillars of sustainability – the environment, the economy and social issues – were already playing a role in the cotton industry when the word sustainability was far from being on everyone's lips.
Many changes that are being demanded in the sense of responsible agriculture and responsible trade take their time, many are already in the starting blocks and a lot already exists. We have a very alert, active agricultural research worldwide."

The Keynotes
The keynote session, moderated by the journalist Lisa Boekhoff from the newspaper Weser-Kurier, gave participants an overview, with an informative analysis of the current cotton situation. Kai Hughes, executive director of ICAC, emphasised in his keynote address the need to provide credible facts and figures which should be the basis for the entire supply chain. The marketing of cotton and changing consumer habits in a globalised and digitalised world were the subject of lectures by Mark Messura, Cotton Incorporated and Robert Antoshak, Olah Inc. Eugen Weinberg and Michael Alt from Commerzbank took a look at the raw material from a stock market perspective.

Traceability and Digitalisation
Digitalisation is also a cross-cutting issue that runs through the entire supply chain of the cotton industry. In his opening speech, Prof. Axel S. Hermann, Head of the Fibre Institute Bremen, emphasised the importance of digitalisation for the industry. “It enables new approaches in cotton cultivation and textile processing, but also influences consumer behaviour and thus the necessary changes in the textile industry.” The focus is on the status quo of the implementation, as well as the opportunities and risks of digitally controlled, vertically integrated procurement and sales processes and the associated challenges at retail level.

Another current topic is traceability, which is also closely linked to sustainability. More and more buyers want to know whether their suppliers are meeting the promised sustainability criteria for their products, also textile products. Consequently, the conference presented various techniques for testing the authenticity of a cotton provided in the finished textile, such as DNA testing, fingerprint analysis technique, marker methods and block-chain processes.

Cotton Quality
In addition to current subjects such as digitalisation and traceability, questions of cotton quality have traditionally been an essential element of the Cotton Conference, which was further reinforced this year with the "Spinners Seminar". The spinning mill seminar, which was carried out by the Cotton Exchange and the Fibre Institute in cooperation with the ITMF and IVGT associations, far exceeded expectations.

More than 70 participants discussed the handling of impurities in supplied cotton in the manufacturing process.
In addition, in a high-level expert session, there was an exchange of the latest research results which determine the future of cotton production and the processing of cotton into innovative products.

• A unique partnership enabled Lectra to test its revolutionary laser-cutting technology in a real production environment while delivering sustainable competitive advantage to the world’s leading supplier of airbag cushions.

Reaching the next level of growth and performance
Global Safety Textiles (GST) is the leading independent producer of airbag fabric and airbag cushions and supplier to the majority of airbag manufacturers.
Recognized for its long tradition of research and development, GST uses stateof- the-art technology to manufacture technical textiles for a variety of passive safety applications.
With operations on four continents, the German group has a workforce of more than 5,000.
The company’s worldwide operations and resources enable it to fulfill high volumes of orders promptly, providing the global automotive industry with a steady supply of airbag fabrics and cushions.To address GST’s main business challenges and meet their demanding manufacturing specifications, the group evaluated the performance of FocusQuantum OPW for one-piece-woven (OPW) airbag fabric together with Lectra in the pre-launch phase of the advanced laser airbag cutting solution. Following successful testing of Lectra’s advanced airbag cutting technology in a real production environment in Poland, the group then decided to acquire FocusQuantum OPW for implementation in China.

A one-off join testing collaboration on customer premise
The result of a mutually beneficial collaboration between Lectra and its longstanding customer, specifications for laser OPW airbag cutting solution FocusQuantum took into account GST’s exacting requirements. Once the development of FocusQuantum OPW was completed, both companies agreed to conduct joint
testing. “We came to the idea of joint testing when we visited Lectra’s R&D center in Bordeaux,” says Uwe Zimmermann, COO, GST.
“We discussed taking validation of our specifications to the next level. The idea came up to do it directly in a manufacturing environment.”
The extensive testing enabled GST’s experts to certify FocusQuantum as a proven technological platform for the mass production of airbags. “Process capability was a formal part of validations at GST Poland,” recalls Piotr Siwek. Manufacturing Engineering Manager. “It was verified and confirmed that FocusQuantum meets GST’s targets. The biggest improvement over the previous solution was the software, which we also helped Lectra develop. FocusQuantum Suite is one of the biggest advantages.”

Worldwide standartisation and rollout in China
As a result of the successful joint testing, GST decided to proceed with implementation in China. “Because GST aims to become a major player in Asia,
implementation of FocusQuantum in China is the next logical step for us,” explains Zimmermann. “Standardization of all our equipment worldwide is mandatory for us. That’s why we decided to work with a global player like Lectra.” With more than twice the productivity of the previous solution, FocusQuantum
has exceeded GST’s performance targets. The significantly higher level of process capability has both improved cutting quality and reduced the number
of defective cut parts.
“When we compare the unit output and unit cutting cost, we see a real improvement over the previous generation, so we are quite satisfied with the machine,” notes Sky Yang, General Manager, GST China. “It’s more reliable and productivity is significantly higher.”

• Lectra – ESCP Europe ‘Fashion & Technology’ Chair round-table event hears panelists emphasize the need for fashion companies to embrace Industry 4.0.

Paris, February 27, 2018 – Lectra, the technological partner for companies using fabrics and leather, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair explored the impact of Industry 4.0 on fashion’s value chain during a recent insightful round table discussion at ESCP Europe’s London campus.
For the participants Robert Diamond, Founder and CEO, Fernbrook Partners; Dan Hartley, Global Head of Digital Commerce, AllSaints; Laëtitia Hugé, Vice-President, Product Marketing, Lectra; Pierre Mercier, Senior Partner and Managing Director, Boston Consulting Group; and Evelthon Vassilou, CEO, Alison Hayes, there was consensus. Industry 4.0 represents unparalleled opportunities to take the fashion industry forward.

From brand to manufacturer, panelists from across the value chain emphasized the necessity for the industry to embrace the alliance between man and machines to leverage massive benefits, from quicker decision-making to cost-reduction.
Exploring the advantages of Industry 4.0 technology, Evelthon Vassilou commented: “Interpreting the data of what is, and isn’t, selling should help to speed up decisions. You can react very quickly across the entire supply chain, and either stop producing something unsuccessful or ramp up production if successful. Data and data analytics is not sufficient, to succeed this also requires a high degree of trust and integration between retailers and suppliers.”

“It’s about using technology to deliver continuous improvement in everyday business,” said Robert Diamond. “People are not good at making a large volume of repeatable decisions with many different data inputs”. Identifying where machines, and where people, bring value is an important part of embracing Industry 4.0. “If the business decision, or the outcome of the resolution tomorrow, is pretty much the same as what happened yesterday, then there is a chance for machine learning to help improve the situation.”
For Pierre Mercier, technology propelled by Industry 4.0 is disrupting former sources of competitive advantage, “forcing companies to rethink how they want to compete in their respective industries, and how to use data to compete differently. The common denominator in the fashion ecosystem is that everyone is facing the opportunity for a step change and need to figure out where to double down and accelerate their transformation.”

“Agility and flexibility are increasingly important for fashion players. Cutting-edge technology is supporting the fashion industry as it steps into the 4.0 era, ensuring businesses have the right solutions in their own ecosystems, to effectively harness the right data to make the right decisions,” stated Laëtitia Hugé.

At UK fashion brand AllSaints, valuable data harnessed from the net promoter score is paramount for their business. “We take customer feedback very seriously and we use it as a framework for our internal roadmap - from a tech and development point of view, through to design and fit, the customer is at the heart of everything we do,” stated Dan Hartley. In addition, he underlined that using technology across communications “will be huge going forward for AllSaints. From supply chain to store teams, we aim to use a cloud-based system that works within our own eco-system, complementing our agile model.”
The round table was moderated by the co-director of Lectra-ESCP Europe ‘Fashion and Technology’ Chair Valérie Moatti.
 

• Emphasis on Process, Third-party Validation and Outcome-based Testing

ALEXANDRIA, Va., February 16, 2018 —Kansas City, Mo.-based Superior Linen Supply has again achieved Hygienically Clean Healthcare certification, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing.

The laundry was first certified in 2014. Recertification confirms the organization’s continuing dedication to infection prevention, compliance with recognized industry standards and processing healthcare textiles using BMPs as described in its quality assurance documentation, a focal point for Hygienically Clean inspectors’ evaluation. The independent, third-party inspection must also confirm essential evidence that:

• Employees are properly trained and protected
• Managers understand regulatory requirements
• OSHA-compliant
• Physical plant operates effectively

To achieve certification initially, laundries pass three rounds of outcome-based microbial testing, indicating that their processes are producing Hygienically Clean Healthcare textiles and diminished presence of yeast, mold and harmful bacteria. They also must pass a facility inspection. To maintain their certification, they must pass quarterly testing to ensure that as laundry conditions change, such as water quality, textile fabric composition and wash chemistry, laundered product quality is consistently maintained. Re-inspection occurs every two to three years.

This process eliminates subjectivity by focusing on outcomes and results that verify textiles cleaned in these facilities meet appropriate hygienically clean standards and BMPs for hospitals, surgery centers, medical offices, nursing homes and other medical facilities.

Hygienically Clean Healthcare certification acknowledges laundries’ effectiveness in protecting healthcare operations by verifying quality control procedures in linen, uniform and facility services operations related to the handling of textiles containing blood and other potentially infectious materials.

Certified laundries use processes, chemicals and BMPs acknowledged by the federal Centers for Disease Control and Prevention (CDC), Centers for Medicare and Medicaid Services, Association for the Advancement of Medical Instrumentation, American National Standards Institute and others. Introduced in 2012, Hygienically Clean Healthcare brought to North America the international cleanliness standards for healthcare linens and garments used worldwide by the Certification Association for Professional Textile Services and the European Committee for Standardization.

Objective experts in epidemiology, infection control, nursing and other healthcare professions work with Hygienically Clean launderers to ensure the certification continues to enforce the highest standards for producing clean healthcare textiles.

“Congratulations to Superior Linen Supply on their recertification,” said Joseph Ricci, TRSA president and CEO. “This achievement proves their ongoing commitment to infection prevention and that their laundry takes every step possible to prevent human illness.”

Gorham, ME, USA – Montalvo, international specialists in web tension control, has promoted Bryon Williams to Director of Sales and Marketing. Mr. William’s will oversee Montalvo’s North America sales efforts, and global marketing strategy with an emphasis on building relationships within existing and new industries, managing Montalvo’s internal and external sales team, and continuing to further Montalvo’s marketing strategy. Previously Mr. Williams worked as Montalvo’s Global Marketing Manager.

Montalvo’s CEO Robin Goodwin says “Bryon has been with Montalvo since 2010, during which time he has shaped and elevated our global branding and marketing strategy while helping to manage our product portfolio. Bryon is highly committed to delivering excellence both internally and externally, directly benefitting our customers and his colleagues. He will bring this commitment and dedication to his new role, to grow Montalvo even further.”

Before Montalvo, Mr. Williams specialized in customer communication and marketing coordination at JobsintheUS.com and Sunday River Ski Resort. Mr. Williams attended Bryant University and earned a Bachelor’s in Business Administrant in Marking and Communication and is currently earning his Masters of Business Administration in Leadership from Saint Joseph’s College of Maine.

• Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair Paris

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

Elise Beuriot, senior category leader, EU Luggage, Amazon, Olivier Dancot, VP of data, Lectra, Fabrizio Fantini, founder and CEO, Evo Pricing, and Gulnaz Khusainova, founder and CEO, Easysize, agreed straight away on one key point: the analysis of customer data lends itself to limitless applications along the entire fashion value chain. Its impact is immense, whether in terms of customer satisfaction, competitiveness, revenues or waste limitation.

As early as the design phase, a wealth of data offers many sources of inspiration for stylists. For teams in charge of collections, “complex models allow the analysis of data like online traffic and purchase history in order to design and offer the products that consumers expect, which is a priority for a company obsessed by the customer, like Amazon,” stated Elise Beuriot. For sales, “decisions based on data trigger millions of orders. The impact on the inventory is enormous,” she added.

“Fashion is an industry where unsold items generate a lot of waste. Algorithms and big data analysis can reduce left-overs by anticipating demand several weeks ahead in order to optimize the price and replenishment,” observed Fabrizio Fantini. “Fashion companies who exploit data to inform their decisions become more efficient. They are better armed to protect their margins, but can also sell for less, and potentially reach a larger number of consumers.”

Other IT models aggregate customer data in real time ‘to determine, among hundreds of factors, those which have the biggest influence on buying decisions. Value doesn’t necessarily lie in the volume of data but in the depth of the analyses,’ claimed Gulnaz Khusainova. Easysize is careful that collected data is anonymous, she underlined, because ‘consumers need to keep control of their data, and know how it is used’.
For editors of software dedicated to fashion businesses, and suppliers of cutting machines designed for the clothing industry, “analyzing usage data from our solutions enables the offer to evolve, making each step in the value chain more efficient and perfectly adapted to the needs of the brands, retailers and manufacturers. What is at stake is better quality products, placed on the market as quickly as possible and at a reduced cost,” explained Olivier Dancot.

“It is easy to collect data, but difficult to extract actionable information. Everything hinges on data analysis,” concluded Céline Abecassis-Moedas, professor and co-scientific director of the ‘Fashion & Technology’ Chair and moderator of the round table. “Due to its emotional dimension—from the stylist’s inspiration to the consumer’s desire to buy—fashion is not an industry like others. However, all the components that make up its ecosystem can truly benefit from the judicious exploitation of customer data. Examples discussed this evening illustrate the diversity of what is possible.

A shining example of how technology and design work interact: On 3 November, 2017, Schoeller Textil AG wins the Design Preis Schweiz 2017/18 in the textile category. E-soft-shell is a heated fabric which can be cut to size without affecting the embedded technology and is primarily suited to clothing for outdoor activities and motorcycling.

The innovative company Schoeller Textil AG from the Rhine valley is the proud winner of the Design Preis Schweiz 2017/18, picking up the award for Excellent Swiss Design in the textile category on 3 November, 2017 in Langenthal.

Together with the whole Schoeller team, the Schoeller delegation – consisting of Roland Lottenbach (Head of Research and Development, left), Dagmar Signer (Marketing, centre) and Ruedi Kühne (CFO, right) - takes enormous delight in this recognition for the many years of intensive work. The company received the award for the heated fabric, E-soft-shell. Among others, the evaluation criteria were: technologies, material combinations, zeitgeist and innovation.

E-soft-shell by the meter

The Design Preis jury commented as follows on the Schoeller development: Electrically heated clothing which makes it possible for us to stay pleasantly warm in winter has long been a dream of the textiles industry. Projects in this field have hardly made it beyond the development and trial phase hitherto. But now Schoeller Textil has created E-soft-shell, a material that makes this utopia a reality. E-soft-shell is a laminate consisting of bi-elastic tissue, machined lining and a functional corkshell coating. The heating technology is integrated with the fabric in a diamond-shaped geometrical pattern. It is based on metallic yarns, making it possible for the material to be evenly heated at standard voltages. The fabric is designed to be sold off the roll, and can be cut up without affecting the embedded technology. It is suitable above all as clothing for outdoor activities or motor cycling – but applications in the fashion or wellness worlds could also come into consideration.

• Registration Phases 3 & 4 of REACH well on track
• Company is a funding member of the major consortia relevant to the textile and paper industries (Dyes, OBA, Fluorotelomer), with a role of lead registrant and expected total investment of 14.5 million USD

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals, today announced solid progress on Phases 3 and 4 of REACH (Registration, Evaluation, Authorization and restriction of Chemicals) with more than 60% of our commercial products active in EU complying already with the June 2018 requirements. In total, 369 different chemical substances are within the scope of the REACH phases 3 and 4. These include 135 dossiers where Archroma has a lead registrant position in the EU.

In the first two phases – completed, respectively, in November 2010 and May 2013 – the company recorded a total of 60 chemical substances that are produced in or imported to the countries of the European Union with volumes greater than 100 tons per year. In the third and fourth phase of REACH that is currently under way, all the remaining chemical substances of more than 1 ton per year must be registered by June 1, 2018.

With its expert chemical management system, Archroma, unlike many EU importers of textile and paper chemicals, controls the composition of its formulations and can therefore ensure full REACH compliance of each ingredient in its products.

With its broad product portfolio, Archroma is one major registrant of substances relevant to the textile and paper industries at the European Chemicals Agency (ECHA). The company expects the total investment needed to be REACH ready to amount to 14.5 million USD.

“The REACH objective to improve the protection of human health and the environment from the risks that can be posed by chemicals is fully in line with our own belief that we can make our industry sustainable. Hence our early commitment to REACH without the slightest hesitation – because it’s our nature,” comments Carole Mislin, Global Head of Product Stewardship at Archroma.

“Everyone benefits from more sustainability – the people, the planet, our customers and even us here at Archroma,” Mislin adds. “Archroma will benefit because we will be able to reapply the invaluable expertise we have gained from the REACH registration process in the EU to other regulations under way or expected soon in countries such as South Korea or Turkey. And our customers and partners will gain because they can count on a reliable supply source and an expert partner to accompany them through the REACH preparation process.”

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

Lectra has leveraged more than 10 years of experience in connected manufacturing to offer Versalis®, an innovative digital solution designed to cut leather without compromise on quality. Featuring a powerful automatic nesting system for overall improvements in efficiency, the fully automated solution enables automotive leather suppliers to cut costs, improve productivity and minimize waste while also establishing a pathway to value-added Industry 4.0 processes.

Currently, almost 90% of leather used for automotive applications is cut using manual die presses, which require designers to build a physical prototype and finalize the design through trial and error. Lectra offers a fully digitalized leather solution from prototyping to cut parts—when used in combination with Lectra’s 3D prototyping and pattern-making software, Versalis digital leather cutting solution enables a 12-16 week reduction in development and launch cycles for vehicle seating models.
During the leather-cutting phase, the latest release of Versalis LeatherSuite allows automotive leather suppliers to achieve up to 15% greater productivity. Lectra’s end-to-end automotive leather offering furthermore guarantees optimal uptime through an extensive worldwide support network of field engineers and technical experts.
"Lectra focuses on a consultative approach that allows it to fully understand the customer’s needs before building a solution comprising software, hardware, consulting, training, and after-sales support,” said Frost & Sullivan Industry Analyst Kamalesh Mohanarangam. "Lectra’s equipment is fitted with more than 200 sensors that predict failure and immediately report issues to its call centres. This product feature and service has resulted in 98% uptime and very fast mean time to repair."

Although digital leather cutting solutions are an investment, leather cutters and Tier-1 suppliers have begun to recognize the value of these products. On average, Lectra’s solutions help customers achieve up to 7% savings on leather compared to manual die-press methods by minimizing human error and variability in the cutting room. A benchmark test of leather trim cutting for door panels demonstrated a 3.5% gain in material made possible by Versalis’ superior nesting capabilities compared to the customer’s yield using manual nesting with die press machines, representing potential savings of €9 million per year.
Versalis is the fruit of significant R&D investment for the company, which has always made re-investment of capital a priority. As part of a transformational plan, Lectra spent more than €50 million in investments between 2011 and 2015. With Lectra’s new strategy focusing on supporting their customers’ transition to Industry 4.0 standards, Lectra will increase the share of revenues dedicated to R&D to 10% for the period from 2017 to 2019, representing a rise of about 50% between 2016 and 2019.